WEBVTT 1 00:00:00.000 --> 00:00:04.060 Gillian Parkinson was appointed the Chief Executive Officer of the Global Centre for 2 00:00:04.060 --> 00:00:11.420 Modern Ageing in April 2018. Prior to establishing the GCMA, she was an Executive Director within the 3 00:00:11.420 --> 00:00:17.400 South Australian Government. Since 2015, Gillian has played a leading collaborative role in 4 00:00:17.400 --> 00:00:21.780 developing support for the creation and implementation of the state's Ageing Well 5 00:00:21.780 --> 00:00:27.980 strategic initiatives. Gillian has over 25 years experience with global financial and legal 6 00:00:27.980 --> 00:00:34.140 consulting firms, including Ernst & Young and KPMG. She specialises in strategic planning, 7 00:00:34.420 --> 00:00:39.640 business development and change management. She has worked extensively with clients operating 8 00:00:39.640 --> 00:00:44.580 in government, corporate and private sectors, and has undertaken engagements across Australia 9 00:00:44.580 --> 00:00:50.100 and the Southeast Asia region. She's a Fellow of the Australian Institute of Company Directors 10 00:00:50.100 --> 00:00:54.920 Course and Board Director of Brands South Australia and a Board Member of the UniSA 11 00:00:54.920 --> 00:00:56.480 Postgraduate Advisory Board. 12 00:00:57.080 --> 00:00:57.760 Gillian, 13 00:00:57.760 --> 00:00:57.940 please. 14 00:01:20.420 --> 00:01:27.960 Thank you, Penny. And good afternoon, all. Thank you to Behind Closed Doors, to Donnie Wolford. You know, she lives in the 15 00:01:27.960 --> 00:01:57.940 South Australia area. And over the last decade or so, over 16 00:01:57.940 --> 00:02:03.120 age student and after my three years of studying my Bachelor of Business I always laugh that I 17 00:02:03.120 --> 00:02:07.760 graduated with a Bachelor of Business and two babies which I had during the course of those 18 00:02:07.760 --> 00:02:13.120 three years and those two students have gone on, women now, have gone on to be students of UniSA. 19 00:02:13.320 --> 00:02:21.500 So it leads me to this conversation about birth because from the moment we're born we're ageing 20 00:02:22.600 --> 00:02:28.800 and for since time began with humanity for so many times in so many different communities 21 00:02:28.800 --> 00:02:36.460 that meant so much more than it does today. People were revered, they were elders, 22 00:02:36.640 --> 00:02:43.800 they are wise counsel, they led and guided communities. Now we have more people on the 23 00:02:43.800 --> 00:02:50.100 globe over the age of 60 than ever before. We've never had this many people, not of this size, 24 00:02:50.220 --> 00:02:51.480 not of this inclination. 25 00:02:51.500 --> 00:02:56.760 not of their aspiration. Baby boomers as many of you are in this room, you either are or 26 00:02:56.760 --> 00:03:02.380 attached to one, are changing the course and rewriting the history of the future for older 27 00:03:02.380 --> 00:03:09.800 people. And whilst we have this amazing resource we don't really imagine it like that. Too 28 00:03:09.800 --> 00:03:15.900 often, far too often in nations all around the world we consider people who are older 29 00:03:15.900 --> 00:03:21.480 to be an economic and a social burden. Rather than realising it for what it really is, we 30 00:03:21.500 --> 00:03:24.180 the greatest untapped asset we have at our disposal. 31 00:03:24.400 --> 00:03:26.380 If only we were to think of it differently. 32 00:03:27.520 --> 00:03:30.060 I'd like to use the next sort of 30 minutes with you 33 00:03:30.060 --> 00:03:31.380 to share a few ideas, 34 00:03:31.920 --> 00:03:34.340 to understand the magnitude of this opportunity 35 00:03:34.880 --> 00:03:38.860 and to understand the peril attached to not activating change now. 36 00:03:40.860 --> 00:03:44.080 So the size of this market for us is really clear, 37 00:03:44.720 --> 00:03:46.460 that here in South Australia we boast 38 00:03:46.460 --> 00:03:48.980 that we have the largest number of people 39 00:03:48.980 --> 00:03:50.840 over this age of 65 here in the mainland. 40 00:03:51.500 --> 00:03:54.180 We also know that Adelaide and South Australia more broadly 41 00:03:54.180 --> 00:03:56.480 is a reliable testbed community 42 00:03:56.480 --> 00:03:59.840 for new products and new design of new services. 43 00:04:00.660 --> 00:04:03.480 So what better place to really rattle the cage 44 00:04:03.480 --> 00:04:05.500 and imagine the change that's possible, 45 00:04:05.660 --> 00:04:07.900 to test the hypothesis of what could be 46 00:04:07.900 --> 00:04:11.320 and to challenge ourselves to think differently. 47 00:04:12.220 --> 00:04:14.900 So this market is not only for South Australia, 48 00:04:15.020 --> 00:04:17.340 but these numbers are national 49 00:04:17.340 --> 00:04:19.540 and then as we look around the world, 50 00:04:19.700 --> 00:04:21.200 we recognise that this is 51 00:04:21.200 --> 00:04:21.480 a global market for us. 52 00:04:21.480 --> 00:04:21.880 It's a global phenomenon. 53 00:04:22.300 --> 00:04:24.720 In fact, if we cast our eyes forward to 2050, 54 00:04:25.100 --> 00:04:27.680 the number of people over the age of 60 55 00:04:27.680 --> 00:04:30.440 will quadruple to 1.3 billion people. 56 00:04:30.760 --> 00:04:31.860 What an opportunity. 57 00:04:32.660 --> 00:04:35.160 What a responsibility and what a need 58 00:04:35.160 --> 00:04:39.080 to manage the social and the economic change that's required, 59 00:04:39.420 --> 00:04:41.380 not just for the Southeast Asian region, 60 00:04:41.500 --> 00:04:42.840 of which South Australia is a player, 61 00:04:43.000 --> 00:04:44.740 but more broadly across the globe. 62 00:04:45.300 --> 00:04:47.460 And did you know that every second, 63 00:04:47.540 --> 00:04:48.600 somewhere in the world, 64 00:04:48.720 --> 00:04:50.240 two people are turning 60? 65 00:04:51.480 --> 00:04:52.540 Tick-tock goes the clock. 66 00:04:54.260 --> 00:04:56.020 So shifting the mindsets, 67 00:04:56.080 --> 00:04:57.280 what does that mean? 68 00:04:57.540 --> 00:04:58.820 As I mentioned earlier, 69 00:04:59.040 --> 00:05:02.120 the paradigm that is in front of us now 70 00:05:02.120 --> 00:05:05.720 is that people as you age are less competent, 71 00:05:06.280 --> 00:05:08.500 less useful, less relevant. 72 00:05:09.880 --> 00:05:13.100 Somehow we have a society that at 65 says, 73 00:05:13.260 --> 00:05:14.140 please retire. 74 00:05:15.080 --> 00:05:17.400 You know, you've spent your life being a contributor, 75 00:05:17.620 --> 00:05:19.140 being a maker of society, 76 00:05:19.460 --> 00:05:20.680 and yet somehow, 77 00:05:20.680 --> 00:05:24.920 our policies, our models, our mindsets, 78 00:05:25.500 --> 00:05:27.920 don't allow people to extend this life 79 00:05:27.920 --> 00:05:29.980 in the way they really want to. 80 00:05:30.360 --> 00:05:32.200 So people have great capacities. 81 00:05:33.080 --> 00:05:34.680 You know, I think it was in the 1950s, 82 00:05:35.320 --> 00:05:36.780 the average white Australian male 83 00:05:36.780 --> 00:05:40.740 would retire at 65 and die at 67. 84 00:05:41.360 --> 00:05:44.220 Now, that was a very good model for government of the day, 85 00:05:44.340 --> 00:05:45.360 very convenient model. 86 00:05:45.560 --> 00:05:48.360 But through the advances in health, in water, 87 00:05:48.480 --> 00:05:50.320 in policy and in education, 88 00:05:50.680 --> 00:05:52.560 of course, we have extended lives now. 89 00:05:52.780 --> 00:05:54.940 One, two, three, possibly four decades 90 00:05:54.940 --> 00:05:56.940 post the traditional retirement age. 91 00:05:57.340 --> 00:05:59.400 And yet we haven't, as a society, 92 00:05:59.500 --> 00:06:02.040 taken the opportunity and made it 93 00:06:02.040 --> 00:06:03.920 that everybody can have a more productive 94 00:06:03.920 --> 00:06:06.620 and more participatory life than ever before. 95 00:06:07.440 --> 00:06:09.700 So there are ways in which we can improve that. 96 00:06:09.960 --> 00:06:12.320 I'm so proud to be part of the South Australian community 97 00:06:12.320 --> 00:06:13.820 that has worked really tirelessly 98 00:06:13.820 --> 00:06:15.940 and collectively and collegiately, 99 00:06:16.060 --> 00:06:18.060 not only, but in particular, 100 00:06:18.100 --> 00:06:19.420 over the last two and a half years, 101 00:06:19.560 --> 00:06:20.660 to really change the way we live. 102 00:06:20.660 --> 00:06:20.800 And I think that's what we need to do. 103 00:06:20.800 --> 00:06:21.040 I think we need to challenge ourselves 104 00:06:21.040 --> 00:06:22.840 about this social and economic movement 105 00:06:22.840 --> 00:06:25.400 and how we can play a globally, 106 00:06:25.540 --> 00:06:28.600 a nation-leading role to this global phenomenon 107 00:06:28.600 --> 00:06:29.920 that we are responding to. 108 00:06:30.740 --> 00:06:32.680 Because I'm reminded of the early days 109 00:06:32.680 --> 00:06:34.100 in the 50s and the 40s 110 00:06:34.100 --> 00:06:35.940 when people would be in light aircrafts 111 00:06:35.940 --> 00:06:38.120 going across the Pilbara in Western Australia 112 00:06:38.120 --> 00:06:39.800 seeking to find the new iron ore, 113 00:06:40.400 --> 00:06:42.960 seeking to see how they could ever find this untapped asset. 114 00:06:43.280 --> 00:06:44.780 And for us, ladies and gentlemen, 115 00:06:44.880 --> 00:06:48.480 it sits and walks above the ground every day 116 00:06:48.480 --> 00:06:50.080 and we can count every one of them. 117 00:06:50.660 --> 00:06:52.260 And so we don't need to imagine, 118 00:06:52.460 --> 00:06:53.380 is this a market? 119 00:06:53.580 --> 00:06:54.820 It is a market. 120 00:06:55.020 --> 00:06:58.040 We have been working on a few projects here in South Australia. 121 00:06:58.220 --> 00:07:00.900 One was the Shaping the Future of South Australia in 2016. 122 00:07:01.120 --> 00:07:04.200 It brought together 1,500 people from all walks of life. 123 00:07:04.620 --> 00:07:07.040 Aged care and retirement villages would make sense to you. 124 00:07:07.080 --> 00:07:08.660 That's sort of the business as usual. 125 00:07:08.880 --> 00:07:10.420 But so many more came together. 126 00:07:10.560 --> 00:07:15.120 People from food industries, transport, finance, tourism, 127 00:07:16.040 --> 00:07:19.340 employers of not-for-profits, large organisations, government, 128 00:07:19.340 --> 00:07:22.400 government, got together to work in a dedicated process 129 00:07:22.400 --> 00:07:24.760 around what is modern ageing and what does it mean? 130 00:07:25.140 --> 00:07:26.680 How can we change the paradigm? 131 00:07:26.880 --> 00:07:30.200 And how can businesses intelligently understand what's ahead 132 00:07:30.200 --> 00:07:32.300 and link their business strategy of growth? 133 00:07:32.600 --> 00:07:34.940 Knowing that we've been going through a period of transition 134 00:07:34.940 --> 00:07:39.380 from an old traditional form of manufacturing to a new frontier. 135 00:07:39.760 --> 00:07:42.780 Knowing that big data is part of our world 136 00:07:42.780 --> 00:07:46.020 and how can we in South Australia play a really leading role? 137 00:07:46.780 --> 00:07:48.440 We also held in 2017, 138 00:07:48.740 --> 00:07:49.260 as a result, 139 00:07:49.340 --> 00:07:51.360 of the Shaping, an international conference. 140 00:07:51.600 --> 00:07:54.760 So 1,400, 1,500 involved in the Shaping in 2016. 141 00:07:55.600 --> 00:07:59.560 In 2017, a different form but also a really elegant conversation. 142 00:08:00.060 --> 00:08:03.240 46 thought leaders converged in Adelaide for a week, 143 00:08:03.300 --> 00:08:06.320 dedicating themselves as they are, international thought leaders 144 00:08:06.320 --> 00:08:10.680 in various realms of modern ageing, and came together to talk 145 00:08:10.680 --> 00:08:13.800 in a considerable way about what this market could mean. 146 00:08:14.080 --> 00:08:18.840 270 people attended the conference and 1,000 people connected 147 00:08:18.840 --> 00:08:22.120 with the content through live streaming that was provided by IBM. 148 00:08:22.880 --> 00:08:25.840 So from there we knew that if we were to build to the next part, 149 00:08:25.940 --> 00:08:27.340 we needed to bring some tangible things. 150 00:08:27.660 --> 00:08:30.460 Firstly, how do people understand what this market is? 151 00:08:30.580 --> 00:08:34.120 Who are these people who are in their 60s, 70s, 80s and 90s? 152 00:08:34.160 --> 00:08:35.700 And what do they really want? 153 00:08:36.000 --> 00:08:38.460 We knew from listening to the Council of the Ageing 154 00:08:38.460 --> 00:08:41.160 and others this cry from citizens. 155 00:08:41.480 --> 00:08:43.400 Nothing about me without me. 156 00:08:44.020 --> 00:08:47.420 Don't make products and services and deliver them to me on a trolley 157 00:08:47.420 --> 00:08:48.820 and tell me I'm too intelligent. 158 00:08:48.840 --> 00:08:49.220 Enjoy them. 159 00:08:49.300 --> 00:08:51.120 When I never wanted it in the first place. 160 00:08:51.200 --> 00:08:53.440 And if I did, I didn't want it in that form or that fashion. 161 00:08:54.200 --> 00:08:56.660 And so that allowed us to then think about what we would do. 162 00:08:56.780 --> 00:08:58.260 So we've started with a few things. 163 00:08:58.400 --> 00:09:00.360 Firstly, the Global Centre for Modern Ageing, 164 00:09:00.380 --> 00:09:02.280 which is an organisation I have the privilege 165 00:09:02.280 --> 00:09:03.480 to be associated with now. 166 00:09:03.680 --> 00:09:07.160 And we will bring together governments, citizens, 167 00:09:07.660 --> 00:09:12.280 enterprise, not for profits to work in ways and provide knowledge 168 00:09:12.280 --> 00:09:15.440 and distribute knowledge and insights that help people 169 00:09:15.440 --> 00:09:16.600 to understand the market. 170 00:09:17.220 --> 00:09:18.600 We are also building 171 00:09:18.840 --> 00:09:21.700 and have just launched the Life Lab Living Laboratory, 172 00:09:22.540 --> 00:09:23.520 which is based down at Tonsley. 173 00:09:23.640 --> 00:09:25.540 It's the first part of a much broader footprint 174 00:09:25.540 --> 00:09:29.280 in how we will help businesses connect with people and consumers 175 00:09:30.260 --> 00:09:32.480 and forge paths with more accuracy than ever before. 176 00:09:33.320 --> 00:09:36.760 So the reason why we chose Tonsley was 177 00:09:36.760 --> 00:09:38.360 through our worldwide research. 178 00:09:38.620 --> 00:09:41.860 We knew that for a demonstration unit where people would come 179 00:09:41.860 --> 00:09:43.720 to trial and test products and services, 180 00:09:43.920 --> 00:09:46.080 it needed to have some winning attributes. 181 00:09:47.300 --> 00:09:48.440 Ideally, it was located 182 00:09:48.440 --> 00:09:52.020 inside a place of innovation and collaboration, 183 00:09:52.540 --> 00:09:55.200 where small, medium, large enterprises got together. 184 00:09:55.620 --> 00:09:58.480 It was attached to, but not exclusive to, 185 00:09:58.600 --> 00:10:00.300 a university and higher education. 186 00:10:00.740 --> 00:10:03.520 It was attached to, but not exclusive to, a training 187 00:10:03.520 --> 00:10:05.540 and a vet scheme, such as TAFE, which is there. 188 00:10:06.080 --> 00:10:08.280 Ideally, it would have some residents living around it 189 00:10:08.280 --> 00:10:09.300 as well, and you may be aware 190 00:10:09.300 --> 00:10:11.740 that the Tonsley Innovation Precinct has plans now 191 00:10:11.740 --> 00:10:14.100 for an aspiration of 800 dwellings, 192 00:10:14.100 --> 00:10:17.280 and they're turning the soil on some as we speak today. 193 00:10:17.940 --> 00:10:18.420 So we've got a lot of work to do. 194 00:10:18.420 --> 00:10:19.400 So we didn't need to build 195 00:10:19.400 --> 00:10:21.080 in South Australia an innovation precinct. 196 00:10:21.120 --> 00:10:21.560 We had one. 197 00:10:21.680 --> 00:10:23.020 We simply needed to build a lab. 198 00:10:23.460 --> 00:10:25.560 And working with a collaborative team 199 00:10:25.560 --> 00:10:28.680 from the Adelaide University's Machine Learning Centre, 200 00:10:28.880 --> 00:10:31.920 working with collaborators from the Economic Development Board 201 00:10:31.920 --> 00:10:34.620 at the time and their expertise, and many others, 202 00:10:34.820 --> 00:10:37.180 we built the Life Lab, which you'll see here. 203 00:10:37.500 --> 00:10:40.880 It faces a beautiful part of the Tonsley Precinct over a garden, 204 00:10:41.600 --> 00:10:43.700 and it has some unique characteristics. 205 00:10:45.940 --> 00:10:48.160 Living labs are predominantly something 206 00:10:48.160 --> 00:10:51.960 that have been far more known and used and leveraged 207 00:10:52.560 --> 00:10:54.960 for the last few decades at least in Northern Europe. 208 00:10:55.600 --> 00:10:58.000 Less known here in Australia. 209 00:10:58.360 --> 00:11:00.560 So we wanted to make sure that we were building it 210 00:11:00.560 --> 00:11:01.400 to the highest standards. 211 00:11:01.640 --> 00:11:04.160 We recognise that there are many ways to measure success, 212 00:11:04.440 --> 00:11:07.280 but one that's relevant to us was the international standards 213 00:11:07.280 --> 00:11:09.640 that are created by the European Network of Living Labs, 214 00:11:09.820 --> 00:11:12.000 which coincidentally should really be called the global 215 00:11:12.000 --> 00:11:14.540 centre of international standards, 216 00:11:14.680 --> 00:11:17.640 because their reach, whilst they convince them in Europe, 217 00:11:18.160 --> 00:11:21.560 their network now of collaborative members is through to Asia 218 00:11:21.560 --> 00:11:24.440 and the US, Canada and other places, including Australia. 219 00:11:24.680 --> 00:11:26.140 But we knew that if we were to build a lab, 220 00:11:26.180 --> 00:11:27.500 it would have a few components. 221 00:11:27.700 --> 00:11:30.660 One, we needed to bring in people who could trial and test products 222 00:11:31.220 --> 00:11:33.440 and services with more accuracy than ever before. 223 00:11:34.480 --> 00:11:37.540 And for all of us, I think we've been familiar with the term 224 00:11:37.540 --> 00:11:38.500 of the focus group, right? 225 00:11:38.640 --> 00:11:40.440 Which focus groups have been around since 226 00:11:40.440 --> 00:11:43.520 at least advertising firms were created in the 1960s. 227 00:11:43.720 --> 00:11:47.320 But for all of the focus group meetings that are held in boardrooms 228 00:11:47.320 --> 00:11:47.940 and the sandwiches, 229 00:11:48.160 --> 00:11:50.080 that are exchanged in the cups of tea while you say, 230 00:11:50.220 --> 00:11:53.440 make a few comments about this product that you do like it 231 00:11:53.440 --> 00:11:55.360 and you'd like it in red and you'd like it, 232 00:11:55.400 --> 00:11:58.540 you'd even spend 15% more to have it, you know, in red. 233 00:11:58.620 --> 00:12:00.840 And you leave and, you know, there's no likelihood 234 00:12:00.840 --> 00:12:03.940 that you'll probably buy that product in red or 15% more. 235 00:12:04.140 --> 00:12:07.300 So off walks an entrepreneur who goes off and creates a product 236 00:12:07.300 --> 00:12:09.400 that really somebody had a conversation around 237 00:12:09.400 --> 00:12:10.700 but they didn't have a commitment to. 238 00:12:11.300 --> 00:12:13.880 And it's too much of the humans assessing a human, 239 00:12:13.960 --> 00:12:15.640 and there's so many variances in all of us. 240 00:12:15.960 --> 00:12:17.680 How can that bring confidence to market? 241 00:12:18.740 --> 00:12:27.640 So we've taken the technology of today, aligned it with the humanity of today, the shared 242 00:12:27.640 --> 00:12:33.200 culture of wanting to forge a new future that's better than we've ever had, to open the door 243 00:12:33.200 --> 00:12:37.740 to allow better lives for South Australians and a better nation contribution to global 244 00:12:38.520 --> 00:12:38.640 opportunities. 245 00:12:39.740 --> 00:12:43.740 We are working with citizens and as I mentioned with this is a process to bring them together. 246 00:12:43.740 --> 00:12:50.160 We have audio and video capturing inside our lab in demonstrated units which allows us 247 00:12:50.160 --> 00:12:56.080 to capture people not just in what they say in a qualitative form but we can capture the 248 00:12:56.080 --> 00:12:58.540 very essence of the experience that they're having. 249 00:12:58.840 --> 00:13:02.420 Here we are in the meeting room, you'll see there where we're just explaining what the 250 00:13:02.420 --> 00:13:06.180 project is about and in fact I'm very proud to say that right now as we're speaking we 251 00:13:06.180 --> 00:13:08.880 are commissioning our very first project at the lab. 252 00:13:09.100 --> 00:13:11.460 It's a food project from South Australia. 253 00:13:11.640 --> 00:13:13.380 We inducted and trained the... 254 00:13:13.380 --> 00:13:17.380 We've got a few of the citizens last week and they're in there today working hard on 255 00:13:17.380 --> 00:13:18.880 creating a better food product. 256 00:13:20.960 --> 00:13:25.100 We've built a kitchen in there because we know so much about one of the problems that 257 00:13:25.100 --> 00:13:28.280 we have and one of the opportunities because South Australia has such a rich reputation 258 00:13:28.280 --> 00:13:33.840 around food and food security is that we need to unlock some of the problems that are faced 259 00:13:33.840 --> 00:13:36.840 with the nutritional aspect of food for older people. 260 00:13:37.480 --> 00:13:41.380 We need to address packaging and I don't know about you but I don't think that's an age 261 00:13:42.440 --> 00:13:42.920 issue. 262 00:13:43.380 --> 00:13:45.440 But how do we make better packaging? 263 00:13:46.080 --> 00:13:51.900 And importantly, how do we reduce isolation for people who are living on their own and 264 00:13:51.900 --> 00:13:52.080 eating? 265 00:13:52.480 --> 00:13:58.060 See food isn't just about nourishing your body, it's about nourishing your soul. 266 00:13:58.260 --> 00:14:01.900 How do we connect people with people they like and love to enjoy food? 267 00:14:02.140 --> 00:14:05.720 So that's just one aspect but we are tackling other issues in there. 268 00:14:05.840 --> 00:14:11.200 We're tackling issues in the financial sector about what are ways in which people will want 269 00:14:11.200 --> 00:14:13.300 to release equity out of their assets. 270 00:14:13.340 --> 00:14:13.360 So that's just one aspect. 271 00:14:13.380 --> 00:14:20.260 So how do we improve better forms of visitor tourism opportunities? 272 00:14:20.580 --> 00:14:20.900 How do we improve better forms of visitor tourism opportunities? 273 00:14:20.900 --> 00:14:25.320 You know celebrating the examples of WOMAD by way of example where they just put more 274 00:14:25.320 --> 00:14:31.100 seats out under shaded areas and encourage a whole load of people, patrons, who have 275 00:14:31.100 --> 00:14:35.120 never gone before because you don't have to be a particular age group to say that if I'm 276 00:14:35.120 --> 00:14:39.440 going to be somewhere all day, standing up or lying on the grass are two options but 277 00:14:39.440 --> 00:14:42.760 if you could introduce a third, like a seat, maybe I'll join in. 278 00:14:42.880 --> 00:14:43.360 So that's just one aspect. 279 00:14:43.380 --> 00:14:48.560 And how do we allow people to have greater access with transport to get into town to 280 00:14:48.560 --> 00:14:49.760 be part of citizen things? 281 00:14:50.000 --> 00:14:54.500 So you know we have at the moment a system where we have free transport between 9 and 282 00:14:54.500 --> 00:14:54.720 3. 283 00:14:54.940 --> 00:14:59.680 But what if the fringe is on and the sun's out and it's daylight savings? 284 00:15:00.360 --> 00:15:05.660 You know there are better options than people's lounge rooms and employment and volunteering 285 00:15:05.660 --> 00:15:07.220 is a very important aspect of this. 286 00:15:07.420 --> 00:15:11.560 You know that you know the highest growth number of entrepreneurs is over the age of 287 00:15:11.560 --> 00:15:11.920 54. 288 00:15:11.920 --> 00:15:13.940 That's here in Australia and in the US. 289 00:15:14.440 --> 00:15:16.220 There's two reasons for that I suspect. 290 00:15:17.080 --> 00:15:22.580 One is that people by that age have developed the nouse, the wisdom and the experiences 291 00:15:22.580 --> 00:15:24.880 to foray into a new frontier. 292 00:15:25.500 --> 00:15:30.780 It could also be that current day employment models are failing them and we know too much 293 00:15:30.780 --> 00:15:39.020 that at 65 we take a very strong employee who is skilled, experienced, contributing 294 00:15:39.020 --> 00:15:40.420 in all ways to that business. 295 00:15:40.580 --> 00:15:41.900 And they leave that organisation. 296 00:15:41.900 --> 00:15:44.060 They walk out that door. 297 00:15:44.180 --> 00:15:45.040 We let them go. 298 00:15:45.340 --> 00:15:50.220 We let them go and then as an executive sit down the next morning around the table because 299 00:15:50.220 --> 00:15:50.900 we've got a problem. 300 00:15:51.760 --> 00:15:54.620 We've got a problem with our culture in our organisation. 301 00:15:54.960 --> 00:15:56.580 We've got a problem with our workforce. 302 00:15:56.720 --> 00:15:58.140 We can't find enough skilled people. 303 00:15:59.200 --> 00:16:05.080 How is it that we've let those people leave the organisation and contributing being makers 304 00:16:05.960 --> 00:16:08.520 and not provide them with any other alternatives? 305 00:16:08.740 --> 00:16:11.380 So we really see an opportunity to shift the dial here. 306 00:16:11.900 --> 00:16:16.400 It doesn't mean that people will be working in their 60s and 70s and 80s in the form that 307 00:16:16.400 --> 00:16:17.100 they did earlier. 308 00:16:17.320 --> 00:16:18.420 We're not about that. 309 00:16:18.560 --> 00:16:22.980 We are about understanding what they truly want and we are about allowing better forms 310 00:16:22.980 --> 00:16:29.040 of flexibility, more forms of portfolio lives, doing things they want to do on their terms 311 00:16:29.040 --> 00:16:29.660 and on their time. 312 00:16:29.940 --> 00:16:34.740 We've spoken about encore careers which allow people to reskill and reshape and reset themselves 313 00:16:34.740 --> 00:16:35.560 for the future. 314 00:16:36.680 --> 00:16:41.360 We're about extending the midlife, not extending you to be older for longer. 315 00:16:41.420 --> 00:16:41.880 We're about extending the midlife, not extending you to be older for longer. 316 00:16:41.900 --> 00:16:46.320 And so just imagine that if midlife for you, and I don't really like using numbers but 317 00:16:46.320 --> 00:16:47.620 sometimes they help to bring it in. 318 00:16:47.920 --> 00:16:54.660 If midlife for you was say 35 to 55 or 60 and then you were to imagine that midlife 319 00:16:54.660 --> 00:17:02.520 was actually 35 to 80, how differently, how differently you would treat yourself in your 320 00:17:02.520 --> 00:17:04.300 50s and your 60s and your 70s. 321 00:17:04.400 --> 00:17:07.320 Just imagine midlife is to your 80s or beyond. 322 00:17:07.660 --> 00:17:10.440 How differently you would attend to relationships. 323 00:17:10.440 --> 00:17:10.740 How differently you would treat yourself in your 70s and your 70s. 324 00:17:10.740 --> 00:17:12.320 You would have relationships that wear you down. 325 00:17:12.940 --> 00:17:14.340 You would address the issues. 326 00:17:14.680 --> 00:17:16.440 You would go back to school. 327 00:17:16.740 --> 00:17:18.460 You'd go back to a learning process. 328 00:17:18.940 --> 00:17:21.580 You'd recreate and refresh your friendship groups. 329 00:17:22.060 --> 00:17:26.220 You'd look out for not just yourself and how you develop yourself financially, spiritually, 330 00:17:26.540 --> 00:17:27.760 emotionally and intellectually. 331 00:17:28.480 --> 00:17:30.820 You'd be reaching out and caring for the others around you. 332 00:17:31.740 --> 00:17:35.220 There's not a lot that changes as you get older in terms of who you are as a person 333 00:17:35.220 --> 00:17:35.980 in some respects. 334 00:17:36.620 --> 00:17:40.420 And I hear also often, you know, that people say, you know, in the past, you've been a 335 00:17:40.420 --> 00:17:41.480 bit more in their 80s or their 90s. 336 00:17:41.500 --> 00:17:44.080 I feel just like I did in my 20s and my 30s. 337 00:17:44.120 --> 00:17:47.460 We want people to give themselves permission to live bigger lives. 338 00:17:50.040 --> 00:17:52.320 So we've been together here working with the process. 339 00:17:52.740 --> 00:17:58.000 The data, the life lab that we have, as I mentioned, is about capturing the data and 340 00:17:58.000 --> 00:18:03.080 informing just the, informing the entrepreneurs and how they can use the insights from what 341 00:18:03.080 --> 00:18:08.000 people really feel and want because we can capture with that audio visual the dilation 342 00:18:08.000 --> 00:18:08.580 of their pupil. 343 00:18:08.880 --> 00:18:10.340 The beads of sweat. 344 00:18:10.420 --> 00:18:12.520 As they try to wrestle the packaging of the tea bag. 345 00:18:13.040 --> 00:18:14.160 The tears of joy. 346 00:18:14.680 --> 00:18:17.500 And we can capture that in an analytical form. 347 00:18:17.660 --> 00:18:20.720 We're very proud to have Vera Mustanen join us. 348 00:18:20.920 --> 00:18:24.020 Vera has joined us from Helsinki on Sunday night. 349 00:18:24.340 --> 00:18:29.140 She's been heading the Livable Cities project in Helsinki for the last four years. 350 00:18:29.340 --> 00:18:33.340 And previously to that, spent 10 years with Nokia in their product development. 351 00:18:33.640 --> 00:18:37.720 An incredibly gifted individual who's bringing her family out to Australia. 352 00:18:37.920 --> 00:18:40.400 We look to leverage the skill sets of Vera. 353 00:18:40.400 --> 00:18:43.220 To help train other Australians and give them access. 354 00:18:43.560 --> 00:18:47.060 We're delighted with the collaboration, as I've mentioned earlier, of Flinders University, 355 00:18:47.440 --> 00:18:51.040 University of South Australia, Adelaide University and Torrens and much more. 356 00:18:51.320 --> 00:18:54.600 We exist for transnational projects, not just local ones. 357 00:18:55.020 --> 00:19:00.740 We have had an amazing call out from local councils who want to play meaningful roles 358 00:19:00.740 --> 00:19:01.480 going forward. 359 00:19:01.820 --> 00:19:05.900 The design of what we can do in the future is almost borderless. 360 00:19:06.340 --> 00:19:09.020 The urgency of what we have is immediate. 361 00:19:09.120 --> 00:19:10.380 Thank you. 362 00:19:10.400 --> 00:19:13.880 The positioning of South Australia at the moment, ladies and gentlemen, is very strong. 363 00:19:14.140 --> 00:19:18.760 We have spoken with our actions and our initiatives over the last two and a half years, demonstrating 364 00:19:18.760 --> 00:19:21.040 our commitment to continue the charge. 365 00:19:21.320 --> 00:19:25.420 And that, along with many other Australians and internationals, we will make a difference. 366 00:19:27.200 --> 00:19:31.700 I'd like to finish on the fact that with the Global Centre, other than the Life Lab, we'll 367 00:19:31.700 --> 00:19:34.340 be offering some other services, research and education. 368 00:19:34.680 --> 00:19:39.340 Some of it stemming from the Life Lab, new research that's never existed before, contributing 369 00:19:39.340 --> 00:19:40.380 it to the global business. 370 00:19:40.380 --> 00:19:40.720 We'll be offering some of the latest and most important research, including the Global 371 00:19:42.380 --> 00:19:47.280 We'll also be disseminating research that we see from around the world and sharing that 372 00:19:47.280 --> 00:19:47.660 with you. 373 00:19:48.540 --> 00:19:52.940 We'll be obviously performing a role of advocacy, the positive voice of older people. 374 00:19:53.080 --> 00:19:56.360 I don't limit that to the 102-year-old skydiver. 375 00:19:57.340 --> 00:19:58.660 Imagine something different. 376 00:19:59.360 --> 00:20:05.060 Imagine tens of thousands of people, South Australians or not, living their life more 377 00:20:05.060 --> 00:20:08.400 the way they imagined they wanted to, rather than the way they've let themselves. 378 00:20:09.440 --> 00:20:10.360 They've changed their lives. 379 00:20:10.380 --> 00:20:12.780 They've given themselves permission to create the change. 380 00:20:13.500 --> 00:20:17.320 So this advocacy role is really important, but it will be evidence-based advocacy. 381 00:20:17.660 --> 00:20:22.380 And entrepreneurs who take the courage to hire older people and test it out. 382 00:20:22.560 --> 00:20:24.640 What are the productivity outcomes? 383 00:20:26.220 --> 00:20:27.440 What do they look like? 384 00:20:27.500 --> 00:20:28.620 What has it done for culture? 385 00:20:29.060 --> 00:20:31.720 This is very much an intergenerational movement. 386 00:20:31.800 --> 00:20:35.960 As I mentioned about the Life Lab, we can theme it for a kitchen or a bedroom of tomorrow, 387 00:20:36.160 --> 00:20:37.340 a lounge room of tomorrow. 388 00:20:37.520 --> 00:20:39.860 We can also rack those rooms with devices. 389 00:20:40.380 --> 00:20:44.460 And test the 10 best mobile phones, the 10 best iPads. 390 00:20:44.640 --> 00:20:45.980 It could be almost anything. 391 00:20:46.060 --> 00:20:47.300 And certainly test ideas. 392 00:20:48.240 --> 00:20:50.180 But it does allow three things to happen. 393 00:20:50.820 --> 00:20:55.260 Because of the data and the process that is at the highest level of the European Network 394 00:20:55.260 --> 00:20:58.820 of Living Laboratories, which we are seeking accreditation for later in the year. 395 00:20:58.900 --> 00:21:00.060 We're on that journey with them. 396 00:21:00.680 --> 00:21:03.080 Right now we're right on track to be at the highest level. 397 00:21:03.140 --> 00:21:05.060 We need to bring some projects to market. 398 00:21:05.180 --> 00:21:07.960 And that's part of what we do now as we've hit the rollout period. 399 00:21:08.680 --> 00:21:10.360 But one of three things will happen in this time. 400 00:21:12.000 --> 00:21:13.240 First of all, turn over the 401 00:21:13.240 --> 00:21:15.300