WEBVTT

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<v Chair>!

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<v Chair>Good.

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<v Speaker 2>I've actually obtained my own clicker.

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<v Speaker 2>Okay.

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<v Speaker 2>It's just dropped my iPhone.

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<v Speaker 2>Oh great.

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<v Speaker 2>So we have that for the rest of the week.

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<v Chair>Great.

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<v Chair>And that's what Caroline's got.

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<v Chair>Yes.

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<v Chair>Great.

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<v Chair>Yes, I have the clicker.

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<v Chair>Thank you so much.

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<v Chair>You're so welcome.

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<v Chair>No worries.

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<v Chair>So I'll give you a-

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<v Chair>So we're doing Welcome to Country after every session?

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<v Chair>No, you don't have to.

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<v Chair>We've done that.

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<v Chair>We don't have enough today?

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<v Chair>Yeah.

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<v Chair>If you want to, it's just in case there's personal preference, something we like to

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<v Caroline Seow>do every time.

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<v Caroline Seow>Okay.

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<v Chair>So we'll let Caroline speak for 30 minutes.

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<v Chair>If we're like getting into 14, you know, I mean you've got your time on you.

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<v Chair>Yeah, yeah, yeah.

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<v Chair>But I'll give you a like, yeah, cool.

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<v Chair>And then I'll give you a wrap up and I'll just be hanging around there.

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<v Chair>Okay.

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<v Chair>So if we need to be trying to do that part.

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<v Brendan Patman>Yeah,

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<v Brendan Patman>So for that part you want a quarter to two hour and everyone has a clear.

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<v Caroline Seow>Yes, everybody.

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<v Chair>Thank you, amazing.

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<v Chair>No.

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<v Brendan Patman>Brocolite.

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<v Chair>Let's go.

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<v Brendan Patman>Yeah.

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<v Brendan Patman>It's the one on the screen.

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<v Brendan Patman>Oh, there we go.

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<v Brendan Patman>It's good.

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<v Brendan Patman>All spotted.

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<v Brendan Patman>If you'd like to take your seats, we will get going in just a minute.

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<v Brendan Patman>All right, I think we'll keep going.

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<v Brendan Patman>Good afternoon, everyone.

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<v Brendan Patman>My name is Brendan Patman.

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<v Brendan Patman>I will be your emcee for the next hour and a half, I think that's right, hour and a quarter.

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<v Brendan Patman>If you're here to hear Carolyn Seoh talk about business as a force of good, myth or reality,

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<v Brendan Patman>you're in the right spot.

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<v Brendan Patman>If not, you're in for a treat and a surprise.

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<v Brendan Patman>A little bit of housekeeping and a little bit of a little bit of a little bit of a little

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<v Brendan Patman>filter

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<v Brendan Patman>podcasts, so no heckling.

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<v Brendan Patman>And it's being video recorded by daylight breaks,

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<v Brendan Patman>so no nudie runs.

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<v Brendan Patman>So, to our first speaker,

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<v Brendan Patman>Caroline Sear is Head of Sustainability

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<v Brendan Patman>for the Family Business Network

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<v Brendan Patman>International. And you have

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<v Brendan Patman>a full bio in the

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<v Brendan Patman>guide, so I'm going to get out of the way.

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<v Brendan Patman>We're going to hear from Caroline for half an hour,

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<v Brendan Patman>and then we're going to have a panel to extend

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<v Brendan Patman>on the topic. Caroline, all yours.

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<v Caroline Seow>Thank you so much.

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<v Caroline Seow>It's so awesome to be in Adelaide.

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<v Caroline Seow>This is my first time here. I'm loving it.

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<v Caroline Seow>And I just want to thank

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<v Caroline Seow>everybody for the privilege of being here.

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<v Caroline Seow>What I do at

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<v Caroline Seow>Family Business Network International,

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<v Caroline Seow>I'm a champion, I'm an advocate,

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<v Caroline Seow>I'm a

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<v Caroline Seow>connector for value-based

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<v Caroline Seow>businesses,

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<v Caroline Seow>for for-profit, non-profit,

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<v Caroline Seow>partnerships, and just

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<v Caroline Seow>for organisations who want to

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<v Caroline Seow>use the power of business to be a

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<v Caroline Seow>cause for good. And before I start the

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<v Caroline Seow>presentation, I just thought we could just do

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<v Caroline Seow>a little quiz, get you a bit

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<v Caroline Seow>warmed up, and I just want to show

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<v Caroline Seow>our hands here. What do you think is the country

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<v Caroline Seow>with the highest bean consumption

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<v Caroline Seow>per capita? How many of you think it's Argentina?

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<v Caroline Seow>Hong Kong?

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<v Caroline Seow>Australia?

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<v Caroline Seow>Uruguay?

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<v Caroline Seow>USA?

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<v Caroline Seow>Singapore?

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<v Caroline Seow>Some of you are dead, right?

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<v Caroline Seow>The USA consumes the

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<v Caroline Seow>most amount of beef, but on

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<v Caroline Seow>a per capita basis, it's Uruguay.

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<v Caroline Seow>Which

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<v Caroline Seow>sort of leapfrogged Australia

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<v Caroline Seow>and Hong Kong, and

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<v Caroline Seow>who were in number one in two spots.

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<v Caroline Seow>I mean, Argentina and Hong Kong were

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<v Caroline Seow>in number one in two spots

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<v Caroline Seow>the year before. The world produces

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<v Caroline Seow>enough beef for

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<v Caroline Seow>everyone to have about

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<v Caroline Seow>17.4 pounds, or

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<v Caroline Seow>8 kilograms, but

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<v Caroline Seow>in Uruguay, on average,

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<v Caroline Seow>they eat eight times that amount.

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<v Caroline Seow>Now, with

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<v Caroline Seow>affluence,

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<v Caroline Seow>rising incomes,

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<v Caroline Seow>beef production and

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<v Caroline Seow>consumption has risen

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<v Caroline Seow>stagnantly. And why is

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<v Caroline Seow>this an issue? Because there are a lot of

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<v Caroline Seow>environmental and social

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<v Caroline Seow>challenges that surround

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<v Caroline Seow>the production of beef.

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<v Caroline Seow>For example, meat

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<v Caroline Seow>production, or rather cattle grazing,

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<v Caroline Seow>is the single most

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<v Caroline Seow>significant cause

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<v Caroline Seow>of biodiversity lost.

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<v Caroline Seow>It uses a large

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<v Caroline Seow>amount of agricultural land,

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<v Caroline Seow>a lot of water, contributing

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<v Caroline Seow>to greenhouse gas emissions, and water

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<v Caroline Seow>pollution, as you know. So,

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<v Caroline Seow>say, for example, when

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<v Caroline Seow>a piece of land has been cleared in

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<v Caroline Seow>the Amazon for

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<v Caroline Seow>to produce crops, agricultural

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<v Caroline Seow>crops for us to consume, actually

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<v Caroline Seow>only 20% of that land

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<v Caroline Seow>is used to grow crops that

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<v Caroline Seow>we can eat. 70%

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<v Caroline Seow>is used for cattle grazing,

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<v Caroline Seow>and 10% to

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<v Caroline Seow>grow food to feed the cattle.

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<v Caroline Seow>Beef production,

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<v Caroline Seow>cattle grazing,

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<v Caroline Seow>takes about

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<v Caroline Seow>three-fifths of all agricultural

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<v Caroline Seow>land, but only produces 5%

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<v Caroline Seow>of the protein that the world needs.

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<v Caroline Seow>Another statistic

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<v Caroline Seow>that you might find interesting,

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<v Caroline Seow>water scarcity is now becoming

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<v Caroline Seow>a global issue, and

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<v Caroline Seow>meat production is

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<v Caroline Seow>particularly water-intensive.

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<v Caroline Seow>With beef production

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<v Caroline Seow>topping the list. Question

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<v Caroline Seow>number two. What do you think is

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<v Caroline Seow>in common with these two pictures?

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<v Caroline Seow>Anybody?

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<v Caroline Seow>Far from being pristine,

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<v Caroline Seow>the evergreen

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<v Caroline Seow>that you see here are algae

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<v Caroline Seow>blooms, which are detrimental

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<v Caroline Seow>to aquatic life.

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<v Caroline Seow>Nutrients such as

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<v Caroline Seow>phosphates and nitrates

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<v Caroline Seow>from fossil fuels

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<v Caroline Seow>fertilizers, detergents,

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<v Caroline Seow>and everyday innocuous

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<v Caroline Seow>objects,

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<v Caroline Seow>when they flow into our waters

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<v Caroline Seow>and streams, they cause this

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<v Caroline Seow>massive increase in phytoplankton.

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<v Caroline Seow>And this process

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<v Caroline Seow>is called eutrophication,

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<v Caroline Seow>and it results in

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<v Caroline Seow>water being low, or

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<v Caroline Seow>severely depleted in

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<v Caroline Seow>oxygen, causing

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<v Caroline Seow>many fish and aquatic life

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<v Caroline Seow>to die. Third question.

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<v Caroline Seow>In 1990,

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<v Caroline Seow>around 35% of the world's population

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<v Caroline Seow>lived on less than

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<v Caroline Seow>1.9 million per day. This is the

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<v Caroline Seow>poverty line that the

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<v Caroline Seow>UN has come up with. By 2010,

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<v Caroline Seow>this group had increased in size,

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<v Caroline Seow>halved in size,

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<v Caroline Seow>stayed the same.

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<v Caroline Seow>Am I right? Actually,

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<v Caroline Seow>there is good news here. This is a positive

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<v Caroline Seow>trend. Since

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<v Caroline Seow>1990,

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<v Caroline Seow>the number of people who have been

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<v Caroline Seow>lifted up in poverty

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<v Caroline Seow>has been quite significant.

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<v Caroline Seow>And the number of people in poverty

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<v Caroline Seow>was about 2 billion in 1990.

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<v Caroline Seow>It's come down to about

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<v Caroline Seow>702 million in 2015.

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<v Caroline Seow>These numbers are from

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<v Caroline Seow>the World Bank,

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<v Caroline Seow>but the Brookings Institute

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<v Caroline Seow>tells us that at November 2017,

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<v Caroline Seow>there were about 635 million

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<v Caroline Seow>people that were living in

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<v Caroline Seow>abject poverty. So,

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<v Caroline Seow>while there are still millions of

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<v Caroline Seow>people living in poverty, the good news

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<v Caroline Seow>is that, as a percentage,

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<v Caroline Seow>this has come down from about

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<v Caroline Seow>37% in

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<v Caroline Seow>1990 to about

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<v Caroline Seow>20 to about less than 10%

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<v Caroline Seow>in 2015.

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<v Caroline Seow>This promising

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<v Caroline Seow>statistic resulted

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<v Caroline Seow>in the United Nations

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<v Caroline Seow>declaring that Millennium Development

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<v Caroline Seow>Goal No. 1 to half

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<v Caroline Seow>poverty was achieved

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<v Caroline Seow>five years ahead

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<v Caroline Seow>of schedule.

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<v Caroline Seow>Yes, since the turn of the

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<v Caroline Seow>century, a billion people

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<v Caroline Seow>have been lifted out of poverty,

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<v Caroline Seow>malnutrition has halved,

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<v Caroline Seow>more girls than ever are going to school,

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<v Caroline Seow>and gender disparity

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<v Caroline Seow>in primary, secondary,

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<v Caroline Seow>and tertiary education

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<v Caroline Seow>in emerging markets has disappeared.

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<v Caroline Seow>Capitalism

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<v Caroline Seow>has been

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<v Caroline Seow>a factor in advancing

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<v Caroline Seow>these Millennium Development Goals

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<v Caroline Seow>by promoting models of

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<v Caroline Seow>development rather than models of

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<v Caroline Seow>dependence, and the role of the private sector

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<v Caroline Seow>has been acknowledged and applauded.

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<v Caroline Seow>But even as we

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<v Caroline Seow>celebrate what is good about

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<v Caroline Seow>capitalism, we know it has come

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<v Caroline Seow>at significant cost

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<v Caroline Seow>to big-to-field organisations,

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<v Caroline Seow>unsustainable levels of

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<v Caroline Seow>debt, loss of biodiversity,

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<v Chair>and just too many people

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<v Chair>left behind.

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<v Caroline Seow>And we all know about the environmental

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<v Caroline Seow>impact. We currently

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<v Caroline Seow>consume the resources

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<v Caroline Seow>of 1.6 times

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<v Caroline Seow>planet Earth,

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<v Caroline Seow>and scientists tell us that last year

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<v Caroline Seow>was the hottest year on record.

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<v Caroline Seow>Earth Overshoot Day

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<v Caroline Seow>marks the date on the

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<v Caroline Seow>calendar year where

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<v Caroline Seow>we use up all

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<v Caroline Seow>our resources for the year.

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<v Caroline Seow>And we can measure that by

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<v Caroline Seow>comparing humanity's footprint

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<v Caroline Seow>in terms of overfishing,

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<v Caroline Seow>overharvesting the amount of

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<v Caroline Seow>greenhouse gases we emit,

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<v Caroline Seow>with the ability

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<v Caroline Seow>of Mother Earth to regenerate

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<v Caroline Seow>those resources and absorb

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<v Caroline Seow>the carbon that's being emitted.

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<v Caroline Seow>And we can see that by

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<v Caroline Seow>last year, we had used up

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<v Caroline Seow>our quota, we had fallen into

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<v Caroline Seow>ecological debt by August 2nd.

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<v Caroline Seow>We are borrowing

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<v Caroline Seow>from our children, we are borrowing

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<v Caroline Seow>from our children's children.

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<v Caroline Seow>There's an environmental cost,

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<v Caroline Seow>there's a social cost.

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<v Caroline Seow>In 2010, Oxfam

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<v Caroline Seow>told us that just 300 people

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<v Caroline Seow>had the same wealth as half

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<v Caroline Seow>the world. What an appalling

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<v Caroline Seow>statistic. And even

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<v Caroline Seow>as we looked at the numbers, that

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<v Caroline Seow>300 just became the number that

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<v Caroline Seow>fit on that board by 2040.

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<v Caroline Seow>Just 85 people had the same

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<v Caroline Seow>wealth as half the world.

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<v Caroline Seow>In 2016, the 85

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<v Caroline Seow>became 62.

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<v Caroline Seow>So few they could fit on that plane

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<v Caroline Seow>with room to spare. And last

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<v Caroline Seow>year at Davos, Oxfam

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<v Caroline Seow>told us that just 8 billionaires

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<v Caroline Seow>now own the same wealth.

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<v Caroline Seow>Of course these numbers are controversial.

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<v Caroline Seow>But what is not controversial,

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<v Caroline Seow>what is clear, is that there's

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<v Caroline Seow>widening income inequality.

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<v Caroline Seow>And that is perhaps one of

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<v Caroline Seow>our biggest threats to social

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<v Caroline Seow>stability. Because any system

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<v Caroline Seow>that excludes large numbers

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<v Caroline Seow>of people from participating

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<v Caroline Seow>or excludes

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<v Caroline Seow>them altogether,

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<v Caroline Seow>is not going to be acceptable.

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<v Caroline Seow>And the rise of populism is but one

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<v Caroline Seow>example. Prosperity

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<v Caroline Seow>for the few founded

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<v Caroline Seow>on widespread

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<v Caroline Seow>ecological disasters,

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<v Caroline Seow>social injustice,

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<v Caroline Seow>is no foundation for a civilised

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<v Caroline Seow>society. The sustainable

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<v Caroline Seow>development world has been

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<v Caroline Seow>warning about this for

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<v Caroline Seow>years. And if there's

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<v Caroline Seow>any silver lining

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<v Caroline Seow>to Brexit and the

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<v Caroline Seow>outcome of that 2016 American

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<v Caroline Seow>election, is that more people

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<v Caroline Seow>are now sounding the alarm. It's not

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<v Caroline Seow>just your environmentalists,

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<v Caroline Seow>it's not just your human rights activists,

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<v Caroline Seow>it's not just your idealistic

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<v Caroline Seow>people, it's also people like

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<v Caroline Seow>Hungarian-born

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<v Caroline Seow>financier George Soros,

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<v Caroline Seow>who are telling us that people

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<v Caroline Seow>are beginning to feel

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<v Caroline Seow>disenchanted, they are losing

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<v Caroline Seow>hope, as they feel that the elites

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<v Caroline Seow>are stealing their democracy.

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<v Caroline Seow>And so here civil society

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<v Caroline Seow>goes urging governments to

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<v Caroline Seow>do more, to redistribute

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<v Caroline Seow>resources, to regenerate

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<v Caroline Seow>careers, so that no one

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<v Caroline Seow>is left behind. But we

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<v Caroline Seow>know that it's not sufficient,

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<v Caroline Seow>for civil society to cry out

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<v Caroline Seow>and for governments to act.

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<v Caroline Seow>You must act the voice

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<v Caroline Seow>of business.

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<v Caroline Seow>Last night at

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<v Caroline Seow>the keynote,

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<v Caroline Seow>some of us were very privileged to listen

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<v Caroline Seow>to Robin Archer, and she talked

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<v Caroline Seow>and she urged us to rethink

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<v Caroline Seow>concepts like

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<v Caroline Seow>democracy and freedom, jobs

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<v Caroline Seow>and growth. And we need to

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<v Caroline Seow>ask ourselves, why are

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<v Caroline Seow>we all so excited

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<v Caroline Seow>on GDP, on

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<v Caroline Seow>growth?

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<v Caroline Seow>After all, what does it really measure?

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<v Caroline Seow>As Bobby Kennedy famously

360
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<v Caroline Seow>once said, GDP

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<v Caroline Seow>measures, and it counts,

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<v Caroline Seow>the special locks for our dogs,

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<v Caroline Seow>and the jails for people who break them.

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<v Caroline Seow>It counts the destruction

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<v Caroline Seow>of our forests, and the loss of our

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<v Caroline Seow>natural wonders. It counts

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<v Caroline Seow>nuclear warheads and armoured

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<v Caroline Seow>cars who quell riots

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<v Caroline Seow>in our streets. It counts

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<v Caroline Seow>television programmes that glorify

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<v Caroline Seow>violence, so that we can sell

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<v Caroline Seow>guns to our children. But it

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<v Caroline Seow>does not count the health of our children,

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<v Caroline Seow>the joy of their play,

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<v Caroline Seow>the quality of their education. It does

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<v Caroline Seow>not measure beauty and poetry,

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<v Caroline Seow>the strength of our marriages, the

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<v Caroline Seow>intelligence of our public discourse.

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<v Caroline Seow>GDP measures neither

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<v Caroline Seow>wit nor courage, wisdom

381
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<v Caroline Seow>nor learning, devotion

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<v Caroline Seow>or compassion. In short,

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<v Caroline Seow>GDP measures everything

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<v Caroline Seow>but what makes life worthwhile.

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<v Caroline Seow>And we need to also ask,

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<v Caroline Seow>is infinite growth even possible?

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<v Speaker 2>From birth to puberty,

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<v Speaker 2>a hamster doubles its weight

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<v Speaker 2>each week.

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<v Speaker 2>If it didn't stop

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<v Speaker 2>when mature,

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<v Speaker 2>as animals do,

393
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<v Speaker 2>and continue to double

394
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<v Speaker 2>on its first birthday,

395
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<v Speaker 2>we would be staring

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<v Speaker 2>at a nine billion

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<v Speaker 2>tonne hamster.

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<v Speaker 2>The world is a

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<v Speaker 2>hamster.

400
00:14:42.740 --> 00:14:44.180
<v Speaker 2>This hamster could eat

401
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<v Speaker 2>all of the corn produced annually

402
00:14:46.600 --> 00:14:49.520
<v Speaker 2>worldwide in a single day

403
00:14:49.520 --> 00:14:51.720
<v Speaker 2>and still be hungry.

404
00:14:59.080 --> 00:15:01.400
<v Speaker 2>There is a reason why

405
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<v Speaker 2>in nature

406
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<v Speaker 2>things grow in size

407
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<v Speaker 2>only to a certain point.

408
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<v Speaker 2>So why do most economists

409
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<v Speaker 2>and politicians

410
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<v Speaker 2>think that the economy

411
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<v Speaker 2>can grow forever

412
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<v Speaker 2>and ever

413
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<v Speaker 2>and ever?

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<v Caroline Seow>Yes, we

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<v Caroline Seow>really need to rethink our current

416
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<v Caroline Seow>model of capitalism.

417
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<v Caroline Seow>Can we have prosperity without growth?

418
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<v Caroline Seow>Can we have breakthrough rather than

419
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<v Caroline Seow>breakdown? Can we heal

420
00:15:37.260 --> 00:15:39.420
<v Caroline Seow>capitalism so that it can heal the world?

421
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<v Caroline Seow>Can we compete to be better

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<v Caroline Seow>for the world rather than

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<v Caroline Seow>to be best in the world?

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<v Caroline Seow>Enlightened businesses know that

425
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<v Caroline Seow>we really need a new form

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<v Caroline Seow>of capitalism and we need to

427
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<v Caroline Seow>embrace leadership that values

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<v Caroline Seow>system thinking, that is more purpose driven,

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<v Caroline Seow>that understands the

430
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<v Caroline Seow>mutual dependence between

431
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<v Caroline Seow>business and society.

432
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<v Caroline Seow>And whether you are

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<v Caroline Seow>a fan of these companies or not,

434
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<v Caroline Seow>it is extremely

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<v Caroline Seow>encouraging to note that

436
00:16:09.300 --> 00:16:10.100
<v Caroline Seow>some of the

437
00:16:11.440 --> 00:16:12.820
<v Caroline Seow>biggest names in the digital world

438
00:16:12.820 --> 00:16:14.860
<v Caroline Seow>are advancing these values

439
00:16:14.860 --> 00:16:17.180
<v Caroline Seow>publicly. When a

440
00:16:17.180 --> 00:16:18.820
<v Caroline Seow>certain president wanted to

441
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<v Caroline Seow>pull his

442
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<v Caroline Seow>country out

443
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<v Caroline Seow>of the Paris climate talks,

444
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<v Caroline Seow>25 of

445
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<v Caroline Seow>America's biggest

446
00:16:28.960 --> 00:16:31.040
<v Caroline Seow>MNCs ran a full page

447
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<v Caroline Seow>ad in the Wall Street Journal

448
00:16:33.240 --> 00:16:34.280
<v Caroline Seow>and the New York Times

449
00:16:35.080 --> 00:16:37.160
<v Caroline Seow>urging him not to do so. And by that

450
00:16:37.160 --> 00:16:39.200
<v Caroline Seow>we and dozens more had joined in and said

451
00:16:39.200 --> 00:16:40.080
<v Caroline Seow>we are still in.

452
00:16:41.440 --> 00:16:43.460
<v Caroline Seow>Apple says we are committed to fight

453
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<v Caroline Seow>climate change, we will never waver.

454
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<v Caroline Seow>Zuckerberg said pulling

455
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<v Caroline Seow>out of this deal is bad

456
00:16:49.300 --> 00:16:51.300
<v Caroline Seow>for the environment, is bad for the economy,

457
00:16:51.440 --> 00:16:53.220
<v Caroline Seow>it puts our children's future at risk.

458
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<v Caroline Seow>And Jack Dorsey on Twitter

459
00:16:55.460 --> 00:16:56.700
<v Caroline Seow>criticized the government,

460
00:16:57.040 --> 00:16:59.340
<v Caroline Seow>criticized Trump rather for being

461
00:16:59.340 --> 00:17:00.940
<v Caroline Seow>incredibly short-sighted.

462
00:17:03.720 --> 00:17:05.080
<v Caroline Seow>Recognizing this emerging

463
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<v Caroline Seow>consciousness in business, the UN

464
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<v Caroline Seow>actively engaged the private

465
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<v Caroline Seow>sector in developing the

466
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<v Caroline Seow>17 Sustainable Development Goals.

467
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<v Caroline Seow>These build on the

468
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<v Caroline Seow>unfinished work of the 8 million

469
00:17:16.880 --> 00:17:18.760
<v Caroline Seow>development goals I shared earlier

470
00:17:19.440 --> 00:17:21.100
<v Caroline Seow>and were developed in

471
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<v Caroline Seow>concert with the private

472
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<v Caroline Seow>sector, the public sector

473
00:17:25.100 --> 00:17:27.100
<v Caroline Seow>and governments and

474
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<v Caroline Seow>civil society. More

475
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<v Caroline Seow>aspirational

476
00:17:31.440 --> 00:17:33.300
<v Caroline Seow>and inclusive, they

477
00:17:33.300 --> 00:17:35.120
<v Caroline Seow>encompass economic,

478
00:17:35.540 --> 00:17:36.860
<v Caroline Seow>social, environmental

479
00:17:37.440 --> 00:17:38.840
<v Caroline Seow>and infrastructural dimensions

480
00:17:39.440 --> 00:17:41.180
<v Caroline Seow>and they provide business

481
00:17:41.440 --> 00:17:43.020
<v Caroline Seow>with this historic opportunity

482
00:17:43.020 --> 00:17:45.180
<v Caroline Seow>to act as a strong and

483
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<v Caroline Seow>positive force on society

484
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<v Caroline Seow>as a pledge that no one will be left behind

485
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<v Caroline Seow>and resolved to free the human

486
00:17:51.320 --> 00:17:53.340
<v Caroline Seow>race from the tyranny of poverty.

487
00:17:54.220 --> 00:17:55.460
<v Caroline Seow>Business needs

488
00:17:55.460 --> 00:17:57.240
<v Caroline Seow>the global goals, we call these the

489
00:17:57.240 --> 00:17:59.080
<v Caroline Seow>global goals, and the global goals cannot

490
00:17:59.080 --> 00:18:00.700
<v Caroline Seow>be developed without business.

491
00:18:01.900 --> 00:18:03.340
<v Caroline Seow>And far-sighted

492
00:18:03.340 --> 00:18:05.240
<v Caroline Seow>companies have already started to

493
00:18:05.240 --> 00:18:07.060
<v Caroline Seow>identify, develop

494
00:18:07.060 --> 00:18:08.880
<v Caroline Seow>and deliver goals, solutions

495
00:18:09.440 --> 00:18:11.100
<v Caroline Seow>that profitable business

496
00:18:11.440 --> 00:18:12.500
<v Caroline Seow>and society.

497
00:18:12.960 --> 00:18:15.380
<v Caroline Seow>In fact, the Business

498
00:18:15.380 --> 00:18:17.280
<v Caroline Seow>and Sustainable Development Commission

499
00:18:17.280 --> 00:18:19.360
<v Caroline Seow>was set up and a

500
00:18:19.360 --> 00:18:21.380
<v Caroline Seow>study done to try and understand

501
00:18:21.380 --> 00:18:23.240
<v Caroline Seow>what are the markets which

502
00:18:23.240 --> 00:18:24.940
<v Caroline Seow>could provide this impetus

503
00:18:24.940 --> 00:18:26.600
<v Caroline Seow>to meet these goals.

504
00:18:27.020 --> 00:18:29.060
<v Caroline Seow>And just four of these systems,

505
00:18:29.200 --> 00:18:31.100
<v Caroline Seow>food and agriculture, cities and

506
00:18:31.100 --> 00:18:33.200
<v Caroline Seow>urban mobility, energy and materials,

507
00:18:33.380 --> 00:18:34.220
<v Caroline Seow>health and well-being,

508
00:18:35.220 --> 00:18:36.860
<v Caroline Seow>present an economic

509
00:18:36.860 --> 00:18:39.320
<v Caroline Seow>rise of at least 12 trillion

510
00:18:39.320 --> 00:18:41.020
<v Caroline Seow>dollars and with the capacity

511
00:18:41.440 --> 00:18:44.220
<v Caroline Seow>to generate at least 380 million jobs.

512
00:18:44.660 --> 00:18:45.520
<v Caroline Seow>And there are

513
00:18:45.520 --> 00:18:46.780
<v Caroline Seow>businesses who are already

514
00:18:47.440 --> 00:18:48.380
<v Caroline Seow>making billions

515
00:18:49.440 --> 00:18:51.340
<v Caroline Seow>looking at these markets. In fact,

516
00:18:51.440 --> 00:18:53.200
<v Caroline Seow>it's been reported that there are more than

517
00:18:53.200 --> 00:18:55.500
<v Caroline Seow>32 unicorns, start-ups valued

518
00:18:55.500 --> 00:18:57.020
<v Caroline Seow>at more than a billion dollars

519
00:18:57.020 --> 00:18:59.560
<v Caroline Seow>in mobility systems, circular economy,

520
00:18:59.780 --> 00:19:01.400
<v Caroline Seow>health and well-being that

521
00:19:01.400 --> 00:19:03.380
<v Caroline Seow>are finding success aligning

522
00:19:03.380 --> 00:19:05.460
<v Caroline Seow>themselves to global goal markets.

523
00:19:06.780 --> 00:19:08.880
<v Caroline Seow>What is so encouraging

524
00:19:09.440 --> 00:19:11.040
<v Caroline Seow>and so promising about this

525
00:19:11.440 --> 00:19:13.280
<v Caroline Seow>new thinking about this new model of

526
00:19:13.280 --> 00:19:15.240
<v Caroline Seow>business is that it shatters the

527
00:19:15.240 --> 00:19:17.100
<v Caroline Seow>myth that business and society

528
00:19:17.100 --> 00:19:18.980
<v Caroline Seow>exist in tension and one

529
00:19:19.680 --> 00:19:21.340
<v Caroline Seow>prospers at the expense of the other.

530
00:19:21.460 --> 00:19:23.320
<v Caroline Seow>This regrettable, beggar-

531
00:19:23.320 --> 00:19:25.080
<v Caroline Seow>dying-neighbour model of

532
00:19:25.080 --> 00:19:27.640
<v Caroline Seow>capitalism embodies Milton Friedman's

533
00:19:28.380 --> 00:19:29.420
<v Caroline Seow>thinking which says

534
00:19:29.420 --> 00:19:30.360
<v Caroline Seow>that the only

535
00:19:31.380 --> 00:19:33.220
<v Caroline Seow>responsibility of business is to make

536
00:19:33.220 --> 00:19:35.400
<v Caroline Seow>profits. If you want to do good

537
00:19:35.400 --> 00:19:37.320
<v Caroline Seow>things, you can move to the other end

538
00:19:37.320 --> 00:19:39.040
<v Caroline Seow>of the spectrum, you can set up a charity

539
00:19:39.040 --> 00:19:40.960
<v Caroline Seow>or an NGO, but the train just doesn't

540
00:19:41.440 --> 00:19:43.260
<v Caroline Seow>work. But we know

541
00:19:43.260 --> 00:19:44.800
<v Caroline Seow>that business savvy

542
00:19:45.860 --> 00:19:47.340
<v Caroline Seow>do-gooders, social

543
00:19:47.340 --> 00:19:49.420
<v Caroline Seow>entrepreneurs, and we will meet some of them

544
00:19:49.420 --> 00:19:51.320
<v Caroline Seow>later, they are starting

545
00:19:51.320 --> 00:19:53.440
<v Caroline Seow>to use business tools to

546
00:19:53.440 --> 00:19:55.380
<v Caroline Seow>pursue social and environmental

547
00:19:55.380 --> 00:19:56.640
<v Caroline Seow>goals that

548
00:19:57.440 --> 00:19:59.260
<v Caroline Seow>traditional businesses have largely

549
00:19:59.260 --> 00:20:01.340
<v Caroline Seow>or totally failed to address.

550
00:20:01.820 --> 00:20:03.440
<v Caroline Seow>But in recent times,

551
00:20:03.580 --> 00:20:04.940
<v Caroline Seow>we've seen that

552
00:20:04.940 --> 00:20:07.120
<v Caroline Seow>mainstream companies are facing

553
00:20:07.120 --> 00:20:08.920
<v Caroline Seow>tectonic shifts in social

554
00:20:09.440 --> 00:20:11.360
<v Caroline Seow>expectations. The public in general

555
00:20:11.440 --> 00:20:13.460
<v Caroline Seow>and customers

556
00:20:13.460 --> 00:20:15.300
<v Caroline Seow>in particular are asking

557
00:20:15.300 --> 00:20:17.260
<v Caroline Seow>businesses to shoulder their own sense

558
00:20:17.260 --> 00:20:19.460
<v Caroline Seow>of responsibility. And we see

559
00:20:19.460 --> 00:20:21.380
<v Caroline Seow>these businesses trying to

560
00:20:21.380 --> 00:20:23.400
<v Caroline Seow>be more aware of ESG,

561
00:20:23.480 --> 00:20:25.480
<v Caroline Seow>environment, social and governance issues,

562
00:20:25.760 --> 00:20:27.160
<v Caroline Seow>they're trying to minimise

563
00:20:27.160 --> 00:20:29.260
<v Caroline Seow>their harm, they're trying to protect

564
00:20:29.260 --> 00:20:30.560
<v Caroline Seow>their corporate reputations.

565
00:20:31.440 --> 00:20:33.080
<v Caroline Seow>But impact-driven,

566
00:20:33.260 --> 00:20:35.380
<v Caroline Seow>flourishing businesses are

567
00:20:35.380 --> 00:20:37.480
<v Caroline Seow>going a step further. They're not interested

568
00:20:37.480 --> 00:20:38.840
<v Caroline Seow>in minimising harm.

569
00:20:39.060 --> 00:20:41.220
<v Caroline Seow>They want to maximise growth.

570
00:20:41.440 --> 00:20:43.540
<v Caroline Seow>And in doing so, they are leveraging

571
00:20:43.540 --> 00:20:45.440
<v Caroline Seow>their operational know-how and

572
00:20:45.440 --> 00:20:47.380
<v Caroline Seow>aligning their value chains for

573
00:20:47.380 --> 00:20:49.480
<v Caroline Seow>maximum economic, environmental

574
00:20:49.480 --> 00:20:51.520
<v Caroline Seow>and social impact. They are moving

575
00:20:51.520 --> 00:20:53.080
<v Caroline Seow>away from an emphasis on

576
00:20:53.080 --> 00:20:55.200
<v Caroline Seow>image to an emphasis on

577
00:20:55.200 --> 00:20:57.240
<v Caroline Seow>substance, because they know

578
00:20:57.240 --> 00:20:58.980
<v Caroline Seow>that enabling flourishing,

579
00:20:59.140 --> 00:21:01.360
<v Caroline Seow>creating benefit for people,

580
00:21:01.440 --> 00:21:03.220
<v Caroline Seow>society, environment, is the way for

581
00:21:03.220 --> 00:21:04.260
<v Caroline Seow>businesses to thrive.

582
00:21:05.000 --> 00:21:07.420
<v Caroline Seow>We are all very encouraged by this new

583
00:21:07.420 --> 00:21:09.480
<v Caroline Seow>thinking, this new potential role

584
00:21:09.480 --> 00:21:11.260
<v Caroline Seow>of capitalism. But it does

585
00:21:11.440 --> 00:21:13.360
<v Caroline Seow>require standards, tools and

586
00:21:13.360 --> 00:21:13.840
<v Caroline Seow>frameworks.

587
00:21:15.580 --> 00:21:17.280
<v Caroline Seow>Let me share with you briefly one of

588
00:21:17.280 --> 00:21:18.640
<v Caroline Seow>these frameworks that I've come across.

589
00:21:18.960 --> 00:21:21.120
<v Caroline Seow>And this is the B Impact Assessment and

590
00:21:21.120 --> 00:21:21.960
<v Caroline Seow>the B Corp Overview.

591
00:21:22.460 --> 00:21:23.880
<v Caroline Seow>And it's simplest...

592
00:21:23.880 --> 00:21:26.660
<v Caroline Seow>Any of you here have heard of the B Corp Overview?

593
00:21:26.960 --> 00:21:28.620
<v Caroline Seow>Oh! Sounds...

594
00:21:28.620 --> 00:21:29.080
<v Caroline Seow>sad.

595
00:21:31.260 --> 00:21:33.040
<v Caroline Seow>So, as you know, it's like

596
00:21:33.040 --> 00:21:35.120
<v Caroline Seow>what Fairtrade is to coffee, B Corp's

597
00:21:35.120 --> 00:21:37.580
<v Caroline Seow>are to business. It's like Fairtrade

598
00:21:37.580 --> 00:21:39.300
<v Caroline Seow>but instead of just being for a single

599
00:21:39.300 --> 00:21:41.420
<v Caroline Seow>product, like organic or Fairtrade

600
00:21:41.440 --> 00:21:43.240
<v Caroline Seow>or MSU, it's for the whole company.

601
00:21:43.380 --> 00:21:45.320
<v Caroline Seow>Because people don't only want to buy

602
00:21:45.320 --> 00:21:46.920
<v Caroline Seow>a good product, they also want to buy

603
00:21:46.920 --> 00:21:49.580
<v Brendan Patman>from a good company. And it makes visible

604
00:21:49.580 --> 00:21:50.940
<v Caroline Seow>a group of purpose-driven

605
00:21:51.740 --> 00:21:53.380
<v Caroline Seow>companies, inspiring others

606
00:21:53.380 --> 00:21:55.280
<v Caroline Seow>to follow. It's a better way to do

607
00:21:55.280 --> 00:21:57.260
<v Caroline Seow>business because it allows you to measure,

608
00:21:58.940 --> 00:21:59.500
<v Caroline Seow>benchmark

609
00:21:59.500 --> 00:22:01.220
<v Caroline Seow>and improve your impact in areas

610
00:22:01.220 --> 00:22:02.260
<v Caroline Seow>of governance,

611
00:22:03.300 --> 00:22:03.860
<v Caroline Seow>people,

612
00:22:05.960 --> 00:22:07.080
<v Caroline Seow>community, environment

613
00:22:07.080 --> 00:22:08.520
<v Caroline Seow>and long-term impact.

614
00:22:08.860 --> 00:22:11.100
<v Caroline Seow>And it's not a group that's anti-

615
00:22:11.440 --> 00:22:12.380
<v Caroline Seow>business. It's pro-business.

616
00:22:12.500 --> 00:22:14.760
<v Caroline Seow>It's a group of individuals and

617
00:22:15.880 --> 00:22:17.520
<v Caroline Seow>companies coming together

618
00:22:17.520 --> 00:22:18.820
<v Caroline Seow>to increase their positive

619
00:22:18.820 --> 00:22:21.060
<v Caroline Seow>collective impact. And it's the movement

620
00:22:21.060 --> 00:22:23.160
<v Caroline Seow>of business leaders wanting to

621
00:22:23.160 --> 00:22:25.260
<v Caroline Seow>redefine what success in business really

622
00:22:25.260 --> 00:22:27.500
<v Caroline Seow>is and using the power

623
00:22:27.500 --> 00:22:29.120
<v Caroline Seow>of business to be a force for good.

624
00:22:29.460 --> 00:22:31.180
<v Caroline Seow>There are more than 2,500

625
00:22:31.180 --> 00:22:33.200
<v Caroline Seow>B Corps in the world,

626
00:22:33.240 --> 00:22:35.160
<v Caroline Seow>across 50 countries, and Australia

627
00:22:35.160 --> 00:22:37.260
<v Caroline Seow>has a thriving community of over 200.

628
00:22:37.760 --> 00:22:39.260
<v Caroline Seow>Let me just share with you

629
00:22:39.260 --> 00:22:41.360
<v Caroline Seow>three B Corps in life

630
00:22:41.440 --> 00:22:42.320
<v Caroline Seow>that I worked with recently.

631
00:22:42.540 --> 00:22:44.040
<v Caroline Seow>This is Cook from the UK.

632
00:22:45.000 --> 00:22:45.820
<v Caroline Seow>They do

633
00:22:46.860 --> 00:22:49.140
<v Caroline Seow>ready-to-eat meals using the same

634
00:22:50.140 --> 00:22:50.700
<v Caroline Seow>techniques

635
00:22:50.700 --> 00:22:53.320
<v Caroline Seow>and ingredients that a good cook would use at home.

636
00:22:53.760 --> 00:22:55.100
<v Caroline Seow>They set themselves

637
00:22:55.100 --> 00:22:56.720
<v Caroline Seow>up to be a remarkable

638
00:22:56.720 --> 00:22:59.140
<v Brendan Patman>food company and from the onset

639
00:22:59.140 --> 00:23:01.120
<v Caroline Seow>they wanted to be a purpose-driven company.

640
00:23:01.400 --> 00:23:03.120
<v Caroline Seow>They're environmentally savvy, they're

641
00:23:03.120 --> 00:23:04.960
<v Caroline Seow>socially aware, and they're focused

642
00:23:04.960 --> 00:23:06.880
<v Caroline Seow>very much on building a strong

643
00:23:06.880 --> 00:23:09.020
<v Caroline Seow>internal culture. They were one of the

644
00:23:09.020 --> 00:23:11.220
<v Caroline Seow>first in the UK to be certified to live

645
00:23:11.440 --> 00:23:13.380
<v Caroline Seow>wage, to be certified as a

646
00:23:13.380 --> 00:23:15.200
<v Caroline Seow>living wage employer, and you know living wage

647
00:23:15.200 --> 00:23:16.800
<v Caroline Seow>is much higher than minimum wage.

648
00:23:17.020 --> 00:23:19.060
<v Caroline Seow>And they are bent on

649
00:23:19.060 --> 00:23:21.420
<v Caroline Seow>trying to empower marginalized

650
00:23:21.420 --> 00:23:23.160
<v Caroline Seow>and so they work with charities

651
00:23:23.160 --> 00:23:25.140
<v Caroline Seow>and prisons and they provide

652
00:23:25.140 --> 00:23:26.340
<v Caroline Seow>ex-offenders with

653
00:23:27.080 --> 00:23:29.120
<v Caroline Seow>employment opportunities that they

654
00:23:29.120 --> 00:23:30.820
<v Caroline Seow>would not usually get.

655
00:23:31.560 --> 00:23:33.160
<v Caroline Seow>From Cook in

656
00:23:33.160 --> 00:23:35.020
<v Caroline Seow>UK we meet Carla

657
00:23:35.020 --> 00:23:37.060
<v Caroline Seow>from Ecuador.

658
00:23:38.600 --> 00:23:39.320
<v Caroline Seow>Kukari

659
00:23:39.320 --> 00:23:40.220
<v Caroline Seow>is

660
00:23:41.440 --> 00:23:41.860
<v Caroline Seow>a

661
00:23:44.020 --> 00:23:45.540
<v Caroline Seow>native language

662
00:23:45.540 --> 00:23:46.740
<v Caroline Seow>and

663
00:23:48.900 --> 00:23:49.860
<v Caroline Seow>Kukari is

664
00:23:49.860 --> 00:23:50.580
<v Caroline Seow>focused on

665
00:23:51.440 --> 00:23:52.860
<v Brendan Patman>producing premium organic

666
00:23:52.860 --> 00:23:55.000
<v Brendan Patman>chocolate. So the founders

667
00:23:55.000 --> 00:23:56.660
<v Caroline Seow>Carla and Santiago

668
00:23:57.440 --> 00:23:59.460
<v Caroline Seow>they wanted very much

669
00:23:59.460 --> 00:24:01.440
<v Caroline Seow>to use business

670
00:24:01.440 --> 00:24:03.400
<v Caroline Seow>to be able to empower the communities.

671
00:24:03.780 --> 00:24:05.320
<v Caroline Seow>And so they learned about

672
00:24:05.320 --> 00:24:07.040
<v Caroline Seow>the product, they learned about the process

673
00:24:07.040 --> 00:24:08.960
<v Caroline Seow>and they became

674
00:24:08.960 --> 00:24:11.420
<v Caroline Seow>they made a commitment

675
00:24:11.440 --> 00:24:13.240
<v Caroline Seow>to try and understand

676
00:24:13.240 --> 00:24:14.500
<v Caroline Seow>the farmers a little bit better.

677
00:24:14.720 --> 00:24:16.780
<v Caroline Seow>By doing so they accomplished

678
00:24:16.780 --> 00:24:19.260
<v Caroline Seow>one thing for their business, they managed to get

679
00:24:19.260 --> 00:24:21.480
<v Caroline Seow>a very secure supply of cocoa.

680
00:24:21.760 --> 00:24:23.520
<v Caroline Seow>And all of you who are in the chocolate industry

681
00:24:23.520 --> 00:24:25.420
<v Caroline Seow>know that it's very important to be able

682
00:24:25.420 --> 00:24:27.540
<v Caroline Seow>to get your raw

683
00:24:27.540 --> 00:24:28.740
<v Caroline Seow>material, good quality

684
00:24:29.440 --> 00:24:30.300
<v Caroline Seow>source of your raw material.

685
00:24:30.700 --> 00:24:33.340
<v Caroline Seow>But it also ingrained in them this strong

686
00:24:33.340 --> 00:24:35.360
<v Caroline Seow>responsibility to invest in

687
00:24:35.360 --> 00:24:37.300
<v Caroline Seow>the community. So they helped them with

688
00:24:37.300 --> 00:24:38.980
<v Caroline Seow>education, they helped them with

689
00:24:38.980 --> 00:24:41.400
<v Caroline Seow>farms and machinery, and they also

690
00:24:41.440 --> 00:24:42.840
<v Caroline Seow>decided to pay the farmers

691
00:24:42.840 --> 00:24:44.780
<v Caroline Seow>three times the market rate because

692
00:24:44.780 --> 00:24:47.040
<v Caroline Seow>they found that they were just

693
00:24:47.040 --> 00:24:49.220
<v Caroline Seow>underpaid. The couple also

694
00:24:49.220 --> 00:24:51.040
<v Caroline Seow>knew that milk chocolate,

695
00:24:51.180 --> 00:24:52.540
<v Caroline Seow>we talked about the very implications,

696
00:24:52.940 --> 00:24:55.040
<v Caroline Seow>was not that good for the environment.

697
00:24:55.140 --> 00:24:57.200
<v Caroline Seow>So they said that they would only do dark

698
00:24:57.200 --> 00:24:59.340
<v Caroline Seow>chocolate. And they

699
00:24:59.340 --> 00:25:01.280
<v Caroline Seow>found out that these farmers had been

700
00:25:01.280 --> 00:25:02.940
<v Caroline Seow>producing cocoa for generations

701
00:25:02.940 --> 00:25:05.040
<v Caroline Seow>but they had never ever

702
00:25:05.040 --> 00:25:07.760
<v Caroline Seow>tasted chocolate. So they institutionalised

703
00:25:07.760 --> 00:25:09.240
<v Caroline Seow>tasting days. So

704
00:25:09.240 --> 00:25:11.260
<v Caroline Seow>every Thursday these farmers can

705
00:25:11.440 --> 00:25:13.520
<v Caroline Seow>come to the office and they can

706
00:25:13.520 --> 00:25:14.320
<v Chair>taste chocolate.

707
00:25:16.860 --> 00:25:18.440
<v Caroline Seow>And so this

708
00:25:19.220 --> 00:25:23.500
<v Caroline Seow>approach, this innovative approach,

709
00:25:23.600 --> 00:25:24.960
<v Caroline Seow>this socially aware approach,

710
00:25:25.180 --> 00:25:26.520
<v Caroline Seow>has caught the attention of

711
00:25:26.520 --> 00:25:27.460
<v Caroline Seow>whole foods in the US

712
00:25:27.460 --> 00:25:29.940
<v Caroline Seow>which is now helping them to expand

713
00:25:29.940 --> 00:25:31.420
<v Caroline Seow>in the US and around the world.

714
00:25:32.060 --> 00:25:33.740
<v Caroline Seow>Closer to home we have a company

715
00:25:33.740 --> 00:25:36.200
<v Caroline Seow>called Genesgen. The founder Thomas Ng

716
00:25:36.200 --> 00:25:37.720
<v Caroline Seow>lives in Melbourne, he's from

717
00:25:37.720 --> 00:25:40.580
<v Caroline Seow>Malaysia originally. And Genesgen

718
00:25:40.580 --> 00:25:41.420
<v Caroline Seow>is an idea that we have

719
00:25:41.440 --> 00:25:42.120
<v Caroline Seow>created for a big company and it

720
00:25:42.120 --> 00:25:44.480
<v Caroline Seow>provides e-learning content to

721
00:25:44.480 --> 00:25:47.160
<v Caroline Seow>and represents companies

722
00:25:47.160 --> 00:25:49.440
<v Caroline Seow>like Cornell University,

723
00:25:50.020 --> 00:25:51.300
<v Caroline Seow>Cambridge University Press.

724
00:25:51.740 --> 00:25:53.460
<v Caroline Seow>And Thomas

725
00:25:53.460 --> 00:25:55.460
<v Caroline Seow>was also

726
00:25:55.460 --> 00:25:57.220
<v Caroline Seow>someone who felt that people

727
00:25:57.220 --> 00:25:59.260
<v Caroline Seow>with disabilities, the marginalised

728
00:25:59.260 --> 00:26:00.500
<v Caroline Seow>were not given the chance.

729
00:26:00.840 --> 00:26:02.940
<v Caroline Seow>So he is trying

730
00:26:02.940 --> 00:26:05.220
<v Caroline Seow>very hard to hire these

731
00:26:05.220 --> 00:26:07.380
<v Caroline Seow>people and starting

732
00:26:07.380 --> 00:26:09.460
<v Caroline Seow>with people with physical disabilities

733
00:26:09.460 --> 00:26:10.880
<v Caroline Seow>and to date

734
00:26:11.440 --> 00:26:12.720
<v Caroline Seow>80% of his common staff

735
00:26:12.720 --> 00:26:13.880
<v Caroline Seow>are people with disabilities.

736
00:26:14.400 --> 00:26:15.840
<v Caroline Seow>They could be wheelchair bound,

737
00:26:16.160 --> 00:26:18.360
<v Caroline Seow>they could be blind, they could be

738
00:26:18.360 --> 00:26:19.700
<v Caroline Seow>paralysed from the neck down.

739
00:26:19.980 --> 00:26:21.940
<v Caroline Seow>And the wonderful thing, most of the clients

740
00:26:21.940 --> 00:26:24.360
<v Caroline Seow>don't even know because he wants to prove

741
00:26:24.360 --> 00:26:26.100
<v Caroline Seow>that with the right conditions,

742
00:26:26.460 --> 00:26:27.560
<v Caroline Seow>the right working environment,

743
00:26:28.400 --> 00:26:30.760
<v Caroline Seow>the right culture, people with disabilities

744
00:26:30.760 --> 00:26:33.200
<v Caroline Seow>can be just as productive

745
00:26:33.200 --> 00:26:35.340
<v Caroline Seow>if not more than people without.

746
00:26:36.360 --> 00:26:36.920
<v Caroline Seow>Recently

747
00:26:36.920 --> 00:26:38.700
<v Caroline Seow>I went with Thomas to

748
00:26:39.440 --> 00:26:40.320
<v Caroline Seow>Chisada in Indonesia.

749
00:26:42.480 --> 00:26:43.840
<v Caroline Seow>To visit

750
00:26:43.840 --> 00:26:44.600
<v Caroline Seow>some refugees.

751
00:26:45.000 --> 00:26:46.660
<v Caroline Seow>Those of you again who were

752
00:26:46.660 --> 00:26:48.340
<v Caroline Seow>at the keynote last night,

753
00:26:48.540 --> 00:26:50.520
<v Caroline Seow>you have heard Philip Adams

754
00:26:50.520 --> 00:26:51.780
<v Caroline Seow>say that

755
00:26:52.540 --> 00:26:55.240
<v Caroline Seow>some countries treatment of refugees

756
00:26:55.240 --> 00:26:57.120
<v Caroline Seow>is an inspiration to the Trump

757
00:26:57.120 --> 00:26:57.500
<v Caroline Seow>administration.

758
00:26:59.080 --> 00:27:00.980
<v Caroline Seow>Yes, many countries

759
00:27:00.980 --> 00:27:02.200
<v Brendan Patman>are closing their doors.

760
00:27:02.480 --> 00:27:05.100
<v Caroline Seow>But the fact is that UNHCR tells us

761
00:27:05.100 --> 00:27:06.820
<v Caroline Seow>there are 65 million

762
00:27:07.440 --> 00:27:08.920
<v Caroline Seow>refugees in the world.

763
00:27:09.320 --> 00:27:10.920
<v Caroline Seow>There have been persecution,

764
00:27:12.900 --> 00:27:13.420
<v Caroline Seow>catastrophes,

765
00:27:13.420 --> 00:27:14.720
<v Caroline Seow>a host of things.

766
00:27:14.940 --> 00:27:17.240
<v Caroline Seow>There are about 13,000 of them in Indonesia

767
00:27:17.240 --> 00:27:18.720
<v Caroline Seow>and the community which I visited

768
00:27:18.720 --> 00:27:19.920
<v Caroline Seow>has about 3,000.

769
00:27:20.140 --> 00:27:23.440
<v Caroline Seow>So UNHCR, because of the recent policies

770
00:27:23.440 --> 00:27:25.320
<v Caroline Seow>by many countries, UNHCR

771
00:27:25.320 --> 00:27:27.140
<v Caroline Seow>has told all these refugees that

772
00:27:27.140 --> 00:27:29.080
<v Caroline Seow>your chances of being resettled

773
00:27:29.080 --> 00:27:31.420
<v Caroline Seow>are close to zero. You can expect to live

774
00:27:31.420 --> 00:27:33.320
<v Caroline Seow>in this community, but you have

775
00:27:33.320 --> 00:27:35.220
<v Caroline Seow>no rights for the next 25 years.

776
00:27:35.480 --> 00:27:36.920
<v Chair>Your children can go to school,

777
00:27:36.980 --> 00:27:38.660
<v Caroline Seow>but they are not allowed to attend local schools.

778
00:27:39.880 --> 00:27:40.920
<v Caroline Seow>And you

779
00:27:41.440 --> 00:27:42.580
<v Caroline Seow>are not allowed to look for a job.

780
00:27:42.780 --> 00:27:44.260
<v Caroline Seow>Because you are not allowed to work.

781
00:27:44.400 --> 00:27:47.920
<v Caroline Seow>So the community is very resilient.

782
00:27:48.580 --> 00:27:50.060
<v Caroline Seow>How many of you have read the book

783
00:27:50.060 --> 00:27:50.540
<v Caroline Seow>The Kaipan?

784
00:27:52.100 --> 00:27:53.320
<v Caroline Seow>It's a wonderful book.

785
00:27:53.480 --> 00:27:54.560
<v Caroline Seow>And remember the protagonist,

786
00:27:54.840 --> 00:27:56.260
<v Caroline Seow>he is from the Hazara community.

787
00:27:56.460 --> 00:27:57.900
<v Caroline Seow>So the people I am working with in Jisara

788
00:27:57.900 --> 00:28:01.400
<v Caroline Seow>are from this Hazara community.

789
00:28:01.680 --> 00:28:02.780
<v Caroline Seow>They are intelligent,

790
00:28:03.600 --> 00:28:04.060
<v Caroline Seow>articulate,

791
00:28:04.960 --> 00:28:07.320
<v Caroline Seow>they are so good at self-organisation.

792
00:28:07.460 --> 00:28:08.860
<v Caroline Seow>So they organise their own schools,

793
00:28:08.940 --> 00:28:10.660
<v Caroline Seow>which is fine. But what about

794
00:28:12.500 --> 00:28:13.140
<v Caroline Seow>jobs?

795
00:28:13.680 --> 00:28:15.440
<v Caroline Seow>It was difficult.

796
00:28:16.520 --> 00:28:18.220
<v Caroline Seow>So there was a loophole in the UN.

797
00:28:18.380 --> 00:28:20.300
<v Caroline Seow>There was an opportunity

798
00:28:20.300 --> 00:28:22.200
<v Caroline Seow>in the UNHCR announcement.

799
00:28:22.560 --> 00:28:23.940
<v Caroline Seow>They said that you cannot work,

800
00:28:24.080 --> 00:28:25.840
<v Caroline Seow>but you can go for training

801
00:28:25.840 --> 00:28:27.440
<v Caroline Seow>and you can look for internship opportunities.

802
00:28:27.920 --> 00:28:29.520
<v Caroline Seow>So Thomas and I are now

803
00:28:29.520 --> 00:28:31.740
<v Caroline Seow>trying to extend Geneshtim's workforce

804
00:28:31.740 --> 00:28:33.280
<v Caroline Seow>with internship opportunities.

805
00:28:33.860 --> 00:28:35.240
<v Caroline Seow>We went there in May,

806
00:28:35.360 --> 00:28:37.600
<v Caroline Seow>and today he has hired

807
00:28:37.600 --> 00:28:39.440
<v Caroline Seow>15 interns from the community.

808
00:28:41.060 --> 00:28:41.420
<v Caroline Seow>We are very happy.

809
00:28:41.440 --> 00:28:42.800
<v Caroline Seow>This is such a promising start.

810
00:28:43.140 --> 00:28:44.820
<v Caroline Seow>So you can see why

811
00:28:45.440 --> 00:28:46.860
<v Caroline Seow>B Corps have sort of

812
00:28:46.860 --> 00:28:48.320
<v Caroline Seow>started to resonate across

813
00:28:48.320 --> 00:28:50.940
<v Caroline Seow>the globe as the economy

814
00:28:50.940 --> 00:28:53.180
<v Caroline Seow>says they are this new sort of

815
00:28:53.180 --> 00:28:54.480
<v Caroline Seow>caring, sharing company.

816
00:28:54.840 --> 00:28:56.320
<v Caroline Seow>Wall Street General says they

817
00:28:56.320 --> 00:28:57.920
<v Caroline Seow>happen to hire the best talent.

818
00:28:58.220 --> 00:29:00.200
<v Caroline Seow>Harvard Business Review talks about

819
00:29:00.200 --> 00:29:01.840
<v Caroline Seow>what it pays to be a B Corps,

820
00:29:01.960 --> 00:29:03.140
<v Caroline Seow>financially or otherwise.

821
00:29:05.280 --> 00:29:06.220
<v Caroline Seow>Of course,

822
00:29:06.240 --> 00:29:08.220
<v Caroline Seow>there are many good companies around,

823
00:29:08.340 --> 00:29:09.180
<v Caroline Seow>not only B Corps.

824
00:29:11.440 --> 00:29:12.800
<v Caroline Seow>Many of you are familiar with

825
00:29:12.800 --> 00:29:14.360
<v Caroline Seow>Larkin Cow, the brand.

826
00:29:14.560 --> 00:29:17.880
<v Caroline Seow>This is a fourth generation family business.

827
00:29:18.140 --> 00:29:20.320
<v Caroline Seow>They wanted to access new markets.

828
00:29:20.420 --> 00:29:21.920
<v Caroline Seow>They decided to look at the potential

829
00:29:21.920 --> 00:29:23.660
<v Caroline Seow>of what we call the bottom of the pyramid,

830
00:29:23.920 --> 00:29:25.960
<v Caroline Seow>which is a market that really resonates

831
00:29:25.960 --> 00:29:27.740
<v Caroline Seow>with this family business.

832
00:29:28.300 --> 00:29:30.860
<v Caroline Seow>So they were going to Ho Chi Minh in Vietnam,

833
00:29:31.120 --> 00:29:32.740
<v Caroline Seow>and they tried to identify

834
00:29:32.740 --> 00:29:34.760
<v Caroline Seow>who are the most vulnerable people out there.

835
00:29:35.380 --> 00:29:36.940
<v Caroline Seow>They looked at street vendors.

836
00:29:37.160 --> 00:29:38.920
<v Caroline Seow>So they decided to engage them

837
00:29:38.920 --> 00:29:41.420
<v Caroline Seow>and give them training.

838
00:29:41.440 --> 00:29:42.720
<v Caroline Seow>They were trained to sell

839
00:29:44.660 --> 00:29:45.860
<v Caroline Seow>Larkin Cow cheese.

840
00:29:47.660 --> 00:29:49.140
<v Caroline Seow>Within two years,

841
00:29:49.240 --> 00:29:51.060
<v Caroline Seow>the business model became profitable.

842
00:29:51.760 --> 00:29:52.840
<v Caroline Seow>It's so interesting.

843
00:29:53.060 --> 00:29:54.460
<v Caroline Seow>You think they are helping,

844
00:29:54.660 --> 00:29:55.920
<v Caroline Seow>but no, these street vendors

845
00:29:55.920 --> 00:29:56.900
<v Caroline Seow>are helping them because

846
00:29:56.900 --> 00:29:59.520
<v Caroline Seow>they provide them with a new market altogether.

847
00:29:59.980 --> 00:30:01.020
<v Caroline Seow>When they sell the cheese,

848
00:30:01.060 --> 00:30:02.840
<v Caroline Seow>they don't sell the whole round pack.

849
00:30:03.100 --> 00:30:04.180
<v Caroline Seow>They sell new wages.

850
00:30:04.420 --> 00:30:05.920
<v Caroline Seow>That's what the people can afford.

851
00:30:11.960 --> 00:30:16.760
<v Chair>The profit is all about profit.

852
00:30:16.760 --> 00:30:17.060
<v Chair>The profit is all about profit.

853
00:30:17.060 --> 00:30:17.620
<v Chair>The profit is all about profit.

