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<v Chair>Hello, good afternoon. My name is Christy Anthony. I'm currently the Creative Director of the Adelaide

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<v Chair>College of the Arts, the TAFE building, and previously at the Adelaide Fringe. I'd like to

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<v Chair>welcome you here today as your chair and acknowledge that today we are gathered on the traditional

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<v Chair>lands of the Kaurna people of the Adelaide Plains and that we recognise and respect their cultural

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<v Chair>heritage, beliefs and relationship with the land. We acknowledge that they are of continuing

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<v Chair>importance to the Kaurna people living today and we respect their elders past and present.

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<v Chair>I would like to also give you a little bit of housekeeping before we start, please.

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<v Chair>That is to switch your mobile phone to silent. This is the new off so that you may tweet during

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<v Chair>the presentation if you so wish. And tweet at tag is at idea Adelaide, ideas Adelaide, that's I-D-E-A-S-A-D-E-L-A-I-D-E.

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<v Chair>And a hashtag is at the Adelaide College of the Arts.

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<v Chair>And a hashtag is at the Adelaide College of the Arts. And a hashtag is at the Adelaide College of the Arts.

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<v Chair>And a hashtag is at the Adelaide College of the Arts. And a hashtag is at the Adelaide College of the Arts.

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<v Chair>And a hashtag is at the Adelaide College of the Arts. And a hashtag is at the Adelaide College of the Arts.

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<v Chair>And a hashtag is at the Adelaide College of the Arts. And a hashtag is at the Adelaide College of the Arts.

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<v Chair>And a hashtag is at the Adelaide College of the Arts. And a hashtag is at the Adelaide College of the Arts.

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<v Chair>And a hashtag is at the Adelaide College of the Arts.

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<v Chair>And a hashtag is at the Adelaide College of the Arts.

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<v Chair>And a hashtag is at the Adelaide College of the Arts.

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<v Chair>And a hashtag is at the Adelaide College of the Arts.

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<v Chair>Contemporary Art, Scotland's leading centre for contemporary art and film, the project manager

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<v Chair>for the Scottish Playwrights Studio Development Project, director of the Edinburgh International

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<v Chair>Book Festival and marketing manager for the Edinburgh Fringe. She's also the visiting

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<v Chair>professor at the Edinburgh and Napier University. Faith and I have personally known each other for

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<v Chair>over 20 years as I got my backpack and headed off to Edinburgh and our worlds collided then.

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<v Chair>Then she is a wonderful godmother to my daughter Edie in Adelaide and therefore very familiar with

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<v Chair>this city as well, which will enlighten her conversation with us. Faith's spirit is vast

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<v Chair>and her influence enormous and her commitment to creating a better, more integrated world is

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<v Chair>absolutely unswervable. She's, in my opinion, a real international treasure and I hope you'll

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<v Faith Liddell>make her welcome now, please. Thank you, Christy, you're making me blush. Good afternoon everyone,

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<v Faith Liddell>it's a very great pleasure to be at the Festival of Ideas and to be back here in Adelaide and indeed

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<v Faith Liddell>I hope with Christy's help and with your contributions that this event will be a tale

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<v Faith Liddell>not just of two cities but of three and an exploration of great cultural phenomena and

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<v Faith Liddell>the roles they fall into, that they forge, that they force sometimes and that they sometimes have

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<v Faith Liddell>foisted on them in relation to the cities that they inhabit. And the stories also that we all

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<v Faith Liddell>need to tell.

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<v Faith Liddell>To learn to articulate and share about them. The story of Adelaide's festivals is a compelling

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<v Faith Liddell>one as well and with the now annual festival kicking off next year, I think it's going to be

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<v Faith Liddell>a very interesting time. But first let's trace back the thousands of miles, the journey I've

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<v Faith Liddell>just taken back to Scotland. And of course the tales I'm going to tell you are personal ones

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<v Faith Liddell>as well. They're my own stories and interpretations as well as those

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<v Faith Liddell>of cultural and civic enterprise. So my relationship with Edinburgh and its festivals is a very long

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<v Faith Liddell>one. I lived in a small town just outside Edinburgh, about 10 miles out. But Edinburgh wasn't

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<v Faith Liddell>really a regular haunt for me except for kind of big item shopping and of course the festivals in

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<v Faith Liddell>August. My parents started to take me to Edinburgh's festivals from very early on, beginning with

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<v Faith Liddell>kind of children's shows and then they were teachers to the core through a highly constructed

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<v Faith Liddell>educational curve.

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<v Faith Liddell>And I remember the excitement of some of the great productions in that satire of the Three Estates playing as part of

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<v Faith Liddell>Edinburgh International Festival in the Assembly Hall of the Church of Scotland. And I also remember guiltily

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<v Faith Liddell>scurrying past the statue of John Knox, the father of Presbyterianism that stood in the entrance to get in.

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<v Faith Liddell>And I also remember my first deliciously confused taste of nakedness on stage as my dad accidentally took my

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<v Faith Liddell>sister and I, who were 11 and 10, to the stage. And I remember that I was in the audience and I was

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<v Faith Liddell>thinking, I'm going to be a little bit more of a

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<v Faith Liddell>and I was thinking, I'm going to be a little bit more of a

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<v Faith Liddell>most of the flesh and all of the action. More later of Edinburgh Festival's role in loosening up the narrow bindings of our Calvinist inheritance.

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<v Faith Liddell>By 15 I was saving my pocket money and creating my own Edinburgh Festival

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<v Faith Liddell>fringe for the next few years. I was saving my pocket money and creating my own Edinburgh Festival fringe for the next few years.

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<v Faith Liddell>By 15 I was saving my pocket money and creating my own Edinburgh Festival fringe for the next few years. I was saving my pocket money and creating my own Edinburgh Festival fringe for the next few years.

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<v Faith Liddell>I was saving my pocket money and creating my own Edinburgh Festival fringe for the next few years. I was saving my pocket money and creating my own Edinburgh Federal Fridge for the next few years.

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<v Faith Liddell>I was saving my pocket money and creating my own Edinburgh Federal Fridge for the next few years. I was saving my pocket money and creating my own Edinburgh Federal Fridge for the next few years.

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<v Faith Liddell>I was saving my pocket money and creating my own Edinburgh Federal Fridge for the next few years. I was saving my pocket money and creating my own Edinburgh Federal Fridge for the next few years.

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<v Faith Liddell>I was saving my pocket money and creating my own Edinburgh Federal Fridge for the next few years.

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<v Faith Liddell>I was saving my pocket money and creating my own Edinburgh Federal Fridge for the next few years.

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<v Faith Liddell>I was saving my pocket money and creating my own Edinburgh Federal Fridge for the next few years.

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<v Faith Liddell>I was saving my pocket money and creating my own Edinburgh Federal Fridge for the next few years.

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<v Faith Liddell>in all the capacities that Christy has described,

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<v Faith Liddell>producing a fringe venue, running a festival,

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<v Faith Liddell>running a venue and then running the organisation,

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<v Faith Liddell>Festivals Edinburgh, that I do now.

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<v Faith Liddell>And that beauty and history still absolutely resonate with me

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<v Faith Liddell>and many of my fellow residents and the millions of visitors.

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<v Faith Liddell>But these inherited givens, including its festivals,

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<v Faith Liddell>are not enough, as Edinburgh is slowly learning.

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<v Faith Liddell>The genesis of my relationship with Dundee

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<v Faith Liddell>was a very different one, with absolutely no givens.

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<v Faith Liddell>To give you an idea of what Dundee was like in the 80s

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<v Faith Liddell>when I first encountered it,

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<v Faith Liddell>I need to quote the 2004 quarterly essay

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<v Faith Liddell>by your fellow countryman, David Maloof.

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<v Faith Liddell>In his examination of the relationship between Australia

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<v Faith Liddell>and the so-called mother country, Great Britain,

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<v Faith Liddell>he tried to define and describe the enormous changes

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<v Faith Liddell>that had taken place in Australian culture and society

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<v Faith Liddell>over the last 50 years.

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<v Faith Liddell>He did so by describing a visit north

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<v Faith Liddell>to Dundee,

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<v Faith Liddell>when he was over in Edinburgh at the book festival.

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<v Faith Liddell>And he conjured up a kind of social and spiritual desolation,

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<v Faith Liddell>the stark emptiness of the streets in the morning,

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<v Faith Liddell>the absence of people, the bleak architecture.

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<v Faith Liddell>Dundee, he said, was like Australia in the 50s.

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<v Faith Liddell>And I got the impression that that was quite bad.

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<v Faith Liddell>That was his story.

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<v Faith Liddell>And that's the state I first encountered Dundee in.

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<v Faith Liddell>I found it grim, closed off, depressed.

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<v Faith Liddell>As he said, architecturalism,

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<v Faith Liddell>and socially impoverished.

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<v Faith Liddell>The friends who I went to see who lived there

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<v Faith Liddell>were working for Dundee Repertory Theatre.

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<v Faith Liddell>And they were passionate about the people

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<v Faith Liddell>and the work that they were doing to connect audiences

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<v Faith Liddell>with their work and build an ambitious and empowering

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<v Faith Liddell>theatre in education and community programme.

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<v Faith Liddell>But there was no denying that the erosion of Dundee's

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<v Faith Liddell>industrial past and the loss of its proud manufacturing history

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<v Faith Liddell>had crippled its confidence.

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<v Faith Liddell>What was left of these traditions

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<v Faith Liddell>and an amazing medieval street pattern

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<v Faith Liddell>had been destroyed.

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<v Faith Liddell>It had literally been concreted over.

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<v Faith Liddell>I just remember it always being dark.

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<v Faith Liddell>When I returned there in 2002

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<v Faith Liddell>to become the director of Dundee Contemporary Arts,

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<v Faith Liddell>the new leading centre for contemporary art

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<v Faith Liddell>and film in Scotland,

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<v Faith Liddell>Dundee was in the fragile early stages of a renaissance.

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<v Faith Liddell>I'd moved there to a house that looked over the river,

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<v Faith Liddell>the Tay River, to my building.

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<v Faith Liddell>It was the first cultural building in my care.

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<v Faith Liddell>And I just wanted to make sure that I could see it

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<v Faith Liddell>if it went on fire.

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<v Faith Liddell>I'd moved there to a house that looked over the river,

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<v Faith Liddell>and I drove over the bridge on my first day,

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<v Faith Liddell>and I stopped at the toll station.

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<v Faith Liddell>There was a toll on the bridge then.

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<v Faith Liddell>I said, hello, how are you?

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<v Faith Liddell>As the man took my money,

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<v Faith Liddell>he looked at me with a kind of grim intolerance

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<v Faith Liddell>and didn't say a single word.

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<v Faith Liddell>Now, I can be a curmudgeonly, self-tormenting Presbyterian too,

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<v Faith Liddell>but even at my worst, I can manage a monosyllable.

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<v Faith Liddell>Oh, I thought.

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<v Faith Liddell>I'd just come from running the largest book festival in the world.

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<v Faith Liddell>I'd had an audience of 200,000 at that event.

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<v Faith Liddell>That was more than the whole population,

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<v Faith Liddell>and I'd managed to move and shift their perceptions

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<v Faith Liddell>and tastes and habits.

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<v Faith Liddell>Oh, I thought, I'm going to do something about that.

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<v Faith Liddell>I'm going to make him talk.

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<v Faith Liddell>I'm going to make him smile.

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<v Faith Liddell>I parked my car, and I walked into my new building.

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<v Faith Liddell>It was light, bold, contemporary, interconnected.

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<v Faith Liddell>It was full of people and hope.

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<v Faith Liddell>In the cafe bar, I stopped dead.

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<v Faith Liddell>I thought I spotted one of Scotland's leading poets,

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<v Faith Liddell>one of the world's leading poets, sitting at a table.

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<v Faith Liddell>I did a double take.

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<v Faith Liddell>It was Don Paterson.

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<v Faith Liddell>I looked again.

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<v Faith Liddell>He was sitting beside Kathleen Jamie.

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<v Faith Liddell>I waved at them both as they returned their restrained Dundonian smiles,

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<v Faith Liddell>and then did a triple and a quadruple take.

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<v Faith Liddell>There was John Burnside, Douglas Dunn, and yes, Robert Crawford too,

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<v Faith Liddell>in my building, five of Scotland's greatest poets,

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<v Faith Liddell>and they were shyly proprietorial about the space

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<v Faith Liddell>that was going to be in my care.

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<v Faith Liddell>Not a literary space as yet, although we brought literature in,

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<v Faith Liddell>but a home and a landing point for creatives in the city and the surround.

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<v Faith Liddell>It belonged to them, and I, at that moment, felt I began to belong as well.

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<v Faith Liddell>I'd had my struggles at Edinburgh International Book Festival

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<v Faith Liddell>in getting the recognition and funding within the City of Edinburgh Council

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<v Faith Liddell>to support the ambitions that I felt were necessary for it to evolve

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<v Faith Liddell>and to continue to position itself as the international leader in its field.

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<v Faith Liddell>I'd got some way after some time with some enlightened colleagues in the City Council,

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<v Faith Liddell>but felt that Edinburgh was very much sitting on,

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<v Faith Liddell>on its aesthetic and historical laurels.

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<v Faith Liddell>And Dundee, well, despite the ambitions that Dundee DCA

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<v Faith Liddell>and Dundee Contemporary Arts represented,

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<v Faith Liddell>it seemed to me that Dundee was still wearing a crown of thorns,

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<v Faith Liddell>that it was a martyred city, still too fondly bound to the narratives of negativity.

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<v Faith Liddell>I basically wanted to swap the vegetation around.

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<v Faith Liddell>I wanted to softly swathe Dundee, the self-deprecating Dundee, in laurels,

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<v Faith Liddell>and I wanted to stick some thorns,

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<v Faith Liddell>under Edinburgh's smug arse.

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<v Speaker 3>Maybe I still do.

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<v Faith Liddell>But let me get on with my stories.

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<v Faith Liddell>And first, the story of the creation of Dundee Contemporary Arts,

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<v Speaker 3>and what became known as the DCA effect.

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<v Faith Liddell>Once upon a time, in the early 1990s,

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<v Faith Liddell>in a struggling, uncertain, and rather despised post-industrial city,

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<v Faith Liddell>perched on the edge of the North Sea in a half-formed country on the edge of Europe,

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<v Faith Liddell>the beginnings of a dream were being teased and told,

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<v Faith Liddell>and teased out by politicians and city council officials.

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<v Faith Liddell>The vision was for a centre for the visual arts,

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<v Faith Liddell>driven not by the artistic imperative,

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<v Faith Liddell>though it defined a gap in provision in the city,

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<v Faith Liddell>but by a sense of the potential economic benefits such a space would bring to the city.

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<v Faith Liddell>You heard what David Malouf said about Dundee.

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<v Faith Liddell>My fellow countrymen were sometimes less polite.

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<v Faith Liddell>Again, to use that rude word, they basically called it the arse end of Scotland.

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<v Faith Liddell>Both these interpretations are grossly unfair.

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<v Faith Liddell>Dundee is a city with spirit and character,

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<v Faith Liddell>with a potent dry humour and a proud history of radicalism and of women's right.

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<v Faith Liddell>But there were some grim certainties.

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<v Faith Liddell>It was a city with massive urban deprivation.

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<v Faith Liddell>95% of the children in the Whitfield area of the city, for example, were living in poverty.

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<v Faith Liddell>The city had the highest rate of teenage pregnancy in the whole of Europe.

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<v Faith Liddell>Individual and civic confidence were pretty low.

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<v Faith Liddell>The original idea for Dundee was a relatively modest and appropriately modest Dundee enterprise,

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<v Faith Liddell>involving some new gallery space and it also had to amalgamate some resistant printmaking facilities.

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<v Faith Liddell>And the nature of the visual arts that were going to sit at the centre of this offer were really undefined at this stage.

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<v Faith Liddell>When it opened five years later in 1999, Dundee Contemporary Arts told a very different story.

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<v Faith Liddell>It was the largest single Scottish Arts Council capital lottery funded project in Scotland.

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<v Faith Liddell>It was the result of a unique partnership between the City of Dundee, the University of Dundee and DCA Limited,

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<v Faith Liddell>the charitable company that was set up to run it.

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<v Faith Liddell>It was an award-winning landmark building with a bold vision for programming that would allow it to compete internationally

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<v Faith Liddell>while connecting with the minds, the hearts and the aspirations of the community that was its home.

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<v Faith Liddell>In addition to two world-class gallery spaces, the production facilities for artists and the education space,

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<v Faith Liddell>in the intervening years Dundee had acquired two art house cinema spaces,

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<v Faith Liddell>a shop and a craft space, the visual arts centre for the University of Dundee and a large Cathy Barr facility.

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<v Faith Liddell>It had accidentally almost become a combination of facilities that was unique in Europe

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<v Faith Liddell>in a building that reflected these creative connections and encouraged movement between them.

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<v Faith Liddell>The story of how that happened was really about leadership and luck and a certain kind of infectious boldness

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<v Faith Liddell>and it's therefore, as always, a story of individuals at a particular time.

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<v Faith Liddell>There was, as Malcolm Gladwell describes it, a tipping point involving some remarkable and remarkably determined people

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<v Faith Liddell>who communicated a vision, persuaded partners and funders and beautifully bludgeoned their way through political and cultural barriers.

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<v Faith Liddell>They did what one classic model of leadership does, they created a vision, they communicated it or told their story

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<v Faith Liddell>and they aligned the resources to make it happen.

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<v Faith Liddell>Those people included the Head of Arts and Leisure at the City Council,

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<v Faith Liddell>the Head of Visual Arts at the Scottish University of Dundee,

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<v Faith Liddell>the Head of the Scottish Arts Council who was to become DCA's first Director

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<v Faith Liddell>no self-interest involved in getting it all set up on his part

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<v Faith Liddell>and a key local politician and one of the people within economic development.

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<v Faith Liddell>But leadership and vision also came importantly, and I think it's interesting in a city like Adelaide, from the universities.

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<v Faith Liddell>In terms of international leadership and international scale and connections, that's where that came from

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<v Faith Liddell>and their sense of international connection added that element to the whole concept and it continues to do so even now.

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<v Faith Liddell>The Labour Party was the first party to have a vision.

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<v Faith Liddell>The Labour Party had a strong hold of power at the City Council,

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<v Faith Liddell>lottery funding for capital development was plentiful,

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<v Faith Liddell>the other facilities and the part-time cinema were in need of reinvigoration

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<v Faith Liddell>and at that stage in the whole of Scotland there was no outstanding space for contemporary art

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<v Faith Liddell>despite Scottish artists really being incredibly prominent in the international field.

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<v Faith Liddell>Interestingly, by the time I got there, that was just three years after it was established,

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<v Faith Liddell>that DCA couldn't have happened.

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<v Faith Liddell>And although it was in itself a tipping point for the whole city, as you'll hear,

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<v Faith Liddell>in my first year in post, the single biggest success story that Dundee had had in 30 years saw its funding cut.

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<v Faith Liddell>So just as a kind of political stop to a planning decision where the Conservative vote was needed

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<v Faith Liddell>but they insisted on the grant being reduced.

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<v Faith Liddell>So the make-up of the City Council had changed and we were immediately vulnerable.

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<v Faith Liddell>Our only dream was to have a new council.

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<v Faith Liddell>But the leadership wasn't enough.

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<v Faith Liddell>We needed, as indeed we all need and I continue to need in the role that I have now,

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<v Faith Liddell>kind of shared vision and aspirations deeply rooted across the political divides

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<v Faith Liddell>with key individuals at that kind of level, at the political and the funding level.

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<v Faith Liddell>And also we need evidence that what we do matters in a broad cultural and in a social context as well.

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<v Faith Liddell>And, as I've said before, the eloquence to communicate the intrinsic values and to tell our story.

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<v Faith Liddell>We need to keep telling our story and keep finding the right way of doing so.

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<v Faith Liddell>So 10 years on from its creation, Dundee has indeed, DCA has indeed proved to be transformational in an ongoing way.

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<v Faith Liddell>Companionship, particularly from the City's Head of Leisure and City Council's Head of Leisure, has been essential to that.

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<v Faith Liddell>And to a kind of continuing ambition which, to kind of illustrate why, is that the V&A is now creating its first

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<v Faith Liddell>is that the V&A is now creating its first

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<v Faith Liddell>space outside London in its entire existence in Dundee.

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<v Faith Liddell>And that's an amazing thing, it's an amazing thing that it's happening at all.

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<v Faith Liddell>And it's an amazing thing that a city like Dundee is going to be the home for that initiative.

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<v Faith Liddell>And again, of course, it's an astonishing shift again in the pride and confidence of the city.

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<v Faith Liddell>But still always a vulnerable one, as my experience showed.

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<v Faith Liddell>DCA has been consistently and sometimes dangerously bold in its programming and approach.

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<v Faith Liddell>It's propelled itself to the front ranks of contemporary art presentation in the UK and internationally.

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<v Faith Liddell>It's recognised as a leader in its field in Scotland.

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<v Faith Liddell>And it's literally been credited with changing the face of Scottish art and its perception both at home and abroad.

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<v Faith Liddell>There's an exhibition called Here and Now, Scottish Art 1990 to 2001 that was absolutely crucial in this area.

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<v Faith Liddell>And though I'm biased, I know I'm biased, I'm going to quote one of our leading art critics.

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<v Faith Liddell>And I'm going to quote one of our leading art critics.

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<v Faith Liddell>In Scotland's major Sunday broadsheet, who said,

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<v Faith Liddell>Two major events changed the Scottish art world forever.

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<v Faith Liddell>The first was the opening in 1999 of Dundee Contemporary Arts.

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<v Faith Liddell>The second, their hugely successful exhibition Here and Now.

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<v Faith Liddell>The importance of these two phenomena in bringing new Scottish art to a wider audience cannot be overstated.

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<v Faith Liddell>They simply made it.

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<v Faith Liddell>And in the case of Dundee, continue to make it accessible.

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<v Faith Liddell>They broke down perceived barriers.

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<v Faith Liddell>More importantly, they told us not to be afraid.

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<v Faith Liddell>Art, they declared, was more about money, mediocrity and the monarch of the glen.

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<v Faith Liddell>It was about love, sex, identity, obsession, even sport.

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<v Faith Liddell>In short, the everyday delights and disasters of being alive, the consequences of this small revolution, have had a lasting effect.

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<v Faith Liddell>And the DCA has continued its role in defining the profile and position of Scotland's artists,

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<v Faith Liddell>leading on the creation of the Scottish Pavilion in Venice on their 10th anniversary last year.

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<v Faith Liddell>The Prince Studio has 200 members, the cultural cinema quadrupled cultural cinema audiences in the city,

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<v Faith Liddell>and the Community and Education Programme has affected literally tens of thousands of people every year who engage and explore this quite bold and sometimes difficult work.

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<v Faith Liddell>And they really also have an outlet in combination with that for their own creative endeavours as well, which are displayed there.

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<v Faith Liddell>It's also created major new events.

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<v Faith Liddell>I mean, one of the things that I particularly worked on,

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<v Faith Liddell>was bringing in new festivals, new, that connected to the work that already existed there,

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<v Faith Liddell>but also had their own clear identities.

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<v Faith Liddell>So we brought in an animation festival, which connected to the industry in the city,

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<v Faith Liddell>an experimental music and moving image festival,

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<v Faith Liddell>and Scotland's first international film festival for children and young people.

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<v Faith Liddell>New ideas and art forms were drawn into those that inhabited the building,

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<v Faith Liddell>or grew out from the creative cohesions in the city.

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<v Faith Liddell>So strengths, bottom-up strengths that existed in the city.

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<v Faith Liddell>Over 300,000 people were involved in the festival,

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<v Faith Liddell>and people came through DCA's doors each year.

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<v Faith Liddell>That's more than the Scottish National Gallery of Modern Art.

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<v Faith Liddell>And there are queues outside the door every Friday and Saturday night.

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<v Faith Liddell>It's commonly referred to as the only art centre in the UK that has to have bouncers.

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<v Faith Liddell>But it's also the place for anyone in the creative or scientific world of the city,

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<v Faith Liddell>which houses a huge cancer and welcome trust centres,

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<v Faith Liddell>to meet and greet and eat and entertain.

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<v Faith Liddell>And it's allowed them to meet across their disciplines,

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<v Faith Liddell>in ways that simply don't happen anywhere else.

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<v Faith Liddell>It's become a meeting place for science and industry as well as art.

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<v Faith Liddell>And people owned it and loved it in their peculiar way.

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<v Faith Liddell>We ran a survey where we were looking at people who weren't attending,

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<v Faith Liddell>and 85% of even those who weren't attending, who'd never set foot in the building,

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<v Faith Liddell>said they were really proud of it.

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<v Faith Liddell>But we also had a very engaged and critical audience.

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<v Faith Liddell>I remember being interrupted as I was giving a tour of an exhibition

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<v Faith Liddell>by a group of international curators,

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<v Faith Liddell>by an old local man who told me and them, in no uncertain terms,

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<v Faith Liddell>that the Japanese sculpture whose contemporary delicacy I'd just been waxing lyrical about

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<v Faith Liddell>was a pile of pish, which is Scottish for not very good at all.

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<v Faith Liddell>And of course they sometimes love things that they don't even know are part of an arts enterprise.

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<v Faith Liddell>I used to hijack our toilets and cover them in poetry,

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<v Faith Liddell>curated by the aforementioned Don Paterson,

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<v Faith Liddell>so that at least DCA drinkers would have to be forced to engage

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<v Faith Liddell>with some kind of art.

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<v Faith Liddell>I also saw it, obviously, as a triumph when they were stolen.

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<v Faith Liddell>It's through the combination of interconnecting creative outputs

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<v Faith Liddell>and DCA's committed relationship with artists and audiences

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<v Faith Liddell>that the enterprise has been so hugely successful.

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<v Faith Liddell>But it's also through boldness and a kind of constant consciousness

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<v Faith Liddell>of the social, cultural, educational and economic ecology of the city that it lives in.

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<v Faith Liddell>And it's transformed, not only the culture,

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<v Faith Liddell>not only a city's sense of itself,

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<v Faith Liddell>but as importantly how it is perceived by the rest of Scotland and internationally.

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<v Faith Liddell>And it's through the role that it's embraced as a social and a cultural meeting place

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<v Faith Liddell>as well as a home for art.

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<v Faith Liddell>And less, let's get down to it,

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<v Faith Liddell>it's also through takings at the bar,

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<v Faith Liddell>the dizzy attraction of drink, cool architecture and proximity to culture.

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<v Faith Liddell>An independent economic impact evaluation established that DCA had done this in an unprecedented way

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<v Faith Liddell>as well as creating 260 jobs for the local economy,

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<v Faith Liddell>generating a whole series of businesses that have created a new cultural and creative quarter

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<v Faith Liddell>and literally transforming the way the people in the city interacted socially.

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<v Faith Liddell>You heard the David Malouf story, there was nobody out there in the streets.

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<v Faith Liddell>So it had changed all of that as well.

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<v Faith Liddell>Now I commissioned that impact study partly because I was becoming nervous of the hype,

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<v Faith Liddell>of the narrative that we and my colleagues were, that I and my colleagues were purveying

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<v Faith Liddell>as a sort of instinctive gusher.

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<v Faith Liddell>It's a kind of enduring nervousness for me in any enterprise.

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<v Faith Liddell>But we found that our instincts were actually right,

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<v Faith Liddell>that the DCA effect, as it became known, was a real thing.

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<v Faith Liddell>In fact, the independent economist that we employed gave me a serious ticking off

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<v Faith Liddell>when we were briefing him, or gushing at him,

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<v Faith Liddell>about how amazing DCA's impacts were.

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<v Faith Liddell>He was, he insisted, you know, in his Dundonian, slightly humorless way in this case,

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<v Faith Liddell>an independent analyst, he was a scientist, you know, he needed proof, not my rhetoric.

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<v Faith Liddell>But rather amusingly, by the time he was done,

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<v Faith Liddell>he was doing his report, it was actually me telling him to settle down.

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<v Faith Liddell>Because what he told us was that the creation of Dundee had literally transformed the perceptions,

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<v Faith Liddell>attractiveness and confidence of the city.

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<v Faith Liddell>I also commissioned the study because I needed ammunition and substance for our story.

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<v Faith Liddell>I needed empirical evidence of DCA's importance to make sure our funding was never, ever cut again,

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<v Faith Liddell>or that I could kick up a huge fuss with some serious, hard-hitting facts if it was.

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<v Faith Liddell>And while the economic impacts were the focus for this document,

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<v Faith Liddell>the artistic impacts were as importantly.

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<v Faith Liddell>After all, as we proved later on in Edinburgh with the research we've just done there,

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<v Faith Liddell>when it comes down to economic and social impacts,

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<v Faith Liddell>they only exist as a result of the creative ones.

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<v Faith Liddell>So the partnerships that brought DCA into being,

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<v Faith Liddell>and the many subsequent partnerships it's led or engaged with,

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<v Faith Liddell>are essential to the artistic drive of the aspirational curves in the city

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<v Faith Liddell>that take people from schools to colleges to universities,

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<v Faith Liddell>and ultimately into the workplaces in the city,

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<v Faith Liddell>in a city now dominated by the creative industries and the biotech industries.

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<v Faith Liddell>It's still an area of multiple social deprivation,

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<v Faith Liddell>and those curves are absolutely essential to any hope of the city retaining its population,

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<v Faith Liddell>and indeed to the hopes of that population itself.

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<v Faith Liddell>It's a remarkable story, and DCA's boldness continues to evolve.

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<v Faith Liddell>Its ambition now is quite simply to run the cultural life of the city,

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<v Faith Liddell>in the same way that the old industrial models used to run the economic life of the town.

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<v Faith Liddell>It wants to explore with its partners in the city what the role,

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<v Faith Liddell>and I think this is interesting for us, it may be interesting for you in due course,

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<v Faith Liddell>what the role of a cultural organisation is in a non-growth economy,

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<v Faith Liddell>because I think that's a very interesting idea.

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<v Faith Liddell>It wants to operate at the root of people's lives in the city,

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<v Faith Liddell>and the idea of the aspirational curve, it's a very big curve in this case,

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<v Faith Liddell>it's a 20-year strategy that will ensure that every child who enters the city,

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<v Faith Liddell>exits primary school in Dundee, has an appetite for culture that's fed by the resources of DCA.

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<v Faith Liddell>But defining how that story of the future is told continues to be essential

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<v Faith Liddell>to the sense of common purpose and aspiration that it needs to share with its city,

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<v Faith Liddell>and Dundee needs to keep telling its own remarkable story to itself with consistency

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<v Faith Liddell>and with conviction in order to cast off that crown of thorns for good,

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<v Faith Liddell>and define a new narrative that reflects the best of the possibilities DCA has.

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<v Faith Liddell>And just so you know, the man at the toll booth and I got on first name terms.

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<v Faith Liddell>So what about Edinburgh? What's the story there?

386
00:26:29.380 --> 00:26:33.180
<v Speaker 3>Well, Edinburgh is just special, isn't it? It hardly needs to try.

387
00:26:33.400 --> 00:26:40.540
<v Faith Liddell>Despite being a resident on and off for 20 years, I'm still literally stopped in my tracks by the beauty of the city.

388
00:26:40.620 --> 00:26:44.920
<v Faith Liddell>Just as I walk to a meeting or just step out of my front door, I am still in love.

389
00:26:45.580 --> 00:26:49.240
<v Faith Liddell>But beyond the dramatic contours of Scotland's capital,

390
00:26:49.380 --> 00:26:50.020
<v Faith Liddell>beyond its historic beauty,

391
00:26:50.040 --> 00:26:53.140
<v Faith Liddell>beyond its historic buildings and streets and its innovative new architecture,

392
00:26:53.460 --> 00:26:56.800
<v Faith Liddell>beyond its awe-inspiring landscapes, and they are wonderful,

393
00:26:56.960 --> 00:27:00.820
<v Faith Liddell>beyond all the spectacular sort of permanence of all of that,

394
00:27:01.320 --> 00:27:05.940
<v Faith Liddell>our city plays host to something very amazing, really,

395
00:27:06.100 --> 00:27:10.640
<v Faith Liddell>and wonderfully impermanent by nature, because Edinburgh has its festivals.

396
00:27:11.040 --> 00:27:14.960
<v Faith Liddell>And as the heat of mainland Europe sets in in the summer,

397
00:27:15.140 --> 00:27:19.340
<v Faith Liddell>we, in what we like to call the expansive freshness of the Scottish summer,

398
00:27:19.340 --> 00:27:23.720
<v Faith Liddell>welcome the world into our heady and seductive embrace.

399
00:27:24.040 --> 00:27:27.640
<v Faith Liddell>As this very small capital, we are under 500,000 people,

400
00:27:27.940 --> 00:27:31.620
<v Faith Liddell>is transformed literally into the cultural capital of the world.

401
00:27:31.760 --> 00:27:38.180
<v Faith Liddell>And now you in the city know the transforming power that a really great festival can bring to a city.

402
00:27:38.340 --> 00:27:42.100
<v Faith Liddell>I think it's almost impossible, and it will be interesting to see how many people have been to Edinburgh,

403
00:27:42.280 --> 00:27:46.920
<v Faith Liddell>for anyone who's not experienced, to understand the intensity of that magic

404
00:27:46.920 --> 00:27:49.280
<v Faith Liddell>when you have not one but seven festivals,

405
00:27:49.280 --> 00:27:51.400
<v Faith Liddell>and you have three festivals happening over five weeks,

406
00:27:51.540 --> 00:27:55.060
<v Faith Liddell>and you actually have three, but seven takes the scale up a bit further.

407
00:27:55.260 --> 00:27:57.080
<v Faith Liddell>We know you're trying to catch up with us.

408
00:27:57.620 --> 00:28:00.820
<v Faith Liddell>From late July to early September every year,

409
00:28:00.980 --> 00:28:06.040
<v Faith Liddell>our city is profoundly inhabited by art and ideas and entertainment

410
00:28:06.040 --> 00:28:08.640
<v Faith Liddell>on an unrivalled and intoxicating scale.

411
00:28:08.900 --> 00:28:13.760
<v Faith Liddell>It becomes a source of inspiration for over 20,000 artists and producers,

412
00:28:14.000 --> 00:28:17.700
<v Faith Liddell>and for literally hundreds of thousands of visitors from across the globe.

413
00:28:17.880 --> 00:28:19.260
<v Faith Liddell>It's an astonishing place to be,

414
00:28:19.260 --> 00:28:20.520
<v Faith Liddell>and it's a place to live and to work year round.

415
00:28:20.580 --> 00:28:24.380
<v Faith Liddell>And there are 12 festivals to enjoy for artists and audiences,

416
00:28:24.720 --> 00:28:28.580
<v Faith Liddell>and opportunities to engage with a whole creative world of experience.

417
00:28:29.320 --> 00:28:34.940
<v Faith Liddell>As I said, there's actually now over 25,000 artists in Edinburgh every year.

418
00:28:35.040 --> 00:28:38.980
<v Faith Liddell>2,000 accredited media are in the city during that peak period.

419
00:28:39.420 --> 00:28:45.760
<v Faith Liddell>1,000 festival directors and producers and theatre directors buying work,

420
00:28:45.920 --> 00:28:48.180
<v Faith Liddell>and 4.2 million attendances.

421
00:28:49.260 --> 00:28:52.040
<v Faith Liddell>So they are undeniably, we are collectively undeniably,

422
00:28:52.040 --> 00:28:53.920
<v Faith Liddell>the greatest arts phenomenon on the globe.

423
00:28:54.120 --> 00:28:58.320
<v Faith Liddell>And if Edinburgh's festivals create the platform for the best and most important of international arts,

424
00:28:58.400 --> 00:29:03.560
<v Faith Liddell>and these ideas are incredibly important also as an international platform for Scotland

425
00:29:03.560 --> 00:29:04.960
<v Faith Liddell>and for work from Scotland.

426
00:29:05.500 --> 00:29:10.100
<v Faith Liddell>And for audiences, this mix is part and parcel of the unique appeal of the festival.

427
00:29:10.280 --> 00:29:12.860
<v Faith Liddell>What happens in Edinburgh couldn't happen anywhere else,

428
00:29:12.920 --> 00:29:18.780
<v Faith Liddell>and our festivals literally and distinctively inhabit every corner of the historic heart of our city,

429
00:29:19.260 --> 00:29:23.640
<v Faith Liddell>every church hall, every theatre, every courtyard, every basement, every park,

430
00:29:23.780 --> 00:29:27.620
<v Faith Liddell>from the Castle Esplanade, this amazing setting for our Edinburgh Military Tattoo,

431
00:29:27.780 --> 00:29:31.580
<v Faith Liddell>to the dark, narrow, cobbled closes of the High Street,

432
00:29:31.720 --> 00:29:34.880
<v Faith Liddell>from the grandeur of our big festival theatre,

433
00:29:35.160 --> 00:29:38.340
<v Faith Liddell>to the dark intimacy of the city's underground passages,

434
00:29:38.480 --> 00:29:40.520
<v Faith Liddell>which have also been inhabited by work.

435
00:29:41.100 --> 00:29:44.820
<v Faith Liddell>So what Edinburgh becomes in August is kind of this incredibly dense,

436
00:29:45.140 --> 00:29:47.980
<v Faith Liddell>I mean unbelievably dense, cultural habitat.

437
00:29:47.980 --> 00:29:52.660
<v Faith Liddell>And our audiences are its indomitable explorers.

438
00:29:52.740 --> 00:29:56.620
<v Faith Liddell>But that density, that kind of year-round wealth of choice,

439
00:29:56.780 --> 00:30:00.880
<v Faith Liddell>is created through very, very individual, clearly defined festivals,

440
00:30:01.100 --> 00:30:05.700
<v Faith Liddell>and their visions, their unique programme, and the ambitions and visions of their directors.

441
00:30:06.580 --> 00:30:09.880
<v Faith Liddell>So, so far, so very certain.

442
00:30:10.600 --> 00:30:15.080
<v Faith Liddell>But what are the roots of the international, of the festival city that Edinburgh has become?

443
00:30:15.140 --> 00:30:17.660
<v Faith Liddell>Well, they just were not so certain at all.

444
00:30:17.720 --> 00:30:17.960
<v Faith Liddell>So, so far, so very certain.

445
00:30:17.980 --> 00:30:22.560
<v Faith Liddell>And just with Dundee, we're dependent on luck and leadership and infectious boldness.

446
00:30:22.820 --> 00:30:26.260
<v Faith Liddell>So let's begin at the beginning with the Edinburgh International Festival.

447
00:30:26.340 --> 00:30:27.500
<v Faith Liddell>It's 1947.

448
00:30:28.300 --> 00:30:31.380
<v Faith Liddell>And many of the countries and cities of Europe and the world

449
00:30:31.380 --> 00:30:34.780
<v Faith Liddell>are still reeling and feeling the pain and devastation of World War II,

450
00:30:34.940 --> 00:30:39.280
<v Faith Liddell>and an almost kind of chronic uncertainty about what the future would hold.

451
00:30:39.600 --> 00:30:43.720
<v Faith Liddell>The luck was that Edinburgh, unlike most other cities in Europe,

452
00:30:43.820 --> 00:30:45.640
<v Faith Liddell>was virtually undamaged by bombing.

453
00:30:45.900 --> 00:30:47.460
<v Faith Liddell>The leadership came across,

454
00:30:47.460 --> 00:30:50.100
<v Faith Liddell>came from across civic society at the time,

455
00:30:50.120 --> 00:30:51.700
<v Faith Liddell>the city council and its mayor,

456
00:30:51.880 --> 00:30:55.740
<v Faith Liddell>or our Lord Provost, as we call him.

457
00:30:55.960 --> 00:30:59.020
<v Faith Liddell>The great and the good in the form of Lord Rosebery,

458
00:30:59.180 --> 00:31:02.340
<v Faith Liddell>though his luck on the horses is also said to have contributed

459
00:31:02.340 --> 00:31:04.800
<v Faith Liddell>to the initial financial structures of the festival,

460
00:31:05.460 --> 00:31:06.800
<v Faith Liddell>and Rudolf Bing of Glenbergh Opera,

461
00:31:06.960 --> 00:31:09.120
<v Faith Liddell>who was the first director of the International Festival.

462
00:31:09.240 --> 00:31:10.920
<v Faith Liddell>And then, of course, internationalism again.

463
00:31:11.120 --> 00:31:13.000
<v Faith Liddell>The British Council were founding members.

464
00:31:14.320 --> 00:31:16.520
<v Faith Liddell>Internationalism was right at the heart of this,

465
00:31:16.520 --> 00:31:18.380
<v Faith Liddell>this birth too.

466
00:31:18.700 --> 00:31:20.940
<v Faith Liddell>And the vision really was amazing,

467
00:31:21.180 --> 00:31:23.840
<v Faith Liddell>one that continues to resonate with us,

468
00:31:23.960 --> 00:31:25.620
<v Faith Liddell>all of us, all of our festivals now.

469
00:31:25.800 --> 00:31:29.440
<v Faith Liddell>Because the Edinburgh International Festival was founded in the post-war belief

470
00:31:29.440 --> 00:31:32.740
<v Faith Liddell>that this festival should enliven and enrich the cultural life

471
00:31:32.740 --> 00:31:35.120
<v Faith Liddell>of Europe, Britain, Scotland and the world,

472
00:31:35.220 --> 00:31:38.660
<v Faith Liddell>and bring the countries of the world together through culture,

473
00:31:39.020 --> 00:31:42.520
<v Faith Liddell>providing a platform for what they called a re-flowering of the human spirit.

474
00:31:43.380 --> 00:31:46.500
<v Faith Liddell>Some of the world's finest artists and companies were invited to perform there,

475
00:31:48.040 --> 00:31:50.160
<v Faith Liddell>including again remarkably in that year,

476
00:31:50.220 --> 00:31:51.780
<v Faith Liddell>a German and an Austrian orchestra,

477
00:31:52.520 --> 00:31:55.920
<v Faith Liddell>just so fast on the heels of the Second World War,

478
00:31:56.040 --> 00:31:58.040
<v Faith Liddell>and one of them conducted by a Jewish conductor.

479
00:31:58.640 --> 00:32:01.120
<v Faith Liddell>The founders had high hopes for the cultural,

480
00:32:01.280 --> 00:32:05.500
<v Faith Liddell>but interestingly right from the start also for the social and tourism benefits

481
00:32:05.500 --> 00:32:07.620
<v Faith Liddell>that such a festival might bring.

482
00:32:08.280 --> 00:32:09.680
<v Faith Liddell>It was a pioneering plan.

483
00:32:09.800 --> 00:32:11.600
<v Faith Liddell>It was the first festival of its kind in the world.

484
00:32:11.680 --> 00:32:16.480
<v Faith Liddell>And again, 60 years on, it's still vision driven in terms of its history.

485
00:32:16.480 --> 00:32:17.540
<v Faith Liddell>It's not only in terms of artistic programming,

486
00:32:17.780 --> 00:32:22.660
<v Faith Liddell>but interventionist in a way in terms of its potential instrumental benefits for tourism.

487
00:32:23.600 --> 00:32:28.180
<v Faith Liddell>In the same year, another kind of boldness began its international story,

488
00:32:28.300 --> 00:32:33.540
<v Faith Liddell>when eight theatre companies turned up uninvited to perform in Edinburgh

489
00:32:33.540 --> 00:32:35.180
<v Faith Liddell>at the newly formed festival.

490
00:32:35.280 --> 00:32:37.900
<v Faith Liddell>They were unhappy about not being included in the programme,

491
00:32:38.140 --> 00:32:42.380
<v Faith Liddell>and the actors and directors, originally called festival adjuncts,

492
00:32:42.380 --> 00:32:43.600
<v Faith Liddell>it doesn't sound very sexy,

493
00:32:43.600 --> 00:32:46.720
<v Faith Liddell>realised there would be audiences in the city

494
00:32:46.720 --> 00:32:48.460
<v Faith Liddell>and that there would be media in the city,

495
00:32:48.540 --> 00:32:52.780
<v Faith Liddell>and they staged their shows on the periphery of the main event,

496
00:32:52.880 --> 00:32:55.080
<v Faith Liddell>starting to occupy alternative spaces.

497
00:32:55.600 --> 00:32:59.540
<v Faith Liddell>One Scottish critic described them as being on the fringes of the festival,

498
00:32:59.800 --> 00:33:02.200
<v Faith Liddell>and so the Edinburgh Festival Fringe was born.

499
00:33:02.520 --> 00:33:07.980
<v Faith Liddell>It's now officially the largest and still non-programmed arts festival in the world,

500
00:33:08.100 --> 00:33:11.240
<v Faith Liddell>and the Fringe still operates under its core funding principle

501
00:33:11.240 --> 00:33:12.780
<v Faith Liddell>that anyone with a story to tell

502
00:33:12.780 --> 00:33:17.440
<v Faith Liddell>and a venue that is able to host them can take part.

503
00:33:17.820 --> 00:33:20.600
<v Faith Liddell>By 2011 there were over 40,000 performances,

504
00:33:20.680 --> 00:33:24.340
<v Faith Liddell>over 3,000 shows in 259 different venues,

505
00:33:24.420 --> 00:33:26.820
<v Faith Liddell>with over 1.7 million tickets sold.

506
00:33:27.140 --> 00:33:31.940
<v Faith Liddell>And of course, our festival Fringe has spawned Fringe festivals all over the world,

507
00:33:32.000 --> 00:33:33.160
<v Faith Liddell>including yours.

508
00:33:34.360 --> 00:33:38.820
<v Faith Liddell>1947 was also the year that saw the birth of the Edinburgh International Film Festival.

509
00:33:39.120 --> 00:33:41.020
<v Faith Liddell>It was another first in the city,

510
00:33:41.200 --> 00:33:42.760
<v Faith Liddell>and it pioneered a show production,

511
00:33:42.780 --> 00:33:45.360
<v Faith Liddell>and it was the showcase of the new and flourishing documentary movement in the day.

512
00:33:45.440 --> 00:33:47.920
<v Faith Liddell>But it was a kind of rebellious movement as well.

513
00:33:48.000 --> 00:33:50.660
<v Faith Liddell>It was like, film isn't included in this festival either,

514
00:33:50.880 --> 00:33:51.600
<v Faith Liddell>we're going to come along.

515
00:33:52.000 --> 00:33:54.620
<v Faith Liddell>And then the last of our early starters in 1950,

516
00:33:55.020 --> 00:33:58.220
<v Faith Liddell>that decade opened with the first Royal Edinburgh Military Tattoo,

517
00:33:58.360 --> 00:34:01.500
<v Faith Liddell>which as I said is staged in the glorious setting of Edinburgh Castle.

518
00:34:01.800 --> 00:34:04.420
<v Faith Liddell>This is now a kind of global event,

519
00:34:04.600 --> 00:34:06.260
<v Faith Liddell>it's our biggest international brand.

520
00:34:06.520 --> 00:34:09.140
<v Faith Liddell>It's about Scottish music and military culture.

521
00:34:09.440 --> 00:34:11.940
<v Faith Liddell>And again it performs to over 200,000 people,

522
00:34:11.940 --> 00:34:15.640
<v Faith Liddell>but it's also broadcast to 300 million people worldwide.

523
00:34:16.200 --> 00:34:20.460
<v Faith Liddell>And then our summer portfolio began to be enhanced over the years.

524
00:34:20.620 --> 00:34:21.940
<v Faith Liddell>We have a Jazz and Blues Festival,

525
00:34:22.060 --> 00:34:24.900
<v Faith Liddell>which is Britain's oldest and biggest jazz festival.

526
00:34:25.040 --> 00:34:26.720
<v Faith Liddell>The Edinburgh International Book Festival,

527
00:34:26.920 --> 00:34:29.640
<v Faith Liddell>the largest celebration of the written word in the world,

528
00:34:29.680 --> 00:34:32.200
<v Faith Liddell>with 700 events over 17 days.

529
00:34:32.500 --> 00:34:36.060
<v Faith Liddell>The Mela, which is our multicultural festival in the 80s as well.

530
00:34:36.240 --> 00:34:39.200
<v Faith Liddell>And then our newest addition, the Edinburgh Art Festival.

531
00:34:39.560 --> 00:34:41.920
<v Faith Liddell>And of course Edinburgh, I mean I've talked principally about Edinburgh,

532
00:34:41.940 --> 00:34:44.120
<v Faith Liddell>about that kind of conflagration in the summer.

533
00:34:44.240 --> 00:34:47.180
<v Faith Liddell>But Edinburgh doesn't take a bow at the beginning of September

534
00:34:47.180 --> 00:34:48.860
<v Faith Liddell>and leave the festival stage.

535
00:34:49.260 --> 00:34:52.160
<v Faith Liddell>We have our Edinburgh International Science Festival,

536
00:34:52.820 --> 00:34:55.780
<v Faith Liddell>which is Europe's largest public celebration of science and technology,

537
00:34:55.900 --> 00:34:57.560
<v Faith Liddell>a first of its kind in the world as well.

538
00:34:57.720 --> 00:34:59.940
<v Faith Liddell>A children's festival of theatre,

539
00:35:00.220 --> 00:35:02.400
<v Faith Liddell>an international storytelling festival.

540
00:35:02.580 --> 00:35:04.060
<v Faith Liddell>And as the year draws to a close,

541
00:35:04.060 --> 00:35:08.300
<v Faith Liddell>we celebrate our new year in style with Edinburgh's Hogmanay.

542
00:35:08.420 --> 00:35:11.920
<v Faith Liddell>Again a massive tourism product as well as a cultural product.

543
00:35:11.920 --> 00:35:16.300
<v Faith Liddell>So we have over 80,000 people partying from all over the world,

544
00:35:16.400 --> 00:35:19.640
<v Faith Liddell>but also some fabulous ritual cultural events as well.

545
00:35:20.120 --> 00:35:22.920
<v Faith Liddell>Cultural and political commentator Joyce McMillan,

546
00:35:23.760 --> 00:35:27.900
<v Faith Liddell>who's written extensively about Scotland, Edinburgh and its festivals,

547
00:35:28.040 --> 00:35:31.480
<v Faith Liddell>credits Edinburgh's festivals with the transformation of the city

548
00:35:31.480 --> 00:35:35.380
<v Faith Liddell>from a repressed, inward-looking, Presbyterian provincial city

549
00:35:35.380 --> 00:35:39.180
<v Faith Liddell>with a decaying heart to international capital, tourism magnet,

550
00:35:39.660 --> 00:35:41.000
<v Faith Liddell>home to our new parliament,

551
00:35:41.000 --> 00:35:44.980
<v Faith Liddell>and source of a nascent new sense of confident national identity.

552
00:35:45.560 --> 00:35:51.280
<v Faith Liddell>So a range of events you'd think any city would be proud to support

553
00:35:51.280 --> 00:35:53.060
<v Faith Liddell>and promote and exploit.

554
00:35:53.400 --> 00:35:57.360
<v Faith Liddell>And in many ways the organic growth, because it has been very organic,

555
00:35:57.540 --> 00:36:01.000
<v Faith Liddell>has been supported by a remarkably adaptive facilitation

556
00:36:01.560 --> 00:36:03.580
<v Faith Liddell>of our festival's complex needs.

557
00:36:04.460 --> 00:36:07.960
<v Faith Liddell>Hamish McCrae, award-winning journalist and associate editor

558
00:36:07.960 --> 00:36:10.560
<v Faith Liddell>and principal economic commentator for the Independent newspaper

559
00:36:10.560 --> 00:36:10.980
<v Faith Liddell>in the UK,

560
00:36:11.000 --> 00:36:13.580
<v Faith Liddell>in his book, which I can recommend,

561
00:36:13.940 --> 00:36:17.160
<v Faith Liddell>What Works? Success in Stressful Times?

562
00:36:17.380 --> 00:36:20.320
<v Faith Liddell>The Secrets of the World's Best Organisations and Communities,

563
00:36:20.580 --> 00:36:23.780
<v Faith Liddell>begins his collection of ten success stories

564
00:36:23.780 --> 00:36:25.620
<v Faith Liddell>with the story of Edinburgh's festivals.

565
00:36:25.980 --> 00:36:27.680
<v Faith Liddell>That's obviously why I can recommend it.

566
00:36:27.900 --> 00:36:30.900
<v Faith Liddell>And credits success to three things.

567
00:36:31.320 --> 00:36:35.620
<v Faith Liddell>Lesson one is the willingness to create and permit an open marketplace

568
00:36:35.620 --> 00:36:38.000
<v Faith Liddell>and accepting with the fringe, particularly,

569
00:36:38.240 --> 00:36:40.540
<v Faith Liddell>that what happens cannot be controlled.

570
00:36:40.540 --> 00:36:43.540
<v Faith Liddell>He sees the success of this approach as being enhanced

571
00:36:43.540 --> 00:36:47.060
<v Faith Liddell>not by massive financial investment,

572
00:36:47.400 --> 00:36:51.260
<v Faith Liddell>but by clearing bureaucratic barriers and easing the process of permits,

573
00:36:51.520 --> 00:36:54.840
<v Faith Liddell>licensing, building control, and health and safety for festivals

574
00:36:54.840 --> 00:36:57.820
<v Faith Liddell>that inhabit over 300 temporary spaces.

575
00:36:58.400 --> 00:37:01.900
<v Faith Liddell>As a former fringe marketing manager, venue manager,

576
00:37:02.060 --> 00:37:05.800
<v Faith Liddell>and director of a festival that takes place in 17 temporary spaces,

577
00:37:06.000 --> 00:37:09.200
<v Faith Liddell>I can vouch for the astonishing commitment, care, and versatility

578
00:37:09.200 --> 00:37:10.180
<v Faith Liddell>of the City Council,

579
00:37:10.180 --> 00:37:11.960
<v Faith Liddell>building control team in particular.

580
00:37:12.380 --> 00:37:15.720
<v Faith Liddell>But the act of transformation and the acceptance it requires

581
00:37:15.720 --> 00:37:18.540
<v Faith Liddell>is a broader one that needs the whole city to embrace

582
00:37:18.540 --> 00:37:20.340
<v Faith Liddell>the glorious disruption,

583
00:37:21.060 --> 00:37:22.600
<v Faith Liddell>not everybody calls it glorious,

584
00:37:22.800 --> 00:37:24.500
<v Faith Liddell>but obviously I do in my role,

585
00:37:24.980 --> 00:37:26.500
<v Faith Liddell>that the fringe particularly,

586
00:37:26.700 --> 00:37:29.220
<v Faith Liddell>but also its fellow festivals bring with them in August.

587
00:37:29.500 --> 00:37:32.600
<v Faith Liddell>And again, the City Council is amazing at ensuring

588
00:37:32.600 --> 00:37:36.480
<v Faith Liddell>that the potential chaos and uncertainty is managed.

589
00:37:36.680 --> 00:37:39.180
<v Faith Liddell>So what we're talking about in Edinburgh is managed uncertainty,

590
00:37:39.480 --> 00:37:40.160
<v Faith Liddell>managed uncertainty,

591
00:37:40.180 --> 00:37:42.300
<v Faith Liddell>and welcomed uncertainty actually as well,

592
00:37:42.420 --> 00:37:45.020
<v Faith Liddell>and kind of trusted uncertainty too.

593
00:37:45.660 --> 00:37:49.540
<v Faith Liddell>Hamish McCrae's second lesson is a blend of top down and bottom up

594
00:37:49.540 --> 00:37:51.480
<v Faith Liddell>that characterise the birth of our festivals.

595
00:37:51.780 --> 00:37:54.180
<v Faith Liddell>He says there was no single mind planning what,

596
00:37:54.220 --> 00:37:56.020
<v Faith Liddell>there is still actually no single mind,

597
00:37:56.100 --> 00:37:59.120
<v Faith Liddell>not mind is, you know, I'm just influenced, no power,

598
00:37:59.600 --> 00:38:02.420
<v Faith Liddell>no single mind is planning what happens in Edinburgh.

599
00:38:02.560 --> 00:38:05.920
<v Faith Liddell>There are and always have been lots of minds which work in different ways.

600
00:38:06.140 --> 00:38:09.320
<v Faith Liddell>The trick which the various organisers of the festivals have managed to pull off

601
00:38:09.320 --> 00:38:12.620
<v Faith Liddell>is to achieve balance, to plan but not to over plan,

602
00:38:12.800 --> 00:38:15.780
<v Faith Liddell>to lead but also to follow the demands of the market.

603
00:38:16.180 --> 00:38:17.740
<v Faith Liddell>And this leads to the third lesson,

604
00:38:17.940 --> 00:38:20.860
<v Faith Liddell>the need to listen, to be adaptive and experimental,

605
00:38:21.200 --> 00:38:24.780
<v Faith Liddell>to welcome the rebellious energy of those first fringe performers,

606
00:38:25.080 --> 00:38:27.460
<v Faith Liddell>to embrace new festivals that have been established

607
00:38:27.460 --> 00:38:31.600
<v Faith Liddell>with all the energy and the combined energy of cohabiting art forms,

608
00:38:31.780 --> 00:38:34.460
<v Faith Liddell>and of course to allow the risk of experimentation

609
00:38:34.460 --> 00:38:37.200
<v Faith Liddell>and in turn of potential failure.

610
00:38:37.580 --> 00:38:39.000
<v Faith Liddell>It's an interesting recipe,

611
00:38:39.000 --> 00:38:42.440
<v Faith Liddell>a very different leadership recipe from the one in Dundee,

612
00:38:42.500 --> 00:38:46.340
<v Faith Liddell>their classic kind of create the vision, communicate it, marshal the resources,

613
00:38:46.580 --> 00:38:49.140
<v Faith Liddell>and one that we recognise and we refine.

614
00:38:49.480 --> 00:38:52.540
<v Faith Liddell>But there has been a growing recognition that Edinburgh's position

615
00:38:52.540 --> 00:38:56.560
<v Faith Liddell>as a world leading festival city needs further collective action and collaboration.

616
00:38:56.860 --> 00:39:00.620
<v Faith Liddell>Another story commonly known as Thundering Hooves.

617
00:39:00.760 --> 00:39:03.960
<v Faith Liddell>And that's another story that we have had to tell and keep telling.

618
00:39:04.120 --> 00:39:08.680
<v Faith Liddell>And telling it was the equivalent of snatching those laurels from the heads

619
00:39:08.680 --> 00:39:11.060
<v Faith Liddell>of Edinburgh, from the head of Edinburgh,

620
00:39:12.040 --> 00:39:15.080
<v Faith Liddell>sorry snatching laurels from under Edinburgh

621
00:39:15.680 --> 00:39:21.420
<v Faith Liddell>and replacing them with the prickly discomfort of that thorn of crowns.

622
00:39:21.420 --> 00:39:23.240
<v Faith Liddell>I just keep saying that, crown of thorns.

623
00:39:23.920 --> 00:39:27.700
<v Faith Liddell>The Thundering Hooves report was a response to Edinburgh's,

624
00:39:27.840 --> 00:39:31.840
<v Faith Liddell>Edinburgh Festival's increasing concern about the lack of strategic investment

625
00:39:31.840 --> 00:39:33.320
<v Faith Liddell>into their needs and ambitions.

626
00:39:33.580 --> 00:39:37.820
<v Faith Liddell>It's metaphorically named after the competition catching up with Edinburgh.

627
00:39:37.820 --> 00:39:46.860
<v Faith Liddell>So, you know, and it really, it was a massive study into Edinburgh's competitive position

628
00:39:46.860 --> 00:39:52.560
<v Faith Liddell>and an examination of its position vis-a-vis events all round the world.

629
00:39:52.960 --> 00:40:01.020
<v Faith Liddell>So Montreal, Barcelona, Middle East, Singapore, and its creed occur was just that,

630
00:40:01.100 --> 00:40:02.880
<v Faith Liddell>stop sitting on your laurels.

631
00:40:02.920 --> 00:40:07.720
<v Faith Liddell>Your position in the short term is unassailable, a sort of contradiction of terms in itself.

632
00:40:07.720 --> 00:40:12.140
<v Faith Liddell>But medium to long term, the investment being put into programming,

633
00:40:12.500 --> 00:40:15.540
<v Faith Liddell>venue infrastructure, marketing in other cities,

634
00:40:15.760 --> 00:40:18.320
<v Faith Liddell>cities which were imitating Edinburgh's success,

635
00:40:18.660 --> 00:40:21.160
<v Faith Liddell>was a major risk to our pre-eminence.

636
00:40:21.420 --> 00:40:24.640
<v Faith Liddell>And the response to this report has been transformative again.

637
00:40:24.920 --> 00:40:28.980
<v Faith Liddell>The festivals came together in 2007 to form Festivals Edinburgh,

638
00:40:29.220 --> 00:40:31.180
<v Faith Liddell>so the organisation that I now lead.

639
00:40:31.260 --> 00:40:32.780
<v Faith Liddell>It was created by the directors.

640
00:40:33.180 --> 00:40:37.700
<v Faith Liddell>They are its board of directors and they lead together with my support,

641
00:40:37.720 --> 00:40:40.120
<v Faith Liddell>on their joint strategic development.

642
00:40:40.420 --> 00:40:44.180
<v Faith Liddell>It's grown from an initial collaboration at director and CEO level,

643
00:40:44.360 --> 00:40:47.660
<v Faith Liddell>to a multi-layered and ambitious collaborative enterprise,

644
00:40:47.700 --> 00:40:52.220
<v Faith Liddell>involving marketing, programming, innovation, environmental practice,

645
00:40:52.500 --> 00:40:55.200
<v Faith Liddell>and interest groups in fundraising and professional.

646
00:40:55.220 --> 00:40:57.640
<v Faith Liddell>All areas that define our competitive position.

647
00:40:58.720 --> 00:41:03.560
<v Faith Liddell>And also Festivals Edinburgh has then led on an extended collaboration structure across the city,

648
00:41:03.720 --> 00:41:06.600
<v Faith Liddell>and the development of a strategic infrastructure,

649
00:41:06.600 --> 00:41:09.220
<v Faith Liddell>to ensure the ongoing success of the city.

650
00:41:09.360 --> 00:41:13.180
<v Faith Liddell>We have a festivals forum, which was created a few months after us,

651
00:41:13.240 --> 00:41:16.160
<v Faith Liddell>and it's made up of CEO level and senior politician level,

652
00:41:17.080 --> 00:41:20.500
<v Faith Liddell>at representation across all our stakeholders and funders,

653
00:41:20.540 --> 00:41:23.280
<v Faith Liddell>the Scottish Government, the City Council, our creative agency,

654
00:41:23.460 --> 00:41:26.700
<v Faith Liddell>our events agency, our tourism agency, our regional development agency,

655
00:41:26.960 --> 00:41:29.420
<v Faith Liddell>our Chamber of Commerce, and the British Council.

656
00:41:29.600 --> 00:41:32.120
<v Faith Liddell>But also involving some key independent thinkers,

657
00:41:32.300 --> 00:41:35.540
<v Faith Liddell>chaired by a leading banker, and we need the independence in there,

658
00:41:35.540 --> 00:41:38.260
<v Faith Liddell>to stop things from getting over-politicized.

659
00:41:38.420 --> 00:41:42.520
<v Faith Liddell>And their job is to literally make sure that Edinburgh remains the world's leading festival city,

660
00:41:42.680 --> 00:41:46.220
<v Faith Liddell>and that the investment strategies required to do that are in place.

661
00:41:46.760 --> 00:41:50.640
<v Faith Liddell>And since 2008, they and their officers have worked with Festivals Edinburgh,

662
00:41:50.900 --> 00:41:54.360
<v Faith Liddell>to bring in an additional seven million in programming investment,

663
00:41:54.760 --> 00:41:56.640
<v Faith Liddell>a million in marketing investment,

664
00:41:57.860 --> 00:42:00.820
<v Faith Liddell>300,000, sorry this is pounds, I meant to do calculations,

665
00:42:01.360 --> 00:42:03.020
<v Faith Liddell>we'll try and work it out later on,

666
00:42:03.100 --> 00:42:05.320
<v Faith Liddell>into our innovation lab that we've created,

667
00:42:05.540 --> 00:42:08.520
<v Faith Liddell>100,000 into the development of our role in cultural diplomacy,

668
00:42:08.700 --> 00:42:12.260
<v Faith Liddell>and 60,000 into our leadership role on environmental practice,

669
00:42:12.420 --> 00:42:15.940
<v Faith Liddell>which we're now evolving into a new company called Creative Carbon Scotland,

670
00:42:16.220 --> 00:42:21.340
<v Faith Liddell>that will lead on the evolution and change behaviour in the cultural sector across Scotland.

671
00:42:21.740 --> 00:42:25.580
<v Faith Liddell>The level of increased investment is, I can't stress,

672
00:42:25.720 --> 00:42:27.660
<v Faith Liddell>I mean I cried last year when they made the announcement,

673
00:42:28.020 --> 00:42:31.880
<v Faith Liddell>because actually we're in an incredibly vulnerable position at the moment in Scotland.

674
00:42:32.000 --> 00:42:34.700
<v Faith Liddell>So it's something of a miracle in these challenging times.

675
00:42:35.540 --> 00:42:38.780
<v Faith Liddell>But to quote Sir Andrew Kuby, who is one of our Festival Forum members,

676
00:42:39.080 --> 00:42:41.680
<v Faith Liddell>these are times for boldness and direction and vision,

677
00:42:41.820 --> 00:42:44.660
<v Faith Liddell>and the Edinburgh Festivals through their pioneering collaborative work

678
00:42:44.660 --> 00:42:47.540
<v Faith Liddell>and their focused strategic thinking have these qualities in abundance.

679
00:42:47.840 --> 00:42:50.100
<v Faith Liddell>We need to think about what Scotland needs now,

680
00:42:50.240 --> 00:42:53.080
<v Faith Liddell>and also about the kinds of organisations and enterprises

681
00:42:53.080 --> 00:42:55.800
<v Faith Liddell>that will create strong foundations for the future,

682
00:42:55.860 --> 00:42:59.360
<v Faith Liddell>and enable the growth which will come after difficult times of austerity.

683
00:42:59.680 --> 00:43:03.180
<v Faith Liddell>The Edinburgh Festivals are an increasingly powerful cultural and economic force.

684
00:43:03.180 --> 00:43:06.500
<v Faith Liddell>We need to invest in them and capitalise on them now more than ever.

685
00:43:06.780 --> 00:43:10.800
<v Faith Liddell>He makes a good case, but a necessary case for boldness and vision,

686
00:43:10.960 --> 00:43:12.900
<v Faith Liddell>and he's telling another story for us,

687
00:43:12.980 --> 00:43:17.460
<v Faith Liddell>one which since earlier this year, like Dundee's, is based on a firm evidence base.

688
00:43:17.680 --> 00:43:21.840
<v Faith Liddell>In this case, the largest survey of its kind ever undertaken anywhere in the world.

689
00:43:22.100 --> 00:43:28.180
<v Faith Liddell>It's not the story of the glory of Edinburgh's festivals during that creative conflagration.

690
00:43:28.380 --> 00:43:32.860
<v Faith Liddell>It's not the story of the festivals as drivers of the change from decaying grandeur

691
00:43:33.180 --> 00:43:34.840
<v Faith Liddell>to international cosmopolitanism.

692
00:43:35.480 --> 00:43:38.800
<v Faith Liddell>And it's not the thundering hooves story of fending off competition.

693
00:43:39.040 --> 00:43:44.200
<v Faith Liddell>But it's a story refined to new times, to new circumstances, and to new needs.

694
00:43:44.860 --> 00:43:49.340
<v Faith Liddell>Our third story is about our defining role in the future of our city,

695
00:43:49.400 --> 00:43:52.960
<v Faith Liddell>and actually the future of our country, culturally, socially, and economically.

696
00:43:53.940 --> 00:43:57.480
<v Faith Liddell>It's about our power as Scotland's world leading cultural brand.

697
00:43:57.800 --> 00:44:01.880
<v Faith Liddell>87% of journalists believe that Edinburgh's festivals' high quality programme

698
00:44:01.880 --> 00:44:03.400
<v Faith Liddell>outshine other cultural events.

699
00:44:03.580 --> 00:44:05.780
<v Faith Liddell>Our impacts on tourism and the economy.

700
00:44:05.940 --> 00:44:10.480
<v Faith Liddell>We have £261 million worth of economic impact for Scotland.

701
00:44:10.600 --> 00:44:13.820
<v Faith Liddell>That is more than the whole of the golf industry in Scotland.

702
00:44:14.600 --> 00:44:17.360
<v Faith Liddell>Of our roles as routes to new experiences,

703
00:44:17.660 --> 00:44:21.560
<v Faith Liddell>93% of our audiences agree that the festivals had given them access to new work

704
00:44:21.560 --> 00:44:24.040
<v Faith Liddell>that they're not otherwise able to see, and to taking risks,

705
00:44:24.400 --> 00:44:29.660
<v Faith Liddell>78% of our audiences said their experience in Edinburgh festivals encouraged them to see

706
00:44:29.660 --> 00:44:31.680
<v Faith Liddell>new work and art forms at other times.

707
00:44:31.880 --> 00:44:35.320
<v Faith Liddell>It's a story of our impact on civic pride and national confidence.

708
00:44:35.680 --> 00:44:40.460
<v Faith Liddell>89% of our audiences said that the festivals increased their pride in Edinburgh as a city,

709
00:44:40.520 --> 00:44:44.780
<v Faith Liddell>and the same that they promoted an outward-looking positive national identity.

710
00:44:45.240 --> 00:44:50.440
<v Faith Liddell>It's our ability to improve, to actually improve the quality of life of our citizens and community development.

711
00:44:50.860 --> 00:44:55.340
<v Faith Liddell>65% of parents interviewed agreed that the festivals improved their children's wellbeing,

712
00:44:55.620 --> 00:45:01.020
<v Faith Liddell>and 62% said that the events that we created brought the whole community together.

713
00:45:01.880 --> 00:45:08.220
<v Faith Liddell>This is a story of where our National Economic Development Agency sees us as a leader and a pathfinder,

714
00:45:08.360 --> 00:45:13.300
<v Faith Liddell>not just in the cultural sector, but in the tourism sector and the creative industry sectors as well.

715
00:45:14.080 --> 00:45:17.820
<v Faith Liddell>So Edinburgh's festivals are economic powerhouses, they're cultural platforms,

716
00:45:18.180 --> 00:45:21.600
<v Faith Liddell>they're essential forums for national and international debate,

717
00:45:21.860 --> 00:45:24.640
<v Faith Liddell>they're drivers of ambition and creators of cohesion.

718
00:45:24.880 --> 00:45:30.800
<v Faith Liddell>That's our story, and of course I'm here to tell you it, in the hope that you will then tell it to others.

719
00:45:30.800 --> 00:45:35.280
<v Faith Liddell>But in Edinburgh, as in Dundee, we continue to be vulnerable to uncertainty.

720
00:45:36.380 --> 00:45:41.260
<v Faith Liddell>To the will and whim of politics, to the vagaries and crises of the economy,

721
00:45:41.360 --> 00:45:45.160
<v Faith Liddell>to global conflict and crisis, to the fickleness of the media,

722
00:45:45.340 --> 00:45:50.940
<v Faith Liddell>to the associated public opinion and confidence, we continue to be vulnerable to uncertainty.

723
00:45:51.200 --> 00:45:58.680
<v Faith Liddell>And yet also, potentially inspired, as we were in 1947, by the opportunity that uncertainty throws up,

724
00:45:58.760 --> 00:46:00.780
<v Faith Liddell>and the ideas and approaches that we take.

725
00:46:00.800 --> 00:46:03.880
<v Faith Liddell>We're freed up to throw at it, if we choose to.

726
00:46:04.280 --> 00:46:09.340
<v Faith Liddell>And in these times of extreme uncertainty, the most important story, the most powerful story,

727
00:46:09.480 --> 00:46:11.300
<v Faith Liddell>is the one that we tell to ourselves.

728
00:46:12.160 --> 00:46:13.860
<v Chair>So, Adelaide, what's your story?

729
00:46:14.720 --> 00:46:15.420
<v Faith Liddell>Thank you.

730
00:46:19.200 --> 00:46:21.620
<v Chair>I think you're turbocharged, Faith.

731
00:46:22.480 --> 00:46:26.400
<v Chair>Fabulous. Well we have now ten minutes to ask questions, if you so wish.

732
00:46:26.700 --> 00:46:29.860
<v Chair>I will ask you, however, to go to the microphone at the back,

733
00:46:29.860 --> 00:46:35.480
<v Chair>near that big black pole, but not to touch the big black pole, as it will wobble things.

734
00:46:37.520 --> 00:46:41.720
<v Chair>If anyone would like to ask questions, please feel free, and I will start with some questions.

735
00:46:41.800 --> 00:46:43.780
<v Chair>In fact, I'll move to the microphone.

736
00:46:45.140 --> 00:46:46.700
<v Chair>This is a bit strange, Christy.

737
00:46:46.740 --> 00:46:50.100
<v Chair>It is, it's fine, but I think that these people know where to come, should they have a question.

738
00:46:51.420 --> 00:46:52.260
<v Chair>Yes, Christy.

739
00:46:52.320 --> 00:46:56.260
<v Chair>There's significant economic problems in the UK, we understand.

740
00:46:56.380 --> 00:46:59.560
<v Chair>We still believe that we're somewhat buffered in Australia.

741
00:46:59.560 --> 00:47:01.200
<v Chair>I don't know how true that really is.

742
00:47:01.540 --> 00:47:02.500
<v Faith Liddell>Don't bank on it.

743
00:47:02.700 --> 00:47:08.680
<v Chair>What has happened, particularly in real terms, in the 2011 Edinburgh Festival?

744
00:47:08.740 --> 00:47:14.720
<v Chair>Was it hard hit? Do you think it will have a significant effect in 2012 and onwards?

745
00:47:15.040 --> 00:47:16.640
<v Faith Liddell>I was talking to someone about this the other night.

746
00:47:16.880 --> 00:47:21.580
<v Faith Liddell>When the banks went down, two of them were our banks that caused the problems,

747
00:47:22.680 --> 00:47:28.520
<v Faith Liddell>the first wave of panic was not about the... it was actually a very intimate kind of panic,

748
00:47:28.560 --> 00:47:29.540
<v Faith Liddell>which was about our financial situation.

749
00:47:29.540 --> 00:47:34.000
<v Faith Liddell>We were worried about our finances because the banks sponsored us by huge amounts of money.

750
00:47:34.100 --> 00:47:35.200
<v Faith Liddell>So that was the first concern.

751
00:47:35.540 --> 00:47:40.980
<v Faith Liddell>And then we started going, oh my God, is this whole crisis going to affect people coming to our events?

752
00:47:42.240 --> 00:47:44.160
<v Faith Liddell>In fact, it hasn't.

753
00:47:44.240 --> 00:47:49.220
<v Faith Liddell>I mean, if you look across the board, then some festivals have gone up, some have gone down very slightly,

754
00:47:49.300 --> 00:47:52.320
<v Faith Liddell>but it would be very hard to say that it was because of the economic crisis.

755
00:47:52.380 --> 00:47:57.840
<v Faith Liddell>It would be changes in programme or... I genuinely don't think that we've been negatively affected.

756
00:47:59.540 --> 00:48:02.180
<v Faith Liddell>I think in some cases we may have been slightly positively affected.

757
00:48:02.500 --> 00:48:09.440
<v Faith Liddell>And my story is that in these times, what people are looking for is both meaning and distraction.

758
00:48:09.880 --> 00:48:14.800
<v Faith Liddell>And in combination and individually, that's what our festivals seem to provide.

759
00:48:15.840 --> 00:48:20.500
<v Faith Liddell>The kind of more kind of pragmatic explanation is also the value of the pound

760
00:48:20.500 --> 00:48:23.320
<v Faith Liddell>and the fact that the staycation market for us is enormous.

761
00:48:23.460 --> 00:48:27.000
<v Faith Liddell>So while we're getting visitors from countries where the exchange rate is positive,

762
00:48:27.120 --> 00:48:29.400
<v Faith Liddell>it's also in terms of people coming from the UK.

763
00:48:29.540 --> 00:48:34.600
<v Faith Liddell>And particularly south of the border, that's the border with England, coming up to Edinburgh.

764
00:48:34.840 --> 00:48:37.100
<v Faith Liddell>So at the moment we're doing pretty well.

765
00:48:37.180 --> 00:48:39.320
<v Faith Liddell>And again, we are not sitting on our laurels on that front.

766
00:48:39.400 --> 00:48:43.380
<v Faith Liddell>We've got the Olympics next year, which we see as both an opportunity and a threat.

767
00:48:43.640 --> 00:48:49.120
<v Faith Liddell>And we're working very hard on extension campaigns, getting people who are over to come up to Edinburgh,

768
00:48:49.260 --> 00:48:53.480
<v Faith Liddell>but also displacement campaigns saying London will be hideous, come here to us instead.

769
00:48:53.640 --> 00:48:55.860
<v Faith Liddell>And we're having to be... Don't quote me on that.

770
00:48:56.600 --> 00:48:59.520
<v Faith Liddell>But we have to keep working increasingly.

771
00:48:59.520 --> 00:49:00.060
<v Faith Liddell>And we're working incredibly hard.

772
00:49:00.200 --> 00:49:04.980
<v Faith Liddell>And a lot of the work that we do collectively is about future gazing,

773
00:49:05.000 --> 00:49:09.920
<v Faith Liddell>to see what we need to be thinking about next to make sure that we're looking at those issues.

774
00:49:10.620 --> 00:49:13.140
<v Chair>Another one then for me, please, if you'll indulge me.

775
00:49:13.820 --> 00:49:19.100
<v Chair>I understand that Dundee Contemporary Arts is a year-round facilitation for activity.

776
00:49:19.920 --> 00:49:26.760
<v Chair>Is there an enormous lethargy in Edinburgh after the festival season with the normal year-round cultural events?

777
00:49:27.240 --> 00:49:34.040
<v Chair>And, you know, particularly the theatre companies and other, you know, artists trying to get audiences.

778
00:49:34.980 --> 00:49:40.740
<v Chair>Do you think because Edinburgh Festival has been happening so long, there's now a new psyche?

779
00:49:40.840 --> 00:49:43.640
<v Chair>Or is there a strong and healthy year-round culture?

780
00:49:43.840 --> 00:49:46.360
<v Faith Liddell>Well, part of the reason there's a strong and healthy year-round culture, and to be honest,

781
00:49:46.440 --> 00:49:50.920
<v Faith Liddell>the kind of quality and diversity and texture of the work that happens in Scotland

782
00:49:50.920 --> 00:49:54.780
<v Faith Liddell>is because our artists get access to work from all over the world,

783
00:49:54.780 --> 00:49:59.720
<v Faith Liddell>but they also get this massive kind of experimental space in which they can test their work out as well.

784
00:50:00.500 --> 00:50:04.480
<v Faith Liddell>And until recently, they had to take all their own risks at the Fringe.

785
00:50:04.540 --> 00:50:07.680
<v Faith Liddell>So there was absolutely no funding for a Scottish company performing at the Fringe,

786
00:50:07.720 --> 00:50:10.720
<v Faith Liddell>even though there was funding for English companies and companies from all over the world.

787
00:50:10.880 --> 00:50:14.540
<v Faith Liddell>We've changed that, and there's now investment into Scottish work, which matters.

788
00:50:15.260 --> 00:50:21.900
<v Faith Liddell>All of the spaces, and almost all of the companies in Scotland, the spaces are used as part of their kind of income.

789
00:50:22.520 --> 00:50:24.320
<v Faith Liddell>The companies, almost all of them,

790
00:50:24.780 --> 00:50:28.880
<v Faith Liddell>the large ones now, even the Lyceum Theatre, our national theatre of Scotland,

791
00:50:28.960 --> 00:50:31.300
<v Faith Liddell>performs at both the International Festival and the Fringe.

792
00:50:31.360 --> 00:50:39.860
<v Faith Liddell>They use them, they use the festival as a kind of platform and as a place to then take work out into the world.

793
00:50:39.900 --> 00:50:46.260
<v Faith Liddell>So they're given opportunities in a way that other companies in other countries and cities wouldn't have the opportunity to do so.

794
00:50:47.480 --> 00:50:51.900
<v Faith Liddell>There's always, because there's such a focus on us, media-wise as well,

795
00:50:52.000 --> 00:50:53.200
<v Faith Liddell>I think that's sometimes problematic,

796
00:50:53.200 --> 00:50:56.400
<v Faith Liddell>and people do say, oh, you can sleep in September,

797
00:50:57.020 --> 00:51:00.800
<v Faith Liddell>and there is a moment where we all catch our breath, because it's huge,

798
00:51:00.940 --> 00:51:03.060
<v Faith Liddell>and the city just needs to catch its breath as well.

799
00:51:03.700 --> 00:51:05.880
<v Faith Liddell>But again, that thing that I said about risk,

800
00:51:06.120 --> 00:51:11.920
<v Faith Liddell>we're actually encouraging people to kind of expand their perspectives and see more work and more art forms.

801
00:51:12.440 --> 00:51:16.800
<v Faith Liddell>But undoubtedly, if you look at the pattern of people buying tickets in the city,

802
00:51:16.980 --> 00:51:19.060
<v Faith Liddell>then they will buy more tickets and spend more money,

803
00:51:19.120 --> 00:51:22.800
<v Faith Liddell>the two times are the festival, when they go in and spend money and engage,

804
00:51:22.800 --> 00:51:24.280
<v Faith Liddell>and then the Christmas show,

805
00:51:24.440 --> 00:51:26.560
<v Faith Liddell>and those are the kind of peaks,

806
00:51:26.760 --> 00:51:30.640
<v Faith Liddell>and people tend to have a kind of more spread-out pattern for the rest of the year.

807
00:51:32.080 --> 00:51:34.040
<v Speaker 3>Thank you, that was a terrific talk.

808
00:51:34.180 --> 00:51:36.000
<v Speaker 3>I really enjoyed what you had to say.

809
00:51:36.680 --> 00:51:42.260
<v Speaker 3>And I just wanted to pick up on a very small thing that you said when you were talking about Dundee.

810
00:51:42.560 --> 00:51:46.540
<v Speaker 3>You used the phrase, more or less, leadership from universities.

811
00:51:46.740 --> 00:51:50.120
<v Speaker 3>Now, as someone who actually works at a university and teaches at one,

812
00:51:50.140 --> 00:51:52.400
<v Speaker 3>I was rather gobsmacked to hear that term, leadership.

813
00:51:52.400 --> 00:51:55.500
<v Speaker 3>Leadership from universities into the community.

814
00:51:55.960 --> 00:51:59.720
<v Speaker 3>I was wondering if you could expand on what that consisted of.

815
00:52:00.060 --> 00:52:03.060
<v Faith Liddell>I mean, there's a broad, that thing I talked about, an aspirational curve,

816
00:52:03.120 --> 00:52:07.120
<v Faith Liddell>there's a broad sense in all the universities in the city that they have a commitment from,

817
00:52:07.220 --> 00:52:09.380
<v Faith Liddell>you know, almost primary school onwards,

818
00:52:09.460 --> 00:52:17.020
<v Faith Liddell>to see how a person from birth through to, you know, employment and the development of their careers within that employment

819
00:52:17.020 --> 00:52:18.340
<v Faith Liddell>might move in the city.

820
00:52:18.420 --> 00:52:19.760
<v Faith Liddell>So looking at it from that perspective,

821
00:52:19.760 --> 00:52:23.740
<v Faith Liddell>all the kind of different bodies in the city are thinking about that.

822
00:52:24.380 --> 00:52:26.060
<v Faith Liddell>And so that's interesting.

823
00:52:26.240 --> 00:52:30.500
<v Faith Liddell>Because it's a small city and because, I suppose, that thinking was embedded,

824
00:52:31.380 --> 00:52:33.960
<v Faith Liddell>I mean, partly through DCA, actually,

825
00:52:34.040 --> 00:52:37.480
<v Faith Liddell>it was definitely a means of kind of soldering that together.

826
00:52:38.400 --> 00:52:42.780
<v Faith Liddell>The way, and it isn't just the, there's a number of universities,

827
00:52:42.880 --> 00:52:45.060
<v Faith Liddell>there's Dundee University, but there's Abertay University,

828
00:52:45.140 --> 00:52:49.680
<v Faith Liddell>which also specialises in games design and animation.

829
00:52:49.760 --> 00:52:56.000
<v Faith Liddell>There's also a very strong department in that area at the art college that's now part of the university as well.

830
00:52:56.300 --> 00:53:03.720
<v Faith Liddell>And again, we had the Visual Research Centre for the University of Dundee in our space.

831
00:53:04.080 --> 00:53:07.300
<v Faith Liddell>They sit on our, they sat on our board and still do.

832
00:53:07.540 --> 00:53:15.000
<v Faith Liddell>And really were the ones that took that idea of being a modest thing into something that would really be defining.

833
00:53:15.320 --> 00:53:19.720
<v Faith Liddell>They see it as part of their brand, an extended part of their brand in the city.

834
00:53:19.760 --> 00:53:19.880
<v Faith Liddell>And so they're very proud of that.

835
00:53:19.880 --> 00:53:20.840
<v Faith Liddell>And I think that's something that DCA does obviously as well.

836
00:53:20.960 --> 00:53:23.500
<v Faith Liddell>But DCA is something that they're probably as proud of,

837
00:53:23.520 --> 00:53:25.860
<v Faith Liddell>if not more proud of, than their big research centres.

838
00:53:27.000 --> 00:53:28.360
<v Faith Liddell>So yeah, they were defining.

839
00:53:28.560 --> 00:53:31.940
<v Faith Liddell>There's an interesting project going on in Edinburgh at the moment that I'm part of,

840
00:53:32.000 --> 00:53:33.260
<v Faith Liddell>which is defining Edinburgh.

841
00:53:33.320 --> 00:53:36.140
<v Faith Liddell>And I think it's again relevant in Adelaide Friday as a city of learning.

842
00:53:36.540 --> 00:53:40.600
<v Faith Liddell>And again, I'm watching that evolved thinking and partnership thinking

843
00:53:40.600 --> 00:53:43.780
<v Faith Liddell>that we have definitely contributed to.

844
00:53:43.920 --> 00:53:44.980
<v Faith Liddell>So working very closely.

845
00:53:45.080 --> 00:53:47.180
<v Faith Liddell>We work very closely with the University of Edinburgh

846
00:53:49.760 --> 00:53:51.100
<v Faith Liddell>as well and the other universities in the city.

847
00:53:51.280 --> 00:53:54.240
<v Faith Liddell>But there's something also, and I've been speaking about this about Adelaide,

848
00:53:54.280 --> 00:53:57.940
<v Faith Liddell>about identifying where your strengths are and then connecting them together.

849
00:53:58.220 --> 00:54:00.840
<v Faith Liddell>So another great strength in Edinburgh is the Informatics Department.

850
00:54:01.060 --> 00:54:04.180
<v Faith Liddell>It's one of the leading centres for computer engineering in the country.

851
00:54:04.280 --> 00:54:06.480
<v Faith Liddell>And you think, what the hell has that got to do with the festivals?

852
00:54:06.780 --> 00:54:11.540
<v Faith Liddell>But we're going, one, well, there's another great world defining brand in the city, a leader.

853
00:54:12.580 --> 00:54:15.220
<v Faith Liddell>And we should be at least promoting each other.

854
00:54:15.320 --> 00:54:16.800
<v Faith Liddell>But it goes much, much deeper than that.

855
00:54:16.840 --> 00:54:18.580
<v Faith Liddell>We're now engaged in detailed research

856
00:54:19.760 --> 00:54:22.540
<v Faith Liddell>on how we redefine the way the tourism industry works through digital media.

857
00:54:24.020 --> 00:54:27.160
<v Faith Liddell>So it's about individual leadership in particular fields

858
00:54:27.160 --> 00:54:32.880
<v Faith Liddell>and then seeing how that can be evolved into combined cultural leadership through partnership.

859
00:54:33.040 --> 00:54:34.200
<v Faith Liddell>Partnership really matters.

860
00:54:34.600 --> 00:54:37.140
<v Chair>Well, I think any other questions?

861
00:54:37.240 --> 00:54:38.860
<v Chair>I shall wrap it up from the back of the room.

862
00:54:38.960 --> 00:54:41.000
<v Chair>Thank you so much, Faith, and thanks, everyone, for coming.

863
00:54:41.160 --> 00:54:41.600
<v Chair>Thank you.

