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<v Tim Jackson>Ladies and gentlemen, could I interrupt your discussion and welcome you here this afternoon.

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<v Tim Jackson>It's great to see so many people here. We were just speculating on how many we would get and

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<v Tim Jackson>my estimations are that we're probably about four-fifths, I think, and there's probably a

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<v Tim Jackson>few late comers to come. Now, of course, you're here to listen to Janelle Ellison, so anyone that

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<v Tim Jackson>is not, please leave now if you're not in the right spot. You're probably wondering who I am.

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<v Tim Jackson>I do that a lot myself, actually. But I'm Tim Jackson and I'm a local government CEO,

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<v Tim Jackson>so it's probably appropriate that I introduce today's speaker. I do actually come from a

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<v Tim Jackson>rural background. I grew up in a rural, in a dairy farming area in Victoria. My father was a vet,

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<v Tim Jackson>so I do have very much a rural background. But we're not here to talk about me, so I'll get on

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<v Tim Jackson>with Janelle. I won't repeat what's in here. You've obviously read that and that's why you're here.

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<v Tim Jackson>But I will just correct a couple of things that are there. She's already changed jobs,

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<v Tim Jackson>so no longer does she work for the University of Queensland. She's now working for the University

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<v Tim Jackson>of Tasmania and has, or is, a job. She's a former university student, so she's a former university

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<v Tim Jackson>postal

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<v Tim Jackson>It's called the Cradle Coast Authority,

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<v Tim Jackson>which is nine councils in northwest Tasmania

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<v Tim Jackson>banded together to, in fact, work with the University of Tasmania.

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<v Tim Jackson>And the issues are really around trying to improve,

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<v Tim Jackson>certainly, educational outcomes,

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<v Tim Jackson>and obviously that translates into jobs.

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<v Tim Jackson>So, you know, a challenge in northwest Queensland.

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<v Tim Jackson>We're here to talk about...

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<v Tim Jackson>Well, Janelle's here to talk about reframing

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<v Tim Jackson>urban and regional relationships in Australia,

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<v Tim Jackson>potentials and possibilities.

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<v Tim Jackson>And I find that a really fascinating subject.

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<v Tim Jackson>If you look at Australia's history,

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<v Tim Jackson>we really have, you know, gone from a rural-based economy

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<v Tim Jackson>to an urban-based economy,

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<v Tim Jackson>and now we're seeing things like tree change and sea change

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<v Tim Jackson>and hopefully one day desert change.

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<v Tim Jackson>So we really...

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<v Tim Jackson>We really are seeing vast fluctuations

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<v Tim Jackson>in where people are choosing to reside in Australia.

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<v Tim Jackson>So I think it is a really fascinating subject.

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<v Tim Jackson>So Janelle will talk to you for about 20 or 25 minutes.

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<v Tim Jackson>She will wave her arms around, so don't be frightened.

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<v Tim Jackson>She just told me that.

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<v Tim Jackson>She won't wander around, however.

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<v Tim Jackson>She will stay here.

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<v Tim Jackson>She...

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<v Tim Jackson>And then we'll set aside about 15 minutes for questions.

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<v Tim Jackson>So it's about 45 minutes in total.

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<v Tim Jackson>Please...

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<v Tim Jackson>Please have questions ready.

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<v Tim Jackson>Otherwise, I'll have to think of a couple.

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<v Tim Jackson>But I'm sure you're a great audience

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<v Tim Jackson>and you'll have lots and lots of questions

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<v Tim Jackson>from what Janelle has to say.

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<v Tim Jackson>So having said all of that, probably my three minutes is up,

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<v Tim Jackson>it gives me a great deal of pleasure

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<v Tim Jackson>to call Janelle Allison to the podium.

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<v Tim Jackson>Janelle.

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<v Tim Jackson>APPLAUSE

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<v Janelle Allison>Thank you, and it's a great pleasure to be here.

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<v Janelle Allison>And it's quite true.

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<v Janelle Allison>I have moved.

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<v Janelle Allison>I moved to the northwest of Tasmania from southeast Queensland.

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<v Janelle Allison>That was a big move the second week I got there.

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<v Janelle Allison>They tell me it was the coldest June on record.

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<v Janelle Allison>And when you come from Queensland, that's a big shock.

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<v Janelle Allison>I took the job for a number of reasons.

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<v Janelle Allison>Lifestyle was very much a part of that, and I bought a bit of dirt because I figure

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<v Janelle Allison>that I want to do more than just talk about this stuff.

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<v Janelle Allison>I'd actually like to do it.

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<v Janelle Allison>But I'm also deeply concerned about some of those regional issues.

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<v Janelle Allison>That northwest area of Tasmania is highly productive.

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<v Janelle Allison>It's a significant agricultural region.

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<v Janelle Allison>You may not realize it, but 96% of all the peas grown

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<v Janelle Allison>in Australia actually come from northwest Tasmania.

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<v Janelle Allison>But it has some really troubling features in terms of uptake

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<v Janelle Allison>into tertiary education, unemployment levels.

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<v Janelle Allison>And so drawing on the work that I've done in the past,

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<v Janelle Allison>I'm really interested in the future.

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<v Janelle Allison>I'm really interested to look at this integration

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<v Janelle Allison>between regional development, what I call practice change,

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<v Janelle Allison>which is applied research, R&D, and training.

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<v Janelle Allison>And I'm very interested in institutes.

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<v Janelle Allison>Previously the Center for Rural and Regional Innovation,

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<v Janelle Allison>which I came from, was about that kind of work.

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<v Janelle Allison>And using some of the trends and changes occurring to perhaps not only work

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<v Janelle Allison>in regional Australia, but reframe, rebuild what some

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<v Janelle Allison>of the relationships are.

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<v Janelle Allison>And I think it's really important to look at what the relationships

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<v Janelle Allison>between what rural and urban Australia might be like.

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<v Janelle Allison>So I'll start with some what ifs.

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<v Janelle Allison>What if some regions in the bush were the water managers

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<v Janelle Allison>for the state?

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<v Janelle Allison>How might this be viable?

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<v Janelle Allison>What if some regions in Queensland, Tasmania were the new

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<v Janelle Allison>energy regions driving investment in smart renewables

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<v Janelle Allison>and multiple energy choices?

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<v Janelle Allison>What if regions collaborated to create regional food

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<v Janelle Allison>and fiber experiences for the southern hemisphere focused

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<v Janelle Allison>on temperate, tropical, and arid foods?

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<v Janelle Allison>What if your region was the cultural nexus like the third Italy

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<v Janelle Allison>or Santa Fe in New Mexico?

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<v Janelle Allison>What if you thought about your region as the rich resource

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<v Janelle Allison>for chemical feedstocks and microbiology?

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<v Janelle Allison>What if your region produced the new niche materials

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<v Janelle Allison>through innovative research?

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<v Janelle Allison>What if your region produced the new technology

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<v Janelle Allison>for green bioprocessing?

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<v Janelle Allison>What have you thought about your region

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<v Janelle Allison>as a sucrose landscape instead of a sugar landscape?

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<v Janelle Allison>And what if your region better understood its regional assets

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<v Janelle Allison>and leveraged its social capital and cultural capital

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<v Janelle Allison>for innovation?

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<v Janelle Allison>If your immediate response is like that

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<v Janelle Allison>of Michael Caton's character in the film The Castle,

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<v Janelle Allison>Tell Him He's Dreamin', then I suggest that you should look

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<v Janelle Allison>at the world of the world of the world.

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<v Janelle Allison>It's not really a question of what if.

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<v Janelle Allison>All these scenarios are possible.

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<v Janelle Allison>Rather it's a question of how and why we would do this.

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<v Janelle Allison>Why do I feel it's important to explore these ideas?

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<v Janelle Allison>I think there are two good reasons.

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<v Janelle Allison>First, it highlights the possibilities and potential

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<v Janelle Allison>for creative thinking about possible futures in rural

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<v Janelle Allison>and regional Australia.

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<v Janelle Allison>And second, it gives us some inkling,

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<v Janelle Allison>some clues as to just how a highly urbanised,

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<v Janelle Allison>metropolitan, coastal hugging population perceived now

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<v Janelle Allison>to be somewhat disconnected from rural Australia might

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<v Janelle Allison>in fact reconnect to the rural interior.

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<v Janelle Allison>Because while I don't expect urban people to necessarily

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<v Janelle Allison>to wish to live and work in rural Australia,

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<v Janelle Allison>I am concerned by the disconnect.

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<v Janelle Allison>It seems somehow to me that the disconnect

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<v Janelle Allison>is the only way to make us incomplete.

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<v Janelle Allison>So I'd like to explore the what ifs more carefully.

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<v Janelle Allison>I want to argue that in the last little while,

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<v Janelle Allison>there have been three significant trends

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<v Janelle Allison>which not only offer opportunities for renewed confidence

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<v Janelle Allison>in rural and regional Australia by them and for them and with them,

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<v Janelle Allison>but also provides a range of opportunities for re-engagement

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<v Janelle Allison>of the urban and the rural.

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<v Janelle Allison>Thank you.

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<v Janelle Allison>This potential in my view coalesces around three themes.

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<v Janelle Allison>Transforming agricultural landscapes, smart resource

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<v Janelle Allison>and energy use and production, and the business of NRM,

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<v Janelle Allison>natural resources management.

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<v Janelle Allison>So let's look first at transforming agricultural landscapes.

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<v Janelle Allison>Our view of agriculture can be old and stereotypical.

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<v Janelle Allison>Agricultural landscapes are transforming.

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<v Janelle Allison>They are no longer just that.

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<v Janelle Allison>They are a popularly held view of broadacre plantation,

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<v Janelle Allison>cropping, pasture or grazing.

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<v Janelle Allison>Take for example the table grape growers around St. George

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<v Janelle Allison>in Western Queensland.

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<v Janelle Allison>As you would expect, there are rows upon rows of grape vines.

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<v Janelle Allison>But expect the unexpected.

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<v Janelle Allison>There are wind turbines, sleek, sophisticated structures,

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<v Janelle Allison>scattered across the landscapes to prevent frost bite.

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<v Janelle Allison>And along with that, a large number of

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<v Janelle Allison>large set of tubs that produce biological tea,

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<v Janelle Allison>which they're now demonstrating improves the soil biota

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<v Janelle Allison>and the quality of the fruit.

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<v Janelle Allison>Then there are the state of the art cold rooms.

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<v Janelle Allison>High technology that ensures that the fruit is kept extremely well

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<v Janelle Allison>to the best quality and that these products within 48 hours can be

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<v Janelle Allison>in the wet markets of Jakarta, Singapore and Hong Kong.

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<v Janelle Allison>And if I take a look at the

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<v Janelle Allison>landscape of the South Island, I can see that the

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<v Janelle Allison>!

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<v Janelle Allison>The opportunities in rural landscapes are greater than just reframing

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<v Janelle Allison>agricultural products as green chemistry and bioprocessing.

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<v Janelle Allison>But more of that in a moment.

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<v Janelle Allison>Rural landscapes are now being transformed by technology.

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<v Janelle Allison>The table grape growers are one example.

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<v Janelle Allison>With cot seedlings, a firm around Toowoomba,

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<v Janelle Allison>or solar pumps engineering around Roma in Western Queensland.

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<v Janelle Allison>And I'm sorry, I have lots of Queensland examples.

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<v Janelle Allison>Are other examples.

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<v Janelle Allison>I'm sorry, I have lots of Queensland examples.

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<v Janelle Allison>Where the combinations of new technology, changing farming practices,

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<v Janelle Allison>water management have resulted in new business, new kinds of jobs, new software,

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<v Janelle Allison>new understanding as to the potential of technology.

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<v Janelle Allison>GIS, GPS are integral now to landscapes in rural Australia.

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<v Janelle Allison>These kinds of technologies require new skills and different kinds of servicing.

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<v Janelle Allison>And this has implications

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<v Janelle Allison>for our service centres as service hubs.

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<v Janelle Allison>Rural landscapes are also all along the value chain.

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<v Janelle Allison>Agriculture no longer stops at the farm gate.

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<v Janelle Allison>Now we talk of the value chain.

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<v Janelle Allison>Agribusiness value chains shift the mindset beyond the paddock gate to a string

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<v Janelle Allison>of interconnected activities that end with the consumer.

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<v Janelle Allison>But remembering the consumer may be in Woolworths, restaurants, or again

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<v Janelle Allison>in those wet markets.

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<v Janelle Allison>In Hong Kong, Singapore, or any other place.

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<v Janelle Allison>Along with the things to be considered could be harvesting, packaging, processing,

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<v Janelle Allison>marketing, contracts, distribution, labelling, graphic design, and so on.

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<v Janelle Allison>These interconnections are important and the networks are generated all along the value chain.

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<v Janelle Allison>And they can be vigorous, active, and crucial elements for vibrant rural communities.

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<v Janelle Allison>Also, they offer fantastic services.

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<v Janelle Allison>postal

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<v Janelle Allison>that is that zone between the rural and the urban,

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<v Janelle Allison>what if we shifted the view of hobby farmers

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<v Janelle Allison>away from the current kind of picture that we have of it

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<v Janelle Allison>and recognised the new skills and approaches

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<v Janelle Allison>that these people, these lifestyle changes,

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<v Janelle Allison>are bringing to, for example, an emerging artisan food production.

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<v Janelle Allison>Take, for example, the story of Martha Shepherd.

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<v Janelle Allison>She grows lily pillies.

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<v Janelle Allison>She was also the Rural Businesswoman of the Year in 2006.

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<v Janelle Allison>No-one told Martha that you couldn't make a business out of lily pillies,

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<v Janelle Allison>which she trademarks as rain cherries and rain berries,

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<v Janelle Allison>and no-one certainly ever told her

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<v Janelle Allison>that you weren't supposed to do it on 11 acres.

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<v Janelle Allison>Furthermore, lifestyle change, eating out, gourmet experiences

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<v Janelle Allison>bring urban populations into the bush.

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<v Janelle Allison>These agri-tourism,

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<v Janelle Allison>if you like to call them that,

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<v Janelle Allison>are looking for difference, quality, taste, flavours,

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<v Janelle Allison>and they want the stories behind the food.

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<v Janelle Allison>And the products are there.

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<v Janelle Allison>Innovative producers, clean and green,

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<v Janelle Allison>well-managed land and water,

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<v Janelle Allison>producing cheeses, figs, desert limes, oysters, saffron, pasta, olives,

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<v Janelle Allison>you name it and I'll bet a lot of you have tasted it.

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<v Janelle Allison>Farmers' markets, food trails, regional farms,

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<v Janelle Allison>wine and food festivals, opera in the vineyards,

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<v Janelle Allison>are all part of the emerging face of a growing interest

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<v Janelle Allison>in agri-tourism, agri-food experiences,

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<v Janelle Allison>agri-food systems in Australia.

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<v Janelle Allison>What if we developed a food culture around some of these activities?

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<v Janelle Allison>But as I mentioned earlier,

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<v Janelle Allison>rural landscapes are beyond food production.

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<v Janelle Allison>All food and fibre consists of chemicals,

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<v Janelle Allison>and the feedstocks and opportunities for bioprocessing and microbiology

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<v Janelle Allison>are in the bush in rural Australia.

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<v Janelle Allison>Yet there are a host of perceptions about chemicals which make us cautious.

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<v Janelle Allison>Out of this has emerged a growing interest in green chemistry.

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<v Janelle Allison>Are there opportunities for rural Australia

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<v Janelle Allison>to take a leadership in the role of green chemistry?

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<v Janelle Allison>Is this a potential link with the biotechnology focus of the metropolitan areas?

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<v Janelle Allison>Firms like DuPont are interested.

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<v Janelle Allison>DuPont has a stated mission that within the next two decades

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<v Janelle Allison>it will shift from hydrocarbon-based materials production

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<v Janelle Allison>to carbohydrate-based materials.

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<v Janelle Allison>What this means for the landscape, we're not quite sure,

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<v Janelle Allison>but it is, pardon the pun, food for thought.

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<v Janelle Allison>And young people, researchers, business, are interested in having access

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<v Janelle Allison>to these kinds of products.

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<v Janelle Allison>postal

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<v Janelle Allison>We are currently experiencing an extraordinary resources boom and there's a huge debate to be had of course about the nature of these export earnings.

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<v Janelle Allison>But what if we thought about it a little differently?

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<v Janelle Allison>These rural landscapes offer opportunities for these speculative ventures, that's true.

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<v Janelle Allison>But I'm really interested in the speculative skills if you like.

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<v Janelle Allison>Can we incorporate the risk taking that these kinds of companies undertake when they do their checking out of the landscape etc.

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<v Janelle Allison>and speculate about how these kinds of skills could be incorporated into rural enterprise development and new forms of community business.

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<v Janelle Allison>For example in some work that I did with the Southern Gulf Catchment Authority which is that area that runs north of Mount Isa

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<v Janelle Allison>they verified...

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<v Janelle Allison>adopted a company structure in the catchment authority itself because it

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<v Janelle Allison>felt that they could better leverage its relationships with the local big

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<v Janelle Allison>employers like Mount Isa mines. But there are other trends associated with

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<v Janelle Allison>this resource and energy boom if you like and one relates to the notion of

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<v Janelle Allison>triple bottom line. Communities and local governments alert to these requirements

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<v Janelle Allison>of resource and energy companies have opportunities to better leverage and

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<v Janelle Allison>integrate these development contributions into sustainable

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<v Janelle Allison>activities that make a tangible contribution for the long term as

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<v Janelle Allison>opposed to short term fixes. Some of the new and interesting possibilities might

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<v Janelle Allison>be when you're looking at the development contribution could be why

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<v Janelle Allison>don't they draw on local training providers.

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<v Janelle Allison>Why don't they draw from local supply chains?

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<v Janelle Allison>Why don't they make the training for sustainability

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<v Janelle Allison>integrated into what is local and close to hand?

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<v Janelle Allison>And good examples are to be seen in some of the work

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<v Janelle Allison>that the Desert Knowledge CRC is now doing.

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<v Janelle Allison>Why don't they establish learning centres

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<v Janelle Allison>comprising library, recreation and new digital and electronic resources?

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<v Janelle Allison>Why don't they contribute more to community centres

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<v Janelle Allison>and to learning festivals which integrate the learning

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<v Janelle Allison>that's required for long-term sustainability?

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<v Janelle Allison>And another opportunity is the smart renewables.

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<v Janelle Allison>We hear this term, Tim Flannery refers to it,

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<v Janelle Allison>as the new energy economy.

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<v Janelle Allison>Resource and energy companies are diversifying

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<v Janelle Allison>and value-adding their businesses with new investment in smart renewables.

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<v Janelle Allison>Alongside the larger companies are a range of smaller energy firms

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<v Janelle Allison>offering what might be called boutique-style investment opportunities.

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<v Janelle Allison>While the coal-based fossil fuels certainly continue to dominate in Queensland,

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<v Janelle Allison>nevertheless, here is an example of where geography of the landscape

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<v Janelle Allison>and the bush may well be a testing ground for energy trading by regions,

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<v Janelle Allison>smaller energy companies and businesses supplying regional needs

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<v Janelle Allison>and selling then into the grid,

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<v Janelle Allison>companies and regions offering a range of one-way,

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<v Janelle Allison>one-stop-shop energy choices for consumers

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<v Janelle Allison>to mix and match their energy options.

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<v Janelle Allison>And finally, then, we turn to the business,

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<v Janelle Allison>the third trend, the business of natural resources management, NRM.

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<v Janelle Allison>In the last five years, 56-odd regions in Australia

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<v Janelle Allison>have undertaken responsibility for natural resources management.

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<v Janelle Allison>In an approach unparalleled in the world,

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<v Janelle Allison>communities and regional groups

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<v Janelle Allison>have been charged with the responsibility

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<v Janelle Allison>of developing regional NRM plans and investment strategies.

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<v Janelle Allison>Whether you like these plans or dislike these plans,

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<v Janelle Allison>that achievement is extraordinary.

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<v Janelle Allison>Nowhere else in the world has a whole continent, if you like,

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<v Janelle Allison>been covered with NRM plans,

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<v Janelle Allison>which for the most part have been built from the ground up.

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<v Janelle Allison>Grassroots involvement.

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<v Janelle Allison>Now, we may have criticisms about the consultation process

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<v Janelle Allison>and how it was done, but nevertheless, it's a start.

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<v Janelle Allison>After obtaining accreditation for their plans,

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<v Janelle Allison>these regional bodies will now implement the plans and strategies

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<v Janelle Allison>and invest considerable millions of dollars

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<v Janelle Allison>in practice change and on-ground works.

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<v Janelle Allison>These developments open up all sorts of possibilities

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<v Janelle Allison>for rural and regional communities.

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<v Janelle Allison>For example, regional NRM plans

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<v Janelle Allison>have mobilised communities.

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<v Janelle Allison>These new suite of NRM activities generate and or demand

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<v Janelle Allison>important additional resources, know-how and skills

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<v Janelle Allison>for developing vibrant rural communities.

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<v Janelle Allison>The additional resources are significant and include

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<v Janelle Allison>a platform of community participation without parallel,

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<v Janelle Allison>a uniquely Australian contribution

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<v Janelle Allison>to the global sustainability toolkit.

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<v Janelle Allison>The injection of millions of dollars in infrastructure

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<v Janelle Allison>and on-ground works to improve condition of land and water resources.

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<v Janelle Allison>The investment in capacity building

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<v Janelle Allison>and new ways of learning for practice change.

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<v Janelle Allison>New and different NRM professional skills and capabilities

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<v Janelle Allison>to be developed within regions.

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<v Janelle Allison>New kinds of creative partnerships between regional NRM bodies,

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<v Janelle Allison>industry organisations and volunteer groups.

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<v Janelle Allison>And finally,

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<v Janelle Allison>the mobilisation of volunteer labour and group-based activities

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<v Janelle Allison>such as around land care.

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<v Janelle Allison>All of these outcomes from the business of NRM

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<v Janelle Allison>have generated new forms of human, social and environmental capital

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<v Janelle Allison>across these regions.

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<v Janelle Allison>There's very interesting work to suggest now

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<v Janelle Allison>that it is this kind of capital, human and social capital,

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<v Janelle Allison>that best drives innovation.

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<v Janelle Allison>Despite all the hype and talk about high-tech innovation,

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<v Janelle Allison>these medium to low-tech areas with this burst of social capital

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<v Janelle Allison>in behind it can be highly innovative.

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<v Janelle Allison>At the scale of community,

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<v Janelle Allison>the diversity of skills and capabilities across a broad range of areas

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<v Janelle Allison>is important in assisting communities to adapt and manage change.

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<v Janelle Allison>But wait, there's more.

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<v Janelle Allison>The business of NRM,

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<v Janelle Allison>NRM affords the opportunity to go well beyond the green bag.

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<v Janelle Allison>The primary focus of the NRM agenda

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<v Janelle Allison>has involved to a large extent land managers

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<v Janelle Allison>and in very important and necessary practice change

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<v Janelle Allison>to improve the condition of land and water resources.

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<v Janelle Allison>However, the remit for NRM has involved the wider community

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<v Janelle Allison>and engagement in sustainability issues

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<v Janelle Allison>and therefore a groundswell of interest

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<v Janelle Allison>which will embrace both urban and rural communities.

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<v Janelle Allison>For example, there's a sizeable component of the population

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<v Janelle Allison>who now purchases, uses regularly the green bag.

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<v Janelle Allison>My 82-year-old mother has one and my 20...

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<v Janelle Allison>has several and my 25-year-old daughter uses them all the time.

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<v Janelle Allison>A momentum of interest in sustainability

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<v Janelle Allison>which the bush largely

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<v Janelle Allison>responsible for NRM could harness.

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<v Janelle Allison>What about the question of what we put in the green bag?

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<v Janelle Allison>There's a whole lot more of what might be termed catchment capital

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<v Janelle Allison>which could be a key ingredient for new and creative

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<v Janelle Allison>and speculative possibilities in the bush

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<v Janelle Allison>but would also link us firmly to the urban populations

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<v Janelle Allison>who are extremely keen to use those green bags.

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<v Janelle Allison>Finally, alongside investment

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<v Janelle Allison>and environmental concerns,

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<v Janelle Allison>changing perceptions about Indigenous culture

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<v Janelle Allison>and the spiritual value of Australian natural landscapes

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<v Janelle Allison>have generated a keen interest in both the actual landscapes

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<v Janelle Allison>and the artistic, dramatic and musical representations

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<v Janelle Allison>evoked by these landscapes.

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<v Janelle Allison>Finally, if you like, we are re-engaging with those landscapes

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<v Janelle Allison>and the NRM, water, climate change issues, if you like,

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<v Janelle Allison>have brought us to and back to those rural landscapes in Australia.

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<v Janelle Allison>They offer, in my view, an opportunity for us to reconnect

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<v Janelle Allison>in ways that perhaps have disappeared over the last decade or so.

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<v Janelle Allison>Thank you.

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<v Tim Jackson>She's done well. She's right on time.

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<v Tim Jackson>And the arms...

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<v Tim Jackson>I didn't really think...

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<v Tim Jackson>No, no, you were...

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<v Tim Jackson>OK.

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<v Tim Jackson>Very, very stimulating comments.

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<v Tim Jackson>I'm sure you've got stimulating questions.

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<v Tim Jackson>Who's going to be first?

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<v Tim Jackson>And if you'd like, you can identify who you are.

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<v Tim Jackson>If you wish to remain anonymous, that's your right as well.

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<v Tim Jackson>So, yes, over here.

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<v Tim Jackson>Thank you.

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<v Audience>I would like to know if you can explain

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<v Audience>how Australia has allowed Germany

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<v Audience>to produce just over 100 times more green energy than we do.

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<v Audience>And I don't want to blame the politicians

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<v Audience>because the politicians respond to what the constituents want.

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<v Janelle Allison>So, could you explain that to us?

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<v Janelle Allison>Well, I mean, I'm sure I don't have the answer,

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<v Janelle Allison>but one response I would make is that the demand from the consumer,

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<v Janelle Allison>and I guess that's my plea here,

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<v Janelle Allison>that we have to make change.

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<v Janelle Allison>We have to ask for the foods to put in our green bag

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<v Janelle Allison>and we have to ask for the food stories

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<v Janelle Allison>and all of those kinds of things.

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<v Janelle Allison>So, it would be...

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<v Janelle Allison>My impression would be that the German population

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<v Janelle Allison>has, in effect, demanded, asked, voted with their feet, so to speak,

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<v Janelle Allison>that they do want sustainable energy resources,

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<v Janelle Allison>they do want better and more effective management

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<v Janelle Allison>of the resources that they have,

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<v Janelle Allison>they have recognised the assets that they have within their communities,

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<v Janelle Allison>if you like, and worked with those.

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<v Janelle Allison>I think one of the dangers we have

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<v Janelle Allison>when we have such a vast amount of commodity that can be,

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<v Janelle Allison>if you like, pulled out of the ground and sent overseas,

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<v Janelle Allison>and a vast amount of space,

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<v Janelle Allison>and a population that has largely hugged the eastern seaboard

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<v Janelle Allison>and not really turned to face the interior,

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<v Janelle Allison>particularly in the last two or three decades,

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<v Janelle Allison>then I think you have a...

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<v Janelle Allison>a disconnect.

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<v Janelle Allison>And so, perhaps not the awareness of...

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<v Janelle Allison>or demand of what's required.

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<v Janelle Allison>I mean, I would counter my own argument a little bit by saying

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<v Janelle Allison>I think it's very interesting to watch people's reaction about water.

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<v Janelle Allison>And certainly as someone who's come from south-east Queensland,

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<v Janelle Allison>which is up now on level five and six in parts,

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<v Janelle Allison>water restrictions,

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<v Janelle Allison>I think the urban population

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<v Janelle Allison>has engaged with and embraced those needs to deal with water

432
00:27:32.940 --> 00:27:35.080
<v Janelle Allison>very quickly, very promptly.

433
00:27:35.420 --> 00:27:38.680
<v Janelle Allison>I mean, the rumour in south-east Queensland is that, for example,

434
00:27:38.780 --> 00:27:40.800
<v Janelle Allison>the local authorities were so taken aback

435
00:27:40.800 --> 00:27:45.540
<v Janelle Allison>as to how quickly the population adhered to those water restrictions, etc,

436
00:27:45.800 --> 00:27:48.740
<v Janelle Allison>that they were actually concerned because their rate base was affected,

437
00:27:49.000 --> 00:27:53.100
<v Janelle Allison>because they couldn't generate the water rates from it.

438
00:27:53.960 --> 00:27:57.320
<v Janelle Allison>And I think it goes to show that where you've got demand

439
00:27:57.320 --> 00:27:58.380
<v Janelle Allison>or an expectation,

440
00:27:58.380 --> 00:28:00.480
<v Janelle Allison>or a peer pressure, if you like,

441
00:28:00.560 --> 00:28:03.460
<v Janelle Allison>for people to work together,

442
00:28:04.380 --> 00:28:07.980
<v Janelle Allison>I would argue that that's part of the explanation,

443
00:28:08.320 --> 00:28:10.060
<v Janelle Allison>other than I have a view.

444
00:28:10.460 --> 00:28:12.000
<v Janelle Allison>What is the matter with this?

445
00:28:13.320 --> 00:28:14.520
<v Janelle Allison>I think...

446
00:28:14.520 --> 00:28:17.220
<v Janelle Allison>I mean, I think to some extent

447
00:28:17.220 --> 00:28:20.620
<v Janelle Allison>we have relied on being the lucky country,

448
00:28:20.720 --> 00:28:21.840
<v Janelle Allison>a place of opportunity,

449
00:28:22.320 --> 00:28:25.960
<v Janelle Allison>and now we're facing some very serious realities.

450
00:28:26.940 --> 00:28:28.360
<v Tim Jackson>The gentleman in the middle.

451
00:28:28.960 --> 00:28:30.520
<v Audience>My name is Clay Beach.

452
00:28:30.640 --> 00:28:31.840
<v Audience>I come from Kangaroo Island.

453
00:28:32.120 --> 00:28:37.500
<v Audience>Can you briefly comment on the size of acreage,

454
00:28:37.540 --> 00:28:39.500
<v Audience>in your experience,

455
00:28:39.620 --> 00:28:40.880
<v Audience>a lifestyler may require?

456
00:28:41.160 --> 00:28:43.780
<v Audience>I've come in on Kangaroo Island in the last 20 years

457
00:28:43.780 --> 00:28:47.180
<v Audience>to see the extraordinary rate of lifestylers,

458
00:28:47.280 --> 00:28:51.140
<v Audience>and they're traumatising themselves about the acreage

459
00:28:51.140 --> 00:28:52.940
<v Audience>that those lifestylers hold.

460
00:28:53.240 --> 00:28:57.840
<v Audience>Do you care to make any comment about an acreage

461
00:28:57.840 --> 00:29:01.420
<v Audience>that a lifestyler may need to integrate into a rural system?

462
00:29:01.860 --> 00:29:06.660
<v Janelle Allison>I wouldn't even dream of suggesting an acreage size.

463
00:29:06.980 --> 00:29:08.960
<v Janelle Allison>What I am going to challenge, however,

464
00:29:09.040 --> 00:29:12.200
<v Janelle Allison>is that I think we'll have to shift our perceptions,

465
00:29:12.200 --> 00:29:13.620
<v Janelle Allison>first of all, of hobby farmers.

466
00:29:14.000 --> 00:29:16.180
<v Janelle Allison>Now, I have absolute and complete...

467
00:29:16.180 --> 00:29:17.400
<v Janelle Allison>Yeah, yeah, I know.

468
00:29:17.520 --> 00:29:19.580
<v Janelle Allison>I have absolute and complete sympathy

469
00:29:19.580 --> 00:29:22.400
<v Janelle Allison>for long-term farmers and producers

470
00:29:22.400 --> 00:29:25.680
<v Janelle Allison>who have witnessed, for example,

471
00:29:25.860 --> 00:29:27.820
<v Janelle Allison>a business,

472
00:29:27.840 --> 00:29:29.160
<v Janelle Allison>a very quick spread of weeds.

473
00:29:29.580 --> 00:29:33.720
<v Janelle Allison>Weeds are a very good issue of where new farmers don't necessarily...

474
00:29:33.720 --> 00:29:35.700
<v Janelle Allison>Let's call them new part-time farmers,

475
00:29:35.760 --> 00:29:39.080
<v Janelle Allison>don't necessarily understand just what's required.

476
00:29:40.160 --> 00:29:43.100
<v Janelle Allison>But there is very good evidence,

477
00:29:43.160 --> 00:29:48.200
<v Janelle Allison>particularly with the emergence of this new artisan food production,

478
00:29:48.420 --> 00:29:52.860
<v Janelle Allison>to show that you can have viable industries

479
00:29:52.860 --> 00:29:56.620
<v Janelle Allison>on very small hectares or acreage.

480
00:29:56.620 --> 00:29:59.540
<v Janelle Allison>There's not a lot of research on this at the moment,

481
00:29:59.700 --> 00:30:03.020
<v Janelle Allison>and we're certainly indicating that it needs to be done.

482
00:30:03.620 --> 00:30:06.300
<v Janelle Allison>More recently, the federal government has now indicated

483
00:30:06.300 --> 00:30:08.240
<v Janelle Allison>that it will put some money into this whole,

484
00:30:08.380 --> 00:30:12.700
<v Janelle Allison>let's call it peri-urban, part-time farming activity.

485
00:30:14.120 --> 00:30:16.980
<v Janelle Allison>But the New South Wales Department of Agriculture

486
00:30:16.980 --> 00:30:19.300
<v Janelle Allison>in Western Sydney, the Hawkesbury region,

487
00:30:19.460 --> 00:30:22.900
<v Janelle Allison>which has always been highly productive in the past,

488
00:30:23.120 --> 00:30:26.600
<v Janelle Allison>they've got some evidence to show that 0.8 of a hectare

489
00:30:26.620 --> 00:30:29.240
<v Janelle Allison>can be enough for certain types of industries.

490
00:30:30.340 --> 00:30:31.460
<v Janelle Allison>Mushrooms are one,

491
00:30:31.540 --> 00:30:34.620
<v Janelle Allison>and I recognise problems associated with those.

492
00:30:35.080 --> 00:30:38.920
<v Janelle Allison>But they are the primary broccoli-producing areas

493
00:30:38.920 --> 00:30:40.200
<v Janelle Allison>for Sydney, if you like,

494
00:30:40.300 --> 00:30:43.380
<v Janelle Allison>and they do it very, very effectively on very small acreage.

495
00:30:43.580 --> 00:30:46.420
<v Janelle Allison>So I think we have a mindset

496
00:30:46.420 --> 00:30:49.540
<v Janelle Allison>that is still stuck back in broad-acre agriculture,

497
00:30:49.780 --> 00:30:51.800
<v Janelle Allison>and we've done that very well.

498
00:30:51.900 --> 00:30:55.300
<v Janelle Allison>Let's not take away from the quality of the R&D that's gone in

499
00:30:55.300 --> 00:30:56.580
<v Janelle Allison>to make sure that we have

500
00:30:56.620 --> 00:30:59.880
<v Janelle Allison>fantastic beef and grain product out there.

501
00:31:00.000 --> 00:31:03.720
<v Janelle Allison>I'm not for a moment suggesting that we don't do really good stuff,

502
00:31:03.920 --> 00:31:06.620
<v Janelle Allison>but I think there are some fantastic emerging opportunities

503
00:31:07.280 --> 00:31:08.580
<v Janelle Allison>in this other area.

504
00:31:08.920 --> 00:31:10.620
<v Janelle Allison>And urban lifestyle...

505
00:31:11.240 --> 00:31:12.540
<v Janelle Allison>Urban people, if you like,

506
00:31:12.620 --> 00:31:14.620
<v Janelle Allison>are very interested in that connection.

507
00:31:15.060 --> 00:31:15.520
<v Audience>Thank you.

508
00:31:16.080 --> 00:31:17.560
<v Tim Jackson>Right at the back there, there's...

509
00:31:17.560 --> 00:31:18.560
<v Audience>Yes, thank you.

510
00:31:18.940 --> 00:31:20.540
<v Audience>How would you go about...

511
00:31:20.540 --> 00:31:24.340
<v Janelle Allison>I can't hear you. You'll have to shout.

512
00:31:25.240 --> 00:31:26.540
<v Audience>How would you go about...

513
00:31:26.540 --> 00:31:27.780
<v Audience>How would you go about interesting the Y generation

514
00:31:27.780 --> 00:31:37.920
<v Audience>in getting into the whole renewable and recyclable food industry?

515
00:31:38.980 --> 00:31:42.380
<v Janelle Allison>I think the secret with the Y generation...

516
00:31:42.380 --> 00:31:44.040
<v Janelle Allison>Well, let me go back one step.

517
00:31:44.220 --> 00:31:47.320
<v Janelle Allison>I think for a lot of rural and regional communities,

518
00:31:47.600 --> 00:31:48.600
<v Janelle Allison>they have...

519
00:31:48.600 --> 00:31:51.420
<v Janelle Allison>They, and, you know, I've been caught in this as well,

520
00:31:51.540 --> 00:31:54.520
<v Janelle Allison>there's a view that if you're not there, you know,

521
00:31:54.520 --> 00:31:56.520
<v Janelle Allison>if you're only in there for three or four years,

522
00:31:56.520 --> 00:31:59.260
<v Janelle Allison>then you're a Johnny-come-lately and, you know,

523
00:31:59.300 --> 00:32:00.380
<v Janelle Allison>what have you got to offer?

524
00:32:00.820 --> 00:32:04.760
<v Janelle Allison>And I understand the importance of being in a place for a long time.

525
00:32:04.880 --> 00:32:07.160
<v Janelle Allison>You know that place and that landscape well.

526
00:32:07.340 --> 00:32:11.740
<v Janelle Allison>But there's also the notion that people moving in,

527
00:32:11.820 --> 00:32:14.360
<v Janelle Allison>mobility, and mobility is here to stay.

528
00:32:14.540 --> 00:32:16.180
<v Janelle Allison>It's part of the global picture now.

529
00:32:16.320 --> 00:32:19.180
<v Janelle Allison>Those people coming in have new ideas.

530
00:32:19.400 --> 00:32:23.920
<v Janelle Allison>They can introduce possibilities, et cetera.

531
00:32:24.440 --> 00:32:26.500
<v Janelle Allison>There's good evidence to show that,

532
00:32:26.520 --> 00:32:31.400
<v Janelle Allison>and Hugh Mackay's done quite a bit of work on the next gen,

533
00:32:31.560 --> 00:32:32.920
<v Janelle Allison>on the Y gen,

534
00:32:33.080 --> 00:32:37.640
<v Janelle Allison>and he suggests that they're much more interested in good experiences.

535
00:32:38.160 --> 00:32:42.860
<v Janelle Allison>So if you can offer them a place where it's genuinely creative,

536
00:32:43.120 --> 00:32:44.400
<v Janelle Allison>genuinely innovative,

537
00:32:44.980 --> 00:32:47.980
<v Janelle Allison>genuinely a possibility that they can get new skills,

538
00:32:48.100 --> 00:32:49.260
<v Janelle Allison>try something out,

539
00:32:49.440 --> 00:32:52.380
<v Janelle Allison>they may not be there for longer than three or four years,

540
00:32:52.520 --> 00:32:53.640
<v Janelle Allison>but they will go

541
00:32:54.460 --> 00:32:56.500
<v Janelle Allison>because it's part of what they want to do.

542
00:32:56.520 --> 00:33:00.500
<v Janelle Allison>And they will trade off money for lifestyle and experience.

543
00:33:00.940 --> 00:33:04.100
<v Janelle Allison>And I think that in rural communities, in regional communities,

544
00:33:04.240 --> 00:33:08.120
<v Janelle Allison>we have to embrace that and turn that into a positive, if you like.

545
00:33:09.100 --> 00:33:10.140
<v Tim Jackson>Jump to the front row.

546
00:33:12.300 --> 00:33:14.920
<v Janelle Allison>Oh, don't stand up. Don't feel obliged to stand up.

547
00:33:15.020 --> 00:33:16.980
<v Audience>I'll turn my back up or I'll repeat my question.

548
00:33:17.160 --> 00:33:17.620
<v Audience>OK.

549
00:33:18.100 --> 00:33:18.800
<v Audience>Thank you.

550
00:33:19.740 --> 00:33:22.140
<v Audience>I'm a retired agricultural consultant

551
00:33:22.140 --> 00:33:26.260
<v Audience>and I'd like to raise the question of the Marine Alley.

552
00:33:26.900 --> 00:33:29.380
<v Audience>50 years ago, 60 years ago,

553
00:33:29.500 --> 00:33:31.680
<v Audience>the Marine Alley was a ceded sand drift.

554
00:33:32.240 --> 00:33:35.300
<v Audience>You had to cut the sand off the railway lines

555
00:33:35.300 --> 00:33:37.380
<v Audience>and you go to the Marine Alley now.

556
00:33:37.580 --> 00:33:41.560
<v Audience>It's a well-organised, practically no sand drift production area.

557
00:33:42.020 --> 00:33:45.100
<v Audience>Basically, 10 farms, 500 acre farms,

558
00:33:45.260 --> 00:33:47.860
<v Audience>were rolled into one 5,000 acre farm.

559
00:33:48.160 --> 00:33:49.660
<v Audience>The soil has improved.

560
00:33:50.080 --> 00:33:51.800
<v Audience>The production has stabilised.

561
00:33:52.100 --> 00:33:54.860
<v Audience>The people who were there before, like you and me,

562
00:33:54.860 --> 00:33:57.760
<v Audience>they have legs, they move, they wait.

563
00:33:58.020 --> 00:33:59.820
<v Audience>And what the hell is wrong with that?

564
00:33:59.900 --> 00:34:03.840
<v Audience>I have a feeling our speaker is creating a problem

565
00:34:03.840 --> 00:34:05.300
<v Audience>where one does not exist.

566
00:34:05.940 --> 00:34:07.600
<v Audience>I mean it quite seriously.

567
00:34:07.860 --> 00:34:09.920
<v Audience>We can move, technology changes,

568
00:34:10.300 --> 00:34:12.320
<v Audience>oil substituted for horses,

569
00:34:13.080 --> 00:34:16.100
<v Audience>which enable this highly desirable change

570
00:34:16.100 --> 00:34:18.400
<v Audience>in stability of action to occur.

571
00:34:18.780 --> 00:34:21.020
<v Audience>Why do we have to do anything?

572
00:34:21.960 --> 00:34:22.700
<v Audience>Thank you.

573
00:34:24.860 --> 00:34:26.320
<v Tim Jackson>That was partly a statement, I think,

574
00:34:26.380 --> 00:34:28.480
<v Tim Jackson>but why do we have to do anything?

575
00:34:28.940 --> 00:34:32.400
<v Janelle Allison>Well, I'm not going to contest anything that you've said

576
00:34:32.400 --> 00:34:38.380
<v Janelle Allison>because I would argue that the quality of R&D in Australia,

577
00:34:38.620 --> 00:34:43.340
<v Janelle Allison>particularly so far as ag and pastoral production is concerned,

578
00:34:43.480 --> 00:34:46.580
<v Janelle Allison>has meant that in a changing global economy

579
00:34:46.580 --> 00:34:49.500
<v Janelle Allison>we have been able to manage to compete very effectively,

580
00:34:49.780 --> 00:34:53.220
<v Janelle Allison>albeit we now recognise that Brazil and China

581
00:34:53.220 --> 00:34:57.900
<v Janelle Allison>are coming up to speed very fast in the bulk commodity markets.

582
00:34:59.800 --> 00:35:02.760
<v Janelle Allison>Nevertheless, what I would suggest to you

583
00:35:02.760 --> 00:35:05.500
<v Janelle Allison>that as those farms, those smaller farms,

584
00:35:05.560 --> 00:35:07.680
<v Janelle Allison>have amalgamated to become bigger areas

585
00:35:07.680 --> 00:35:10.200
<v Janelle Allison>to satisfy the need for broad acre production

586
00:35:10.200 --> 00:35:13.200
<v Janelle Allison>and to accommodate the kind of technology

587
00:35:13.200 --> 00:35:14.300
<v Janelle Allison>that you're talking about,

588
00:35:14.460 --> 00:35:16.480
<v Janelle Allison>and I don't take away from that at all,

589
00:35:16.560 --> 00:35:20.980
<v Janelle Allison>it has meant that regional communities have lost,

590
00:35:21.120 --> 00:35:22.420
<v Janelle Allison>if you like, population,

591
00:35:23.220 --> 00:35:27.580
<v Janelle Allison>but as a consequence of the loss of population,

592
00:35:27.920 --> 00:35:30.320
<v Janelle Allison>then other kinds of services move out.

593
00:35:30.820 --> 00:35:34.820
<v Janelle Allison>And what we haven't done is paid very good attention

594
00:35:34.820 --> 00:35:36.780
<v Janelle Allison>to what might be, if you like,

595
00:35:36.840 --> 00:35:42.080
<v Janelle Allison>other alternative ways of servicing these kinds of populations.

596
00:35:42.300 --> 00:35:45.460
<v Janelle Allison>So what I'm arguing, if you like, I guess a couple of things.

597
00:35:45.660 --> 00:35:50.000
<v Janelle Allison>First is there are some new trends around NRM being one,

598
00:35:50.160 --> 00:35:52.620
<v Janelle Allison>energy resources, energy...

599
00:35:52.620 --> 00:35:54.800
<v Janelle Allison>alternative energy sources.

600
00:35:55.160 --> 00:36:00.540
<v Janelle Allison>Let's use those in an innovative kind of way to, if you like,

601
00:36:00.640 --> 00:36:02.800
<v Janelle Allison>work in these regional communities

602
00:36:02.800 --> 00:36:07.460
<v Janelle Allison>to look for ways in which we might adequately service them.

603
00:36:07.560 --> 00:36:11.020
<v Janelle Allison>We might attract people to come and spend some time in them.

604
00:36:11.180 --> 00:36:13.740
<v Janelle Allison>I'm not for a moment suggesting that we move away

605
00:36:13.740 --> 00:36:18.260
<v Janelle Allison>from the kinds of agricultural practices that have been there in the past,

606
00:36:18.280 --> 00:36:22.220
<v Janelle Allison>albeit I acknowledge that we have to do something about sustainable.

607
00:36:22.880 --> 00:36:23.460
<v Janelle Allison>But I'm not for a moment suggesting that we should

608
00:36:23.580 --> 00:36:27.560
<v Janelle Allison>The second point, and this is the one I use again and again,

609
00:36:28.220 --> 00:36:31.600
<v Janelle Allison>100 years ago, or well over 100 years ago,

610
00:36:31.840 --> 00:36:34.580
<v Janelle Allison>Rural and Regional Australia introduced the notion

611
00:36:34.580 --> 00:36:36.360
<v Janelle Allison>of the Royal Flying Doctor Service,

612
00:36:36.420 --> 00:36:38.160
<v Janelle Allison>or the Flying Doctor Service, if you like.

613
00:36:38.340 --> 00:36:41.720
<v Janelle Allison>It still continues to be one of the most effective ways

614
00:36:41.720 --> 00:36:47.280
<v Janelle Allison>in which we service, particularly remote and rural regional communities.

615
00:36:47.540 --> 00:36:52.040
<v Janelle Allison>I don't understand why we aren't looking for other kinds

616
00:36:52.620 --> 00:36:53.880
<v Janelle Allison>of alternatives like that.

617
00:36:54.360 --> 00:36:57.000
<v Janelle Allison>The Royal Flying Doctor Service rarely, if ever,

618
00:36:57.060 --> 00:37:00.440
<v Janelle Allison>services metropolitan eastern seaboard Australia.

619
00:37:00.860 --> 00:37:04.740
<v Janelle Allison>But it does service a significant part of rural and regional Australia.

620
00:37:05.020 --> 00:37:08.820
<v Janelle Allison>It is a model well suited to the kinds of environments

621
00:37:08.820 --> 00:37:10.120
<v Janelle Allison>we've just talked about.

622
00:37:10.480 --> 00:37:14.120
<v Janelle Allison>Why aren't we using current trends and changes

623
00:37:14.120 --> 00:37:19.840
<v Janelle Allison>to also explore the possibilities for alternative types of activities

624
00:37:19.840 --> 00:37:22.600
<v Janelle Allison>and servicing arrangements, industries, and services,

625
00:37:22.620 --> 00:37:27.600
<v Janelle Allison>if you like, that best suit the needs of these rural and regional landscapes?

626
00:37:27.820 --> 00:37:31.040
<v Janelle Allison>We cannot hope to replicate, if you like,

627
00:37:31.080 --> 00:37:34.340
<v Janelle Allison>identical urban services in these places.

628
00:37:34.620 --> 00:37:38.900
<v Janelle Allison>But we can be clever and do things that resonate

629
00:37:38.900 --> 00:37:41.580
<v Janelle Allison>and respond effectively to the environment

630
00:37:41.580 --> 00:37:43.500
<v Janelle Allison>within which they need to happen.

631
00:37:51.620 --> 00:37:52.600
<v Audience>My local area,

632
00:37:52.620 --> 00:37:57.140
<v Audience>my local greengrocer has produce sourced from the area.

633
00:37:57.300 --> 00:38:00.440
<v Audience>I live in Melbourne, so you can get apples from up the bridge

634
00:38:00.440 --> 00:38:02.600
<v Audience>and places like that, which are terrific.

635
00:38:02.720 --> 00:38:03.280
<v Audience>They taste good.

636
00:38:03.940 --> 00:38:07.160
<v Audience>I suspect, well, I don't suspect, I know from Safeway

637
00:38:07.160 --> 00:38:09.920
<v Audience>I can't get seasonal or regional produce.

638
00:38:10.240 --> 00:38:12.660
<v Audience>I'm just wondering whether you think,

639
00:38:12.740 --> 00:38:15.020
<v Audience>given our food distribution mechanism,

640
00:38:15.420 --> 00:38:18.800
<v Audience>it would be possible to re-educate, I suppose,

641
00:38:19.520 --> 00:38:22.600
<v Audience>consumers to taste on regional and regional

642
00:38:22.620 --> 00:38:23.700
<v Audience>and seasonal foods,

643
00:38:23.920 --> 00:38:26.900
<v Audience>or to reduce the food travel miles, I suppose.

644
00:38:26.980 --> 00:38:30.440
<v Audience>Are there mechanisms whereby we might persuade people

645
00:38:30.440 --> 00:38:32.920
<v Audience>that it's better to eat what comes from close by,

646
00:38:33.040 --> 00:38:35.120
<v Audience>that tastes better, probably better for you?

647
00:38:35.280 --> 00:38:38.480
<v Janelle Allison>I mean, obviously I do, and I'm very interested in that.

648
00:38:38.680 --> 00:38:41.640
<v Janelle Allison>Before I just pursue that, and I'm conscious of the time,

649
00:38:41.760 --> 00:38:42.920
<v Janelle Allison>but before I pursue that,

650
00:38:43.620 --> 00:38:46.340
<v Janelle Allison>only one counterargument I would put to that,

651
00:38:46.900 --> 00:38:49.460
<v Janelle Allison>and I embrace the notion of food miles,

652
00:38:49.540 --> 00:38:51.100
<v Janelle Allison>and I don't have an argument with you,

653
00:38:51.100 --> 00:38:53.480
<v Janelle Allison>but I do also subscribe to the view

654
00:38:53.480 --> 00:38:57.200
<v Janelle Allison>that sometimes importing and buying food from,

655
00:38:57.240 --> 00:38:59.660
<v Janelle Allison>and just let's take food at the moment,

656
00:38:59.720 --> 00:39:02.220
<v Janelle Allison>from other places in the world,

657
00:39:02.300 --> 00:39:06.580
<v Janelle Allison>let's say Indonesia or our nearest neighbours, etc.,

658
00:39:06.580 --> 00:39:10.460
<v Janelle Allison>can be very important in terms of their development.

659
00:39:11.600 --> 00:39:14.880
<v Janelle Allison>They need to be able to find a way to export, etc.

660
00:39:15.120 --> 00:39:18.880
<v Janelle Allison>So I acknowledge there's another kind of, if you like,

661
00:39:18.980 --> 00:39:21.080
<v Janelle Allison>moral responsibility in terms of a local food distribution

662
00:39:21.100 --> 00:39:22.040
<v Janelle Allison>and a local alleviation of poverty.

663
00:39:22.420 --> 00:39:24.840
<v Janelle Allison>Nevertheless, coming back to your view,

664
00:39:26.100 --> 00:39:27.420
<v Janelle Allison>yes, I do think it's possible.

665
00:39:28.040 --> 00:39:34.760
<v Janelle Allison>Australia is largely dominated by two supermarket chains,

666
00:39:35.100 --> 00:39:36.160
<v Janelle Allison>Coles and Woolworths.

667
00:39:36.700 --> 00:39:39.000
<v Janelle Allison>Woolworths have certainly moved to a point

668
00:39:39.000 --> 00:39:43.160
<v Janelle Allison>where they will now label something as Australian-grown or sourced,

669
00:39:44.100 --> 00:39:46.900
<v Janelle Allison>and will identify some countries.

670
00:39:48.240 --> 00:39:50.240
<v Janelle Allison>I'm not suggesting for a moment

671
00:39:51.100 --> 00:39:53.780
<v Janelle Allison>that it's very easy for us to penetrate the European market,

672
00:39:54.020 --> 00:39:55.820
<v Janelle Allison>but nevertheless, I mean,

673
00:39:55.840 --> 00:39:58.440
<v Janelle Allison>Tesco has indicated by the end of this year

674
00:39:58.440 --> 00:40:03.040
<v Janelle Allison>that foodstuffs, food items, products in their supermarkets

675
00:40:03.040 --> 00:40:04.980
<v Janelle Allison>will have a carbon rating.

676
00:40:06.320 --> 00:40:10.320
<v Janelle Allison>Waitrose already tries, there's another supermarket, admittedly,

677
00:40:10.320 --> 00:40:12.500
<v Janelle Allison>oriented towards the higher end of the market,

678
00:40:12.720 --> 00:40:16.840
<v Janelle Allison>already sources its food as much as possible locally first,

679
00:40:17.120 --> 00:40:19.280
<v Janelle Allison>Britain second, if you like,

680
00:40:19.420 --> 00:40:21.080
<v Janelle Allison>and will try to help

681
00:40:21.100 --> 00:40:22.880
<v Janelle Allison>to have the farmer's story there, etc.

682
00:40:23.220 --> 00:40:27.160
<v Janelle Allison>Waitrose did a very interesting project about two years ago

683
00:40:27.160 --> 00:40:29.380
<v Janelle Allison>with the organisation called LEAF,

684
00:40:29.500 --> 00:40:31.460
<v Janelle Allison>Linking Environment and Farming,

685
00:40:32.100 --> 00:40:35.640
<v Janelle Allison>and if you bought a lettuce, which I did, for example,

686
00:40:35.640 --> 00:40:37.220
<v Janelle Allison>from Waitrose Supermarkets,

687
00:40:37.300 --> 00:40:39.140
<v Janelle Allison>it had something on it called a leaf mark.

688
00:40:39.420 --> 00:40:44.500
<v Janelle Allison>You could put the leaf mark into the web for LEAF,

689
00:40:44.580 --> 00:40:46.020
<v Janelle Allison>the website for LEAF,

690
00:40:46.080 --> 00:40:48.100
<v Janelle Allison>and up would come the farmer's story

691
00:40:48.100 --> 00:40:50.060
<v Janelle Allison>and the story about the production

692
00:40:50.060 --> 00:40:54.340
<v Janelle Allison>and all the measures that he or she would use on that farm.

693
00:40:54.780 --> 00:40:56.740
<v Janelle Allison>I have asked repeatedly

694
00:40:56.740 --> 00:41:00.180
<v Janelle Allison>for the Department of Primary Industries in Queensland,

695
00:41:00.440 --> 00:41:02.820
<v Janelle Allison>why can't we do some projects like that?

696
00:41:02.900 --> 00:41:05.260
<v Janelle Allison>Let's do a pilot and see what it would be like.

697
00:41:05.460 --> 00:41:08.060
<v Janelle Allison>Now, of course, I'm going to put the pressure on the Tasmanians.

698
00:41:09.580 --> 00:41:12.000
<v Janelle Allison>But I do think it's possible.

699
00:41:12.200 --> 00:41:16.780
<v Janelle Allison>I think this emergence of this group of producers

700
00:41:16.780 --> 00:41:18.680
<v Janelle Allison>as another dimension,

701
00:41:18.680 --> 00:41:20.160
<v Janelle Allison>not as an alternative,

702
00:41:20.220 --> 00:41:22.720
<v Janelle Allison>as another dimension to our agriculture,

703
00:41:23.000 --> 00:41:25.120
<v Janelle Allison>our transforming agricultural landscapes,

704
00:41:25.440 --> 00:41:29.200
<v Janelle Allison>this emergence of producers who are caring of the land,

705
00:41:29.360 --> 00:41:30.140
<v Janelle Allison>make no mistake,

706
00:41:30.440 --> 00:41:32.860
<v Janelle Allison>the producers I'm meeting are interested

707
00:41:32.860 --> 00:41:35.280
<v Janelle Allison>in Australian land care management systems.

708
00:41:35.760 --> 00:41:38.240
<v Janelle Allison>They want to make sure the quality is very good.

709
00:41:38.340 --> 00:41:41.340
<v Janelle Allison>They want to manage their water as effectively as they can.

710
00:41:41.680 --> 00:41:42.860
<v Janelle Allison>They know...

711
00:41:42.860 --> 00:41:44.620
<v Janelle Allison>I mean, we're talking, I think,

712
00:41:44.640 --> 00:41:48.380
<v Janelle Allison>a group of citizen scientists here amongst these producers.

713
00:41:48.380 --> 00:41:52.500
<v Janelle Allison>They know exactly how much that water is required

714
00:41:52.500 --> 00:41:54.940
<v Janelle Allison>for their crop of figs or their desert limes

715
00:41:54.940 --> 00:41:56.080
<v Janelle Allison>or whatever it might be.

716
00:41:56.480 --> 00:42:00.000
<v Janelle Allison>And I think that part of it is creating a food culture

717
00:42:00.000 --> 00:42:03.700
<v Janelle Allison>and awareness amongst the population about what they buy

718
00:42:03.700 --> 00:42:06.360
<v Janelle Allison>and a demand for it to be well-priced

719
00:42:06.360 --> 00:42:09.360
<v Janelle Allison>and not necessarily all of it at the high end of the market.

720
00:42:09.580 --> 00:42:12.780
<v Janelle Allison>I absolutely acknowledge that there are low-income families

721
00:42:13.700 --> 00:42:16.540
<v Janelle Allison>who can't afford to perhaps buy some of those things

722
00:42:16.540 --> 00:42:18.360
<v Janelle Allison>in that local fruit and vegetable market.

723
00:42:18.380 --> 00:42:20.460
<v Audience>Their prices are better than Canberra.

724
00:42:21.680 --> 00:42:23.560
<v Janelle Allison>So it's a vexed question

725
00:42:23.560 --> 00:42:26.580
<v Janelle Allison>and some would say almost a wicked question at times.

726
00:42:26.660 --> 00:42:29.740
<v Janelle Allison>But if we don't make a start, if we don't do something...

727
00:42:30.700 --> 00:42:33.640
<v Janelle Allison>And we're best to start in north-west Tasmania,

728
00:42:33.800 --> 00:42:35.720
<v Janelle Allison>which produces some of those staples,

729
00:42:35.740 --> 00:42:37.820
<v Janelle Allison>such as onions and potatoes.

730
00:42:44.400 --> 00:42:48.200
<v Audience>I'm from Sydney, where house prices have been at...

731
00:42:48.380 --> 00:42:50.240
<v Audience>..outstripping the growth in income for many years.

732
00:42:50.300 --> 00:42:53.080
<v Audience>And lately we've been hearing the argument

733
00:42:53.080 --> 00:42:55.160
<v Audience>that that's because the state government has failed

734
00:42:55.160 --> 00:42:57.020
<v Audience>to release enough land for development,

735
00:42:57.340 --> 00:43:00.040
<v Audience>land which is actually Sydney's food basin.

736
00:43:00.180 --> 00:43:03.060
<v Audience>Now, to me, the fact that that argument

737
00:43:03.060 --> 00:43:05.920
<v Audience>is getting a fairly good run in the media

738
00:43:05.920 --> 00:43:07.820
<v Audience>and the fact that that's getting any traction at all

739
00:43:08.980 --> 00:43:11.560
<v Audience>is entirely based on the fact that we've got this sort of

740
00:43:11.560 --> 00:43:14.220
<v Audience>temporary false economy where we're not pricing

741
00:43:14.220 --> 00:43:18.080
<v Audience>the true cost of carbon and we're not taking into account

742
00:43:18.080 --> 00:43:21.580
<v Audience>the possibility of people leading to a very sudden,

743
00:43:21.700 --> 00:43:24.620
<v Audience>dramatic rise in the cost of transportation.

744
00:43:25.040 --> 00:43:27.940
<v Audience>Now, there may be all sorts of alternatives

745
00:43:27.940 --> 00:43:30.300
<v Audience>for other kinds of energy production,

746
00:43:30.520 --> 00:43:33.340
<v Audience>but it seems like Australia's agricultural distribution

747
00:43:33.340 --> 00:43:36.400
<v Audience>is very, very strongly dependent on trucks

748
00:43:36.400 --> 00:43:37.840
<v Audience>moving all over the country.

749
00:43:37.960 --> 00:43:41.420
<v Audience>Now, what research has been done on the potential

750
00:43:41.420 --> 00:43:45.140
<v Audience>for either a price on carbon or for peak oil to completely reshape?

751
00:43:45.460 --> 00:43:47.220
<v Janelle Allison>Very little. Very little.

752
00:43:48.080 --> 00:43:50.200
<v Janelle Allison>I mean, some of the...

753
00:43:50.800 --> 00:43:54.960
<v Janelle Allison>I mean, this notion of understanding the value chain,

754
00:43:55.140 --> 00:43:57.340
<v Janelle Allison>which moves, as I said, beyond the farm gate

755
00:43:58.080 --> 00:44:01.240
<v Janelle Allison>to actually look at all the other kind of steps,

756
00:44:01.400 --> 00:44:03.980
<v Janelle Allison>if you like, along the way by which that product

757
00:44:03.980 --> 00:44:06.180
<v Janelle Allison>from the farm gets to the supermarket,

758
00:44:06.500 --> 00:44:10.020
<v Janelle Allison>that value chain work is relatively new.

759
00:44:10.160 --> 00:44:12.440
<v Janelle Allison>For example, for the first time now,

760
00:44:13.060 --> 00:44:17.460
<v Janelle Allison>Simplot and McCain, which are the big vegetable producers,

761
00:44:17.460 --> 00:44:20.080
<v Janelle Allison>in processes in Tasmania,

762
00:44:20.220 --> 00:44:22.780
<v Janelle Allison>are doing some value chain work

763
00:44:22.780 --> 00:44:24.560
<v Janelle Allison>to actually look at what...

764
00:44:24.560 --> 00:44:27.360
<v Janelle Allison>I mean, they may have significant transportation costs

765
00:44:27.360 --> 00:44:30.320
<v Janelle Allison>because, of course, it has to leave the Tasmanian mainland,

766
00:44:30.900 --> 00:44:34.520
<v Janelle Allison>in some cases, and then move elsewhere, mostly by ship.

767
00:44:34.860 --> 00:44:36.920
<v Janelle Allison>Although I'm absolutely staggered

768
00:44:36.920 --> 00:44:38.540
<v Janelle Allison>as to the amount of agricultural produce

769
00:44:38.540 --> 00:44:40.500
<v Janelle Allison>that's now being air freighted as well.

770
00:44:40.620 --> 00:44:43.260
<v Janelle Allison>Did you know we air freight goats to Malaysia?

771
00:44:43.640 --> 00:44:44.920
<v Janelle Allison>I mean, it's extraordinary.

772
00:44:48.080 --> 00:44:52.860
<v Janelle Allison>And I think as we start to do some research along that

773
00:44:52.860 --> 00:44:55.280
<v Janelle Allison>and begin to understand the infrastructure

774
00:44:55.280 --> 00:44:58.640
<v Janelle Allison>that services these kinds of activities,

775
00:44:58.760 --> 00:45:00.580
<v Janelle Allison>because to date, in many respects,

776
00:45:00.700 --> 00:45:02.320
<v Janelle Allison>those have all kind of been given,

777
00:45:02.360 --> 00:45:06.700
<v Janelle Allison>which is also my point about the resources boom, if you like,

778
00:45:06.800 --> 00:45:09.060
<v Janelle Allison>that there are local authorities and local governments

779
00:45:09.060 --> 00:45:11.020
<v Janelle Allison>all over Australia where this...

780
00:45:11.020 --> 00:45:14.400
<v Janelle Allison>They've got the big resource companies in their backyard, so to speak,

781
00:45:14.540 --> 00:45:16.580
<v Janelle Allison>but they actually don't get

782
00:45:16.580 --> 00:45:18.760
<v Janelle Allison>very much out of that

783
00:45:18.760 --> 00:45:22.120
<v Janelle Allison>in terms of development expectations, if you like,

784
00:45:22.240 --> 00:45:23.760
<v Janelle Allison>in terms of infrastructure.

785
00:45:24.100 --> 00:45:25.960
<v Janelle Allison>They may get a community hall,

786
00:45:26.140 --> 00:45:28.360
<v Janelle Allison>but they may get no investment in the roads

787
00:45:28.360 --> 00:45:31.160
<v Janelle Allison>along which those transports move all the time.

788
00:45:31.540 --> 00:45:34.260
<v Janelle Allison>And this is CEOs of local authorities

789
00:45:34.260 --> 00:45:35.420
<v Janelle Allison>who are telling me this.

790
00:45:38.800 --> 00:45:39.920
<v Audience>Unfortunately, that's...

791
00:45:40.680 --> 00:45:41.520
<v Tim Jackson>Time's run out.

792
00:45:41.660 --> 00:45:43.920
<v Tim Jackson>There are obviously, I think,

793
00:45:43.980 --> 00:45:45.740
<v Tim Jackson>further questions that people would like to ask.

794
00:45:45.940 --> 00:45:46.500
<v Tim Jackson>Janelle?

795
00:45:46.580 --> 00:45:49.240
<v Tim Jackson>Are you sort of sticking around here for a couple of minutes?

796
00:45:49.480 --> 00:45:49.740
<v Tim Jackson>Yeah, yeah, I'll be here for a while.

797
00:45:50.340 --> 00:45:52.500
<v Tim Jackson>I've put her... I've dogged her in anyway now, so...

798
00:45:53.660 --> 00:45:56.820
<v Tim Jackson>So you may wish to have a chat with Janelle then.

799
00:45:57.280 --> 00:46:01.260
<v Tim Jackson>She is again on as part of a panel tomorrow afternoon,

800
00:46:01.380 --> 00:46:05.840
<v Tim Jackson>so if you'd like to hear from her further tomorrow morning,

801
00:46:05.920 --> 00:46:06.860
<v Tim Jackson>thank you for that.

802
00:46:07.540 --> 00:46:09.280
<v Tim Jackson>Yeah, look, I've found it really stimulating,

803
00:46:09.440 --> 00:46:13.280
<v Tim Jackson>and being a local government CEO of a peri-urban council,

804
00:46:13.840 --> 00:46:15.240
<v Tim Jackson>a lot of what you said...

805
00:46:17.000 --> 00:46:18.600
<v Tim Jackson>..reminds me of how difficult our jobs are.

806
00:46:18.900 --> 00:46:22.720
<v Tim Jackson>But I've found what you've said today

807
00:46:22.720 --> 00:46:25.660
<v Tim Jackson>to be absolutely enlightening

808
00:46:25.660 --> 00:46:27.580
<v Tim Jackson>in terms of just the role of innovation

809
00:46:28.460 --> 00:46:30.460
<v Tim Jackson>in the future of agriculture

810
00:46:30.460 --> 00:46:34.680
<v Tim Jackson>and just how bullish we ought to be about all of this stuff.

811
00:46:34.800 --> 00:46:37.580
<v Tim Jackson>So thank you on behalf of everyone.

812
00:46:38.080 --> 00:46:39.180
<v Tim Jackson>We wish you well.

813
00:46:39.460 --> 00:46:42.680
<v Tim Jackson>She's bought seven acres just outside of Burnie,

814
00:46:42.740 --> 00:46:44.360
<v Tim Jackson>so that's her first bit of dirt.

815
00:46:45.220 --> 00:46:47.480
<v Tim Jackson>She's going to be growing raspberries, I think,

816
00:46:47.560 --> 00:46:48.900
<v Tim Jackson>so that's the plan at this stage.

817
00:46:50.040 --> 00:46:51.580
<v Tim Jackson>So she can put into practice

818
00:46:51.580 --> 00:46:54.000
<v Tim Jackson>a lot of what she's been talking to us today.

819
00:46:54.680 --> 00:46:58.080
<v Tim Jackson>So on your behalf, can I thank Janelle Ellison,

820
00:46:58.120 --> 00:46:59.640
<v Tim Jackson>and can we recognise her in the public eye?

