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<v Chair>Well, good afternoon, everyone.

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<v Chair>I think we have a very, very special hour ahead of us this afternoon

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<v Chair>because we'll be being addressed by Clive Hamilton

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<v Chair>and his book, Growth Fetish,

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<v Chair>had more impact on me when I read it

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<v Chair>than anything that I've read for a very long time.

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<v Chair>The book is, I think, revolutionary.

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<v Chair>Revolutionary?

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<v Chair>It's interesting to see the press it's got

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<v Chair>and the press that Clive has got as its author.

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<v Chair>I think Clive perplexes many people,

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<v Chair>and it's nothing to do with him.

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<v Chair>It's more to do with the reception that he gets.

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<v Chair>And the reason for that perplexity, I think,

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<v Chair>is that people expect that Clive will see the world the way most of us do

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<v Chair>in terms of dichotomies, left and right of politics,

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<v Chair>and being an economist,

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<v Chair>particularly perhaps they expect that view

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<v Chair>more than they do.

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<v Chair>They expect in others.

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<v Chair>But Clive manages to confound them every time

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<v Chair>because he comes up with his own special take on what's important

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<v Chair>and what the dichotomies and polarities are.

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<v Chair>And I think this book brings that special gift to something,

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<v Chair>an area of human endeavour that's really important.

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<v Chair>And it really focuses very much to me

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<v Chair>on that simple question of sort of happiness or contentment,

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<v Chair>what it means to be human,

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<v Chair>not the sort of subject perhaps you'd expect to find an economist writing on.

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<v Chair>But then Clive Hamilton's no ordinary economist.

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<v Chair>Ladies and gentlemen, I'd like to give you Clive Hamilton.

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<v Clive Hamilton>Well, many thanks, Tim, and to you all,

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<v Clive Hamilton>and the organisers for inviting me to the Adelaide Festival of Ideas.

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<v Clive Hamilton>I want to take up some of the themes that I develop in Growth Fetish.

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<v Clive Hamilton>I want to start by making this strong point.

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<v Clive Hamilton>Until recently,

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<v Clive Hamilton>there's never been a time in human history

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<v Clive Hamilton>when each of us, everyone,

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<v Clive Hamilton>could hope to live a truly fulfilling life.

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<v Clive Hamilton>From the earliest days,

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<v Clive Hamilton>the hopes of ordinary men and women

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<v Clive Hamilton>were severely constrained

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<v Clive Hamilton>by their cultural and material circumstances.

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<v Clive Hamilton>For most people, the binding constraint was economic.

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<v Clive Hamilton>And the most they could reasonably hope for

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<v Clive Hamilton>was to achieve a modest but secure economy,

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<v Clive Hamilton>and to have a decent life.

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<v Clive Hamilton>And to have a decent life was to have a decent life.

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<v Clive Hamilton>And to have a decent life was to have a decent life.

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<v Clive Hamilton>But also for most,

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<v Clive Hamilton>cultural and social limits imposed at birth

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<v Clive Hamilton>were also binding.

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<v Clive Hamilton>One's life course was powerfully conditioned

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<v Clive Hamilton>by one's class, gender and race.

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<v Clive Hamilton>And in that period, there were two dreams of liberation.

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<v Clive Hamilton>Religious ecstasy in another life

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<v Clive Hamilton>seemed attainable for everyone,

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<v Clive Hamilton>and political authority

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<v Clive Hamilton>was comfortable with this opium of the masses.

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<v Clive Hamilton>The second dream,

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<v Clive Hamilton>a society of equals,

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<v Clive Hamilton>was much more threatening.

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<v Clive Hamilton>Socialism promised prosperity in a classless society.

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<v Clive Hamilton>By means of revolution,

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<v Clive Hamilton>it would abolish both the material

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<v Clive Hamilton>and the social constraints

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<v Clive Hamilton>on the full realisation of ordinary men and women.

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<v Clive Hamilton>In the end,

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<v Clive Hamilton>it was not socialism

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<v Clive Hamilton>that broke down the barriers of poverty

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<v Clive Hamilton>and globalisation,

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<v Clive Hamilton>but capitalism itself.

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<v Clive Hamilton>In recent decades,

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<v Clive Hamilton>in the rich countries of the world,

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<v Clive Hamilton>the forces that held in check

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<v Clive Hamilton>the hopes of the masses

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<v Clive Hamilton>have for the most part fallen away.

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<v Clive Hamilton>Despite continuing and pervasive money hunger,

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<v Clive Hamilton>most people in rich countries

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<v Clive Hamilton>live lives of abundance

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<v Clive Hamilton>in conditions that their grandparents

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<v Clive Hamilton>would have regarded as luxurious.

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<v Clive Hamilton>In the post-war decades,

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<v Clive Hamilton>not only did incomes treble,

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<v Clive Hamilton>or quadruple,

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<v Clive Hamilton>but mass education saw class barriers,

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<v Clive Hamilton>if not be abolished,

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<v Clive Hamilton>but certainly diminished substantially.

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<v Clive Hamilton>And the liberation movements

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<v Clive Hamilton>of the 60s and 70s

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<v Clive Hamilton>tore down the oppressive structures

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<v Clive Hamilton>that confined the aspirations

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<v Clive Hamilton>of women and minorities.

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<v Clive Hamilton>The sexual revolution

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<v Clive Hamilton>freed us from our Victorian inhibitions.

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<v Clive Hamilton>The women's movement

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<v Clive Hamilton>freed women from role stereotyping.

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<v Clive Hamilton>Gay liberation allowed free expression

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<v Clive Hamilton>of sexual preference,

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<v Clive Hamilton>and the civil rights movement

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<v Clive Hamilton>eliminated institutionalised racism.

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<v Clive Hamilton>The rejection of traditional standards,

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<v Clive Hamilton>expectations and stereotypes

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<v Clive Hamilton>was a manifestation

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<v Clive Hamilton>of the deeper human longing

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<v Clive Hamilton>for self-determination.

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<v Clive Hamilton>Democracy,

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<v Clive Hamilton>combined with the arrival

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<v Clive Hamilton>of widespread material abundance,

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<v Clive Hamilton>at least in the western rich countries,

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<v Clive Hamilton>for the first time,

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<v Clive Hamilton>provided the opportunity

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<v Clive Hamilton>for the mass of ordinary people

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<v Clive Hamilton>to pursue self-realisation.

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<v Clive Hamilton>The political demand for democracy

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<v Clive Hamilton>of earlier generations

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<v Clive Hamilton>became a personal demand

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<v Clive Hamilton>for freedom to find one's own path,

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<v Clive Hamilton>or as the sociologists sometimes put it,

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<v Clive Hamilton>to write one's own biography.

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<v Clive Hamilton>The constraints of socially imposed roles

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<v Clive Hamilton>have weakened.

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<v Clive Hamilton>Oppression based on gender and race

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<v Clive Hamilton>is no longer tenable,

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<v Clive Hamilton>and the daily struggle for survival

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<v Clive Hamilton>has weakened.

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<v Clive Hamilton>For most people,

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<v Clive Hamilton>it's disappeared.

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<v Clive Hamilton>The democratic impulse,

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<v Clive Hamilton>which until the 70s

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<v Clive Hamilton>took the form of collective struggles

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<v Clive Hamilton>to be free of political and social oppression,

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<v Clive Hamilton>has segued into something else.

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<v Clive Hamilton>A search for authentic identity,

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<v Clive Hamilton>for self-actualisation,

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<v Clive Hamilton>for the achievement of true individuality.

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<v Clive Hamilton>At last,

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<v Clive Hamilton>here was the opportunity

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<v Clive Hamilton>for people to aspire

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<v Clive Hamilton>to something beyond

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<v Clive Hamilton>material spirituality,

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<v Clive Hamilton>to be free of insecurity

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<v Clive Hamilton>and freedom from political oppression.

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<v Clive Hamilton>But it was not to be.

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<v Clive Hamilton>Before we had an opportunity

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<v Clive Hamilton>to reflect on our newfound freedom

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<v Clive Hamilton>and to answer the question,

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<v Clive Hamilton>how should I live?

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<v Clive Hamilton>The marketers arrived

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<v Clive Hamilton>with their own answer

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<v Clive Hamilton>to humanity's quest

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<v Clive Hamilton>for true identity.

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<v Clive Hamilton>Over the last two or three decades,

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<v Clive Hamilton>the agents of the marketing society

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<v Clive Hamilton>have seized on

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<v Clive Hamilton>the primal service

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<v Clive Hamilton>of the social media.

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<v Clive Hamilton>They have been

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<v Clive Hamilton>!

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<v Clive Hamilton>They have been the main

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<v Clive Hamilton>source of the social media

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<v Clive Hamilton>!

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<v Clive Hamilton>We need an 커

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<v Clive Hamilton>!

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<v Clive Hamilton>an

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<v Clive Hamilton>an

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<v Clive Hamilton>liberation movements of the 60s and 70s,

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<v Clive Hamilton>the values of the marketplace spread in their stead.

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<v Clive Hamilton>The counterculture tore down the social structures of conservatism

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<v Clive Hamilton>that, for all of their stultifying oppressiveness,

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<v Clive Hamilton>held the market in check.

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<v Clive Hamilton>Now, many of the cultural leaders of the protest generation

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<v Clive Hamilton>work for advertising agencies

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<v Clive Hamilton>and major corporations for the benefit of capital.

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<v Clive Hamilton>There's even a name for them,

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<v Clive Hamilton>Bobos, or bourgeois bohemians.

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<v Clive Hamilton>The women's movement sought liberation,

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<v Clive Hamilton>but settled for equality.

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<v Clive Hamilton>For all of the gains,

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<v Clive Hamilton>gender equality has meant, above all,

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<v Clive Hamilton>unfettered opportunity for women

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<v Clive Hamilton>to create themselves in the images invented for them by the marketers.

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<v Clive Hamilton>Whether a woman is a dutiful housewife

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<v Clive Hamilton>or a kick-ass careerist

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<v Clive Hamilton>is a matter of indifference to the marketers

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<v Clive Hamilton>as long as she continues to speak.

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<v Clive Hamilton>On the other hand,

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<v Clive Hamilton>커

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<v Clive Hamilton>for the ties of social tradition.

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<v Clive Hamilton>In the face of revolutionary changes in social attitudes in the West,

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<v Clive Hamilton>consumer capitalism has remained unruffled.

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<v Clive Hamilton>Indeed, each new social revolution

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<v Clive Hamilton>has provided an opportunity for it to rejuvenate itself.

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<v Clive Hamilton>The economics profession has a lot to answer for.

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<v Clive Hamilton>It's provided the intellectual cover

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<v Clive Hamilton>for the penetration of market values

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<v Clive Hamilton>into areas of social and personal life where they don't belong.

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<v Clive Hamilton>When market values rule, calculation drives out trust.

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<v Clive Hamilton>Self-centredness displaces mutuality.

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<v Clive Hamilton>Superficiality prevails over depth.

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<v Clive Hamilton>And our relationships with others

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<v Clive Hamilton>are conditioned by external reward and, above all, by money.

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<v Clive Hamilton>In a world of ruthless competition,

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<v Clive Hamilton>where market values prevail,

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<v Clive Hamilton>playing fair seems naive.

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<v Clive Hamilton>When a cricketer walks

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<v Clive Hamilton>or a mountaineer sacrifices the summit,

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<v Clive Hamilton>our admiration betrays our despair

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<v Clive Hamilton>at the usual state we've descended to.

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<v Clive Hamilton>Let me consider some examples

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<v Clive Hamilton>of how market values and the spread of economic thinking

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<v Clive Hamilton>has corrupted much that's decent in us.

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<v Clive Hamilton>One of the earliest and most aggressive exponents

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<v Clive Hamilton>of this economic imperialism

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<v Clive Hamilton>was Gary Becker, the Chicago economist par excellence.

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<v Clive Hamilton>Who, in an article published in one of the profession's

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<v Clive Hamilton>most prestigious journals,

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<v Clive Hamilton>applied the principles of microeconomics

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<v Clive Hamilton>and consumer behaviour

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<v Clive Hamilton>to what he called the market for marriage.

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<v Clive Hamilton>Becker defined marriage as an arrangement

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<v Clive Hamilton>to secure the mutual benefit of exchange

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<v Clive Hamilton>between two agents of different endowments.

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<v Clive Hamilton>In other words,

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<v Clive Hamilton>other words, people marry in order more efficiently to produce what he called household commodities,

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<v Clive Hamilton>including, quote, the quality of meals, the quality and quantity of children, prestige,

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<v Clive Hamilton>recreation, companionship, love and health status. The rational person will base any

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<v Clive Hamilton>marriage decision on quantifiable costs and benefits. The gain from marriage, he argued

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<v Clive Hamilton>in his article, has to be balanced against the losses, including legal fees and the costs

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<v Clive Hamilton>of searching for a mate, in order to determine whether marriage is worthwhile. Becker went

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<v Clive Hamilton>on to analyse the effect of what he called love and caring on the nature of the equilibrium

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<v Clive Hamilton>in the marriage market. And to do this, he defined love as a, quote, non-marketable household

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<v Clive Hamilton>commodity, noting that more love between potential partners increases the amount of caring and

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<v Clive Hamilton>that the effect of love on the marriage market is greater. And to do this, he defined love

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<v Clive Hamilton>as a, quote, non-marketable household commodity, noting that more love between potential partners

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<v Clive Hamilton>This, in turn, reduces the cost of policing the marriage. Policing, of course, is needed

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<v Clive Hamilton>in any partnership or corporation because it reduces the probability that a mate shirks

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<v Clive Hamilton>duties or appropriates more output than is mandated by the equilibrium in the marriage

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<v Clive Hamilton>market. No need to put a padlock on the fridge if your partner loves you. After pages of

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<v Clive Hamilton>differential calculus, Becker reaches a triumphant conclusion.

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<v Clive Hamilton>Since love produces more efficient marriages, quote, love and caring between two persons

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<v Clive Hamilton>increase their chances of being married to each other.

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<v Clive Hamilton>What Becker's wife thought about this analysis isn't recorded.

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<v Clive Hamilton>But in 1992, the Royal Swedish Academy of Sciences was sufficiently impressed

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<v Clive Hamilton>to award him the Nobel Prize for Economics for this and related work.

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<v Clive Hamilton>We gasp, but aren't pre-nuptial arrangements a reflection of the economic approach to marriage?

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<v Clive Hamilton>Have not the economists and the accountants managed to insinuate their ideas into the

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<v Clive Hamilton>way we form and conduct our relationships? If Gary Becker's barmy ideas infected only

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<v Clive Hamilton>the thinking of academic economists, then we wouldn't have too much to worry about.

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<v Clive Hamilton>But, driven by growth fetishism, over the last 20 years or so, the economic way of thinking,

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<v Clive Hamilton>like a virus, has invaded public and private spheres where previously it was alien.

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<v Clive Hamilton>Let me give another illustration of the almost as disturbing example as Becker's analysis

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<v Clive Hamilton>of marriage. In the early 1990s, the chief economist at the World Bank was an economist

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<v Clive Hamilton>named Lawrence Summers. You might remember he was later appointed by President Clinton

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<v Clive Hamilton>to be the Secretary of the Treasury.

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<v Clive Hamilton>At the time, in the early 90s,

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<v Clive Hamilton>the World Bank was taking an intense interest

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<v Clive Hamilton>in global environmental problems

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<v Clive Hamilton>and was proffering advice to developing countries.

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<v Clive Hamilton>In a leaked internal memo,

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<v Clive Hamilton>Summers argued that rich countries

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<v Clive Hamilton>should ship their toxic wastes to poor countries,

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<v Clive Hamilton>writing that the economic logic

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<v Clive Hamilton>behind dumping a load of toxic waste

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<v Clive Hamilton>in the lowest-wage country is impeccable.

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<v Clive Hamilton>And that underpopulated countries in Africa

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<v Clive Hamilton>are vastly underpolluted.

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<v Clive Hamilton>How do we know this?

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<v Clive Hamilton>Because in poor countries, Dr Summers wrote,

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<v Clive Hamilton>the foregone wages from illness and early death

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<v Clive Hamilton>are so much less than in rich countries.

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<v Clive Hamilton>In other words, the life of an African

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<v Clive Hamilton>is worth much less than the life of an American.

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<v Clive Hamilton>And it has to be conceded, I think,

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<v Clive Hamilton>that economically speaking,

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<v Clive Hamilton>Summers' logic is impeccable.

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<v Clive Hamilton>It's just that we shouldn't think about these things economically.

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<v Clive Hamilton>Well, we marvel at Larry Summers' chutzpah,

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<v Clive Hamilton>but what's the moral difference

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<v Clive Hamilton>between dumping our toxic waste in Africa

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<v Clive Hamilton>and refusing, as the Howard government has,

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<v Clive Hamilton>to ratify the Kyoto Protocol

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<v Clive Hamilton>and reduce our greenhouse gases

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<v Clive Hamilton>unless poor countries do likewise?

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<v Clive Hamilton>In the lead-up to the Kyoto Conference,

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<v Clive Hamilton>in 1997, small island states in the Pacific

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<v Clive Hamilton>expressed their alarm at scientific projections

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<v Clive Hamilton>indicating that several of them would be flooded

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<v Clive Hamilton>by rising sea levels.

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<v Clive Hamilton>The Australian government's chief adviser on climate change

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<v Clive Hamilton>told a conference in London

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<v Clive Hamilton>that it might be more efficient to evacuate

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<v Clive Hamilton>small island states subject to inundation

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<v Clive Hamilton>rather than require industrialised countries

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<v Clive Hamilton>like Australia to reduce their greenhouse gas emissions.

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<v Clive Hamilton>The values of the market have, of course,

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<v Clive Hamilton>colonised universities too.

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<v Clive Hamilton>In the 1850s, Cardinal Newman

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<v Clive Hamilton>affirmed that knowledge is capable of being its own reward

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<v Clive Hamilton>and wrote of the attributes of mind

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<v Clive Hamilton>that arise from a liberal education as

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<v Clive Hamilton>freedom, equitableness, calmness, moderation and wisdom.

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<v Clive Hamilton>Few would challenge this in principle,

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<v Clive Hamilton>yet all around us we see the idea undermined

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<v Clive Hamilton>by the commercialisation of universities,

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<v Clive Hamilton>the commodification of knowledge

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<v Clive Hamilton>and the transformation of academics

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<v Clive Hamilton>into industrial drones.

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<v Clive Hamilton>The intrinsic rewards of knowledge

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<v Clive Hamilton>are today belittled and mocked.

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<v Clive Hamilton>I received a letter a year or so ago

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<v Clive Hamilton>from a student from Sydney

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<v Clive Hamilton>who, after gaining a TER,

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<v Clive Hamilton>a tertiary entrance rank of 98 points,

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<v Clive Hamilton>decided to study classical Greek

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<v Clive Hamilton>at the University of Sydney.

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<v Clive Hamilton>She wrote that through her studies

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<v Clive Hamilton>she is exploring what it is to be human.

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<v Clive Hamilton>But she's been told by friends and family

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<v Clive Hamilton>that she's wasting her time studying classical Greek

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<v Clive Hamilton>and that, as she wrote,

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<v Clive Hamilton>it's all very well to indulge in the humanities

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<v Clive Hamilton>while you're young,

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<v Clive Hamilton>but sooner or later you'll have to do something practical,

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<v Clive Hamilton>like accounting, I suppose.

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<v Clive Hamilton>In other words,

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<v Clive Hamilton>the purpose of a university education

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<v Clive Hamilton>is to obtain the highest paid job one can.

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<v Clive Hamilton>As more students than ever crowd onto our campuses,

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<v Clive Hamilton>the reorientation of our universities

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<v Clive Hamilton>to vocational and commercial demands

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<v Clive Hamilton>promises to produce a nation of highly educated fools.

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<v Clive Hamilton>In a survey by my institute,

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<v Clive Hamilton>the Australia Institute of Academics in the Social Sciences,

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<v Clive Hamilton>we were told repeatedly

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<v Clive Hamilton>that university teachers feel compelled

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<v Clive Hamilton>to make their courses more vocational,

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<v Clive Hamilton>that is, more market-oriented.

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<v Clive Hamilton>The change, they say,

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<v Clive Hamilton>has generally diluted the intellectual content.

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<v Clive Hamilton>Nearly 90% said that their universities

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<v Clive Hamilton>place greater value on courses

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<v Clive Hamilton>that attract full fee-paying students

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<v Clive Hamilton>than on other courses.

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<v Clive Hamilton>The preference for money-spinning courses

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<v Clive Hamilton>is at the expense of courses

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<v Clive Hamilton>of a critical or speculative nature,

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<v Clive Hamilton>that is, those that contribute more to the social,

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<v Clive Hamilton>cultural and cultural values of Australia.

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<v Clive Hamilton>Many of them said that increasingly,

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<v Clive Hamilton>the ability to pay is more important

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<v Clive Hamilton>than the ability to pass.

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<v Clive Hamilton>Wrote one,

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<v Clive Hamilton>the universities are no longer communities of scholars,

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<v Clive Hamilton>but institutions which are aiming to satisfy

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<v Clive Hamilton>rather undefined and unexplored market needs.

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<v Clive Hamilton>This will inevitably constrain freedom of inquiry,

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<v Clive Hamilton>often in non-transparent and non-coercive ways.

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<v Clive Hamilton>The other thing that I think is important,

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<v Clive Hamilton>the spread of cheating and plagiarism

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<v Clive Hamilton>is entirely consistent with the instrumentalist approach

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<v Clive Hamilton>to education of the new enterprise university,

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<v Clive Hamilton>promoted by the economic rationalists.

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<v Clive Hamilton>Perhaps the universities should be more honest about it

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<v Clive Hamilton>and discard noble mottos such as

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<v Clive Hamilton>First to Learn the Nature of Things, ANU,

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<v Clive Hamilton>Although the Constellations Change,

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<v Clive Hamilton>the Mind is Constant, University of Sydney,

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<v Clive Hamilton>and Seek Wisdom,

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<v Clive Hamilton>UWA,

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<v Clive Hamilton>and replace them with Shakespeare's observation

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<v Clive Hamilton>in Timon of Athens,

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<v Clive Hamilton>The learned pate ducks to the golden fool.

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<v Clive Hamilton>Some academics have resisted,

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<v Clive Hamilton>and for their troubles they have been accused

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<v Clive Hamilton>by Alan Gilbert,

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<v Clive Hamilton>the campaigning Vice-Chancellor of the University of Melbourne,

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<v Clive Hamilton>of being Luddites.

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<v Clive Hamilton>Well, if in the face of rapid change,

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<v Clive Hamilton>academics are behaving like 18th century handloom weavers,

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<v Clive Hamilton>it's because the managers of the enterprise universities

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<v Clive Hamilton>are behaving like Lancashire mill owners.

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<v Clive Hamilton>The values of the market are transforming not just our minds,

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<v Clive Hamilton>but our physical bodies too.

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<v Clive Hamilton>Huge industries are devoted to changing our shapes,

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<v Clive Hamilton>our visages, and our lifespans,

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<v Clive Hamilton>all in pursuit of the notion of happiness

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<v Clive Hamilton>that the market has given us.

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<v Clive Hamilton>In the USA,

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<v Clive Hamilton>in what's described as the latest vanity craze sweeping the nations,

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<v Clive Hamilton>Botox parties provide a congenial environment

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<v Clive Hamilton>in which the guests drink champagne

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<v Clive Hamilton>and take it in turns to have Botox injections

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<v Clive Hamilton>to paralyse facial muscles.

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<v Clive Hamilton>Botox is described as the wrinkle-free fountain of youth.

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<v Clive Hamilton>But this is child's play compared to the plot

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<v Clive Hamilton>of a new US television program called Extreme Minds.

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<v Clive Hamilton>커

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<v Clive Hamilton>!

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<v Clive Hamilton>!

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<v Clive Hamilton>makeovers. 7,000 people applied to win the chance to have their physiognomy remade. While

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<v Clive Hamilton>millions watched, the renovation is carried out by an extreme team of plastic surgeons,

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<v Clive Hamilton>dentists, personal trainers and hair, make-up and wardrobe stylists. One of the winners,

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<v Clive Hamilton>Melissa, had a nose job, breast implants, brow lift, tummy tuck, ears pinned and LASIK

405
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<v Clive Hamilton>surgery and then she had her teeth whitened and straightened. The other winner, David,

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<v Clive Hamilton>a 38-year-old member of the National Guard who believes his appearance has barred him

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<v Clive Hamilton>from promotion, had a nose job, chin augmentation, neck lift, brow lift, upper and lower eye

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<v Clive Hamilton>lifts, teeth whitening and porcelain veneers. Of course, the millions who watched said,

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<v Clive Hamilton>wow, why not? The tragic answer, of course, is that there's

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<v Clive Hamilton>extreme pain.

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<v Clive Hamilton>Extreme measures simply don't work. An Australian study has found that women who have had cosmetic

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<v Clive Hamilton>surgery are also more likely to have chronic illnesses and use medication for anxiety and

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<v Clive Hamilton>sleep disorders. A Swedish study found that women with cosmetic breast implants are three

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<v Clive Hamilton>times more likely than the general population to commit suicide. It's not clear whether

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<v Clive Hamilton>the psychological disorders lead people to cosmetic surgery or whether cosmetic surgery

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<v Clive Hamilton>brings on psychological disorders.

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<v Clive Hamilton>Although the Swedish researchers refer to the well-documented link between psychiatric

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<v Clive Hamilton>disorders and a desire for cosmetic surgery. Cosmetic surgeons are sometimes referred to

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<v Clive Hamilton>as psychiatrists with knives. The chances are that those who seek radical transformation

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<v Clive Hamilton>of their bodies develop this basic yearning as children. Childhood, of course, has become

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<v Clive Hamilton>a marketing-free fire zone.

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<v Clive Hamilton>And the lounge room is the kindergarten of consumerism.

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<v Clive Hamilton>We all know the extraordinary pressures on children to consume. What's less understood

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<v Clive Hamilton>is how the thick fog of commercial messages in which children now grow up conditions their

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<v Clive Hamilton>understanding of the world and themselves. While teenagers with pocket money were once

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<v Clive Hamilton>the primary target of marketers, now they're increasingly targeting tweens, children aged

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<v Clive Hamilton>8 to 14.

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<v Clive Hamilton>Not because they buy many of the goods marketed to them, but because they hope to build a

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<v Clive Hamilton>lifelong brand loyalty that will pay off for decades.

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<v Clive Hamilton>According to the recently published and definitive marketing manual for those companies and marketing

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<v Clive Hamilton>firms targeting tweens, a manual called Brand Child, came out earlier this year, car companies,

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<v Clive Hamilton>airlines, hotels and financial services are competing with traditional kid marketers

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<v Clive Hamilton>to establish a relationship with young consumers. Initially targeted at teens, research and

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<v Clive Hamilton>marketing programs are now seeking to understand and develop a relationship with younger consumers

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<v Clive Hamilton>in the hope that their predisposition towards their brand will sway their purchase decisions

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<v Clive Hamilton>in the years to come. The result has been a dramatic increase in the number of advertising

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<v Clive Hamilton>messages targeted at tweens.

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<v Clive Hamilton>Brands have become inseparable from children's maturing consciousness. Nearly half of the

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<v Clive Hamilton>world's urban tweens, according to the extensive survey reported in this book, nearly half

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<v Clive Hamilton>of the world's urban tweens state that the clothes and brands they wear describe who

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<v Clive Hamilton>they are and define their social status. The manual notes that tweens are exposed to more

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<v Clive Hamilton>than 8,000 brands a day.

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<v Clive Hamilton>And that tweens influence close to 60% of all brand decisions taken by their parents.

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<v Clive Hamilton>As they write, what has become clear is that more and more tweens define their worth, their

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<v Clive Hamilton>role in the social hierarchy, their popularity and their success by the brands they wear,

446
00:25:18.080 --> 00:25:19.480
<v Clive Hamilton>eat and live.

447
00:25:22.000 --> 00:25:27.200
<v Clive Hamilton>Functionality takes a backseat to the belief that along with ownership of a brand comes

448
00:25:27.200 --> 00:25:28.460
<v Clive Hamilton>success and admiration.

449
00:25:29.200 --> 00:25:34.740
<v Clive Hamilton>Tween tribes have become active advocates for the brand. The dramatic change in the

450
00:25:34.740 --> 00:25:40.560
<v Clive Hamilton>role of brands has been part of the advertising agency's long-term goals. It was initially

451
00:25:40.560 --> 00:25:47.680
<v Clive Hamilton>the advertisers who envisioned turning brands into a form of religion to increase their

452
00:25:47.680 --> 00:25:49.220
<v Clive Hamilton>sales and its work.

453
00:25:51.480 --> 00:25:56.500
<v Clive Hamilton>Well, despite this commitment to brand, most children actually want to transcend the limitations

454
00:25:57.240 --> 00:25:59.180
<v Clive Hamilton>of lifestyles, manufacturing and the environment. They want to be able to be a part of the brand's

455
00:25:59.180 --> 00:25:59.640
<v Clive Hamilton>history.

456
00:25:59.640 --> 00:26:03.480
<v Clive Hamilton>They want their history to be an 커

457
00:26:03.480 --> 00:26:04.080
<v Clive Hamilton>history.

458
00:26:05.800 --> 00:26:06.400
<v Clive Hamilton>커!

459
00:26:25.220 --> 00:26:27.760
<v Clive Hamilton>found that more than half say they want to be famous.

460
00:26:29.120 --> 00:26:31.560
<v Clive Hamilton>With Indian children at 90%,

461
00:26:32.380 --> 00:26:34.300
<v Clive Hamilton>Americans at 61%,

462
00:26:34.300 --> 00:26:35.780
<v Clive Hamilton>topping the list,

463
00:26:35.860 --> 00:26:38.120
<v Clive Hamilton>and interestingly, Japanese kids at the bottom

464
00:26:38.120 --> 00:26:40.360
<v Clive Hamilton>with only 28% wanting to be famous.

465
00:26:41.620 --> 00:26:46.380
<v Clive Hamilton>In Australia, when a talent hunt for pop stars was launched,

466
00:26:46.580 --> 00:26:50.280
<v Clive Hamilton>more than 120,000 young people put their names forward.

467
00:26:52.300 --> 00:26:55.500
<v Clive Hamilton>Celebrity, of course, is the opposite of the things tweens fear most,

468
00:26:55.660 --> 00:26:57.360
<v Clive Hamilton>rejection and social isolation.

469
00:26:58.160 --> 00:27:02.260
<v Clive Hamilton>And to attain acceptance, they'll go to extreme lengths.

470
00:27:02.640 --> 00:27:07.560
<v Clive Hamilton>A 1999 survey of tween and teenage girls

471
00:27:07.560 --> 00:27:11.220
<v Clive Hamilton>found that 46% say that they're unhappy with their bodies

472
00:27:11.220 --> 00:27:14.620
<v Clive Hamilton>and 35% say they'd consider plastic surgery.

473
00:27:15.180 --> 00:27:18.020
<v Clive Hamilton>Being sexy is being cool,

474
00:27:18.200 --> 00:27:20.260
<v Clive Hamilton>and that's why even pro-women

475
00:27:20.280 --> 00:27:23.480
<v Clive Hamilton>and pre-pubescent girls are being sexualised.

476
00:27:23.720 --> 00:27:25.480
<v Clive Hamilton>Last year, you'll remember,

477
00:27:25.660 --> 00:27:27.720
<v Clive Hamilton>the Olsen twins visited Australia,

478
00:27:28.520 --> 00:27:31.400
<v Clive Hamilton>promoting their brands of lingerie, including padded bras,

479
00:27:31.660 --> 00:27:33.560
<v Clive Hamilton>to their 6- to 12-year-old fans.

480
00:27:34.760 --> 00:27:38.920
<v Clive Hamilton>If adults sexually attracted to children are called pedophiles,

481
00:27:39.040 --> 00:27:41.700
<v Clive Hamilton>what do we call adults who set out

482
00:27:41.700 --> 00:27:43.660
<v Clive Hamilton>to make children sexually attractive?

483
00:27:45.400 --> 00:27:46.380
<v Clive Hamilton>Advertising executives.

484
00:27:47.120 --> 00:27:47.900
<v Clive Hamilton>Advertising executives.

485
00:27:50.280 --> 00:27:53.580
<v Clive Hamilton>Sigmund Freud used to complain that his American acolytes

486
00:27:53.580 --> 00:27:56.240
<v Clive Hamilton>had interpreted his psychotherapeutic ideas

487
00:27:56.240 --> 00:27:58.480
<v Clive Hamilton>as a technique for making people happy.

488
00:27:59.760 --> 00:28:01.960
<v Clive Hamilton>Steeped in the European philosophical tradition,

489
00:28:02.980 --> 00:28:05.880
<v Clive Hamilton>Freud believed this to be a trivialisation of a movement

490
00:28:05.880 --> 00:28:10.400
<v Clive Hamilton>whose purpose was to understand the meaning of what people do

491
00:28:10.400 --> 00:28:14.040
<v Clive Hamilton>and what their behaviour tells us and them about the human condition.

492
00:28:14.760 --> 00:28:18.120
<v Clive Hamilton>The purpose of life is not to be happy, according to Freud,

493
00:28:18.260 --> 00:28:18.760
<v Clive Hamilton>but to be happy.

494
00:28:18.760 --> 00:28:19.840
<v Clive Hamilton>The purpose of life is to understand ourselves

495
00:28:19.840 --> 00:28:22.200
<v Clive Hamilton>so that we can achieve personal integration

496
00:28:22.200 --> 00:28:24.380
<v Clive Hamilton>and reconciliation with ourselves.

497
00:28:24.680 --> 00:28:27.060
<v Clive Hamilton>It's a process rather than a final state.

498
00:28:28.520 --> 00:28:31.960
<v Clive Hamilton>The marketers have not only sought to persuade us

499
00:28:31.960 --> 00:28:33.760
<v Clive Hamilton>that they can provide us with happy lives,

500
00:28:34.640 --> 00:28:37.920
<v Clive Hamilton>consumer capitalism has redefined happiness itself.

501
00:28:39.060 --> 00:28:41.520
<v Clive Hamilton>People have come to believe that happiness can be achieved

502
00:28:41.520 --> 00:28:44.920
<v Clive Hamilton>by maximising the number of emotional and physical highs.

503
00:28:45.800 --> 00:28:48.300
<v Clive Hamilton>The pursuit of short-term emotional highs

504
00:28:48.300 --> 00:28:49.820
<v Clive Hamilton>swamps the long-term goal of happiness.

505
00:28:49.820 --> 00:28:50.980
<v Clive Hamilton>The pursuit of long-term and deeper need

506
00:28:50.980 --> 00:28:55.700
<v Clive Hamilton>to fulfil one's potential and realise one's life purpose.

507
00:28:56.280 --> 00:28:58.420
<v Clive Hamilton>20th century consumer capitalism

508
00:28:58.420 --> 00:29:03.180
<v Clive Hamilton>saw a progressive substitution of activities and desires

509
00:29:03.180 --> 00:29:05.440
<v Clive Hamilton>that result in immediate stimulation

510
00:29:05.440 --> 00:29:08.800
<v Clive Hamilton>in place of the more challenging and potentially more fulfilling

511
00:29:08.800 --> 00:29:11.340
<v Clive Hamilton>demands of realising one's true potential.

512
00:29:12.340 --> 00:29:14.840
<v Clive Hamilton>And there's a trade-off, unfortunately, between the two,

513
00:29:14.980 --> 00:29:16.520
<v Clive Hamilton>between short-term gratification

514
00:29:16.520 --> 00:29:19.800
<v Clive Hamilton>and attaining deeper goals of self-actualisation.

515
00:29:21.220 --> 00:29:24.120
<v Clive Hamilton>Yet it's in the superficial form of happiness

516
00:29:24.120 --> 00:29:27.200
<v Clive Hamilton>that we are told to invest our hopes.

517
00:29:29.180 --> 00:29:31.020
<v Clive Hamilton>Today, the pursuit of happiness promotes

518
00:29:31.020 --> 00:29:33.880
<v Clive Hamilton>a hedonistic, shallow approach to life.

519
00:29:34.500 --> 00:29:36.520
<v Clive Hamilton>We don't need psychological studies,

520
00:29:36.600 --> 00:29:38.060
<v Clive Hamilton>though there are plenty of them to do it,

521
00:29:38.100 --> 00:29:41.760
<v Clive Hamilton>to confirm what our intuitive knowledge and folk wisdom tell us,

522
00:29:41.820 --> 00:29:45.600
<v Clive Hamilton>that a worthwhile life is one of inner contentment,

523
00:29:46.240 --> 00:29:47.700
<v Clive Hamilton>marked by self-acceptance,

524
00:29:47.760 --> 00:29:49.800
<v Clive Hamilton>the ability to maintain warmth,

525
00:29:49.820 --> 00:29:50.840
<v Clive Hamilton>form and trust in relationships,

526
00:29:54.540 --> 00:29:56.920
<v Clive Hamilton>and fulfilling one's life potential

527
00:29:57.680 --> 00:30:01.240
<v Clive Hamilton>and living according to one's personal standards.

528
00:30:02.660 --> 00:30:06.560
<v Clive Hamilton>This idea of happiness, this deeper notion of contentment,

529
00:30:06.620 --> 00:30:08.260
<v Clive Hamilton>is hostile to the market

530
00:30:08.260 --> 00:30:11.220
<v Clive Hamilton>because it cannot be provided by the market

531
00:30:11.220 --> 00:30:13.780
<v Clive Hamilton>and, in fact, recognises that the market

532
00:30:13.780 --> 00:30:16.120
<v Clive Hamilton>constantly conspires to corrupt it.

533
00:30:16.760 --> 00:30:19.640
<v Clive Hamilton>Yet it's the market's superficial idea of happiness,

534
00:30:19.820 --> 00:30:23.560
<v Clive Hamilton>that finds a theoretical rationale in the economics texts

535
00:30:23.560 --> 00:30:26.940
<v Clive Hamilton>and that is reinforced every time

536
00:30:26.940 --> 00:30:30.640
<v Clive Hamilton>a political leader offers us a fistful of dollars.

537
00:30:31.700 --> 00:30:33.880
<v Clive Hamilton>The market's definition of happiness

538
00:30:33.880 --> 00:30:37.320
<v Clive Hamilton>changes our values and thus the way we behave.

539
00:30:38.280 --> 00:30:40.760
<v Clive Hamilton>If we believe the market's idea of life's goals,

540
00:30:40.900 --> 00:30:45.740
<v Clive Hamilton>then external rewards, money, fame, career success,

541
00:30:46.120 --> 00:30:48.920
<v Clive Hamilton>sexual conquest, they take precedence

542
00:30:48.920 --> 00:30:49.800
<v Clive Hamilton>over happiness.

543
00:30:49.820 --> 00:30:50.600
<v Clive Hamilton>Intrinsic goals.

544
00:30:51.480 --> 00:30:52.220
<v Clive Hamilton>And in that case,

545
00:30:53.060 --> 00:30:54.520
<v Clive Hamilton>I would go to the marriage market

546
00:30:54.520 --> 00:30:55.460
<v Clive Hamilton>to pick out a mate

547
00:30:55.460 --> 00:30:58.620
<v Clive Hamilton>who can best satisfy my emotional and physical needs.

548
00:30:59.300 --> 00:31:01.580
<v Clive Hamilton>I would never follow my passion

549
00:31:01.580 --> 00:31:03.180
<v Clive Hamilton>to study classical Greek.

550
00:31:03.800 --> 00:31:05.340
<v Clive Hamilton>I would not understand

551
00:31:05.340 --> 00:31:07.260
<v Clive Hamilton>why it's offensive to argue

552
00:31:07.260 --> 00:31:09.980
<v Clive Hamilton>that Africa is vastly underpolluted

553
00:31:09.980 --> 00:31:12.540
<v Clive Hamilton>and that it's cheaper to evacuate islands

554
00:31:12.540 --> 00:31:13.620
<v Clive Hamilton>that'll be inundated

555
00:31:13.620 --> 00:31:16.440
<v Clive Hamilton>because we refuse to reduce our greenhouse gases.

556
00:31:17.500 --> 00:31:19.620
<v Clive Hamilton>I would genetically select

557
00:31:19.620 --> 00:31:22.060
<v Clive Hamilton>the perfect children and keep them happy

558
00:31:22.620 --> 00:31:24.060
<v Clive Hamilton>by showering them with whatever goods

559
00:31:24.060 --> 00:31:25.200
<v Clive Hamilton>they demanded from me.

560
00:31:26.000 --> 00:31:28.520
<v Clive Hamilton>I'd walk over others to achieve my career goals.

561
00:31:29.440 --> 00:31:31.760
<v Clive Hamilton>I'd respond to life's vicissitudes with drugs.

562
00:31:31.940 --> 00:31:32.700
<v Clive Hamilton>Why not?

563
00:31:33.260 --> 00:31:36.140
<v Clive Hamilton>And I'd hire cosmetic surgeons to put on display

564
00:31:36.740 --> 00:31:38.360
<v Clive Hamilton>the best body money can buy.

565
00:31:40.180 --> 00:31:42.740
<v Clive Hamilton>All of these forces coalesce in the idea

566
00:31:42.740 --> 00:31:44.040
<v Clive Hamilton>of growth fetishism.

567
00:31:44.600 --> 00:31:48.400
<v Clive Hamilton>Nothing more preoccupies the modern political process

568
00:31:48.400 --> 00:31:49.400
<v Clive Hamilton>than economic growth.

569
00:31:49.400 --> 00:31:51.080
<v Clive Hamilton>As never before,

570
00:31:51.400 --> 00:31:53.600
<v Clive Hamilton>it's the touchstone of policy success.

571
00:31:54.920 --> 00:31:56.480
<v Clive Hamilton>Countries rate their progress

572
00:31:56.480 --> 00:31:59.500
<v Clive Hamilton>against others by income per person,

573
00:32:00.120 --> 00:32:01.800
<v Clive Hamilton>which can only rise through faster growth.

574
00:32:02.480 --> 00:32:04.900
<v Clive Hamilton>High growth is the cause of national pride.

575
00:32:06.020 --> 00:32:08.580
<v Clive Hamilton>Low growth attracts accusations of incompetence

576
00:32:08.580 --> 00:32:09.660
<v Clive Hamilton>in the case of rich countries

577
00:32:09.660 --> 00:32:12.420
<v Clive Hamilton>and pity in the case of poor countries.

578
00:32:13.320 --> 00:32:16.020
<v Clive Hamilton>A country that experiences a period of low growth

579
00:32:16.020 --> 00:32:18.900
<v Clive Hamilton>goes through an agony of national soul-searching,

580
00:32:19.400 --> 00:32:21.120
<v Clive Hamilton>in which pundits of the left and right

581
00:32:21.120 --> 00:32:23.440
<v Clive Hamilton>expostulate on where we went wrong

582
00:32:23.440 --> 00:32:26.120
<v Clive Hamilton>and whether there's some tragic fault

583
00:32:26.120 --> 00:32:27.080
<v Clive Hamilton>in the national character.

584
00:32:28.020 --> 00:32:31.160
<v Clive Hamilton>Throughout history, national leaders have promised

585
00:32:31.160 --> 00:32:34.720
<v Clive Hamilton>freedom, equality, mass education,

586
00:32:35.920 --> 00:32:39.280
<v Clive Hamilton>moral invigoration, and restoration of national pride.

587
00:32:40.500 --> 00:32:42.360
<v Clive Hamilton>Now they promise more economic growth.

588
00:32:44.240 --> 00:32:46.680
<v Clive Hamilton>Citizens once hoped for a more equal society,

589
00:32:47.040 --> 00:32:49.280
<v Clive Hamilton>a classless society, a more

590
00:32:49.280 --> 00:32:52.260
<v Clive Hamilton>compassionate society, and a more democratic society.

591
00:32:53.520 --> 00:32:56.600
<v Clive Hamilton>Now they can hope for nothing more than higher incomes.

592
00:32:58.200 --> 00:33:00.700
<v Clive Hamilton>Growth has annexed the very idea of progress.

593
00:33:01.720 --> 00:33:04.500
<v Clive Hamilton>While once powered by a belief in technological advance

594
00:33:04.500 --> 00:33:07.620
<v Clive Hamilton>or evolutionary biology or the ethical perfectibility

595
00:33:07.620 --> 00:33:11.720
<v Clive Hamilton>of humankind, from the 1950s, material expansion

596
00:33:11.720 --> 00:33:14.620
<v Clive Hamilton>became the driving force of progress,

597
00:33:14.860 --> 00:33:17.960
<v Clive Hamilton>and the measure of success, GDP growth.

598
00:33:19.280 --> 00:33:21.980
<v Clive Hamilton>That's why we consult the quarterly national accounts

599
00:33:21.980 --> 00:33:24.540
<v Clive Hamilton>so closely, to know how well we're doing,

600
00:33:25.240 --> 00:33:28.220
<v Clive Hamilton>as if by poring over the ABS's publication,

601
00:33:29.160 --> 00:33:31.380
<v Clive Hamilton>we can gauge our progress as a nation.

602
00:33:32.560 --> 00:33:35.440
<v Clive Hamilton>Of course, this is convenient for capitalist firms

603
00:33:36.040 --> 00:33:37.880
<v Clive Hamilton>become the central agency of progress,

604
00:33:38.720 --> 00:33:42.660
<v Clive Hamilton>and the entrepreneurs brought along their own thinkers

605
00:33:42.660 --> 00:33:45.320
<v Clive Hamilton>to explain and justify their role,

606
00:33:45.960 --> 00:33:47.160
<v Clive Hamilton>the neoclassical economists.

607
00:33:48.440 --> 00:33:49.260
<v Clive Hamilton>The bottom line is that the economy of today's society,

608
00:33:49.260 --> 00:33:51.520
<v Clive Hamilton>the economy of the future, is the counterpart

609
00:33:51.520 --> 00:33:56.240
<v Clive Hamilton>in society of personal hopes for a better life.

610
00:33:57.620 --> 00:34:01.820
<v Clive Hamilton>As Charles Rycroft wrote, all societies of any complexity

611
00:34:02.940 --> 00:34:04.700
<v Clive Hamilton>seem to have a tendency to divide themselves

612
00:34:04.700 --> 00:34:06.760
<v Clive Hamilton>into purveyors and recipients of hope.

613
00:34:07.880 --> 00:34:11.640
<v Clive Hamilton>The purveyors being special people, shamans, gurus,

614
00:34:11.700 --> 00:34:16.320
<v Clive Hamilton>priests, psychoanalysts, who receive an esoteric training

615
00:34:17.120 --> 00:34:18.900
<v Clive Hamilton>and are endowed with some sort of manner.

616
00:34:19.660 --> 00:34:34.060
<v Clive Hamilton>On the other hand, the 커

617
00:34:34.480 --> 00:34:42.960
<v Clive Hamilton>The transformation of the idea of progress into the pursuit of a higher growth rate has meant the hijacking of hope itself.

618
00:34:44.820 --> 00:34:53.880
<v Clive Hamilton>The neoliberal revolution of the last two decades or so has robbed us of hope because all it can promise is more growth and higher incomes.

619
00:34:54.720 --> 00:35:00.620
<v Clive Hamilton>For those already surrounded by abundance, more growth is nothing to look forward to.

620
00:35:00.620 --> 00:35:07.940
<v Clive Hamilton>It cannot give us a better society and so the economists themselves are the thieves of hope.

621
00:35:10.040 --> 00:35:20.760
<v Clive Hamilton>While economic growth is said to be the process whereby our wants are satisfied, in reality growth is sustained only as long as we remain discontented.

622
00:35:22.300 --> 00:35:28.060
<v Clive Hamilton>Economic growth doesn't create happiness. Unhappiness sustains economic growth.

623
00:35:28.780 --> 00:35:30.480
<v Clive Hamilton>The vast financial...

624
00:35:30.620 --> 00:35:43.200
<v Clive Hamilton>The vast financial and creative resources of the marketing industry are devoted to a single purpose, to manufacturing discontent and to persuading us to invest our hopes for the future in greater material consumption.

625
00:35:44.400 --> 00:35:46.600
<v Clive Hamilton>That is its historic task.

626
00:35:47.480 --> 00:35:48.860
<v Clive Hamilton>It's a wonderful scheme.

627
00:35:49.480 --> 00:35:52.980
<v Clive Hamilton>Persuade people to commit their hopes for a better life to higher incomes.

628
00:35:53.520 --> 00:35:57.940
<v Clive Hamilton>But don't let on that achieving those goals cannot provide better lives.

629
00:35:58.060 --> 00:36:00.280
<v Clive Hamilton>So the only apparent response...

630
00:36:00.620 --> 00:36:02.540
<v Clive Hamilton>...is to wish for even higher incomes.

631
00:36:03.880 --> 00:36:08.660
<v Clive Hamilton>Consumer capitalism then has redefined what it means to live a successful life.

632
00:36:08.900 --> 00:36:12.820
<v Clive Hamilton>And it's done so in a way that ensures the vast majority will fail.

633
00:36:14.580 --> 00:36:21.720
<v Clive Hamilton>If success is judged by material reward, then the success of the few is purchased by the failure of the many.

634
00:36:22.680 --> 00:36:28.660
<v Clive Hamilton>Hence of course the pleasure many people take in the misfortunes, scandals and downfalls of the famous.

635
00:36:29.700 --> 00:36:30.600
<v Clive Hamilton>The tall, tall wall of the world is the only place where the rich can live.

636
00:36:30.620 --> 00:36:37.980
<v Clive Hamilton>The tall poppy syndrome is a legitimate and healthy defense in a world that consigns most people to failure.

637
00:36:41.240 --> 00:36:43.860
<v Clive Hamilton>One can't have hope without vision.

638
00:36:45.080 --> 00:36:50.660
<v Clive Hamilton>For a poor person, a practical vision is to be free of the material constraints that poverty imposes.

639
00:36:50.860 --> 00:36:52.400
<v Clive Hamilton>And to live comfortable existence.

640
00:36:53.300 --> 00:36:59.260
<v Clive Hamilton>The Republican candidate in the 1928 presidential election, Herbert Hoover famously pledged...

641
00:36:59.260 --> 00:37:00.600
<v Clive Hamilton>...a chicken in every bib.

642
00:37:00.600 --> 00:37:04.700
<v Clive Hamilton>pot and two cars in every garage. A vision

643
00:37:04.700 --> 00:37:08.900
<v Clive Hamilton>would appeal to a generation even before the Depression where deprivation

644
00:37:08.900 --> 00:37:12.240
<v Clive Hamilton>was the lot of most. But a post-scarcity society

645
00:37:12.820 --> 00:37:16.820
<v Clive Hamilton>what can the vision be other than more of the same? George Bush

646
00:37:16.820 --> 00:37:20.820
<v Clive Hamilton>knows subliminally at least, most of the things George Bush knows

647
00:37:20.820 --> 00:37:24.740
<v Clive Hamilton>are subliminal. You know he once

648
00:37:24.740 --> 00:37:28.800
<v Clive Hamilton>said last year that the problem with the French is that they don't have a word for

649
00:37:28.800 --> 00:37:29.120
<v Clive Hamilton>entrepreneur.

650
00:37:36.580 --> 00:37:38.040
<v Clive Hamilton>George Bush knows

651
00:37:38.040 --> 00:37:42.700
<v Clive Hamilton>that promising a nose job for everyone and two home theatres

652
00:37:42.700 --> 00:37:45.840
<v Clive Hamilton>in every house is unlikely to capture the public imagination.

653
00:37:46.480 --> 00:37:50.660
<v Clive Hamilton>So he seizes on a war on terror, a dark but visionary

654
00:37:50.660 --> 00:37:54.460
<v Clive Hamilton>project in the bleakness of American consumer society.

655
00:37:55.360 --> 00:37:58.560
<v Clive Hamilton>Pity about the innocence. The hope

656
00:37:58.560 --> 00:38:02.520
<v Clive Hamilton>held out by growth fetishism and consumerism then is a false hope.

657
00:38:02.860 --> 00:38:06.260
<v Clive Hamilton>Under modern consumer capitalism hope is dead.

658
00:38:07.000 --> 00:38:10.020
<v Clive Hamilton>And in Mary Zanazzi's words, without hope

659
00:38:10.560 --> 00:38:14.140
<v Clive Hamilton>what is left is death. The death of the spirit,

660
00:38:14.360 --> 00:38:18.620
<v Clive Hamilton>the death of life, where there's no longer any sense of regeneration

661
00:38:18.620 --> 00:38:22.560
<v Clive Hamilton>and renewal. We live in

662
00:38:22.560 --> 00:38:26.120
<v Clive Hamilton>an era where the opportunities to live fulfilling lives have never been better.

663
00:38:26.520 --> 00:38:28.540
<v Clive Hamilton>And yet where the danger of disappointment and

664
00:38:28.560 --> 00:38:32.380
<v Clive Hamilton>disappointment has never been greater. When the market hijacks hope

665
00:38:32.380 --> 00:38:35.840
<v Clive Hamilton>but can't deliver what is needed for fulfilled lives

666
00:38:36.560 --> 00:38:39.940
<v Clive Hamilton>its no surprise that we see so much social and personal distress.

667
00:38:40.740 --> 00:38:44.700
<v Clive Hamilton>In a world of abundance this fact is inexplicable

668
00:38:44.700 --> 00:38:47.880
<v Clive Hamilton>for those who are the prisoners of growth fetishism.

669
00:38:48.960 --> 00:38:52.300
<v Clive Hamilton>The epidemics of mental illness that have grown with affluence

670
00:38:52.300 --> 00:38:57.500
<v Clive Hamilton>are a natural response to the serial disappointments and dashed hopes of the market.

671
00:38:57.880 --> 00:38:58.540
<v Clive Hamilton>We need an 커 커

672
00:38:58.560 --> 00:39:04.220
<v Clive Hamilton>According to one study, depression has increased tenfold among Americans born since the Second World War.

673
00:39:04.640 --> 00:39:10.380
<v Clive Hamilton>Young people, the principal beneficiaries of super affluence, are most prone to clinical depression,

674
00:39:11.440 --> 00:39:17.800
<v Clive Hamilton>evidence in record rates of teenage suicide and other social pathologies such as self-destructive drug taking.

675
00:39:18.420 --> 00:39:24.540
<v Clive Hamilton>According to the WHO and the World Bank, the burden of psychiatric conditions has been greatly underestimated.

676
00:39:24.540 --> 00:39:32.120
<v Clive Hamilton>Of the ten leading causes of disability worldwide in 1990, measured in years lived with a disability,

677
00:39:32.480 --> 00:39:34.780
<v Clive Hamilton>five were psychiatric disorders.

678
00:39:35.620 --> 00:39:38.040
<v Clive Hamilton>Major depression, the number one cause.

679
00:39:39.400 --> 00:39:41.420
<v Clive Hamilton>Alcohol use, fourth.

680
00:39:41.660 --> 00:39:43.400
<v Clive Hamilton>Bipolar disorder, sixth.

681
00:39:44.060 --> 00:39:45.340
<v Clive Hamilton>Schizophrenia, ninth.

682
00:39:45.540 --> 00:39:47.800
<v Clive Hamilton>And obsessive compulsive disorders, tenth.

683
00:39:48.940 --> 00:39:54.520
<v Clive Hamilton>Five of the ten leading causes of disability worldwide are psychiatric.

684
00:39:55.060 --> 00:40:00.300
<v Clive Hamilton>Major depression is responsible for more than a tenth of all years lived with a disability.

685
00:40:01.320 --> 00:40:04.680
<v Clive Hamilton>And if measured through disability-adjusted life years,

686
00:40:04.820 --> 00:40:13.460
<v Clive Hamilton>it's anticipated that depression will leap from being the fourth most burdensome disease in the world a few years ago to second in 2020.

687
00:40:14.980 --> 00:40:20.680
<v Clive Hamilton>Recently, the Australia Institute released a report showing that nearly one third of Australian adults

688
00:40:20.680 --> 00:40:24.520
<v Clive Hamilton>depend on medications or other substances for their mental well-being.

689
00:40:24.540 --> 00:40:26.400
<v Clive Hamilton>Nearly one third.

690
00:40:27.080 --> 00:40:28.920
<v Clive Hamilton>If growth is so good for us.

691
00:40:29.920 --> 00:40:35.400
<v Clive Hamilton>For decades now, the politicians and economists have told us that maximising economic growth

692
00:40:35.400 --> 00:40:37.820
<v Clive Hamilton>will take us on a path to a better society.

693
00:40:38.480 --> 00:40:43.500
<v Clive Hamilton>Yet we're now in the grip of an epidemic of mental disorders and alienation.

694
00:40:44.040 --> 00:40:49.080
<v Clive Hamilton>What does this reflect if not an endemic sense of hopelessness.

695
00:40:49.920 --> 00:40:53.100
<v Clive Hamilton>For if we can discern no light to draw us on.

696
00:40:53.700 --> 00:40:54.520
<v Clive Hamilton>No way.

697
00:40:54.520 --> 00:40:58.340
<v Clive Hamilton>way out of our despond, then what else

698
00:40:58.340 --> 00:41:02.360
<v Clive Hamilton>do we do? Mental illness is a natural

699
00:41:02.360 --> 00:41:06.120
<v Clive Hamilton>response to the hopelessness of modern consumer life.

700
00:41:08.040 --> 00:41:09.100
<v Clive Hamilton>To finish then,

701
00:41:10.700 --> 00:41:14.540
<v Clive Hamilton>the first step in the counselling process is to give the patient

702
00:41:14.540 --> 00:41:18.520
<v Clive Hamilton>or client hope. To be cured, one must believe

703
00:41:18.520 --> 00:41:22.540
<v Clive Hamilton>that life can be better, that there is hope, and

704
00:41:22.540 --> 00:41:26.320
<v Clive Hamilton>to achieve this, the counsellor helps the client to externalise the problem,

705
00:41:26.880 --> 00:41:30.240
<v Clive Hamilton>to understand its causes, to enable

706
00:41:30.240 --> 00:41:34.420
<v Clive Hamilton>some objective understanding of it, and then to

707
00:41:34.420 --> 00:41:37.960
<v Clive Hamilton>move on. In the parlance of the religious healers of old,

708
00:41:38.740 --> 00:41:42.260
<v Clive Hamilton>the objective was to name the beast. That is what

709
00:41:42.260 --> 00:41:46.260
<v Clive Hamilton>growth fetish does. In that sense, it's an antidote to

710
00:41:46.260 --> 00:41:50.600
<v Clive Hamilton>hopelessness. In growth fetish, I describe a post-growth

711
00:41:50.600 --> 00:41:52.500
<v Clive Hamilton>society, one that's grounded in

712
00:41:52.540 --> 00:41:55.600
<v Clive Hamilton>promoting the things that truly can provide for more fulfilling lives.

713
00:41:55.940 --> 00:42:00.440
<v Clive Hamilton>A post-growth society will go beyond our obsession with growth and income and endless consumption.

714
00:42:00.800 --> 00:42:04.820
<v Clive Hamilton>It will redefine progress in a way that puts at the centre

715
00:42:04.820 --> 00:42:08.520
<v Clive Hamilton>the contentment of all of its citizens, in which everyone

716
00:42:08.520 --> 00:42:12.500
<v Clive Hamilton>can become reconciled with themselves and find fulfilment in their

717
00:42:12.500 --> 00:42:16.480
<v Clive Hamilton>vocations and their relationships. We can imagine a society in which

718
00:42:16.480 --> 00:42:20.700
<v Clive Hamilton>education is devoted to creating more rounded human beings, rather than

719
00:42:20.700 --> 00:42:22.220
<v Clive Hamilton>cogs for the labour market.

720
00:42:24.160 --> 00:42:28.120
<v Clive Hamilton>Where the purpose of jobs is first to provide fulfilment and meaningful

721
00:42:28.120 --> 00:42:32.100
<v Clive Hamilton>activity. Where we take poverty, unemployment and disadvantage

722
00:42:32.100 --> 00:42:36.340
<v Clive Hamilton>seriously once again, and where we deal with the rest of the world on the

723
00:42:36.340 --> 00:42:38.740
<v Clive Hamilton>basis of ethics rather than economics.

724
00:42:40.140 --> 00:42:44.240
<v Clive Hamilton>Radical as it might sound, the case for a transition to a post-growth

725
00:42:44.240 --> 00:42:47.360
<v Clive Hamilton>society is by no means far-fetched or utopian.

726
00:42:47.960 --> 00:42:52.460
<v Clive Hamilton>Many people in Western countries have already made the decision to reduce their

727
00:42:52.540 --> 00:42:56.620
<v Clive Hamilton>work, incomes and consumption, a phenomenon known as downshifting.

728
00:42:57.700 --> 00:43:02.300
<v Clive Hamilton>Most downshifters are ordinary people who have decided it's in their interest to step off

729
00:43:02.300 --> 00:43:06.180
<v Clive Hamilton>the materialist treadmill and take up a more balanced and rewarding life.

730
00:43:06.560 --> 00:43:10.380
<v Clive Hamilton>A survey by Newspold, former institute, found

731
00:43:10.380 --> 00:43:14.540
<v Clive Hamilton>that 23% of 30 to 60 year olds have downshifted,

732
00:43:14.600 --> 00:43:18.540
<v Clive Hamilton>citing as their reasons a desire for more balance and control in their lives,

733
00:43:18.740 --> 00:43:22.520
<v Clive Hamilton>more time with their families and more personal fulfilment.

734
00:43:23.400 --> 00:43:28.120
<v Clive Hamilton>The downshifters, often people with no more than average incomes and sometimes below,

735
00:43:28.360 --> 00:43:31.960
<v Clive Hamilton>expressed a desire to do something more meaningful with their lives.

736
00:43:32.220 --> 00:43:37.100
<v Clive Hamilton>And to achieve this aim, they considered that it was necessary to consume less,

737
00:43:37.340 --> 00:43:42.020
<v Clive Hamilton>work less and slow down. In other words, to find fulfilment in life,

738
00:43:42.180 --> 00:43:46.340
<v Clive Hamilton>it's necessary to stage a withdrawal from the market.

739
00:43:47.520 --> 00:43:52.380
<v Clive Hamilton>The downshifters, I think, are the standard bearers of the revolt against consumerism.

740
00:43:52.380 --> 00:43:56.720
<v Clive Hamilton>But the social revolution required to make the transition to a post-growth society

741
00:43:56.720 --> 00:44:02.120
<v Clive Hamilton>will not come about solely through the personal decisions of determined and courageous individuals.

742
00:44:02.820 --> 00:44:07.820
<v Clive Hamilton>The forces devoted to buttressing the ideology of growth fetishism and obsessive consumption

743
00:44:07.820 --> 00:44:16.120
<v Clive Hamilton>are difficult to resist and they're boosted immeasurably by government's obsession with growth at all costs.

744
00:44:16.960 --> 00:44:22.360
<v Clive Hamilton>Making the transition to the new dispensation demands a politics of downshifting.

745
00:44:23.060 --> 00:44:29.180
<v Clive Hamilton>A politics of downshifting promises a return to human values to replace those of the market

746
00:44:29.180 --> 00:44:35.200
<v Clive Hamilton>and provides a vision for a better world. For as Charles Ryckoff observed, for all of us,

747
00:44:35.240 --> 00:44:42.100
<v Clive Hamilton>so long as they have some ideal, so long as they, we, have some ideal, be it for wisdom,

748
00:44:42.340 --> 00:44:49.960
<v Clive Hamilton>self-realisation, understanding, acceptance or truth, they will be able to transcend and

749
00:44:49.960 --> 00:44:52.320
<v Clive Hamilton>survive adversities and disappointments.

750
00:44:53.380 --> 00:45:00.280
<v Clive Hamilton>We need a new politics then. One that transcends growth fetishism. A politics that once again

751
00:45:00.280 --> 00:45:05.760
<v Clive Hamilton>takes our wellbeing seriously rather than fobbing us off with promises of more money.

752
00:45:06.080 --> 00:45:12.900
<v Clive Hamilton>We need a new politics that creates the circumstances in which we individually and collectively

753
00:45:13.560 --> 00:45:19.040
<v Clive Hamilton>can pursue fulfilment in our lives in place of an endless and futile scramble for more

754
00:45:19.040 --> 00:45:19.860
<v Clive Hamilton>material goods.

755
00:45:20.200 --> 00:45:21.960
<v Clive Hamilton>We need an

756
00:45:21.960 --> 00:45:27.060
<v Clive Hamilton>A new politics that promotes a rich life in place of a life of riches.

757
00:45:28.020 --> 00:45:31.740
<v Clive Hamilton>A politics that can allow us once more to hope.

758
00:45:34.840 --> 00:45:36.040
<v Clive Hamilton>Thank you.

759
00:45:52.460 --> 00:45:55.940
<v Chair>We've got about ten minutes for questions, I'd say.

760
00:45:56.340 --> 00:45:58.880
<v Chair>So I think, Clive, you're willing to take some questions?

761
00:45:59.020 --> 00:46:02.320
<v Chair>So we'll invite some questions or comment from the audience.

762
00:46:04.420 --> 00:46:10.140
<v Chair>There's two microphones up here that you can get up and speak into, I believe, if you want.

763
00:46:10.760 --> 00:46:15.680
<v Audience>I always believed that understanding global warming was a matter of physics and chemistry and meteorology.

764
00:46:16.400 --> 00:46:21.820
<v Audience>I understand that it's the economist who is buttressing Mr Howard's argument.

765
00:46:21.960 --> 00:46:24.600
<v Audience>It's not signing the Canada Protocol.

766
00:46:24.940 --> 00:46:29.220
<v Audience>Could you outline some of the arguments of this latter-day commute?

767
00:46:30.600 --> 00:46:32.900
<v Clive Hamilton>Well, it's really very simple at one level.

768
00:46:32.920 --> 00:46:39.140
<v Clive Hamilton>It's that policies to reduce Australia's greenhouse gas emissions,

769
00:46:39.260 --> 00:46:45.360
<v Clive Hamilton>and incidentally, Australians have the highest per capita greenhouse gas emissions of any country in the industrialised world.

770
00:46:47.040 --> 00:46:50.980
<v Clive Hamilton>The argument against it is that we'll reduce the rate of economic growth in Australia.

771
00:46:51.960 --> 00:46:57.320
<v Clive Hamilton>And you would have seen all sorts of newspaper stories based on media releases put out by the federal government,

772
00:46:57.540 --> 00:47:04.300
<v Clive Hamilton>which seem to suggest that the economy will collapse should we ratify the Kyoto Protocol

773
00:47:04.300 --> 00:47:11.040
<v Clive Hamilton>and take on an obligation not to reduce our emissions, but to limit the growth of our emissions to 8% above 1990 level.

774
00:47:11.740 --> 00:47:17.460
<v Clive Hamilton>But if you look at the economic studies, which none of the commentators or newspaper reporters do,

775
00:47:17.700 --> 00:47:21.880
<v Clive Hamilton>and ask, what are the models, the models which grossly exaggerate,

776
00:47:21.960 --> 00:47:23.200
<v Clive Hamilton>the cost of reducing our emissions,

777
00:47:23.460 --> 00:47:27.500
<v Clive Hamilton>what do the models suggest would be the impact on economic growth in Australia?

778
00:47:27.900 --> 00:47:35.380
<v Clive Hamilton>What they show is that it would reduce growth by about 0.5 or 1% over the next 10 or 15 years.

779
00:47:35.540 --> 00:47:37.800
<v Clive Hamilton>Now, that's not 1 or 1.5% per annum.

780
00:47:38.060 --> 00:47:40.500
<v Clive Hamilton>That's a total of 1% less.

781
00:47:40.700 --> 00:47:43.180
<v Clive Hamilton>Let's take the upper figure, over 15 years.

782
00:47:43.260 --> 00:47:49.880
<v Clive Hamilton>So what that means is Australia's GDP will increase over the next 15 years, probably by about 50%.

783
00:47:49.880 --> 00:47:51.740
<v Clive Hamilton>What the economic model is,

784
00:47:51.740 --> 00:47:56.600
<v Clive Hamilton>what the models of the government show is that if we reduce our greenhouse gases,

785
00:47:56.700 --> 00:48:00.380
<v Clive Hamilton>it won't reach 50% higher, it'll be 49% higher.

786
00:48:01.220 --> 00:48:08.200
<v Clive Hamilton>In other words, our GDP won't increase on the 1st of January 2015 by 50%.

787
00:48:08.200 --> 00:48:11.080
<v Clive Hamilton>We'll have to wait until around about the 1st of April.

788
00:48:12.220 --> 00:48:18.820
<v Clive Hamilton>And yet this is the basis on which this federal government refuses to have Australia play a part

789
00:48:19.580 --> 00:48:21.720
<v Clive Hamilton>in tackling the most serious environmental issues.

790
00:48:21.720 --> 00:48:23.140
<v Clive Hamilton>And it's the environmental threat that faces the world.

791
00:48:29.800 --> 00:48:37.660
<v Audience>I just wanted to question the sort of causality that we're looking at in terms of rising rates of depression.

792
00:48:38.120 --> 00:48:42.360
<v Audience>Because I think there's a danger of saying our current society is causing depression

793
00:48:42.360 --> 00:48:47.880
<v Audience>because the diagnosis and prescription of drugs for depression is increasing.

794
00:48:48.200 --> 00:48:50.160
<v Audience>And I think that would be a bit like saying,

795
00:48:50.280 --> 00:48:51.700
<v Audience>we must have worse bodies,

796
00:48:51.700 --> 00:48:54.160
<v Audience>because there's more cosmetic surgery going on.

797
00:48:55.280 --> 00:48:58.760
<v Audience>And I think that part of the manufacturer,

798
00:48:58.960 --> 00:49:02.800
<v Audience>or part of the consumer capitalism is creating an industry around depression.

799
00:49:03.600 --> 00:49:06.420
<v Audience>Powerful pharmaceutical companies who want to sell drugs,

800
00:49:06.740 --> 00:49:09.060
<v Audience>healthcare providers who provide services.

801
00:49:09.760 --> 00:49:13.280
<v Audience>And I think it might be better to put the argument in terms of,

802
00:49:13.340 --> 00:49:15.440
<v Audience>as you did in another part of your talk,

803
00:49:15.580 --> 00:49:18.500
<v Audience>in expectations about what it is to be human,

804
00:49:18.600 --> 00:49:19.900
<v Audience>and the right to happiness,

805
00:49:20.020 --> 00:49:21.660
<v Audience>and what it's like to be alone.

806
00:49:21.660 --> 00:49:24.840
<v Audience>And I think there's a danger of just saying,

807
00:49:24.940 --> 00:49:27.140
<v Audience>yes, there is a kind of epidemic of depression,

808
00:49:27.360 --> 00:49:32.800
<v Audience>rather than saying perhaps it's about learning what's a realistic expectation about being human.

809
00:49:33.320 --> 00:49:34.160
<v Clive Hamilton>Well, thank you.

810
00:49:34.200 --> 00:49:34.980
<v Clive Hamilton>That's a very good point.

811
00:49:35.080 --> 00:49:44.060
<v Clive Hamilton>And in no sense would I want to trivialize the seriousness of major depression.

812
00:49:44.180 --> 00:49:48.000
<v Clive Hamilton>And perhaps I should have distinguished between what might be called clinical depression,

813
00:49:48.140 --> 00:49:51.120
<v Clive Hamilton>which, well, is complicated to explain.

814
00:49:51.120 --> 00:49:54.500
<v Clive Hamilton>And it's often due to chemical imbalances and all sorts of things like that.

815
00:49:54.760 --> 00:50:00.560
<v Clive Hamilton>But what I'm trying to focus on is the widespread sense of alienation in society,

816
00:50:00.800 --> 00:50:06.080
<v Clive Hamilton>to the point where it's not just a relatively small minority who,

817
00:50:06.180 --> 00:50:07.540
<v Clive Hamilton>actually quite a lot,

818
00:50:07.560 --> 00:50:08.660
<v Clive Hamilton>if you take it out of a lifetime,

819
00:50:09.240 --> 00:50:12.740
<v Clive Hamilton>who suffer from major psychological disorders.

820
00:50:12.740 --> 00:50:20.500
<v Clive Hamilton>But the fact that if close to a third of the Australian adults rely on medications or other substances,

821
00:50:20.500 --> 00:50:25.680
<v Clive Hamilton>such as excessive use of alcohol or dependence on illicit drugs,

822
00:50:25.900 --> 00:50:32.880
<v Clive Hamilton>this is telling us something very strong about adaptation in consumer society.

823
00:50:33.320 --> 00:50:38.280
<v Clive Hamilton>So I don't want to, as I say, I don't want to at all trivialize the importance of major depression.

824
00:50:40.540 --> 00:50:45.780
<v Audience>I wanted to give you a definition of excessive consumption.

825
00:50:45.940 --> 00:50:50.260
<v Audience>For example, would it be excessively excessive consumption for academics?

826
00:50:50.260 --> 00:50:54.520
<v Audience>For academics to fly around the country or the world giving lectures, for example.

827
00:50:58.260 --> 00:51:01.360
<v Clive Hamilton>Well, the costs of ignorance are high.

828
00:51:08.060 --> 00:51:14.040
<v Clive Hamilton>But to take the serious point, the definition of excessive consumption,

829
00:51:14.380 --> 00:51:18.420
<v Clive Hamilton>I think it's our obsession with consumption,

830
00:51:19.140 --> 00:51:20.200
<v Clive Hamilton>rather than consumption itself.

831
00:51:20.260 --> 00:51:21.460
<v Clive Hamilton>That's the problem.

832
00:51:21.600 --> 00:51:26.540
<v Clive Hamilton>It's our obsession with economic growth, rather than growth itself that is the problem.

833
00:51:26.960 --> 00:51:33.860
<v Clive Hamilton>And so I prefer to say that, I mean, I'm not arguing that we should, you know, all go and live in caves.

834
00:51:34.280 --> 00:51:36.520
<v Clive Hamilton>I'm saying that we should consume consciously.

835
00:51:37.660 --> 00:51:40.180
<v Clive Hamilton>And we should teach our children to consume consciously.

836
00:51:40.420 --> 00:51:44.180
<v Clive Hamilton>I think one of the greatest things, most valuable things a parent can do,

837
00:51:44.360 --> 00:51:48.640
<v Clive Hamilton>is sit in front of a television with a child and teach him or her to look at it critically.

838
00:51:49.060 --> 00:51:50.240
<v Clive Hamilton>To understand what it is that they're doing.

839
00:51:50.260 --> 00:51:53.080
<v Clive Hamilton>And to understand what the people behind that screen are trying to do to them.

840
00:51:53.340 --> 00:51:56.760
<v Clive Hamilton>So that they can understand the forces that they're subject to.

841
00:51:56.960 --> 00:51:58.720
<v Clive Hamilton>And become conscious consumers.

842
00:51:59.000 --> 00:52:04.700
<v Clive Hamilton>Now that doesn't mean they're going to become abstemious and, you know, walk around in saffron robes or whatever.

843
00:52:05.360 --> 00:52:10.420
<v Clive Hamilton>But when they get an urge to go and consume something, to buy something,

844
00:52:10.880 --> 00:52:13.660
<v Clive Hamilton>they'll have a much better understanding of what's driving them.

845
00:52:13.760 --> 00:52:19.900
<v Clive Hamilton>And whether the marketers out there are actually, have actually stimulated some inner need or yearning,

846
00:52:19.900 --> 00:52:23.880
<v Clive Hamilton>or fear that they have, which has been exploited to get them to go and consume.

847
00:52:24.040 --> 00:52:26.820
<v Clive Hamilton>Now they might decide, yes I understand why I'm doing it, but I'm going to do it anyway.

848
00:52:27.360 --> 00:52:32.620
<v Clive Hamilton>I mean we're all subject to retail therapy and the serial disappointment that happens when we get home half an hour later.

849
00:52:34.040 --> 00:52:35.720
<v Clive Hamilton>But nevertheless, this is the point.

850
00:52:35.880 --> 00:52:42.240
<v Clive Hamilton>I argue that if we were conscious consumers, we wouldn't stop consuming, but we'd certainly consume less.

851
00:52:43.160 --> 00:52:44.520
<v Chair>Are there any further questions?

852
00:52:46.400 --> 00:52:49.880
<v Audience>I was just wondering how you relate that to consumers.

853
00:52:49.880 --> 00:52:59.900
<v Audience>I think the level of consumption in the rich countries, and can we bring it down in any way?

854
00:53:00.080 --> 00:53:02.280
<v Audience>We're not even trying.

855
00:53:03.080 --> 00:53:14.080
<v Audience>You know, they keep talking about helping, aiding, bringing the poor countries up to where they've got some standard of living.

856
00:53:14.540 --> 00:53:18.400
<v Audience>They haven't got anything, a lot of them.

857
00:53:18.400 --> 00:53:21.440
<v Audience>And we do nothing about it.

858
00:53:21.520 --> 00:53:23.160
<v Audience>We just keep on consuming.

859
00:53:23.660 --> 00:53:28.320
<v Audience>We keep on growing ourselves and taking more from it.

860
00:53:29.280 --> 00:53:29.800
<v Clive Hamilton>Yeah.

861
00:53:31.620 --> 00:53:34.380
<v Clive Hamilton>I argue in the book that in a way,

862
00:53:36.500 --> 00:53:39.520
<v Clive Hamilton>Pache, George Monbiot, I'm a great fan of George Monbiot,

863
00:53:39.620 --> 00:53:43.180
<v Clive Hamilton>in a sense what social movements need to do is to come back home.

864
00:53:43.340 --> 00:53:46.660
<v Clive Hamilton>And sort of tackle the politics of neoliberalism at home.

865
00:53:46.660 --> 00:53:57.320
<v Clive Hamilton>And having made progress there, then go out to the rest of the world with an ethical vision rather than an economic one.

866
00:53:57.680 --> 00:54:03.160
<v Clive Hamilton>Because after all, you know, we in Australia and other rich countries are richer than we've ever been.

867
00:54:03.660 --> 00:54:08.740
<v Clive Hamilton>But our levels of foreign aid have never been lower as a portion of our GDP.

868
00:54:09.280 --> 00:54:13.500
<v Clive Hamilton>It seems to me that the richer we become, the more selfish we become.

869
00:54:13.500 --> 00:54:21.960
<v Clive Hamilton>The more we promote consumption and growth, the more we turn in on ourselves and find it difficult to part with what we have,

870
00:54:22.040 --> 00:54:24.780
<v Clive Hamilton>even though we're three times richer than our grandparents.

871
00:54:25.480 --> 00:54:33.960
<v Clive Hamilton>And I argue, again in the book, that if we were to constrain growth and consumption in rich countries,

872
00:54:34.120 --> 00:54:41.860
<v Clive Hamilton>not by banning growth, but simply asking government and individuals not to make the sorts of decisions which sacrifice other things in social life,

873
00:54:41.960 --> 00:54:43.480
<v Clive Hamilton>like security of jobs and environment,

874
00:54:43.480 --> 00:54:45.660
<v Clive Hamilton>environmental protection in order to promote growth,

875
00:54:45.800 --> 00:54:49.080
<v Clive Hamilton>and to accept a lower rate of growth of 3% or 2% or 1% or whatever.

876
00:54:49.860 --> 00:54:54.780
<v Clive Hamilton>And in that way, if there are constraints on investment, after all growth is driven by investment,

877
00:54:55.760 --> 00:55:04.460
<v Clive Hamilton>if the circumstances are right, then that investment will spill over to developing countries where growth can do far more good than it can here.

878
00:55:04.760 --> 00:55:07.840
<v Clive Hamilton>What I'm arguing, I have to keep making this point over and over,

879
00:55:07.960 --> 00:55:13.040
<v Clive Hamilton>is that growth and consumption stops improving our well-being above a certain threshold.

880
00:55:13.480 --> 00:55:17.240
<v Clive Hamilton>And clearly most people in developing countries haven't reached that threshold,

881
00:55:17.360 --> 00:55:23.120
<v Clive Hamilton>and there's a substantial portion, I'd suggest about 10% in Australia, that haven't reached that threshold.

882
00:55:24.340 --> 00:55:27.680
<v Chair>I'm very sorry, time is running very, very short.

883
00:55:27.700 --> 00:55:30.300
<v Chair>This question could be very brief. We will have time to take it.

884
00:55:30.580 --> 00:55:34.800
<v Audience>It's more than a question, it's a comment, but I'll try and make it very brief.

885
00:55:34.940 --> 00:55:42.520
<v Audience>I think that Clive's book, Growth Fetish, is one of the most important books written in the arena of economics in recent years.

886
00:55:43.480 --> 00:55:46.720
<v Audience>And I think it ought to be compulsory reading for everyone in this audience,

887
00:55:46.900 --> 00:55:50.440
<v Audience>and certainly for all high school students before they leave school.

888
00:55:52.360 --> 00:55:56.020
<v Audience>But the big question I find is what to do now?

889
00:55:56.460 --> 00:56:00.860
<v Audience>What are the things, what's the kind of policy that government should follow?

890
00:56:01.120 --> 00:56:05.600
<v Audience>If I could give a preliminary answer before Clive gives an answer.

891
00:56:06.420 --> 00:56:12.140
<v Audience>The great fear I have that the accumulating wealth of the world and of Australia

892
00:56:12.140 --> 00:56:20.280
<v Audience>is going into defence, and for example, America is spending $8 billion a year

893
00:56:20.280 --> 00:56:29.420
<v Audience>on what the top defence people in America claim is a completely unviable form of missile defence,

894
00:56:29.700 --> 00:56:34.900
<v Audience>and recently spent $125 billion on the Iraq war,

895
00:56:35.240 --> 00:56:41.600
<v Audience>which could have made an enormous contribution to increasing friendship towards the United States

896
00:56:41.600 --> 00:56:42.120
<v Audience>if they'd gone on.

897
00:56:42.140 --> 00:56:52.440
<v Audience>And Britain spent $20 billion on the Iraq war when it's got problems in its national health scheme

898
00:56:52.440 --> 00:56:56.640
<v Audience>and its public schools of immense character that they wouldn't spend.

899
00:56:56.880 --> 00:56:59.220
<v Audience>So it's in terms of public priorities.

900
00:56:59.420 --> 00:57:04.860
<v Audience>And Australia spent $750 million when the government wouldn't spend the same amount of money

901
00:57:04.860 --> 00:57:06.960
<v Audience>on overcoming the problem in the public hospitals.

902
00:57:07.340 --> 00:57:11.440
<v Audience>Now, when the government introduced the last budget, if I'll make this my own...

903
00:57:11.440 --> 00:57:11.760
<v Audience>I'm sorry.

904
00:57:12.860 --> 00:57:16.220
<v Audience>It had a $4.6 billion opportunity.

905
00:57:17.280 --> 00:57:22.620
<v Audience>And what I'm moving towards is there could be a change in the direction of economic growth.

906
00:57:22.940 --> 00:57:29.800
<v Audience>It had $4.6 billion available to expand spending on public schools,

907
00:57:30.120 --> 00:57:34.760
<v Audience>expand spending on the environment, expand spending on public hospitals,

908
00:57:34.960 --> 00:57:37.200
<v Audience>and scientific research in the ABC and so on.

909
00:57:37.440 --> 00:57:40.060
<v Audience>But instead, it didn't...

910
00:57:40.520 --> 00:57:43.160
<v Audience>It didn't move along any of those...

911
00:57:43.160 --> 00:57:45.740
<v Audience>It didn't move along any of those avenues.

912
00:57:46.140 --> 00:57:49.680
<v Audience>And what I'm suggesting to Clive is that we ought to be talking now

913
00:57:49.680 --> 00:57:52.480
<v Audience>about changing the direction of economic growth.

914
00:57:56.120 --> 00:57:59.820
<v Clive Hamilton>Very briefly, I mean, I don't want to talk about particular policies

915
00:57:59.820 --> 00:58:03.180
<v Clive Hamilton>because I actually think there's a danger of co-option if you start talking about particular policies.

916
00:58:03.280 --> 00:58:08.520
<v Clive Hamilton>I think we need radical social change based on radical changes to the structure of the economy,

917
00:58:08.600 --> 00:58:10.040
<v Clive Hamilton>the labour market, and our...

918
00:58:10.040 --> 00:58:11.140
<v Clive Hamilton>and our culture.

919
00:58:11.620 --> 00:58:12.960
<v Clive Hamilton>But I just note two things.

920
00:58:13.280 --> 00:58:16.820
<v Clive Hamilton>When John Howard was elected to office in 1996,

921
00:58:17.180 --> 00:58:18.520
<v Clive Hamilton>he gave a press conference.

922
00:58:18.640 --> 00:58:18.980
<v Clive Hamilton>He said,

923
00:58:19.800 --> 00:58:24.200
<v Clive Hamilton>the single factor on which the success or otherwise of my government will be judged

924
00:58:24.200 --> 00:58:26.500
<v Clive Hamilton>is whether I can achieve a 4% rate of economic growth.

925
00:58:27.040 --> 00:58:29.140
<v Clive Hamilton>And no one put up their hand and said, why?

926
00:58:30.340 --> 00:58:34.060
<v Clive Hamilton>Now, I hope that next time a journalist will put up their hand and say,

927
00:58:34.200 --> 00:58:39.100
<v Clive Hamilton>Mr Prime Minister, on what basis do you think you can best look after Australia's wellbeing

928
00:58:39.100 --> 00:58:40.500
<v Clive Hamilton>by maximising the growth rate?

929
00:58:40.840 --> 00:58:45.640
<v Clive Hamilton>The other comment I'd make is that next week, much to my astonishment,

930
00:58:46.340 --> 00:58:50.220
<v Clive Hamilton>I've been invited to go and give a talk on growth fetishism at the Commonwealth Treasury.

931
00:58:54.960 --> 00:58:58.620
<v Clive Hamilton>I must say I don't regard that as a victory but as a danger,

932
00:58:58.720 --> 00:59:03.380
<v Clive Hamilton>and that is the danger of co-option that the economists will say,

933
00:59:03.600 --> 00:59:06.040
<v Clive Hamilton>and the economic grassroots will say, we understand there's more to life than that,

934
00:59:06.100 --> 00:59:08.300
<v Clive Hamilton>and, you know, we'll have some family-friendly policies,

935
00:59:08.300 --> 00:59:09.620
<v Clive Hamilton>and just go away.

936
00:59:11.040 --> 00:59:15.120
<v Chair>Could I, sorry, just before we thank Clive Hamilton,

937
00:59:15.460 --> 00:59:20.960
<v Chair>it's with a sense of irony that I must point you in the direction of a shop at the end of this talk,

938
00:59:21.600 --> 00:59:26.320
<v Chair>which is a bookshop where Clive will be signing growth fetish outside in the tent, I believe.

939
00:59:26.520 --> 00:59:28.260
<v Chair>So I do recommend it to you.

940
00:59:28.340 --> 00:59:32.480
<v Chair>Can I also just remind people to take their bags with them when they leave the hall

941
00:59:32.480 --> 00:59:36.040
<v Chair>because we have got another event in here within just a few minutes.

942
00:59:36.220 --> 00:59:37.920
<v Chair>So if we could thank Clive.

943
00:59:38.300 --> 00:59:45.240
<v Chair>A round of applause.

