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<v Chair>Can I start by speaking, very briefly I will be speaking, as an academic, originally a teacher of philosophy and now as you see a university manager,

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<v Chair>and thank the organisers of the Festival Ideas for their brilliant idea, and also thank you audience for turning out and supporting the Festival.

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<v Chair>Adelaide, as we know, is blessed with a wonderful climate for sports and all kinds of physical activities, with wine and food of outstanding quality and a lively arts community.

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<v Chair>We also have an excellent schooling system and three good universities, and these provide a solid social infrastructure for the development of ideas.

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<v Chair>It's a very good thing that we are celebrating the intellectual dimension of life in Adelaide in this Festival.

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<v Chair>Certainly my university and the Bob Hawke Prime Ministerial Centre of the university is very pleased to be associated with this event,

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<v Chair>fostering debate as is our mission to do on the development of our democracy, and I think it's an appropriate phrase for this morning,

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<v Chair>so it was after.

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<v Chair>Good afternoon, I'm sorry, social sustainability.

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<v Chair>My role in today's proceedings is to introduce Ms Molly Harris Olsen, the speaker for today's thinking out loud session,

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<v Chair>and then to chair a question and answer session following her address.

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<v Chair>Ms Olsen is a leading figure in the area of international environmental policy and the development of sustainable strategies for business and government.

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<v Chair>As you may have read in our program, she is the director of EcoFutures,

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<v Chair>an Australian company that is responsible for the development of sustainable strategies for business and government.

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<v Chair>Ms Olsen is also the founder and CEO of the Natural Step, a US non-profit environmental education organisation,

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<v Chair>which seeks to create and promote a shared framework for a sustainable society, informed by scientifically based system conditions.

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<v Chair>Ms Olsen has also worked in the White House as the inaugural executive director of President Clinton's Council on Sustainable Development.

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<v Chair>The Council was a broad range of members, and Ms Olsen is a member of the Council for Sustainable Development,

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<v Chair>a groundbreaking partnership of industry, government, environment, labour and civil rights,

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<v Chair>dedicated to integrating economic and environmental policies to meet the needs of the present without compromising the future.

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<v Chair>Along similar lines, Ms Olsen has recently conducted the inaugural Business Leaders Forum on Sustainable Development in Australia,

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<v Chair>bringing together government and business leaders, including the Minister for the Environment, Senator Robert Hill,

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<v Chair>and the CEOs of leading corporations.

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<v Chair>Minister

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<v Molly Harriss Olson>Thank you.

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<v Molly Harriss Olson>It's a terrific pleasure and a privilege to be here in Adelaide today.

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<v Molly Harriss Olson>And I have to say, I spend a little bit of time traveling

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<v Molly Harriss Olson>and was just in Europe in sort of eight cities there recently.

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<v Molly Harriss Olson>Adelaide is one of the most warm and welcoming cities

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<v Molly Harriss Olson>that I have ever had the opportunity to come to.

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<v Molly Harriss Olson>And it is always a treat and a pleasure to be here.

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<v Molly Harriss Olson>What I thought I'd do very briefly today

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<v Molly Harriss Olson>is envision what a sustainable society would look like.

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<v Molly Harriss Olson>And I thought we'd start by maybe looking back at the past a little bit,

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<v Molly Harriss Olson>at the evolution of the planet as we know it today,

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<v Molly Harriss Olson>talk a little bit about what sustainability is,

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<v Molly Harriss Olson>and I want to share with you some of those principles

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<v Molly Harriss Olson>that the natural step in Sweden actually came up with,

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<v Molly Harriss Olson>and then start to talk a little bit about some examples

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<v Molly Harriss Olson>that I think will help us all envision a sustainable future.

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<v Molly Harriss Olson>I want to leave lots of time for questions and answers,

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<v Molly Harriss Olson>so be thinking as we're going through about your own thoughts and questions.

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<v Molly Harriss Olson>I'll start with the overhead.

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<v Molly Harriss Olson>You're welcome to...

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<v Molly Harriss Olson>Oh, no, no, no, you're comfortable.

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<v Molly Harriss Olson>I'll be fine walking back and forth.

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<v Molly Harriss Olson>Un-rehearsed.

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<v Molly Harriss Olson>This is unrehearsed.

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<v Molly Harriss Olson>Our planet is billions and billions of years old

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<v Molly Harriss Olson>and has billions of years yet to go.

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<v Molly Harriss Olson>Creation goes on.

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<v Molly Harriss Olson>So let's put us...

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<v Molly Harriss Olson>our history as a species and our first industrial revolution

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<v Molly Harriss Olson>in perspective

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<v Molly Harriss Olson>by compressing all of geologic time

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<v Molly Harriss Olson>into the form...

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<v Molly Harriss Olson>which is about 4.5 billion years, by the way,

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<v Molly Harriss Olson>into the six days of biblical creation.

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<v Molly Harriss Olson>Now, since this is a little complicated,

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<v Molly Harriss Olson>I'm going to repeat that for us.

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<v Molly Harriss Olson>We're going to compress all of geologic time

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<v Molly Harriss Olson>from the initial formation of the Earth

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<v Molly Harriss Olson>some 4.5 billion years ago, right up to the present,

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<v Molly Harriss Olson>into the six days,

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<v Molly Harriss Olson>and then we're going to compress all of geologic time

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<v Molly Harriss Olson>which is the first day of biblical creation.

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<v Molly Harriss Olson>Using that compressed time scale,

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<v Molly Harriss Olson>one day equals 750 million years.

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<v Molly Harriss Olson>The Earth is formed out of a solar nebula on the first day.

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<v Molly Harriss Olson>All day Monday is spent getting geologically organized.

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<v Molly Harriss Olson>There is no life until Tuesday at noon.

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<v Molly Harriss Olson>It's right about here on our geologic time scale.

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<v Molly Harriss Olson>Only life, beginning with the first prokaryotic cell

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<v Molly Harriss Olson>in the primordial oceans,

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<v Molly Harriss Olson>lifts itself up by its bootstraps,

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<v Molly Harriss Olson>survives, and it proliferates

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<v Molly Harriss Olson>into mind-bending diversity.

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<v Molly Harriss Olson>Millions upon millions of species come during the week,

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<v Molly Harriss Olson>and a few million go.

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<v Molly Harriss Olson>What began as a very hostile environment

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<v Molly Harriss Olson>gradually is sweetened as each species,

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<v Molly Harriss Olson>through its metabolic process,

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<v Molly Harriss Olson>prepares the hostile environment for the next species.

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<v Molly Harriss Olson>And all of that preceding ourselves here on planet Earth.

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<v Molly Harriss Olson>About Wednesday at midnight,

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<v Molly Harriss Olson>photosynthesis gets going into high gear.

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<v Molly Harriss Olson>Early on Thursday morning in the wee hours,

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<v Molly Harriss Olson>the first eukaryotic cells appear.

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<v Molly Harriss Olson>That's the second benchmark there.

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<v Molly Harriss Olson>We are eukaryotic cells.

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<v Molly Harriss Olson>Life begins then to flourish and evolve into more complex forms.

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<v Molly Harriss Olson>By Saturday morning, the sixth day,

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<v Molly Harriss Olson>there's finally enough oxygen that amphibians,

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<v Molly Harriss Olson>come onto the land,

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<v Molly Harriss Olson>and there's enough chlorophyll manufactured

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<v Molly Harriss Olson>for the fossil fuels to begin to form.

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<v Molly Harriss Olson>Around four o'clock on Saturday,

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<v Molly Harriss Olson>the giant reptiles appear.

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<v Molly Harriss Olson>You can see that just here.

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<v Molly Harriss Olson>They hang around for a fairly long time as species go,

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<v Molly Harriss Olson>until about 9.55 p.m. that night.

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<v Molly Harriss Olson>It's nearly six hours,

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<v Molly Harriss Olson>and our species should be that lucky.

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<v Molly Harriss Olson>About 20 minutes after,

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<v Molly Harriss Olson>at 10.15 p.m.,

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<v Molly Harriss Olson>on Saturday night,

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<v Molly Harriss Olson>the primates appear.

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<v Molly Harriss Olson>Australopithecus,

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<v Molly Harriss Olson>the first species of our branch of the main primate tree,

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<v Molly Harriss Olson>shows up at about 11.53 p.m.

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<v Molly Harriss Olson>Only seven minutes to go.

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<v Molly Harriss Olson>Homo sapiens sapiens arrives at 11.59 p.m. and 54 seconds.

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<v Molly Harriss Olson>This is arriving on the scene just six seconds ago.

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<v Molly Harriss Olson>Then the party really begins.

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<v Molly Harriss Olson>But the party becomes a binge,

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<v Molly Harriss Olson>and just a little over one second ago,

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<v Molly Harriss Olson>or 1.2 seconds of our geologic time scale,

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<v Molly Harriss Olson>we, or at least our forebears,

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<v Molly Harriss Olson>throw off the habits of hunting and gathering

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<v Molly Harriss Olson>and become farmers,

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<v Molly Harriss Olson>and begin to change and sacrifice the environment

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<v Molly Harriss Olson>to suit and feed our own appetites.

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<v Molly Harriss Olson>A third of a second to midnight,

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<v Molly Harriss Olson>Buddha appears.

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<v Molly Harriss Olson>A quarter of a second to midnight,

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<v Molly Harriss Olson>Jesus of Nazareth.

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<v Molly Harriss Olson>One fortieth of a second ago,

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<v Molly Harriss Olson>the Industrial Revolution begins.

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<v Molly Harriss Olson>And this ushers in the age of technology.

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<v Molly Harriss Olson>One eightieth of a second ago,

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<v Molly Harriss Olson>we discover oil.

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<v Molly Harriss Olson>And the party really picks up steam.

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<v Molly Harriss Olson>One two hundredth of a second ago,

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<v Molly Harriss Olson>we learn how to split the atom.

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<v Molly Harriss Olson>And the party gets very dangerous indeed.

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<v Molly Harriss Olson>And now it's midnight,

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<v Molly Harriss Olson>the beginning of the seventh day.

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<v Molly Harriss Olson>The Union of Concerned Scientists,

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<v Molly Harriss Olson>numbering some 2,000,

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<v Molly Harriss Olson>including more than 100 Nobel laureates,

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<v Molly Harriss Olson>tell us that we have one to a few thousand

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<v Molly Harriss Olson>of the two decades

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<v Molly Harriss Olson>to reverse our current course.

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<v Molly Harriss Olson>In other words,

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<v Molly Harriss Olson>the next two hundredth of a second

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<v Molly Harriss Olson>will be decisive.

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<v Molly Harriss Olson>In the time since we learned to split the atom,

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<v Molly Harriss Olson>that short span of time,

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<v Molly Harriss Olson>projected forward, not backward,

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<v Molly Harriss Olson>will decide our fate.

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<v Molly Harriss Olson>God can afford to rest on the seventh day,

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<v Molly Harriss Olson>but I'm afraid that we cannot.

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<v Molly Harriss Olson>Now, um,

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<v Molly Harriss Olson>hopefully this is not what we're doing today,

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<v Molly Harriss Olson>but I thought I'd put it up anyway.

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<v Molly Harriss Olson>This is a Larson cartoon,

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<v Molly Harriss Olson>and as you can see it says,

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<v Molly Harriss Olson>the picture's pretty bleak, gentlemen.

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<v Molly Harriss Olson>The world's climates are changing,

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<v Molly Harriss Olson>mammals are taking over,

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<v Molly Harriss Olson>and we all have a brain about the size of a walnut.

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<v Molly Harriss Olson>Now we know what happened to the dinosaur,

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<v Molly Harriss Olson>um, dinosaurs.

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<v Molly Harriss Olson>I heard a joke the other day,

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<v Molly Harriss Olson>which you might think is funny and you might not,

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<v Molly Harriss Olson>but I thought I would share it with you.

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<v Molly Harriss Olson>There were two planets talking to each other,

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<v Molly Harriss Olson>and one of them said to the other,

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<v Molly Harriss Olson>how are ya?

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<v Molly Harriss Olson>Oh, you know, I'm not so well lately.

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<v Molly Harriss Olson>I've had a terrible rash.

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<v Molly Harriss Olson>The other planet said, oh, you know, what is it?

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<v Audience>He said, well, it's called Homo sapiens sapien.

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<v Molly Harriss Olson>The other planet said, oh, it's okay, I had that.

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<v Molly Harriss Olson>It doesn't last very long.

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<v Molly Harriss Olson>Now, we can laugh at this,

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<v Molly Harriss Olson>but of course our hope is,

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<v Molly Harriss Olson>and with Adelaide's Festival of Ideas

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<v Molly Harriss Olson>and many initiatives happening all around the world,

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<v Molly Harriss Olson>we hope to avoid just that very fate.

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<v Molly Harriss Olson>But what I think is important to note

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<v Molly Harriss Olson>is that we really are at a historic juncture.

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<v Molly Harriss Olson>We face today a situation where,

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<v Molly Harriss Olson>for the very first time in human history,

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<v Molly Harriss Olson>our systems are needing to be rethought.

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<v Molly Harriss Olson>We face a situation, for instance,

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<v Molly Harriss Olson>where the limits to prosperity are not

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<v Molly Harriss Olson>a lack of human capital.

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<v Molly Harriss Olson>But they are a lack of natural capital.

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<v Molly Harriss Olson>When we started the Industrial Revolution,

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<v Molly Harriss Olson>we had a situation where we had a very small population

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<v Molly Harriss Olson>and we had fairly vast amounts in those terms of resources

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<v Molly Harriss Olson>and very low rates of consumption.

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<v Molly Harriss Olson>But today we see a reverse of that.

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<v Molly Harriss Olson>We have increasingly diminished

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<v Molly Harriss Olson>environment capacities and natural resources

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<v Molly Harriss Olson>and we have an ever-increasing population,

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<v Molly Harriss Olson>as we all know.

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<v Molly Harriss Olson>So we find today that the limits, for instance,

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<v Molly Harriss Olson>to fish harvests, are not the same.

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<v Molly Harriss Olson>They are not boats or the capital

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<v Molly Harriss Olson>to actually go out and catch fish,

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<v Molly Harriss Olson>but productive fisheries.

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<v Molly Harriss Olson>Almost all of the world's fisheries now

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<v Molly Harriss Olson>are either in serious condition or in steady decline.

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<v Molly Harriss Olson>The limits to irrigation are not pumps or electricity.

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<v Molly Harriss Olson>We've got plenty of infrastructure

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<v Molly Harriss Olson>to provide electricity.

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<v Molly Harriss Olson>But viable aquifers are in some danger

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<v Molly Harriss Olson>and in many parts.

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<v Molly Harriss Olson>And in fact, South Australia knows well

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<v Molly Harriss Olson>the difficulties and challenges of water.

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<v Molly Harriss Olson>The limits to pulp and paper

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<v Molly Harriss Olson>are not paper mills, but forests.

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<v Molly Harriss Olson>And we see these signs of challenges

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<v Molly Harriss Olson>also in the social arena.

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<v Molly Harriss Olson>In the United States, crime is about 7%

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<v Molly Harriss Olson>of the gross national product.

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<v Molly Harriss Olson>And it rose between 1990 and 1994

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<v Molly Harriss Olson>by some 34%.

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<v Molly Harriss Olson>The cost of incarceration is about the same

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<v Molly Harriss Olson>as a Harvard education,

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<v Molly Harriss Olson>but as I've said to some of you before,

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<v Molly Harriss Olson>the main difference is the curriculum.

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<v Molly Harriss Olson>.

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<v Molly Harriss Olson>Overall, in the United States,

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<v Molly Harriss Olson>crime costs about $450 billion.

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<v Molly Harriss Olson>I don't know the exact figures for Australia,

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<v Molly Harriss Olson>but I'm sure they are quite substantial.

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<v Molly Harriss Olson>Now, all of us, of course, want to live

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<v Molly Harriss Olson>in an ecologically sustainable world.

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<v Molly Harriss Olson>But the widening gap between the rich and the poor

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<v Molly Harriss Olson>is creating a situation where today

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<v Molly Harriss Olson>we find it's increasingly difficult

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<v Molly Harriss Olson>for humanity to maintain

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<v Molly Harriss Olson>any kind of sustainable lifestyle.

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<v Molly Harriss Olson>The wealthiest of us consume about $1 billion

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<v Molly Harriss Olson>of food, and the wealthiest of us,

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<v Molly Harriss Olson>well, the wealthiest 20% of us,

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<v Molly Harriss Olson>consume about 45% of all meat and all fish,

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<v Molly Harriss Olson>about 58% of all energy in the world today,

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<v Molly Harriss Olson>74% of all phones, and I think it's probably higher than that

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<v Molly Harriss Olson>for mobile phones here in Australia,

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<v Molly Harriss Olson>and 87% of all vehicles are consumed

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<v Molly Harriss Olson>only by the top 20% of the world's population.

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<v Molly Harriss Olson>Our consumption rates have increased

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<v Molly Harriss Olson>six times since the 1950s.

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<v Molly Harriss Olson>And at the same time, the rest of humanity's

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<v Molly Harriss Olson>have declined substantially,

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<v Molly Harriss Olson>to the point where subsistence is not even able

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<v Molly Harriss Olson>to be achieved, much less effective livelihoods.

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<v Molly Harriss Olson>It would only take today 0.1% of the world's income

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<v Molly Harriss Olson>to pay for education, nutrition, health, family planning,

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<v Molly Harriss Olson>water and sanitation for all of the world's population.

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<v Molly Harriss Olson>And this accounts to about the budget that we use today

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<v Molly Harriss Olson>in Europe and the US for pet food and perfume.

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<v Molly Harriss Olson>So I think we have a situation where we obviously

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<v Molly Harriss Olson>have got to rethink our priorities.

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<v Molly Harriss Olson>And a lot of this is a question of perception.

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<v Molly Harriss Olson>And I don't know how many of you have ever read the book

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<v Molly Harriss Olson>Hitchhiker's Guide to the Galaxy,

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<v Molly Harriss Olson>but whenever I think about the challenges that we have

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<v Molly Harriss Olson>in really recognizing and perceiving our environment

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<v Molly Harriss Olson>and our situation as it really is today,

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<v Molly Harriss Olson>I think about this quote.

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<v Molly Harriss Olson>And I think the fact that we're only having to give up

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<v Molly Harriss Olson>a little bit of pet food and perfume to feed and provide

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<v Molly Harriss Olson>health and sanitation for the rest of the world

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<v Molly Harriss Olson>provides a good example of that.

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<v Molly Harriss Olson>This is from Douglas Adams,

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<v Molly Harriss Olson>Hitchhiker's Guide to the Galaxy, and he says,

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<v Molly Harriss Olson>It's an important and popular fact that things are not always

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<v Molly Harriss Olson>what they seem.

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<v Molly Harriss Olson>For instance, on planet Earth, man had always assumed

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<v Molly Harriss Olson>that he was more intelligent than dolphins

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<v Molly Harriss Olson>because he had achieved so much.

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<v Molly Harriss Olson>The wheel, New York, wars, and so on.

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<v Molly Harriss Olson>Whilst all the dolphins had ever done was muck about

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<v Molly Harriss Olson>in the water having a good time.

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<v Molly Harriss Olson>But conversely, the dolphins had always believed

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<v Molly Harriss Olson>that they were far more intelligent than man

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<v Molly Harriss Olson>for precisely the same reasons.

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<v Molly Harriss Olson>Now, I think that's a good question.

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<v Molly Harriss Olson>I think as we start to envision what a sustainable society

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<v Molly Harriss Olson>would look like, it's important to think about

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<v Molly Harriss Olson>what kind of principles would drive this sort of change.

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<v Molly Harriss Olson>And we have to really think about this, I think,

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<v Molly Harriss Olson>in the same way that we think about the transition

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<v Molly Harriss Olson>from the agricultural to the industrial revolution.

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<v Molly Harriss Olson>When we were in the middle of the first industrial revolution,

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<v Molly Harriss Olson>nobody called it the industrial revolution.

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<v Molly Harriss Olson>We just knew that we were sort of shifting away

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<v Molly Harriss Olson>from the horse and buggy and from sort of

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<v Molly Harriss Olson>a specifically agricultural-based economy

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<v Molly Harriss Olson>to a more industrial-based economy.

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<v Molly Harriss Olson>And one thing that I found extremely useful

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<v Molly Harriss Olson>is a set of principles that have been developed

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<v Molly Harriss Olson>by a group of Swedish scientists.

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<v Molly Harriss Olson>And it's a set of principles that I think would be helpful

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<v Molly Harriss Olson>to share with us today.

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<v Molly Harriss Olson>Because I think they provide gist for the ideas,

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<v Molly Harriss Olson>Mill, if you will.

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<v Molly Harriss Olson>Now, I'll try to paint a little bit of a framework,

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<v Molly Harriss Olson>if I could, before we jump into those.

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<v Molly Harriss Olson>This is the way that the natural sciences

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<v Molly Harriss Olson>and the first step creates a sort of picture

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<v Molly Harriss Olson>of the problem that we face today.

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<v Molly Harriss Olson>I mentioned the decline in living systems

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<v Molly Harriss Olson>and the increase in population.

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<v Molly Harriss Olson>Well, if we think about this as the way the world is today,

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<v Molly Harriss Olson>we also realize that we have a small margin here of action.

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<v Molly Harriss Olson>We don't know whether in this last two hundredth of a second

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<v Molly Harriss Olson>we're going to be able to reverse the current course.

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<v Molly Harriss Olson>But we know that there is some kind of a margin for action.

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<v Molly Harriss Olson>And at the same time, we also know that there is

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<v Molly Harriss Olson>an accelerating population, which is measured by not just the numbers,

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<v Molly Harriss Olson>but by affluence in technology.

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<v Molly Harriss Olson>For example, Australians consume about eighty times

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<v Molly Harriss Olson>the amount of resources that a sub-Saharan African,

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<v Molly Harriss Olson>on average, would consume.

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<v Molly Harriss Olson>And the decline in living systems is quite measurable.

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<v Molly Harriss Olson>And we, unfortunately, are confronted with that every day.

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<v Molly Harriss Olson>But we also have to think about the fact that the nature

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<v Molly Harriss Olson>of our environmental problems has changed quite dramatically

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<v Molly Harriss Olson>in the last twenty-five years.

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<v Molly Harriss Olson>We initially, when we looked, for instance, at the environment,

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<v Molly Harriss Olson>had a situation where there were

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<v Molly Harriss Olson>a few local problems.

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<v Molly Harriss Olson>A chemical company would spill something into the river

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<v Molly Harriss Olson>and the fish would die, and you could immediately connect

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<v Molly Harriss Olson>the cause and effect of that situation.

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<v Molly Harriss Olson>There were a few sources and a very short time delay

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<v Molly Harriss Olson>and a relatively low level of complexity of the system.

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<v Molly Harriss Olson>We now have a situation where most of our environmental problems

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<v Molly Harriss Olson>are global.

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<v Molly Harriss Olson>There are issues like the hole in the ozone layer,

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<v Molly Harriss Olson>the climate changing, land-based sources of marine pollution,

338
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<v Molly Harriss Olson>coral reefs dying because of coral bleaching

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<v Molly Harriss Olson>that is very difficult to understand.

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<v Molly Harriss Olson>And so they're global problems and they're highly diffuse.

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<v Molly Harriss Olson>It's not as if you can go to one factory and say,

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<v Molly Harriss Olson>well, this is what's causing the problem.

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<v Molly Harriss Olson>They're very diffuse sources of the problem.

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<v Molly Harriss Olson>And there are very long time delays between the cause

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<v Molly Harriss Olson>and effect understanding, even if we can understand that

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<v Molly Harriss Olson>in the long run.

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<v Molly Harriss Olson>For example, the case I like to use is that the gentleman

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<v Molly Harriss Olson>who got the Nobel Prize for developing DDT did so about 60 years ago.

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<v Molly Harriss Olson>And that's about 60 years before it was banned in California.

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<v Molly Harriss Olson>Now that's a very long time delay between our recognition

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<v Molly Harriss Olson>of something as a great contribution to mankind

352
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<v Molly Harriss Olson>and before we actually have to start banning it

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<v Molly Harriss Olson>in our countries around the world.

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<v Molly Harriss Olson>So we've gone from a situation with low complexity

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<v Molly Harriss Olson>to a situation of very, very high complexity.

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<v Molly Harriss Olson>Now assuming if we're to envision what a sustainable society

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<v Molly Harriss Olson>would look like, if we could identify a set of principles

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<v Molly Harriss Olson>that would help us to reach some kind of an equilibrium,

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<v Molly Harriss Olson>it would be a very, very valuable thing.

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<v Molly Harriss Olson>Because we could then open this funnel up so that we're not

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<v Molly Harriss Olson>at risk of crossing, if you will.

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<v Molly Harriss Olson>And if we could define those principles, we could not only reach

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<v Molly Harriss Olson>a sort of equilibrium between the ability of planet Earth

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<v Molly Harriss Olson>to provide for our needs and our increasing demands

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<v Molly Harriss Olson>on the ability of the Earth to provide those needs,

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<v Molly Harriss Olson>we could actually get to a place where we not only are in equilibrium

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<v Molly Harriss Olson>but where we're creating what I like to call a restorative

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<v Molly Harriss Olson>society, where our development and economic prosperity

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<v Molly Harriss Olson>actually doesn't just not damage the environment,

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<v Molly Harriss Olson>but it actually helps to restore the environment.

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<v Molly Harriss Olson>And the example that I like to use about that is a colleague of mine

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<v Molly Harriss Olson>by the name of Bill McDonough was engaged by a Swiss factory

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<v Molly Harriss Olson>who was having a lot of difficulties.

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<v Molly Harriss Olson>It was an upholstery factory.

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<v Molly Harriss Olson>And in Switzerland, they have very strong environmental laws,

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<v Molly Harriss Olson>and the offcuts from the fabrics in this upholstery factory

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<v Molly Harriss Olson>could not be disposed of in the local landfill

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<v Molly Harriss Olson>because they were considered hazardous waste.

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<v Molly Harriss Olson>Well, it begs the question, of course, why are we sitting on those things?

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<v Molly Harriss Olson>But that question aside, he helped them design a system

381
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<v Molly Harriss Olson>whereby not only did they design the fabrics so that they were

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<v Molly Harriss Olson>no longer considered hazardous waste and they could be, in fact,

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<v Molly Harriss Olson>disposed of in the local landfill, but they also, in the end,

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<v Molly Harriss Olson>after they'd finished this design, the water coming out of the plant

385
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<v Molly Harriss Olson>was actually cleaner than the water going into the plant.

386
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<v Molly Harriss Olson>So if you ask the employees, what would you rather drink,

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<v Molly Harriss Olson>the water coming into this factory or the water coming out,

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<v Molly Harriss Olson>for the first time, I think it must be in the history of the planet,

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<v Molly Harriss Olson>they said, oh, we'd much rather drink the water coming out of our factory.

390
00:19:02.680 --> 00:19:06.740
<v Molly Harriss Olson>And I think that's a good example of the ability of society

391
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<v Molly Harriss Olson>to actually become much more restorative so that we're creating

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<v Molly Harriss Olson>economic prosperity not at the expense of the environment

393
00:19:12.820 --> 00:19:15.360
<v Molly Harriss Olson>but we're able to restore it at the same time.

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<v Molly Harriss Olson>Now, in order to get their head around developing a set of principles,

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<v Molly Harriss Olson>the Swedish scientists decided to get together and try to figure out

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<v Molly Harriss Olson>what they could agree on.

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<v Molly Harriss Olson>And their primary purpose was really to define what is the system

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<v Molly Harriss Olson>of planet Earth and what is it that cannot be violated

399
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<v Molly Harriss Olson>if we're going to sustain life in this system.

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<v Molly Harriss Olson>And they did that by looking at some very basic scientific principles

401
00:19:42.380 --> 00:19:44.860
<v Molly Harriss Olson>and what they could agree on there and out of that developing

402
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<v Molly Harriss Olson>what they called system conditions.

403
00:19:47.560 --> 00:19:51.720
<v Molly Harriss Olson>Now, the science that they could agree on was very basic and it brings us back

404
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<v Molly Harriss Olson>to our hundredth day.

405
00:19:52.160 --> 00:19:53.980
<v Molly Harriss Olson>In the middle of high school physics classes,

406
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<v Molly Harriss Olson>they basically agreed on four main points.

407
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<v Molly Harriss Olson>The first was that matter and energy cannot appear or disappear.

408
00:20:00.380 --> 00:20:02.120
<v Molly Harriss Olson>This is also called the conservation law.

409
00:20:02.460 --> 00:20:05.560
<v Molly Harriss Olson>And the fact that matter and energy tend to spread spontaneously.

410
00:20:06.480 --> 00:20:10.260
<v Molly Harriss Olson>Now, if we think about those two, the first and second laws of thermodynamics,

411
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<v Molly Harriss Olson>what they really tell us in plain English is that everything spreads

412
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<v Molly Harriss Olson>but nothing disappears.

413
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<v Molly Harriss Olson>And this is an important concept to understand when we start to think about

414
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<v Molly Harriss Olson>the state of the environment today.

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<v Molly Harriss Olson>The third thing that they agreed on was that the biological and economic value

416
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<v Molly Harriss Olson>of materials that we use is in their concentration and structure.

417
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<v Molly Harriss Olson>Now, the reason this is significant is because ink, for instance,

418
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<v Molly Harriss Olson>is only of use to us when it's concentrated.

419
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<v Molly Harriss Olson>If you start to pour ink into a bathtub, you can put a few drops in there

420
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<v Molly Harriss Olson>and you can't even really tell that there's ink in the bathtub.

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<v Molly Harriss Olson>But the ink is of no use to us in that case.

422
00:20:48.260 --> 00:20:49.900
<v Molly Harriss Olson>Neither is the bathwater, by the way.

423
00:20:50.820 --> 00:20:53.160
<v Molly Harriss Olson>But who believes that the ink actually disappeared?

424
00:20:54.500 --> 00:20:56.080
<v Molly Harriss Olson>No, the ink is still in the bathwater.

425
00:20:56.160 --> 00:20:58.740
<v Molly Harriss Olson>And if you continue to drop drops of ink into the bathwater,

426
00:20:58.800 --> 00:21:00.280
<v Molly Harriss Olson>it will eventually turn blue.

427
00:21:00.960 --> 00:21:05.360
<v Molly Harriss Olson>Well, what that tells us is that the only thing that's valuable to us

428
00:21:05.360 --> 00:21:07.700
<v Molly Harriss Olson>isn't the fact that there's ink that happens to be in the bathwater.

429
00:21:07.780 --> 00:21:09.940
<v Molly Harriss Olson>It's the concentration and the structure of that ink.

430
00:21:10.020 --> 00:21:13.800
<v Molly Harriss Olson>And that's true of gold, of lead, of mercury, of fossil fuels.

431
00:21:13.860 --> 00:21:18.000
<v Molly Harriss Olson>Fossil fuels are not only not valuable to us once they're dispersed in the atmosphere,

432
00:21:18.260 --> 00:21:19.880
<v Molly Harriss Olson>but they're, in fact, causing us all cancer.

433
00:21:19.900 --> 00:21:20.980
<v Molly Harriss Olson>We have all kinds of problems with the climate

434
00:21:20.980 --> 00:21:22.860
<v Molly Harriss Olson>now that they're dispersed into the atmosphere.

435
00:21:23.140 --> 00:21:27.440
<v Molly Harriss Olson>So the biological and economic value that we create

436
00:21:27.440 --> 00:21:32.400
<v Molly Harriss Olson>is in the concentration and structure of that material that we use or consume.

437
00:21:33.160 --> 00:21:36.800
<v Molly Harriss Olson>And finally, green plant cells are essentially the only producer,

438
00:21:37.160 --> 00:21:43.260
<v Molly Harriss Olson>the only net producer of concentration and structure in the system of planet Earth.

439
00:21:43.480 --> 00:21:45.580
<v Molly Harriss Olson>Now, that's quite a complex thing to comprehend

440
00:21:45.580 --> 00:21:48.960
<v Molly Harriss Olson>because, of course, we produce a lot of concentration and structure.

441
00:21:48.960 --> 00:21:51.940
<v Molly Harriss Olson>We build magnificent buildings and beautiful cities.

442
00:21:52.220 --> 00:21:53.700
<v Molly Harriss Olson>We build furniture.

443
00:21:53.920 --> 00:21:57.520
<v Molly Harriss Olson>We do all kinds of things to create concentration and structure that is useful to us.

444
00:21:57.780 --> 00:22:00.020
<v Molly Harriss Olson>But the fact is, in the United States,

445
00:22:00.120 --> 00:22:04.500
<v Molly Harriss Olson>for every hundred pounds of product we produce and manufacture in that country,

446
00:22:04.680 --> 00:22:08.340
<v Molly Harriss Olson>we produce 3,200 pounds of waste.

447
00:22:08.900 --> 00:22:10.500
<v Molly Harriss Olson>So this is not a good ratio.

448
00:22:10.660 --> 00:22:16.160
<v Molly Harriss Olson>So in a net way, we produce more waste than we do concentration and structure.

449
00:22:16.160 --> 00:22:21.440
<v Molly Harriss Olson>And therefore, you can understand the sort of fundamental nature of the problem that we face.

450
00:22:21.640 --> 00:22:25.420
<v Molly Harriss Olson>Green plant cells, on the other hand, because they can photosynthesize,

451
00:22:25.480 --> 00:22:28.980
<v Molly Harriss Olson>can naturally create wood and timber out of...

452
00:22:29.600 --> 00:22:34.600
<v Molly Harriss Olson>They can create that concentration of structure because they can photosynthesize,

453
00:22:34.640 --> 00:22:36.340
<v Molly Harriss Olson>which unfortunately we haven't yet evolved to do.

454
00:22:36.660 --> 00:22:41.820
<v Molly Harriss Olson>Probably if we actually don't make it and some other species evolves beyond us,

455
00:22:41.860 --> 00:22:43.600
<v Molly Harriss Olson>they'll have little solar panels on their heads.

456
00:22:44.920 --> 00:22:46.060
<v Molly Harriss Olson>We'll just have to...

457
00:22:46.160 --> 00:22:47.020
<v Molly Harriss Olson>wait and see.

458
00:22:47.720 --> 00:22:51.820
<v Molly Harriss Olson>The other thing that the scientists agreed on in this Swedish group

459
00:22:52.820 --> 00:22:55.380
<v Molly Harriss Olson>was on the basic premises of evolution.

460
00:22:55.780 --> 00:22:57.300
<v Molly Harriss Olson>And I put this slide up a little bit earlier.

461
00:22:58.100 --> 00:23:03.300
<v Molly Harriss Olson>They agreed that the nature of evolution was to constantly sequester

462
00:23:03.300 --> 00:23:05.980
<v Molly Harriss Olson>the hostile aspects of the environment,

463
00:23:06.140 --> 00:23:09.360
<v Molly Harriss Olson>the free-floating mercuries and ammonium,

464
00:23:09.360 --> 00:23:13.300
<v Molly Harriss Olson>into the Earth's crust so that, over time,

465
00:23:13.440 --> 00:23:15.680
<v Molly Harriss Olson>the environment was what we called

466
00:23:16.160 --> 00:23:24.780
<v Molly Harriss Olson>the resident

467
00:23:27.020 --> 00:23:30.140
<v Molly Harriss Olson>but now that the materials have been sequestered in the Earth's crust,

468
00:23:30.320 --> 00:23:32.760
<v Molly Harriss Olson>we have had this incredible explosion of diversity.

469
00:23:33.600 --> 00:23:36.840
<v Molly Harriss Olson>What the scientists believe is that we are today, in fact,

470
00:23:36.860 --> 00:23:38.780
<v Molly Harriss Olson>reversing that whole process

471
00:23:38.780 --> 00:23:43.100
<v Molly Harriss Olson>because we are systematically taking materials out of the Earth's crust

472
00:23:43.100 --> 00:23:45.800
<v Molly Harriss Olson>and dispersing it widely throughout the biosphere.

473
00:23:46.000 --> 00:23:50.580
<v Molly Harriss Olson>So this is effectively reversing what has been a sweetened environment

474
00:23:50.580 --> 00:23:53.500
<v Molly Harriss Olson>into what is becoming increasingly a hostile environment

475
00:23:53.500 --> 00:23:57.120
<v Molly Harriss Olson>to the forms of life that have evolved up to this point.

476
00:23:58.420 --> 00:23:59.940
<v Molly Harriss Olson>And as a result of that,

477
00:24:00.640 --> 00:24:03.180
<v Molly Harriss Olson>these scientists came up with four system conditions.

478
00:24:04.080 --> 00:24:06.420
<v Molly Harriss Olson>And I think these are helpful for a lot of reasons.

479
00:24:06.500 --> 00:24:10.280
<v Molly Harriss Olson>The main way I like to think of them is they provide a bit of a compass,

480
00:24:10.420 --> 00:24:11.880
<v Molly Harriss Olson>a north, south, east, west compass,

481
00:24:11.980 --> 00:24:14.500
<v Molly Harriss Olson>to help us understand as we go into the next millennium

482
00:24:14.500 --> 00:24:17.720
<v Molly Harriss Olson>how we're going directionally and whether we're on course.

483
00:24:18.280 --> 00:24:21.920
<v Molly Harriss Olson>The first system condition is that substances from the Earth's crust

484
00:24:22.640 --> 00:24:23.480
<v Molly Harriss Olson>cannot see us.

485
00:24:23.500 --> 00:24:25.880
<v Molly Harriss Olson>They systematically increase in the biosphere.

486
00:24:26.460 --> 00:24:29.160
<v Molly Harriss Olson>And this is for precisely the reasons I mentioned just before.

487
00:24:29.440 --> 00:24:32.280
<v Molly Harriss Olson>We can't systematically take materials out of the Earth's crust

488
00:24:32.280 --> 00:24:33.160
<v Molly Harriss Olson>and load it into the biosphere,

489
00:24:33.260 --> 00:24:38.100
<v Molly Harriss Olson>or we will reverse the whole chain of evolution.

490
00:24:40.080 --> 00:24:42.540
<v Molly Harriss Olson>Now this doesn't mean, by the way, and it's important to point out,

491
00:24:42.660 --> 00:24:44.080
<v Molly Harriss Olson>it doesn't mean that we can't mine,

492
00:24:44.220 --> 00:24:46.800
<v Molly Harriss Olson>it doesn't mean that we can't use mercury or lead or anything else,

493
00:24:47.360 --> 00:24:48.880
<v Molly Harriss Olson>petroleum or uranium even.

494
00:24:49.100 --> 00:24:52.700
<v Molly Harriss Olson>What it tells us is we cannot systematically load that material

495
00:24:52.700 --> 00:24:53.480
<v Molly Harriss Olson>into the biosphere.

496
00:24:53.500 --> 00:24:58.220
<v Molly Harriss Olson>If we can contain and close the loops in which we're using gold and mercury

497
00:24:58.220 --> 00:24:59.960
<v Molly Harriss Olson>and lead and copper and anything else,

498
00:25:00.060 --> 00:25:04.420
<v Molly Harriss Olson>then of course it's not a problem for the system as a whole of planet Earth.

499
00:25:04.520 --> 00:25:07.700
<v Molly Harriss Olson>It's a problem when we disperse it into the biosphere.

500
00:25:08.060 --> 00:25:10.800
<v Molly Harriss Olson>And that's one of the big challenges that I think we face.

501
00:25:12.660 --> 00:25:17.180
<v Molly Harriss Olson>System condition two is about substances that society produces.

502
00:25:17.300 --> 00:25:19.460
<v Molly Harriss Olson>And similarly, substances produced by society

503
00:25:19.460 --> 00:25:21.640
<v Audience>cannot systematically increase in nature.

504
00:25:22.320 --> 00:25:23.480
<v Molly Harriss Olson>Now this is a problem that we have to address.

505
00:25:23.480 --> 00:25:25.600
<v Molly Harriss Olson>And that is true because, of course, as we talked about before,

506
00:25:25.880 --> 00:25:27.860
<v Molly Harriss Olson>everything spreads but nothing disappears.

507
00:25:28.180 --> 00:25:29.640
<v Molly Harriss Olson>And so we have a situation today

508
00:25:29.640 --> 00:25:33.120
<v Molly Harriss Olson>where we not only have the large amounts of visible refuse

509
00:25:33.120 --> 00:25:36.600
<v Molly Harriss Olson>that we can see accumulating everywhere,

510
00:25:36.860 --> 00:25:38.940
<v Molly Harriss Olson>but we have a situation where we have

511
00:25:38.940 --> 00:25:41.780
<v Molly Harriss Olson>what Karl-Henrik Robert likes to call molecular garbage.

512
00:25:43.160 --> 00:25:45.240
<v Molly Harriss Olson>It's a situation where, for example,

513
00:25:45.460 --> 00:25:48.640
<v Molly Harriss Olson>anti-flammable chemicals are turning up in polar bear milk.

514
00:25:48.980 --> 00:25:52.460
<v Molly Harriss Olson>Now nobody ever intended for polar bear milk

515
00:25:52.460 --> 00:25:53.460
<v Molly Harriss Olson>to have anti-flammable chemicals.

516
00:25:53.480 --> 00:25:57.960
<v Molly Harriss Olson>But they're there because of the first and second laws of thermodynamics,

517
00:25:58.100 --> 00:26:00.880
<v Molly Harriss Olson>which is that everything spreads but nothing disappears.

518
00:26:01.540 --> 00:26:03.280
<v Molly Harriss Olson>Now what this slide is, in fact,

519
00:26:03.300 --> 00:26:05.200
<v Molly Harriss Olson>is a sample of breast milk

520
00:26:05.200 --> 00:26:08.980
<v Molly Harriss Olson>from two populations of mothers in the United States.

521
00:26:09.180 --> 00:26:10.920
<v Molly Harriss Olson>And what we see when we look at this

522
00:26:10.920 --> 00:26:15.440
<v Molly Harriss Olson>is that, in fact, there is a whole raft of molecular garbage

523
00:26:15.440 --> 00:26:16.700
<v Molly Harriss Olson>that is being found today,

524
00:26:16.860 --> 00:26:20.900
<v Molly Harriss Olson>again, in places where nobody ever intended it to be.

525
00:26:21.300 --> 00:26:22.340
<v Molly Harriss Olson>And this is, I think,

526
00:26:22.360 --> 00:26:23.460
<v Molly Harriss Olson>because we did not know that there was a whole raft of molecular garbage

527
00:26:23.460 --> 00:26:23.560
<v Molly Harriss Olson>that was being found today.

528
00:26:23.560 --> 00:26:27.800
<v Molly Harriss Olson>We may not understand the basic principles about thermodynamics,

529
00:26:28.620 --> 00:26:31.040
<v Molly Harriss Olson>but we're starting to understand them better and better every day.

530
00:26:31.560 --> 00:26:34.820
<v Molly Harriss Olson>The third system condition is the physical basis and productivity

531
00:26:34.820 --> 00:26:39.080
<v Molly Harriss Olson>for the natural systems cannot be systematically deteriorated.

532
00:26:39.200 --> 00:26:42.700
<v Molly Harriss Olson>Now, again, this does not mean that we can't use forests and fisheries.

533
00:26:42.780 --> 00:26:46.480
<v Molly Harriss Olson>What it means is that we cannot systematically deteriorate

534
00:26:46.480 --> 00:26:49.120
<v Molly Harriss Olson>their productive capacity and diversity.

535
00:26:49.440 --> 00:26:51.200
<v Molly Harriss Olson>And the reason for that is, of course,

536
00:26:51.200 --> 00:26:53.440
<v Molly Harriss Olson>we are continuing to eat away at the natural system.

537
00:26:53.440 --> 00:26:54.300
<v Molly Harriss Olson>We are continuing to eat away at the capital

538
00:26:54.300 --> 00:26:56.380
<v Molly Harriss Olson>instead of the interest of those systems.

539
00:26:56.620 --> 00:27:00.080
<v Molly Harriss Olson>And that takes us back to the examples that I used in the beginning

540
00:27:00.080 --> 00:27:02.980
<v Molly Harriss Olson>where we have a situation where our fishing fleets

541
00:27:02.980 --> 00:27:04.680
<v Molly Harriss Olson>and our forests and our water are in trouble

542
00:27:04.680 --> 00:27:06.520
<v Molly Harriss Olson>because we have failed to recognize

543
00:27:06.520 --> 00:27:08.400
<v Molly Harriss Olson>that we need to protect the capital

544
00:27:08.400 --> 00:27:11.160
<v Molly Harriss Olson>and operate off the interest of those systems.

545
00:27:12.000 --> 00:27:13.600
<v Molly Harriss Olson>And the final system condition

546
00:27:14.340 --> 00:27:18.700
<v Molly Harriss Olson>addresses the issue of human sustainability

547
00:27:18.700 --> 00:27:19.860
<v Molly Harriss Olson>or social sustainability,

548
00:27:20.080 --> 00:27:22.480
<v Molly Harriss Olson>and that is that we must meet human needs

549
00:27:22.480 --> 00:27:23.420
<v Molly Harriss Olson>in a fair and equitable way.

550
00:27:23.440 --> 00:27:24.060
<v Molly Harriss Olson>And that is to say, in a fair and efficient manner.

551
00:27:24.720 --> 00:27:26.540
<v Molly Harriss Olson>Because if we fail to meet human needs

552
00:27:26.540 --> 00:27:28.400
<v Molly Harriss Olson>in a fair and efficient manner,

553
00:27:28.640 --> 00:27:30.900
<v Molly Harriss Olson>then 80% of the world's population

554
00:27:30.900 --> 00:27:33.380
<v Molly Harriss Olson>is going to be so busy trying to eke out an existence

555
00:27:34.060 --> 00:27:35.820
<v Molly Harriss Olson>that they'll not be able to think about

556
00:27:35.820 --> 00:27:38.760
<v Molly Harriss Olson>the first three system conditions and act appropriately.

557
00:27:39.300 --> 00:27:41.580
<v Molly Harriss Olson>So we must find a fair and efficient way

558
00:27:41.580 --> 00:27:43.020
<v Molly Harriss Olson>to meet basic human needs.

559
00:27:43.280 --> 00:27:45.760
<v Molly Harriss Olson>And as I pointed out, this only takes 0.1%

560
00:27:45.760 --> 00:27:47.560
<v Molly Harriss Olson>of the world's current income.

561
00:27:48.940 --> 00:27:51.560
<v Molly Harriss Olson>That, simply put, is the four system conditions

562
00:27:51.560 --> 00:27:53.080
<v Molly Harriss Olson>that the natural step came up with.

563
00:27:56.520 --> 00:28:00.140
<v Molly Harriss Olson>Now, I think this is, it's valuable to think about

564
00:28:00.140 --> 00:28:03.560
<v Molly Harriss Olson>what kinds of principles would help us guide

565
00:28:03.560 --> 00:28:07.140
<v Molly Harriss Olson>our development as a society into the next millennium.

566
00:28:07.140 --> 00:28:12.200
<v Molly Harriss Olson>Because if we think about the evolution of humanity thus far,

567
00:28:12.380 --> 00:28:14.500
<v Molly Harriss Olson>we realize that there have been important times

568
00:28:14.500 --> 00:28:17.020
<v Molly Harriss Olson>when sets of principles were very, very valuable.

569
00:28:17.520 --> 00:28:19.720
<v Molly Harriss Olson>Probably the earliest set of principles we had

570
00:28:19.720 --> 00:28:20.520
<v Molly Harriss Olson>was fight or flight,

571
00:28:20.600 --> 00:28:22.800
<v Molly Harriss Olson>and that still serves us very well occasionally today.

572
00:28:23.440 --> 00:28:26.220
<v Molly Harriss Olson>The Ten Commandments provide another great example

573
00:28:26.220 --> 00:28:28.260
<v Molly Harriss Olson>of how society took a set of principles

574
00:28:28.260 --> 00:28:29.500
<v Molly Harriss Olson>that were applicable everywhere.

575
00:28:30.360 --> 00:28:32.200
<v Molly Harriss Olson>Thou shalt not kill didn't just apply

576
00:28:32.200 --> 00:28:34.980
<v Molly Harriss Olson>in certain parts of the world or to certain populations,

577
00:28:35.020 --> 00:28:36.220
<v Molly Harriss Olson>it applied to all of us.

578
00:28:36.640 --> 00:28:39.660
<v Molly Harriss Olson>And so sets of principles can help humanity

579
00:28:39.660 --> 00:28:41.900
<v Molly Harriss Olson>to understand and solve problems

580
00:28:41.900 --> 00:28:44.420
<v Molly Harriss Olson>and participate in solutions to problems.

581
00:28:44.780 --> 00:28:48.600
<v Molly Harriss Olson>Now, if we think about this in a sort of systems view,

582
00:28:48.680 --> 00:28:51.540
<v Molly Harriss Olson>we can understand that, take the traffic system,

583
00:28:51.700 --> 00:28:53.200
<v Molly Harriss Olson>I think is probably the best example.

584
00:28:53.440 --> 00:28:56.320
<v Molly Harriss Olson>Where we fail to have good principles,

585
00:28:56.560 --> 00:28:58.760
<v Molly Harriss Olson>or in that case rules, we have chaos,

586
00:28:59.040 --> 00:29:01.260
<v Molly Harriss Olson>which I think is probably what we fairly could call

587
00:29:01.260 --> 00:29:02.500
<v Molly Harriss Olson>what we have today.

588
00:29:03.100 --> 00:29:05.880
<v Molly Harriss Olson>But with the traffic system, everybody understands the rules.

589
00:29:06.140 --> 00:29:08.460
<v Molly Harriss Olson>If we didn't have those basic traffic rules,

590
00:29:08.580 --> 00:29:10.980
<v Molly Harriss Olson>and if everybody in society didn't understand them,

591
00:29:11.260 --> 00:29:14.080
<v Molly Harriss Olson>then we could never get from home to work each day

592
00:29:14.080 --> 00:29:14.980
<v Molly Harriss Olson>without killing ourselves.

593
00:29:15.120 --> 00:29:17.120
<v Molly Harriss Olson>Imagine, some people think you can drive on the left

594
00:29:17.120 --> 00:29:18.800
<v Molly Harriss Olson>and some on the right, and some go on red,

595
00:29:18.860 --> 00:29:19.860
<v Molly Harriss Olson>and some stop on green.

596
00:29:20.840 --> 00:29:23.420
<v Molly Harriss Olson>We would never safely be able to get from one place to another.

597
00:29:23.420 --> 00:29:28.200
<v Molly Harriss Olson>to the other. But we can, in fact, get from one place to the other safely because everyone

598
00:29:28.200 --> 00:29:33.460
<v Molly Harriss Olson>understands the basic principles of the traffic system. This, I believe, is our challenge going

599
00:29:33.460 --> 00:29:39.300
<v Molly Harriss Olson>into the next century with regard to sustainability. And I want to share a quote with you from a book

600
00:29:39.980 --> 00:29:48.420
<v Molly Harriss Olson>called Ishmael. It's by an author named Daniel Quinn. And he compares our problem to that of

601
00:29:48.420 --> 00:29:54.620
<v Molly Harriss Olson>the early flyers. He says, it's like our civilization is one of those early attempts

602
00:29:54.620 --> 00:29:59.660
<v Molly Harriss Olson>to build the first airplane, the one with the flapping wings and the guy pedaling away to make

603
00:29:59.660 --> 00:30:06.500
<v Molly Harriss Olson>the wings go. The plane goes off a very, very high cliff. And the guy is pedaling away and the wings

604
00:30:06.500 --> 00:30:13.600
<v Molly Harriss Olson>are flapping. And this fool thinks he's flying. But in fact, he's in free fall. And he just doesn't

605
00:30:13.600 --> 00:30:16.340
<v Molly Harriss Olson>realize it yet because the ground is so far away.

606
00:30:17.240 --> 00:30:18.400
<v Molly Harriss Olson>Why is our civilization so far away?

607
00:30:18.420 --> 00:30:23.840
<v Molly Harriss Olson>Why is our civilization not flying? Because it isn't built according to the laws of aerodynamics

608
00:30:23.840 --> 00:30:32.900
<v Molly Harriss Olson>and it is subject, like everything else, to the law of gravity. I think that helps us to understand

609
00:30:32.900 --> 00:30:37.900
<v Molly Harriss Olson>why it is important to develop a set of sustainability principles that all of civilization

610
00:30:37.900 --> 00:30:42.640
<v Molly Harriss Olson>can understand so that we can all participate in the solutions at the end of the day.

611
00:30:43.320 --> 00:30:48.200
<v Molly Harriss Olson>Now, I should say that the natural step principles are only one of many hundreds of sets of principles

612
00:30:48.200 --> 00:30:48.400
<v Molly Harriss Olson>that we can all participate in. And I think that's why we need to develop a set of principles

613
00:30:48.420 --> 00:30:53.700
<v Molly Harriss Olson>that are now flourishing around the world. But I have to say it is the one set that I have found

614
00:30:53.700 --> 00:31:00.780
<v Molly Harriss Olson>that is based fundamentally on science and is simple enough that I think all of us can understand them

615
00:31:00.780 --> 00:31:02.260
<v Molly Harriss Olson>and hopefully apply them.

616
00:31:04.520 --> 00:31:11.560
<v Molly Harriss Olson>Now, finally today, what I'd like to do is envision with you what a sustainable society might actually look like.

617
00:31:13.040 --> 00:31:18.400
<v Molly Harriss Olson>And I thought that what I'd do is look at a sort of a few social examples.

618
00:31:18.420 --> 00:31:22.860
<v Molly Harriss Olson>I'll give you a few examples of civic life and one government example and then some corporate examples

619
00:31:22.860 --> 00:31:26.260
<v Molly Harriss Olson>of how I think a sustainable future might look.

620
00:31:26.860 --> 00:31:32.140
<v Molly Harriss Olson>And the first example I'll use is a community called Chattanooga, which is in Tennessee.

621
00:31:32.740 --> 00:31:35.260
<v Molly Harriss Olson>And Chattanooga faced some very, very difficult problems.

622
00:31:35.460 --> 00:31:38.440
<v Molly Harriss Olson>In the late 1960s, it was actually called the dirtiest city in America.

623
00:31:38.720 --> 00:31:42.920
<v Molly Harriss Olson>And it was so dirty that you had to actually have your headlights on at noon in order to drive.

624
00:31:43.320 --> 00:31:48.360
<v Molly Harriss Olson>It was a highly industrialized town and, in fact, businessmen had to change their shirts two and three times a day.

625
00:31:48.420 --> 00:31:54.480
<v Molly Harriss Olson>Because the soot was so bad that they'd actually have to have spare shirts in the cupboard,

626
00:31:54.560 --> 00:31:55.580
<v Molly Harriss Olson>which I think is quite extraordinary.

627
00:31:56.000 --> 00:32:01.820
<v Molly Harriss Olson>This is a community, though, that decided that they didn't want to be the dirtiest city in America or anywhere else.

628
00:32:02.140 --> 00:32:06.160
<v Molly Harriss Olson>And so they set about an envisioning process to try to figure out,

629
00:32:06.240 --> 00:32:08.820
<v Molly Harriss Olson>well, what do we want to be if we don't want to be the dirtiest city in America?

630
00:32:09.380 --> 00:32:14.640
<v Molly Harriss Olson>And how are we going to develop in the future so that we can avoid these kinds of problems?

631
00:32:15.180 --> 00:32:17.800
<v Molly Harriss Olson>And this visioning exercise involved the whole community.

632
00:32:17.940 --> 00:32:18.400
<v Molly Harriss Olson>They got together.

633
00:32:18.420 --> 00:32:20.560
<v Molly Harriss Olson>They got together in church buildings and the Chamber of Commerce.

634
00:32:20.680 --> 00:32:24.420
<v Molly Harriss Olson>And they mapped out sort of what they saw as good ideas for where they should go.

635
00:32:24.580 --> 00:32:26.240
<v Molly Harriss Olson>And they involved the industry sectors.

636
00:32:26.600 --> 00:32:29.800
<v Molly Harriss Olson>And out of this process, and this process took over ten years.

637
00:32:29.920 --> 00:32:31.760
<v Molly Harriss Olson>It was a long and involved process.

638
00:32:32.320 --> 00:32:36.360
<v Molly Harriss Olson>But out of this process came an extraordinary number of initiatives.

639
00:32:36.640 --> 00:32:40.100
<v Molly Harriss Olson>And I think it's fair to say that Chattanooga is now not only not the dirtiest city in America,

640
00:32:40.200 --> 00:32:47.880
<v Molly Harriss Olson>it's probably one of the hallmark communities around the world exhibiting sustainability as a practice.

641
00:32:48.740 --> 00:32:50.540
<v Molly Harriss Olson>They developed a series.

642
00:32:50.760 --> 00:32:53.560
<v Molly Harriss Olson>They now have the largest fleet of electric buses in the world today.

643
00:32:53.740 --> 00:32:56.000
<v Molly Harriss Olson>And they're actually selling those buses to other communities.

644
00:32:56.100 --> 00:32:57.960
<v Molly Harriss Olson>I think Curitiba, Brazil, for example.

645
00:32:58.440 --> 00:33:03.400
<v Molly Harriss Olson>They developed one of the high school kids in this visioning exercise had the idea that they should develop an aquarium.

646
00:33:03.700 --> 00:33:08.720
<v Molly Harriss Olson>And this aquarium has become a multimillion-dollar economic advantage to the city of Chattanooga.

647
00:33:08.960 --> 00:33:13.340
<v Molly Harriss Olson>But they didn't just develop any aquarium that brought in, you know, tropical fish from the Philippines.

648
00:33:13.560 --> 00:33:17.000
<v Molly Harriss Olson>They actually developed the aquarium based on the Tennessee River Valley ecosystem.

649
00:33:17.000 --> 00:33:26.220
<v Molly Harriss Olson>So it not only is an important economic and tourist attraction, it actually helps to educate the community about the place where they live and where they're responsible.

650
00:33:26.680 --> 00:33:31.840
<v Molly Harriss Olson>And so it assists in, I think, the community's understanding of the things that they can treasure and cherish.

651
00:33:32.300 --> 00:33:40.160
<v Molly Harriss Olson>They are developing one of the first eco-industrial parks, which is a sort of zero-emissions closed-loop park where there's only three rules.

652
00:33:40.460 --> 00:33:43.700
<v Molly Harriss Olson>The city of Chattanooga has said, you can come and locate your business here.

653
00:33:43.820 --> 00:33:45.680
<v Molly Harriss Olson>We'll give you free land right in the center of town.

654
00:33:46.260 --> 00:33:46.780
<v Molly Harriss Olson>But...

655
00:33:46.780 --> 00:33:49.360
<v Molly Harriss Olson>You cannot put anything into the air, the water, or the soil, period.

656
00:33:49.620 --> 00:33:51.940
<v Molly Harriss Olson>There's no regulations here except those three.

657
00:33:52.880 --> 00:33:53.380
<v Molly Harriss Olson>And so...

658
00:33:53.380 --> 00:33:54.660
<v Molly Harriss Olson>It's fascinating.

659
00:33:54.940 --> 00:34:08.160
<v Molly Harriss Olson>I mean, they've actually now got, I think it's a suite of seven or eight companies who have specifically designed their industrial processes to close the loop or to share heat and exhaust and materials so that they can develop an industrial park that has no effluence.

660
00:34:08.420 --> 00:34:10.940
<v Molly Harriss Olson>And this, I think, is quite a revolutionary concept.

661
00:34:11.440 --> 00:34:12.820
<v Molly Harriss Olson>One of the things that...

662
00:34:12.820 --> 00:34:16.760
<v Molly Harriss Olson>Oh, the other interesting thing is they actually involved the polluters who had actually been dumping the water.

663
00:34:16.780 --> 00:34:25.320
<v Molly Harriss Olson>They were dumping tons and tons of horrible stuff into the river there to actually come together, donate some of their land back, and create a park along the whole of the river to clean up the river.

664
00:34:25.520 --> 00:34:28.200
<v Molly Harriss Olson>And they've now got bike paths and the policemen are on bikes.

665
00:34:28.420 --> 00:34:29.440
<v Molly Harriss Olson>And, I mean, it's absolutely beautiful.

666
00:34:29.800 --> 00:34:32.020
<v Molly Harriss Olson>They're sort of someday going to approach Adelaide.

667
00:34:34.000 --> 00:34:35.460
<v Molly Harriss Olson>But they've really done a terrific job.

668
00:34:35.520 --> 00:34:37.100
<v Molly Harriss Olson>You still can't swim in the river, but...

669
00:34:37.600 --> 00:34:39.040
<v Molly Harriss Olson>And I don't know if you'll ever be able to.

670
00:34:39.100 --> 00:34:40.280
<v Molly Harriss Olson>But they've done a terrific job.

671
00:34:40.440 --> 00:34:46.160
<v Molly Harriss Olson>But one of the last examples there that I like to share is that they had a situation where a wood chip mill wanted to come to town.

672
00:34:46.420 --> 00:34:46.760
<v Molly Harriss Olson>And they had a situation where a wood chip mill wanted to come to town.

673
00:34:46.760 --> 00:34:52.720
<v Molly Harriss Olson>And instead of it being Greenpeace or the Sierra Club or, you know, the Audubon Society that stopped this wood chip mill,

674
00:34:52.820 --> 00:34:56.400
<v Molly Harriss Olson>it was actually the Chamber of Commerce in Chattanooga that stopped it.

675
00:34:56.420 --> 00:35:00.200
<v Molly Harriss Olson>And the reason the Chamber of Commerce stopped this particular wood chip mill was they said,

676
00:35:00.280 --> 00:35:03.780
<v Molly Harriss Olson>we want a forest industry here, but we want one that's sustainable.

677
00:35:04.000 --> 00:35:07.460
<v Molly Harriss Olson>We don't want one that's going to come in and in a couple of decades be out again.

678
00:35:07.580 --> 00:35:09.760
<v Molly Harriss Olson>And so that the jobs just sort of boom and bust here.

679
00:35:09.940 --> 00:35:12.200
<v Molly Harriss Olson>We want a long-term sustainable forest industry.

680
00:35:12.440 --> 00:35:14.220
<v Molly Harriss Olson>And I think that's an exciting example.

681
00:35:15.040 --> 00:35:15.480
<v Molly Harriss Olson>Another...

682
00:35:16.300 --> 00:35:16.740
<v Molly Harriss Olson>Another...

683
00:35:16.760 --> 00:35:20.280
<v Molly Harriss Olson>Another example, Amory Lovins has come up with some very interesting ideas.

684
00:35:20.400 --> 00:35:23.980
<v Molly Harriss Olson>He's been working with the Vice President and some of the major car manufacturers in the United States

685
00:35:23.980 --> 00:35:26.280
<v Molly Harriss Olson>to try to develop what they call the supercar,

686
00:35:26.880 --> 00:35:29.680
<v Molly Harriss Olson>which is a car that would be so lightweight and so efficient

687
00:35:29.680 --> 00:35:33.200
<v Molly Harriss Olson>that you'd be able to go at least 100 miles on a gallon of gas.

688
00:35:33.580 --> 00:35:35.860
<v Molly Harriss Olson>But Amory's vision, I thought, was a very clever one,

689
00:35:35.940 --> 00:35:38.840
<v Molly Harriss Olson>where if you actually had something like solar panels on the roof of your car

690
00:35:38.840 --> 00:35:42.620
<v Molly Harriss Olson>and you had a grid connected to things like your parking meters,

691
00:35:42.800 --> 00:35:45.940
<v Molly Harriss Olson>you could actually pull up your car to park it.

692
00:35:45.940 --> 00:35:48.680
<v Molly Harriss Olson>And instead of paying a parking fee,

693
00:35:48.840 --> 00:35:52.040
<v Molly Harriss Olson>you'd actually plug into the grid and contribute electricity to the grid

694
00:35:52.040 --> 00:35:53.420
<v Molly Harriss Olson>as your car was being parked.

695
00:35:54.100 --> 00:35:56.080
<v Audience>I thought this was a very, very good idea.

696
00:35:57.020 --> 00:35:58.700
<v Molly Harriss Olson>Now, as a government example,

697
00:35:59.000 --> 00:36:03.700
<v Molly Harriss Olson>and there are lots of wonderful ways to think about how a society might look,

698
00:36:03.820 --> 00:36:06.120
<v Molly Harriss Olson>and even, in fact, the community that I live in, Gunderoo,

699
00:36:06.180 --> 00:36:08.020
<v Molly Harriss Olson>has just embarked on a major visioning process

700
00:36:08.020 --> 00:36:10.580
<v Molly Harriss Olson>to try to think about what Gunderoo wants to be like

701
00:36:10.580 --> 00:36:13.080
<v Molly Harriss Olson>in the next 20 to 25 or 30 years.

702
00:36:13.280 --> 00:36:15.120
<v Molly Harriss Olson>And in that case, Gunderoo's very lucky.

703
00:36:15.120 --> 00:36:17.680
<v Molly Harriss Olson>It's a spectacularly beautiful community at the moment,

704
00:36:17.760 --> 00:36:19.040
<v Molly Harriss Olson>but there are a lot of things that they treasure

705
00:36:19.040 --> 00:36:20.940
<v Molly Harriss Olson>and want to protect into the future.

706
00:36:21.060 --> 00:36:23.540
<v Molly Harriss Olson>And so it's never too soon to start envisioning

707
00:36:23.540 --> 00:36:25.820
<v Molly Harriss Olson>what you want a sustainable community to look like.

708
00:36:26.260 --> 00:36:28.360
<v Molly Harriss Olson>The President's Council on Sustainable Development,

709
00:36:28.520 --> 00:36:30.380
<v Molly Harriss Olson>which I had the privilege to run with Clinton,

710
00:36:30.540 --> 00:36:32.800
<v Molly Harriss Olson>was an example of how I think corporate,

711
00:36:33.100 --> 00:36:36.120
<v Molly Harriss Olson>excuse me, government needs to approach sustainable futures.

712
00:36:36.300 --> 00:36:38.540
<v Molly Harriss Olson>That whole process was about building consensus

713
00:36:38.540 --> 00:36:40.720
<v Molly Harriss Olson>between business, government, and community interests.

714
00:36:40.880 --> 00:36:42.820
<v Molly Harriss Olson>And it was a very, very difficult process.

715
00:36:42.920 --> 00:36:45.100
<v Molly Harriss Olson>It was one that took us over 40 years

716
00:36:45.100 --> 00:36:46.760
<v Molly Harriss Olson>to come out with a constructive report.

717
00:36:47.040 --> 00:36:48.820
<v Molly Harriss Olson>But it was a very interesting process

718
00:36:48.820 --> 00:36:51.160
<v Molly Harriss Olson>because instead of government out there regulating

719
00:36:51.160 --> 00:36:52.780
<v Molly Harriss Olson>and setting up in the United States now,

720
00:36:52.840 --> 00:36:55.160
<v Molly Harriss Olson>there's some 14,000 pages of EPA regulations

721
00:36:55.160 --> 00:36:57.240
<v Molly Harriss Olson>saying thou shalt do this and thou shalt not do that.

722
00:36:57.480 --> 00:37:00.280
<v Molly Harriss Olson>This was a process which brought together interest groups

723
00:37:00.280 --> 00:37:03.020
<v Molly Harriss Olson>to say, how can we achieve a consensus

724
00:37:03.020 --> 00:37:04.320
<v Molly Harriss Olson>on where we need to go?

725
00:37:04.460 --> 00:37:06.760
<v Molly Harriss Olson>Because we can't just keep generating, you know,

726
00:37:06.780 --> 00:37:08.680
<v Molly Harriss Olson>complex regulations that nobody understands

727
00:37:08.680 --> 00:37:10.700
<v Molly Harriss Olson>and that is very difficult for business to implement.

728
00:37:11.040 --> 00:37:12.900
<v Molly Harriss Olson>Let's figure out what we can agree on

729
00:37:12.900 --> 00:37:14.400
<v Molly Harriss Olson>and how we can develop a set of policies

730
00:37:15.100 --> 00:37:17.320
<v Molly Harriss Olson>that will enable all of us to move forward effectively

731
00:37:17.320 --> 00:37:18.660
<v Molly Harriss Olson>in a sustainable society.

732
00:37:19.100 --> 00:37:21.600
<v Molly Harriss Olson>And in the PCSD's case, I think the biggest challenge

733
00:37:21.600 --> 00:37:22.860
<v Molly Harriss Olson>was developing enough trust

734
00:37:22.860 --> 00:37:25.360
<v Molly Harriss Olson>and changing the perception or the lens

735
00:37:25.360 --> 00:37:27.160
<v Molly Harriss Olson>through which everyone looked at the problem enough

736
00:37:27.160 --> 00:37:29.500
<v Molly Harriss Olson>so that they could start to have a common conversation.

737
00:37:29.920 --> 00:37:31.260
<v Molly Harriss Olson>And this took many years.

738
00:37:31.340 --> 00:37:32.140
<v Molly Harriss Olson>It was very challenging.

739
00:37:32.340 --> 00:37:34.740
<v Molly Harriss Olson>We had to bring over 400 experts onto task forces.

740
00:37:35.020 --> 00:37:37.820
<v Molly Harriss Olson>And as I say, we also got the council out

741
00:37:37.820 --> 00:37:39.780
<v Molly Harriss Olson>looking at cities like Chattanooga

742
00:37:39.780 --> 00:37:41.020
<v Molly Harriss Olson>to try to get them to understand

743
00:37:41.020 --> 00:37:44.600
<v Molly Harriss Olson>how these problems were being solved by other communities.

744
00:37:45.200 --> 00:37:47.220
<v Molly Harriss Olson>But it's an example, I think, of how government

745
00:37:47.220 --> 00:37:49.440
<v Molly Harriss Olson>needs to start approaching these issues

746
00:37:49.440 --> 00:37:50.720
<v Molly Harriss Olson>as we go into the next millennium.

747
00:37:50.840 --> 00:37:52.600
<v Molly Harriss Olson>And finally, just a couple of examples

748
00:37:52.600 --> 00:37:53.600
<v Molly Harriss Olson>on the corporate front.

749
00:37:54.800 --> 00:37:57.060
<v Molly Harriss Olson>Using those principles that I described earlier,

750
00:37:57.280 --> 00:38:00.040
<v Molly Harriss Olson>Electrolux is, you probably know,

751
00:38:00.100 --> 00:38:01.400
<v Molly Harriss Olson>they make vacuum cleaners and things.

752
00:38:02.100 --> 00:38:04.820
<v Molly Harriss Olson>Electrolux has developed some very interesting technologies.

753
00:38:05.180 --> 00:38:06.340
<v Molly Harriss Olson>They've developed a lawn mower

754
00:38:06.340 --> 00:38:07.540
<v Molly Harriss Olson>that is actually solar driven

755
00:38:07.540 --> 00:38:09.340
<v Molly Harriss Olson>and it actually mows the lawn itself.

756
00:38:09.480 --> 00:38:10.960
<v Molly Harriss Olson>It doesn't need you to actually push it,

757
00:38:10.980 --> 00:38:12.400
<v Molly Harriss Olson>which I think is quite an interesting idea.

758
00:38:12.600 --> 00:38:14.580
<v Molly Harriss Olson>But they've also developed, you know,

759
00:38:14.600 --> 00:38:17.680
<v Molly Harriss Olson>a technology for dishwashers and laundry machines

760
00:38:17.680 --> 00:38:19.960
<v Molly Harriss Olson>that use absolutely no water and no soap.

761
00:38:20.160 --> 00:38:22.500
<v Molly Harriss Olson>And it's based on a sonic technology.

762
00:38:23.420 --> 00:38:25.440
<v Molly Harriss Olson>They tell me that you could actually use

763
00:38:25.440 --> 00:38:26.420
<v Molly Harriss Olson>the same machine for both,

764
00:38:26.480 --> 00:38:28.380
<v Molly Harriss Olson>but they don't think that the market is ready for that yet.

765
00:38:29.580 --> 00:38:31.180
<v Molly Harriss Olson>But Electrolux got their start

766
00:38:31.180 --> 00:38:33.300
<v Molly Harriss Olson>because when the Montreal Protocol was passed,

767
00:38:33.600 --> 00:38:36.720
<v Molly Harriss Olson>they were asked to actually come up with a refrigeration system

768
00:38:36.720 --> 00:38:39.560
<v Molly Harriss Olson>that didn't use HCFCs or CFCs, and they couldn't.

769
00:38:39.600 --> 00:38:41.820
<v Molly Harriss Olson>It took them nine months to develop the technology.

770
00:38:42.180 --> 00:38:44.000
<v Molly Harriss Olson>But once they actually developed that technology,

771
00:38:44.000 --> 00:38:46.680
<v Molly Harriss Olson>they realized, gee, this is an economic boom for us.

772
00:38:46.740 --> 00:38:48.620
<v Molly Harriss Olson>They made billions of dollars on this technology.

773
00:38:48.880 --> 00:38:50.920
<v Molly Harriss Olson>And so they realized that by getting ahead

774
00:38:50.920 --> 00:38:52.080
<v Molly Harriss Olson>of this sustainability curve,

775
00:38:52.240 --> 00:38:54.920
<v Molly Harriss Olson>it was not only good for them in a community and civic sense

776
00:38:54.920 --> 00:38:56.780
<v Molly Harriss Olson>because they were providing answers to problems

777
00:38:56.780 --> 00:38:58.160
<v Molly Harriss Olson>that all of us had,

778
00:38:58.300 --> 00:39:00.800
<v Molly Harriss Olson>but it was actually quite profitable for them to do so.

779
00:39:01.800 --> 00:39:03.280
<v Molly Harriss Olson>There are lots of other examples,

780
00:39:03.300 --> 00:39:05.320
<v Molly Harriss Olson>like British Petroleum, who has now realized

781
00:39:05.320 --> 00:39:07.080
<v Molly Harriss Olson>that they are no longer a petroleum company,

782
00:39:07.160 --> 00:39:08.380
<v Molly Harriss Olson>but they have to be an energy company.

783
00:39:08.480 --> 00:39:11.540
<v Molly Harriss Olson>They are investing well over $500 million each year now

784
00:39:11.540 --> 00:39:13.580
<v Molly Harriss Olson>in solar and renewable energy technologies.

785
00:39:14.500 --> 00:39:16.220
<v Molly Harriss Olson>Interface Carpet is another example.

786
00:39:16.320 --> 00:39:19.100
<v Molly Harriss Olson>We brought the CEO over for the Australian Business Leaders Forum

787
00:39:19.100 --> 00:39:20.140
<v Molly Harriss Olson>on Sustainable Development.

788
00:39:20.580 --> 00:39:23.660
<v Molly Harriss Olson>They have decided that they're fundamental.

789
00:39:24.380 --> 00:39:25.820
<v Molly Harriss Olson>They make those carpet squares,

790
00:39:26.020 --> 00:39:27.740
<v Molly Harriss Olson>which you sort of see in office buildings,

791
00:39:27.880 --> 00:39:29.400
<v Molly Harriss Olson>and they're probably on our floors here.

792
00:39:29.500 --> 00:39:31.480
<v Molly Harriss Olson>They last about eight years on the floor

793
00:39:31.480 --> 00:39:33.440
<v Molly Harriss Olson>and about 20,000 years in the landfill.

794
00:39:33.660 --> 00:39:37.240
<v Molly Harriss Olson>And the CEO of that company, Ray Anderson,

795
00:39:37.360 --> 00:39:39.080
<v Molly Harriss Olson>decided that this was simply not good enough,

796
00:39:39.180 --> 00:39:41.760
<v Molly Harriss Olson>that he actually had to do something with his company

797
00:39:41.760 --> 00:39:43.980
<v Molly Harriss Olson>to actually change that.

798
00:39:44.000 --> 00:39:47.740
<v Molly Harriss Olson>And I will close by sharing with you a quote from Ray Anderson,

799
00:39:47.960 --> 00:39:51.100
<v Molly Harriss Olson>which I think helps us to imagine and envision

800
00:39:51.100 --> 00:39:53.460
<v Molly Harriss Olson>what the next industrial revolution will be.

801
00:39:53.640 --> 00:39:54.260
<v Molly Harriss Olson>And he says,

802
00:39:54.500 --> 00:39:55.180
<v Molly Harriss Olson>quote,

803
00:39:55.200 --> 00:39:58.400
<v Molly Harriss Olson>We look forward to the day when our factories have no smokestacks

804
00:39:58.400 --> 00:39:59.600
<v Molly Harriss Olson>and no effluents.

805
00:39:59.860 --> 00:40:02.360
<v Molly Harriss Olson>If successful, we'll spend the rest of our days

806
00:40:02.360 --> 00:40:04.020
<v Molly Harriss Olson>harvesting yesteryear's carpets,

807
00:40:04.120 --> 00:40:07.280
<v Molly Harriss Olson>recycling old petrochemicals into new materials,

808
00:40:07.420 --> 00:40:09.440
<v Molly Harriss Olson>and converting sunlight into energy.

809
00:40:09.840 --> 00:40:12.480
<v Molly Harriss Olson>There will be zero scrap going to landfills

810
00:40:12.480 --> 00:40:13.980
<v Molly Harriss Olson>and zero emissions into the bus.

811
00:40:14.000 --> 00:40:14.360
<v Molly Harriss Olson>There will be no more carbon dioxide in the biosphere.

812
00:40:15.060 --> 00:40:16.640
<v Molly Harriss Olson>Literally, our company will grow,

813
00:40:16.820 --> 00:40:18.680
<v Molly Harriss Olson>not by polluting the world,

814
00:40:18.860 --> 00:40:19.980
<v Molly Harriss Olson>but by cleaning it up.

815
00:40:20.740 --> 00:40:22.660
<v Molly Harriss Olson>We'll be doing well by doing good.

816
00:40:23.040 --> 00:40:25.220
<v Molly Harriss Olson>I hope that helps us to imagine and envision

817
00:40:25.220 --> 00:40:27.460
<v Molly Harriss Olson>a little bit of what a sustainable society would look like.

818
00:40:27.620 --> 00:40:28.420
<v Molly Harriss Olson>And thank you all.

819
00:40:28.460 --> 00:40:30.020
<v Molly Harriss Olson>It's a pleasure and a privilege to be here today.

820
00:40:47.600 --> 00:40:50.620
<v Chair>Thank you, Molly, for that inspirational address.

821
00:40:51.460 --> 00:40:52.880
<v Chair>A couple of things that you mentioned

822
00:40:52.880 --> 00:40:56.100
<v Chair>I enjoyed in a slightly guilty manner, I'd have to say.

823
00:40:56.240 --> 00:40:58.260
<v Chair>I know my car is a part of the problem,

824
00:40:58.340 --> 00:40:59.140
<v Chair>not a part of the solution,

825
00:40:59.280 --> 00:41:01.240
<v Chair>but the idea of a parking meter that runs backwards,

826
00:41:01.360 --> 00:41:02.120
<v Chair>I do really like.

827
00:41:03.100 --> 00:41:05.000
<v Chair>The sonic washing machine was even better.

828
00:41:05.640 --> 00:41:07.600
<v Chair>I know I shouldn't shout at my teenage children

829
00:41:07.600 --> 00:41:09.120
<v Chair>about how dirty their rooms are,

830
00:41:09.180 --> 00:41:10.440
<v Chair>but the thought that by so doing

831
00:41:10.440 --> 00:41:12.560
<v Chair>I might clean the piles of washing on the floor,

832
00:41:12.640 --> 00:41:13.980
<v Chair>I did find really interesting.

833
00:41:14.000 --> 00:41:14.660
<v Chair>Really enjoyable indeed.

834
00:41:16.080 --> 00:41:17.980
<v Chair>We do have time for some questions,

835
00:41:18.100 --> 00:41:19.440
<v Chair>although time is somewhat scarce.

836
00:41:19.760 --> 00:41:21.940
<v Chair>Please, when I acknowledge you,

837
00:41:21.960 --> 00:41:22.880
<v Chair>move towards the microphone,

838
00:41:23.100 --> 00:41:24.760
<v Chair>but do keep your questions brief,

839
00:41:24.880 --> 00:41:26.960
<v Chair>and if that's a struggle for you, I'll help.

840
00:41:29.020 --> 00:41:29.540
<v Audience>Right.

841
00:41:30.120 --> 00:41:31.320
<v Audience>A couple of comments.

842
00:41:31.600 --> 00:41:33.900
<v Audience>You didn't mention the solid oxide fuel cell,

843
00:41:34.000 --> 00:41:35.880
<v Audience>which might be a hopeful solution

844
00:41:35.880 --> 00:41:38.160
<v Audience>to cars and general electricity production.

845
00:41:38.720 --> 00:41:41.680
<v Audience>The trouble is you need hydrogen as a source,

846
00:41:41.840 --> 00:41:43.780
<v Audience>and since there's no hydrogen

847
00:41:44.000 --> 00:41:44.420
<v Audience>in the atmosphere,

848
00:41:44.700 --> 00:41:47.100
<v Audience>because it escapes because of its high molecular velocity

849
00:41:47.100 --> 00:41:48.860
<v Audience>and low molecular mass,

850
00:41:49.160 --> 00:41:51.300
<v Audience>we can't afford to lose any hydrogen.

851
00:41:51.500 --> 00:41:54.720
<v Audience>I understand hydrogen diffuses easily through copper.

852
00:41:54.880 --> 00:41:56.240
<v Audience>I don't know about steel,

853
00:41:56.380 --> 00:42:00.540
<v Audience>so in producing your hydrogen from photovoltaic cells

854
00:42:00.540 --> 00:42:02.880
<v Audience>and transporting it to the essential places,

855
00:42:03.140 --> 00:42:05.460
<v Audience>you can't afford to lose it through your copper

856
00:42:05.460 --> 00:42:06.420
<v Audience>or your steel pipes.

857
00:42:06.880 --> 00:42:08.260
<v Audience>The other comment is,

858
00:42:08.400 --> 00:42:12.000
<v Audience>in 1960, the Pears Cyclopedia predicted that

859
00:42:12.000 --> 00:42:13.980
<v Audience>at the present rate of growth of the population,

860
00:42:14.000 --> 00:42:16.160
<v Audience>in 600 years' time,

861
00:42:16.300 --> 00:42:18.660
<v Audience>there will be only one square metre per person

862
00:42:18.660 --> 00:42:21.400
<v Audience>for the person to live on this earth.

863
00:42:21.500 --> 00:42:22.820
<v Audience>That's in 600 years' time,

864
00:42:22.920 --> 00:42:24.080
<v Audience>the present rate of growth.

865
00:42:24.380 --> 00:42:27.720
<v Audience>Now, since the Catholic Church opposes contraception and abortion,

866
00:42:28.760 --> 00:42:30.400
<v Audience>since they're mortal evils,

867
00:42:32.780 --> 00:42:34.700
<v Audience>what's the sustainable future

868
00:42:34.700 --> 00:42:37.840
<v Audience>when the Catholics oppose contraception and abortion?

869
00:42:38.380 --> 00:42:41.420
<v Audience>Do you think the Pope is praying for an asteroid to hit the earth,

870
00:42:41.520 --> 00:42:43.260
<v Audience>carefully avoiding Catholics, of course?

871
00:42:43.260 --> 00:42:44.400
<v Chair>I think we've got a point there.

872
00:42:45.360 --> 00:42:46.380
<v Molly Harriss Olson>Well, those are difficult.

873
00:42:46.740 --> 00:42:48.700
<v Molly Harriss Olson>I think your points are all very important.

874
00:42:48.800 --> 00:42:51.600
<v Molly Harriss Olson>The hydrogen fuel cell is a very important technology

875
00:42:51.600 --> 00:42:53.960
<v Molly Harriss Olson>that we haven't explored adequately enough,

876
00:42:54.600 --> 00:42:58.540
<v Molly Harriss Olson>and certainly it's one that is being looked at more and more

877
00:42:58.540 --> 00:43:01.160
<v Molly Harriss Olson>by the companies that have the recognition

878
00:43:01.160 --> 00:43:02.820
<v Molly Harriss Olson>that climate is creating a problem.

879
00:43:03.080 --> 00:43:05.880
<v Molly Harriss Olson>In terms of population, Australia is very lucky.

880
00:43:05.980 --> 00:43:09.460
<v Molly Harriss Olson>Australia's got a reasonable grasp on its own population levels,

881
00:43:09.560 --> 00:43:12.320
<v Molly Harriss Olson>but as you say, with the Pope arguing,

882
00:43:13.260 --> 00:43:15.300
<v Molly Harriss Olson>for lack of contraception, it's very difficult.

883
00:43:15.420 --> 00:43:17.280
<v Molly Harriss Olson>I can only hope that sooner or later,

884
00:43:17.360 --> 00:43:19.540
<v Molly Harriss Olson>reality will close in on the Catholic Church

885
00:43:19.540 --> 00:43:20.720
<v Molly Harriss Olson>as it does on many of us,

886
00:43:20.780 --> 00:43:23.140
<v Molly Harriss Olson>and we'll be encouraging people

887
00:43:23.140 --> 00:43:26.120
<v Molly Harriss Olson>to actually think carefully about those things.

888
00:43:26.800 --> 00:43:28.720
<v Molly Harriss Olson>I put up the picture of the dinosaur

889
00:43:28.720 --> 00:43:30.460
<v Molly Harriss Olson>and their small walnut brains.

890
00:43:30.640 --> 00:43:33.420
<v Molly Harriss Olson>I think it's hard for us to know

891
00:43:33.420 --> 00:43:34.740
<v Molly Harriss Olson>whether or not we'll live much longer

892
00:43:34.740 --> 00:43:36.460
<v Molly Harriss Olson>than the dinosaurs did in geologic time,

893
00:43:36.600 --> 00:43:38.840
<v Molly Harriss Olson>but I'm hopeful that given that we have brains

894
00:43:38.840 --> 00:43:40.060
<v Molly Harriss Olson>that are slightly larger than walnuts,

895
00:43:40.060 --> 00:43:42.520
<v Molly Harriss Olson>we might be able to actually figure this out in time.

896
00:43:43.020 --> 00:43:45.740
<v Molly Harriss Olson>But I think no-one can predict that, certainly.

897
00:43:46.480 --> 00:43:47.580
<v Molly Harriss Olson>Thank you. Yes, madam.

898
00:43:48.820 --> 00:43:50.300
<v Audience>I'd just be interested to hear

899
00:43:50.300 --> 00:43:53.540
<v Audience>what you think some of the political solutions might be,

900
00:43:53.620 --> 00:43:56.580
<v Audience>because obviously the science seems to be within our grasp,

901
00:43:56.640 --> 00:44:01.180
<v Audience>and it's the complexities of drawing together, you know,

902
00:44:01.280 --> 00:44:04.320
<v Audience>six billion people to agree on some of these principles,

903
00:44:04.500 --> 00:44:06.060
<v Audience>and I'm wondering at an international level

904
00:44:06.060 --> 00:44:08.100
<v Audience>particularly what political solutions you see

905
00:44:08.100 --> 00:44:10.040
<v Audience>to bring about a more sustainable future

906
00:44:10.060 --> 00:44:10.360
<v Audience>in the future.

907
00:44:11.660 --> 00:44:13.800
<v Molly Harriss Olson>I think in the political arena

908
00:44:13.800 --> 00:44:16.380
<v Molly Harriss Olson>the challenges have increasingly gotten complex,

909
00:44:16.580 --> 00:44:17.760
<v Molly Harriss Olson>and one of the things that was interesting

910
00:44:17.760 --> 00:44:19.380
<v Molly Harriss Olson>about the work that I did at the White House

911
00:44:19.380 --> 00:44:21.860
<v Molly Harriss Olson>was the realisation that even in a country like the United States,

912
00:44:22.500 --> 00:44:24.700
<v Molly Harriss Olson>the president isn't all powerful,

913
00:44:24.840 --> 00:44:25.900
<v Molly Harriss Olson>and in that case the vice president.

914
00:44:26.000 --> 00:44:28.300
<v Molly Harriss Olson>When the vice president got in as vice president,

915
00:44:28.460 --> 00:44:30.580
<v Molly Harriss Olson>the entire environment movement in the US said,

916
00:44:30.660 --> 00:44:33.180
<v Molly Harriss Olson>oh, whew, you know, finally our problems are solved.

917
00:44:33.400 --> 00:44:36.220
<v Molly Harriss Olson>Well, you know, the vice president is doing a damn good job

918
00:44:36.220 --> 00:44:38.320
<v Molly Harriss Olson>at doing everything he possibly can for the environment,

919
00:44:38.440 --> 00:44:39.420
<v Molly Harriss Olson>and I can vouch for that,

920
00:44:39.420 --> 00:44:42.140
<v Molly Harriss Olson>but there is no way that he can solve these problems on his own.

921
00:44:42.240 --> 00:44:46.140
<v Molly Harriss Olson>He, for example, held a series of very high-level

922
00:44:46.140 --> 00:44:49.580
<v Molly Harriss Olson>chief executive breakfasts where he talked to executives

923
00:44:49.580 --> 00:44:51.680
<v Molly Harriss Olson>in the insurance industry about the climate change issue

924
00:44:51.680 --> 00:44:53.340
<v Molly Harriss Olson>and why it was important for the insurance industry

925
00:44:53.340 --> 00:44:54.900
<v Molly Harriss Olson>to break ranks with the rest of industry

926
00:44:54.900 --> 00:44:56.920
<v Molly Harriss Olson>because the insurance industry was one of the ones

927
00:44:56.920 --> 00:45:00.220
<v Molly Harriss Olson>copping the greatest burden of the actual, in fact,

928
00:45:00.260 --> 00:45:02.040
<v Molly Harriss Olson>changes that we were starting to see in climate.

929
00:45:02.320 --> 00:45:04.820
<v Molly Harriss Olson>But it's increasingly the case that governments

930
00:45:05.420 --> 00:45:07.100
<v Molly Harriss Olson>are not nearly as powerful

931
00:45:07.100 --> 00:45:09.400
<v Molly Harriss Olson>as the government is,

932
00:45:09.420 --> 00:45:10.680
<v Molly Harriss Olson>and that's the corporate structure, in fact.

933
00:45:10.740 --> 00:45:13.320
<v Molly Harriss Olson>And one of the reasons that I have gone from working

934
00:45:13.320 --> 00:45:15.460
<v Molly Harriss Olson>with the environment groups, and I've led campaigns

935
00:45:15.460 --> 00:45:16.780
<v Molly Harriss Olson>on the Rainbow Warrior, et cetera,

936
00:45:16.920 --> 00:45:20.500
<v Molly Harriss Olson>to working with corporations is that I actually believe

937
00:45:20.500 --> 00:45:23.240
<v Molly Harriss Olson>that until and unless the corporate structures turn around,

938
00:45:24.380 --> 00:45:26.500
<v Molly Harriss Olson>and I believe that there are some reasonable incentives

939
00:45:26.500 --> 00:45:29.200
<v Molly Harriss Olson>out there now for them to be willing and able to do that,

940
00:45:29.320 --> 00:45:31.880
<v Molly Harriss Olson>that all of the government regulation in the world

941
00:45:31.880 --> 00:45:35.160
<v Molly Harriss Olson>is not going to be able to effectively change course.

942
00:45:35.840 --> 00:45:37.380
<v Molly Harriss Olson>Governments, I think, have a critical role

943
00:45:37.380 --> 00:45:39.260
<v Molly Harriss Olson>in what the president's Council on Sustainable Development,

944
00:45:39.420 --> 00:45:40.260
<v Molly Harriss Olson>the EPA, came up with, really,

945
00:45:40.300 --> 00:45:43.920
<v Molly Harriss Olson>was a set of sort of overall approaches

946
00:45:43.920 --> 00:45:45.000
<v Molly Harriss Olson>that governments should be taking.

947
00:45:45.100 --> 00:45:47.480
<v Molly Harriss Olson>They should be looking at the sort of mega-structural issues,

948
00:45:47.600 --> 00:45:48.860
<v Molly Harriss Olson>if you will, like tax reform,

949
00:45:49.440 --> 00:45:52.260
<v Molly Harriss Olson>creating incentives by taxing pollution and waste

950
00:45:52.260 --> 00:45:54.080
<v Molly Harriss Olson>and not taxing the things that we're trying to encourage,

951
00:45:54.180 --> 00:45:57.020
<v Molly Harriss Olson>like employment and capital investments, et cetera.

952
00:45:57.680 --> 00:46:00.500
<v Molly Harriss Olson>The government should not be, in the United States,

953
00:46:00.500 --> 00:46:03.740
<v Molly Harriss Olson>the EPA has increasingly gone sort of inside the factory door,

954
00:46:03.980 --> 00:46:05.720
<v Molly Harriss Olson>which has become more and more complex

955
00:46:05.720 --> 00:46:07.860
<v Molly Harriss Olson>and frustrated corporations more and more,

956
00:46:07.860 --> 00:46:10.240
<v Molly Harriss Olson>because you've got a government regulator telling a company

957
00:46:10.240 --> 00:46:13.900
<v Molly Harriss Olson>what technology they should be using to solve this or that problem that they have.

958
00:46:14.460 --> 00:46:17.800
<v Molly Harriss Olson>We decided that this was not an appropriate way for government to operate.

959
00:46:17.920 --> 00:46:19.300
<v Molly Harriss Olson>The government should be setting standards,

960
00:46:19.500 --> 00:46:21.360
<v Molly Harriss Olson>and they should be very high standards, by the way,

961
00:46:21.380 --> 00:46:25.560
<v Molly Harriss Olson>the highest possible standards given the state-of-the-art technologies.

962
00:46:26.340 --> 00:46:29.440
<v Molly Harriss Olson>And then corporations should be given the opportunity

963
00:46:29.440 --> 00:46:32.080
<v Molly Harriss Olson>to figure out the best and most efficient way to solve those problems.

964
00:46:32.300 --> 00:46:35.360
<v Molly Harriss Olson>So the government's role is to really set those standards and set them high,

965
00:46:35.500 --> 00:46:37.760
<v Molly Harriss Olson>but then to come back and verify that, in fact,

966
00:46:37.860 --> 00:46:42.560
<v Molly Harriss Olson>those targets have been achieved by the enterprise that's operating.

967
00:46:42.740 --> 00:46:44.940
<v Molly Harriss Olson>So I think government can play a couple of key roles.

968
00:46:45.100 --> 00:46:47.860
<v Molly Harriss Olson>They can play more of a role in trying to build consensus,

969
00:46:47.960 --> 00:46:49.160
<v Molly Harriss Olson>like the President's Council did.

970
00:46:49.360 --> 00:46:52.580
<v Molly Harriss Olson>They can spend more of their time helping to think about and set the standards

971
00:46:52.580 --> 00:46:56.560
<v Molly Harriss Olson>and make sure that those standards are met by sophisticated verification schemes.

972
00:46:56.820 --> 00:47:00.820
<v Molly Harriss Olson>They can require comprehensive reporting by various aspects of society

973
00:47:00.820 --> 00:47:02.260
<v Molly Harriss Olson>on these issues, and particularly government.

974
00:47:02.480 --> 00:47:07.000
<v Molly Harriss Olson>But I think, for the most part, my feeling is they cannot increasingly get

975
00:47:07.500 --> 00:47:10.900
<v Molly Harriss Olson>technologically involved in specific solutions to specific pollution problems,

976
00:47:11.060 --> 00:47:15.040
<v Molly Harriss Olson>because in that regard, we're not preventing the problems in the first place.

977
00:47:15.140 --> 00:47:18.180
<v Molly Harriss Olson>And I think in the next millennium, the challenge for the corporate aspects

978
00:47:18.180 --> 00:47:22.140
<v Molly Harriss Olson>of our civilization are going to be to not just go beyond compliance

979
00:47:22.140 --> 00:47:24.160
<v Molly Harriss Olson>and beyond the current standards and regulations,

980
00:47:24.360 --> 00:47:27.880
<v Molly Harriss Olson>but to actually prevent the problems in the first place,

981
00:47:27.900 --> 00:47:30.940
<v Molly Harriss Olson>so that you have companies, like I mentioned, Electrolux, etc.,

982
00:47:30.940 --> 00:47:35.060
<v Molly Harriss Olson>that are designing products and services well past what the current regulations

983
00:47:35.060 --> 00:47:36.120
<v Molly Harriss Olson>require them to do.

984
00:47:36.120 --> 00:47:39.840
<v Molly Harriss Olson>But they're doing that because it enables them to get in front of what is,

985
00:47:39.860 --> 00:47:45.000
<v Molly Harriss Olson>hopefully, a large popular demand for products that don't kill the planet.

986
00:47:45.180 --> 00:47:45.760
<v Molly Harriss Olson>Thank you.

987
00:47:46.000 --> 00:47:49.080
<v Chair>We have time for just two very quick further questions.

988
00:47:49.200 --> 00:47:49.540
<v Chair>Yes, Madam.

989
00:47:51.280 --> 00:47:51.940
<v Audience>Excuse me.

990
00:47:52.040 --> 00:47:55.820
<v Audience>I believe the paper problem could be solved without the wood chip industry

991
00:47:56.460 --> 00:48:00.080
<v Audience>if the government would allow people to use hemp,

992
00:48:00.260 --> 00:48:02.640
<v Audience>which is a six-month crop and not a 20-year crop.

993
00:48:02.820 --> 00:48:06.100
<v Audience>But apparently, this entire US government falls down dead fast

994
00:48:06.120 --> 00:48:07.080
<v Audience>and swoon at the word hemp.

995
00:48:07.660 --> 00:48:10.280
<v Audience>And the other one is that apparently there's a new technology

996
00:48:10.280 --> 00:48:12.980
<v Audience>in which they can use the waste from banana plantations.

997
00:48:13.280 --> 00:48:16.920
<v Audience>And I wondered if you'd heard of that or if anyone's thought about it at all.

998
00:48:17.280 --> 00:48:18.500
<v Molly Harriss Olson>Yes, I have.

999
00:48:18.560 --> 00:48:20.860
<v Molly Harriss Olson>And certainly those are important opportunities.

1000
00:48:21.160 --> 00:48:24.680
<v Molly Harriss Olson>But Australia is also in a situation where it's actually contributing

1001
00:48:24.680 --> 00:48:28.520
<v Molly Harriss Olson>quite significantly to the global solutions to some of these problems.

1002
00:48:29.100 --> 00:48:32.840
<v Molly Harriss Olson>Your Own Visi Industries, which is the CEO of which is Richard Pratt,

1003
00:48:32.940 --> 00:48:35.600
<v Molly Harriss Olson>is developing, I think, probably the world's first

1004
00:48:35.600 --> 00:48:40.580
<v Molly Harriss Olson>what we would call a sustainable pulp and paper manufacturing plant in Tumut.

1005
00:48:40.720 --> 00:48:44.240
<v Molly Harriss Olson>And this is distinguished by the fact that it not only does not use any chlorine,

1006
00:48:44.340 --> 00:48:48.180
<v Molly Harriss Olson>so it's not contributing any organic chlorides or toxic chemicals to the environment.

1007
00:48:48.420 --> 00:48:51.040
<v Molly Harriss Olson>Eighty percent of the materials that it uses in this pulp mill

1008
00:48:51.040 --> 00:48:54.080
<v Molly Harriss Olson>are recycled materials that they've collected from their own recycling programs.

1009
00:48:54.320 --> 00:48:56.880
<v Molly Harriss Olson>They, of course, are making packaging with it.

1010
00:48:56.880 --> 00:48:58.540
<v Molly Harriss Olson>It's fundamentally recycled packaging.

1011
00:48:58.860 --> 00:49:00.740
<v Molly Harriss Olson>And they're not using any native forests.

1012
00:49:00.820 --> 00:49:04.900
<v Molly Harriss Olson>They're using only plantation timbers to regenerate.

1013
00:49:04.900 --> 00:49:08.780
<v Molly Harriss Olson>And so, in fact, they're developing quite a large carbon sink in that regard.

1014
00:49:09.000 --> 00:49:12.240
<v Molly Harriss Olson>They're going to be contributing geothermal energy to the grid.

1015
00:49:12.340 --> 00:49:16.860
<v Molly Harriss Olson>So they're going to be contributing sort of green energy to the grid, as it were.

1016
00:49:17.620 --> 00:49:19.580
<v Molly Harriss Olson>Hemp and banana is certainly opportunity.

1017
00:49:19.820 --> 00:49:23.160
<v Molly Harriss Olson>There's certainly opportunities to use those fibers in a much more effective way than we have.

1018
00:49:23.500 --> 00:49:28.920
<v Molly Harriss Olson>But Australia, as I say, I mean, the Tumut mill is probably now the state of the art in the world

1019
00:49:28.920 --> 00:49:31.100
<v Molly Harriss Olson>in terms of a sustainable plant.

1020
00:49:31.260 --> 00:49:34.520
<v Molly Harriss Olson>And many of you know how controversial these pulp and paper mills have been

1021
00:49:34.520 --> 00:49:34.880
<v Molly Harriss Olson>in Australia.

1022
00:49:34.900 --> 00:49:36.000
<v Molly Harriss Olson>And I think that's something that's been really important to us in Australia and around the world.

1023
00:49:36.080 --> 00:49:39.240
<v Molly Harriss Olson>Well, this one is one that has sailed through without any environmental objections.

1024
00:49:39.840 --> 00:49:44.260
<v Molly Harriss Olson>And our own firm, EcoFutures, has been helping Visi to design that plant.

1025
00:49:45.160 --> 00:49:50.780
<v Molly Harriss Olson>But I think along that same line, Visi has also provided the first recycling plant in New York City

1026
00:49:50.780 --> 00:49:51.720
<v Molly Harriss Olson>and on Staten Island.

1027
00:49:51.960 --> 00:49:55.700
<v Molly Harriss Olson>Now, it's actually an Australian company that's recycling all of New York City's waste.

1028
00:49:56.180 --> 00:50:03.020
<v Molly Harriss Olson>And it's the biggest capital investment in New York City in 50 years, this recycling plant in Staten Island.

1029
00:50:03.020 --> 00:50:06.340
<v Molly Harriss Olson>So my only point there is that these are very difficult issues.

1030
00:50:06.480 --> 00:50:11.280
<v Molly Harriss Olson>But Australia and Australian industry can, in fact, play a very major role in helping to find those solutions

1031
00:50:11.280 --> 00:50:13.200
<v Molly Harriss Olson>and in setting benchmarks for the rest of the world.

1032
00:50:13.420 --> 00:50:13.760
<v Chair>Thank you.

1033
00:50:13.940 --> 00:50:15.700
<v Chair>We do have time for one final question.

1034
00:50:15.800 --> 00:50:17.860
<v Chair>It must be a quick question and I'm afraid also a quick answer.

1035
00:50:19.140 --> 00:50:20.300
<v Audience>I may have to speak quickly.

1036
00:50:20.600 --> 00:50:26.400
<v Audience>Going back to the brains and the dinosaurs and sort of looking to the future about sustainable society,

1037
00:50:26.820 --> 00:50:28.040
<v Audience>how that might sort of come.

1038
00:50:28.100 --> 00:50:30.540
<v Audience>At the moment, you mentioned there are some examples of things that are working.

1039
00:50:30.760 --> 00:50:33.000
<v Audience>I don't think we're there at a critical moment.

1040
00:50:33.000 --> 00:50:35.580
<v Audience>I think we're there at a critical mass at the moment and in terms of being able to get there.

1041
00:50:35.740 --> 00:50:41.320
<v Audience>My question is, can an economically driven and ecologically responsible sustainable society

1042
00:50:42.000 --> 00:50:44.200
<v Audience>afford the luxury of a reactionary industrial education,

1043
00:50:44.880 --> 00:50:51.120
<v Audience>thereby maintaining the systematic abuse of genius and the indoctrination of mediocre man?

1044
00:50:53.500 --> 00:50:56.600
<v Molly Harriss Olson>Well, I mean, you've answered your own question really, haven't you?

1045
00:50:56.660 --> 00:50:59.820
<v Molly Harriss Olson>I mean, I think clearly we don't have a critical mass yet.

1046
00:50:59.900 --> 00:51:02.980
<v Molly Harriss Olson>And I think the examples that I like to use for, you know,

1047
00:51:03.000 --> 00:51:08.500
<v Molly Harriss Olson>how industry is moving are really to help us as a society start to recognize the few heroes

1048
00:51:08.500 --> 00:51:10.160
<v Molly Harriss Olson>that are out there trying to do the right thing.

1049
00:51:10.620 --> 00:51:16.500
<v Molly Harriss Olson>I think basic social diffusion theory tells us that it will take about 15% of society

1050
00:51:16.500 --> 00:51:22.280
<v Molly Harriss Olson>and of corporate society to actually be actively doing this before it will sort of diffuse on its own throughout society.

1051
00:51:22.640 --> 00:51:24.380
<v Molly Harriss Olson>And I think the question is one of timing.

1052
00:51:24.540 --> 00:51:27.800
<v Molly Harriss Olson>Do we have enough time for that kind of a transition to take place?

1053
00:51:28.920 --> 00:51:32.980
<v Molly Harriss Olson>You know, again, I don't know that I can answer that effectively except to say that, you know,

1054
00:51:33.960 --> 00:51:38.040
<v Molly Harriss Olson>we're doing everything we possibly can, and I'm sure many of you are doing everything you can,

1055
00:51:38.200 --> 00:51:40.620
<v Molly Harriss Olson>to try to help accelerate that process and that understanding.

1056
00:51:40.940 --> 00:51:44.400
<v Molly Harriss Olson>The Business Leaders Forum on Sustainable Development that we had here in Australia this year,

1057
00:51:44.480 --> 00:51:48.120
<v Molly Harriss Olson>the purpose of it was to recognize Australian leadership on sustainable development

1058
00:51:48.120 --> 00:51:51.400
<v Molly Harriss Olson>and to help accelerate that leadership across industry in Australia.

1059
00:51:51.980 --> 00:51:56.160
<v Molly Harriss Olson>And because very often people learn by being positively reinforced

1060
00:51:56.160 --> 00:51:58.200
<v Molly Harriss Olson>and not always being beaten over the head by a stick.

1061
00:51:58.280 --> 00:52:02.920
<v Molly Harriss Olson>So we're trying to take those that are doing the right thing to really amplify

1062
00:52:02.980 --> 00:52:08.880
<v Molly Harriss Olson>their recognition in society and therefore provide an example for other industry leaders to move forward.

1063
00:52:09.060 --> 00:52:10.760
<v Molly Harriss Olson>And I think it's a timing question again.

1064
00:52:11.000 --> 00:52:11.740
<v Molly Harriss Olson>Thank you, Molly.

1065
00:52:11.840 --> 00:52:14.220
<v Chair>I'm afraid I must draw the session to a close there.

1066
00:52:14.260 --> 00:52:16.220
<v Chair>I know there are many more questions, but, Molly,

1067
00:52:16.240 --> 00:52:19.120
<v Chair>sincerely thank you very much for a most instructive address.

